How Arena Covered Its Entire ZoomInfo Contract Cost in the First Month

Key Terms

technographic insight technical

Data about the technologies a company uses—software, hardware, cloud services, and digital tools—and patterns in how those technologies change over time. Investors use these signals like a vehicle’s dashboard to understand a company’s operational capabilities, competitive edge, and potential revenue or cost trends, because technology choices can reveal strategy, customer reach, and areas of risk or opportunity without looking at financial statements alone.

account-based marketing financial

A targeted business marketing approach that focuses resources on a small set of high-value customer accounts rather than broad audiences. Think of it like sending tailored invitations to a handful of key guests: campaigns are personalized, coordinated with sales, and measured for direct impact on winning and growing those accounts—information investors use to assess a company’s sales efficiency, revenue predictability, customer retention, and cost of acquiring big clients.

crm technical

Customer relationship management (CRM) is the set of tools, practices and software companies use to track and manage interactions with customers and potential customers, like an organized digital address book combined with a sales coach. It matters to investors because effective CRM systems can boost sales, improve customer retention and lower marketing costs, which directly affects revenue growth and profit margins — key drivers of a company’s value.

See more from StockTitan in Google Search and AI answers. Adds StockTitan as a preferred source · opens Google

Add on Google Not now

The community platform replaced three separate go-to-market tools with ZoomInfo and generated enough business in its first month to cover the entire cost of the contract.

VANCOUVER, Wash.--(BUSINESS WIRE)-- ZoomInfo (NASDAQ: GTM), the all-in-one AI GTM platform, has reported that Arena, a communication platform that helps businesses build online communities, generated enough business in its first month on ZoomInfo to cover the entire cost of its contract, according to the company.

Arena, founded in 2017, gives companies of every size a way to connect their users through group conversations and direct messages. Its customers range from early-stage startups to public companies. To keep growing, Arena set out to move upmarket into the enterprise segment, and that required a repeatable go-to-market motion it did not yet have.

The obstacle was the data underneath. Arena ran a patchwork of separate tools for contact data, website visitor tracking, and technographic insight, and the systems did not talk to each other. Coverage of large accounts was thin, bounce rates ran high, and the sales team spent its hours stitching insights together by hand instead of acting on them. Selling into the enterprise demands a depth and accuracy the old stack could not reach. So that segment stayed mostly out of reach.

Arena consolidated all three tools into a single platform. In one place, the team could pull verified contact and company data on enterprise accounts, see which companies were visiting its website, and check the technologies its targets already ran. Broader coverage meant fewer blank fields when the team built an account list. Verified contacts meant messages reached real inboxes instead of bouncing. And one connected source meant reps stopped assembling data and started working it. That combination made a full account-based marketing motion possible for the first time.

The payoff was fast. In its first month on the platform, Arena generated enough business to cover the entire cost of its contract, according to the company. Folding three vendors into one also closed the gaps between disconnected systems and tightened alignment across the team. The company reports it has grown faster with ZoomInfo than with any solution it used before.

Arena now treats the platform as core infrastructure rather than one more tool in the stack. The company considers it as important to the business as its CRM system.

About ZoomInfo

ZoomInfo (NASDAQ: GTM), the all-in-one AI GTM platform, enables sales, marketing, and customer success teams to execute their go-to-market strategy with confidence. Powered by the industry's most comprehensive B2B data, including more than 100 million companies, 500 million contacts, and billions of signals, ZoomInfo delivers the intelligence, automation, and integrations that modern revenue teams need to identify, engage, and convert their best buyers.

Learn more at zoominfo.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20260724607497/en/

Media contact:
Public Relations Team
ZoomInfo
PR@zoominfo.com

Source: ZoomInfo