ZoomInfo Technologies Inc. reports developments tied to its go-to-market intelligence platform for sales, marketing, customer success, operations and recruiting teams. Recurring updates cover financial results, AI-enabled data and workflow automation, B2B marketing and sales data recognition, customer and vendor relationships, and governance actions involving the board and capital structure.
The company’s public communications also reference products and services such as ZoomInfo Copilot, ZoomInfo Sales, ZoomInfo Marketing, ZoomInfo Operations, ZoomInfo Talent and Comparably, a ZoomInfo company focused on workplace culture and compensation data.
ZoomInfo (NASDAQ: GTM) reports that its customer DemandCapture, a demand-generation firm for Mid-Market and Enterprise technology sales teams, is on track to set nearly 1,000 meetings per month with an organization-wide cancel rate of under 5%, according to the company.
DemandCapture combined its own intent algorithm with ZoomInfo’s real-time data, firmographic filters, buying signals, and automated outreach. The firm maintains a 90-second SLA from qualifying signal to engagement and reports exponential month-over-month revenue growth as this motion has scaled.
ZoomInfo (NASDAQ: GTM) highlighted how customer Apricorn, a maker of hardware-encrypted external data storage, used AI-assisted prospecting within ZoomInfo to overhaul its sales email process. One business development manager reduced a typical email outreach cycle from about two hours to roughly 20 minutes, saving around five hours per week.
According to ZoomInfo, AI tools now surface good-fit accounts, map buying committees, and auto-generate personalized emails from real account and contact data. Apricorn reported that cold outreach response rates increased immediately by about 10%, while the rep sent more targeted emails and spent more time in direct conversations with buyers.
ZoomInfo (NASDAQ: GTM) announced a native connector between Google Cloud's Gemini Enterprise AI platform and GTM.AI, ZoomInfo's headless GTM context layer. The connector lets mutual customers access verified account, contact, and buyer intent data directly inside Gemini Enterprise through natural-language queries.
Configured as a data store in the Gemini Enterprise console, any Gemini agent can query ZoomInfo's GTM Context Graph, which covers more than 100 million companies and 500 million contacts, to enrich profiles, analyze intent signals, and search news and Scoops. The connector is in public preview for Gemini Enterprise customers across global location options and follows other GTM.AI surfaces such as Salesforce Agentforce, HubSpot Breeze, Microsoft Copilot Studio, Claude, and ChatGPT, all using consistent access control, permissioning, data lineage, and audit logging.
ZoomInfo (NASDAQ: GTM) reported that MassPay, a cross-border payments startup, has replaced word-of-mouth growth with a repeatable, measurable demand generation program built on ZoomInfo data. MassPay’s payout orchestration platform supports payouts in more than 175 countries and over 70 currencies through a single KYC check and API.
According to ZoomInfo, MassPay now lets sales trigger targeted marketing campaigns around key contacts and buying committees, using verified company and contact data plus demand signals such as website visits and active research on payment solutions. Prospects now reportedly engage by asking how MassPay can solve their problems, and MassPay leadership uses the same data for real-time market intelligence and segmentation, integrating this practice into daily go-to-market operations and planning to extend it into new segments and verticals.
ZoomInfo (NASDAQ: GTM) highlighted how Dumpsters.com, a national dumpster rental company, used its AI-powered go-to-market platform to define its addressable market and build a repeatable sales pipeline. Dumpsters.com replaced manual prospect research and incomplete third-party project lists with ZoomInfo’s enriched contact data, advanced search filters, buying signals, and buying-committee insights.
According to ZoomInfo, this shift created a large base of high-quality CRM contacts, steadier booked meetings, and a healthier opportunity pipeline. Dumpsters.com also reports higher email deliverability and lower bounce rates, and it links improved targeting and cleaner records to steady, sustained year-over-year growth.
ZoomInfo (NASDAQ: GTM) reported strong adoption metrics for GTM Studio, its platform for building and launching go-to-market campaigns. Customers created 7X more audiences quarter over quarter, while the number of customers building their first audience grew 5X over the same period. Overall adoption was described as doubling month over month.
According to ZoomInfo, the 7X increase tracks total audiences built, indicating more campaigns are being run through GTM Studio by active users. The 5X increase measures customers reaching their first result, showing onboarding momentum. GTM Studio consolidates B2B data, buyer intent, AI, and campaign orchestration into a single platform, and is available with a free trial at zoominfo.com.
ZoomInfo (NASDAQ: GTM) was ranked the number one go-to-market connector in Anthropic's connector directory in an independent benchmark by Send. The study, "The State of GTM Connectors," tracked eleven GTM providers over nine consecutive weeks from July to September 2025, with ZoomInfo placing first every week based on Anthropic's popularity score.
Researchers captured more than 100,000 snapshots, including 3,610 for the eleven GTM providers, and normalized ZoomInfo's index at 100.0 in a tightly grouped field. The connector runs on GTM.AI, ZoomInfo's headless GTM context layer, which supplies continuously refreshed, verified data covering over 100 million companies, 500 million contacts, and billions of signals to AI agents across platforms including Claude, ChatGPT, Microsoft Copilot, Salesforce Agentforce, and HubSpot Breeze.
DemandScience and ZoomInfo (NASDAQ:GT M*) announced a strategic partnership that combines ZoomInfo's comprehensive B2B data architecture with DemandScience's contextual marketing outcomes data and multi-channel demand generation services. According to the companies, the collaboration is designed to help ZoomInfo customers turn sales intelligence into measurable, outcomes-driven go-to-market execution.
Under the agreement, DemandScience is architecting its suite of insights, services, and outcomes solutions to complement the ZoomInfo platform, adding activation across email, digital, content, and other channels while maintaining integrated marketing outcomes measurement. Key benefits highlighted include a continuum from intelligence to activation to measurement for ZoomInfo customers, and for DemandScience, enhanced delivery of contextual insights, alignment with leading go-to-market intelligence platforms, and the ability to complement ZoomInfo's market data with its demand generation and outcomes expertise. The partnership is effective immediately, with joint go-to-market initiatives planned in the coming months.
ZoomInfo (NASDAQ: GTM) highlighted how Liaison, an enrollment and admissions technology provider for more than 40,000 higher-education programs across over 1,200 campuses, rebuilt its marketing from one-to-one outreach to an account-based strategy using ZoomInfo data and tools.
Liaison now creates custom audiences that blend demographic, firmographic, and buying-signal data to reach full institutional buying groups, with those audiences flowing directly into HubSpot for dynamic follow-up as engagement and opportunities evolve. According to ZoomInfo, Liaison has seen early wins such as immediate form submissions from a low-spend brand-awareness test, higher campaign engagement, a more consolidated martech stack, and improved visibility into campaign spend and performance through weekly sessions with its ZoomInfo account team.
ZoomInfo (NASDAQ: GTM) highlighted that The Plunk Foundation, a data‑privacy nonprofit founded in 2022, doubled its donations in about a year after using ZoomInfo's verified contact and company data to target mission‑aligned organizations and reach C‑suite executives.
The foundation used the platform’s coverage and direct contact accuracy to identify supporters focused on women’s rights, children, and marginalized communities, secure six letters of support from recognized organizations such as the OMNIA Institute for Contextual Leadership, and add several initially targeted executives as senior advisors to its board.