Gray Media (NASDAQ:GTN) and the Atlanta Braves announced a multi-year agreement to simulcast 25 regular-season Braves games on Gray over-the-air stations across 24 markets in six states, beginning Opening Day, March 27, 2026. Raycom Sports will produce the BravesVision simulcasts.
Games air on Atlanta News First (WANF 46.1), Peachtree Sports Network (WPCH 17.2) and Gray’s regional sports networks; details and participating stations are at bravesongray.com.
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News Market Reaction – GTN
-1.29%
-1.29%Session close to close
In the Mar 27 session, GTN declined 1.29%, reflecting a mild negative market reaction.
This announcement expands Gray’s role in regional sports by adding 25 free, over-the-air Atlanta Bra...
Analysis
This announcement expands Gray’s role in regional sports by adding 25 free, over-the-air Atlanta Braves games across 24 markets, building on prior simulcast deals highlighted in recent news. It complements earlier Braves and Reds partnerships and follows a quarter where revenue reached $792 million and full-year 2025 revenue totaled $3.1 billion. Investors may track how this incremental live-sports exposure interacts with Gray’s leveraged capital structure, including $5.8 billion of debt and guided $440 million interest expense.
Key Figures
Braves games on Gray:25 gamesQ4 2025 revenue:$792 millionQ4 2025 Adjusted EBITDA:$179 million+5 more
8 metrics
Braves games on Gray25 gamesRegular-season simulcasts on free over-the-air stations in 2026
Q4 2025 revenue and Adjusted EBITDA exceeded guidance and extended debt maturities.
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
Pattern Detected
Recent news with clear strategic or financial positives (earnings beat, dividend, Braves opener simulcast) generally coincided with positive price reactions, while another sports-rights deal produced a short-term decline.
Recent Company History
Over the past month, Gray Media has combined financial updates with growing live-sports distribution. On Feb 26, fourth-quarter 2025 results beat guidance with $792 million revenue and a cash dividend of $0.08 per share, both followed by a 23.79% gain. Subsequent sports-rights deals were mixed: a Cincinnati Reds simulcast agreement saw shares fall 3.9%, while the earlier Braves home opener simulcast on Mar 27, 2026 aligned with a 3.19% rise. Today’s expanded Braves schedule extends that sports-distribution strategy.
Key Terms
simulcast, over-the-air, Schedule 13G/A, DEF 14A, +4 more
8 terms
simulcasttechnical
"announced today a multi-year agreement to bring 25 regular season Braves games to Gray television stations... in a simulcast with BravesVision"
A simulcast is a live event or announcement transmitted at the same time across multiple channels—such as webcast, radio, TV, or social platforms—so all viewers hear the same information simultaneously. For investors it matters because simultaneous distribution reduces the chance that some people get material news earlier than others, improving fairness and allowing everyone to react based on the same real-time information, much like multiple rooms watching the same live feed.
over-the-airtechnical
"25 games on free, over-the-air television through Gray this season"
Over-the-air means sending data, software or updates wirelessly to devices without needing a physical connection or in-person visit, like receiving a new app or firmware update through your phone or car’s cellular connection. Investors care because it lets companies fix bugs, add features, or patch security remotely, reducing recall costs and boosting user experience and recurring revenue, while also introducing regulatory and cybersecurity risks that can affect value.
Schedule 13G/Aregulatory
"filed an Amendment No. 3 to a Schedule 13G/A reporting 0 shares of Common Stock"
A Schedule 13G/A is an amended public filing with the U.S. securities regulator that updates a previous Schedule 13G, disclosing when an individual or group holds a substantial (typically over 5%) stake in a company and is claiming a passive, non‑controlling intent. Investors monitor these updates because rising or falling holdings can signal changing confidence, potential future moves, or shifts in voting power — like watching a public ledger where large shareholders quietly adjust their positions.
A Form 14A is a document that companies send to shareholders before important meetings, such as votes on company decisions. It provides detailed information about the topics to be discussed or voted on, helping shareholders make informed choices. This form is essential because it ensures transparency and allows investors to understand what they are approving or rejecting.
Form 4 is a official document that company insiders, such as executives or major shareholders, file with regulators whenever they buy or sell company shares. It provides transparency about how those with inside knowledge are trading, helping investors see if insiders are confident in the company's prospects or may be selling for personal reasons. This information can influence investor decisions by revealing insiders' perspectives on the company's value.
A 10-K is a comprehensive annual report a public company files with the U.S. Securities and Exchange Commission that summarizes its business, financial results, risks, legal issues, and management discussion. Investors use it like a company’s detailed yearly report card and instruction manual — it helps reveal how the company makes money, where it might face trouble, and the underlying numbers that support valuation and investment decisions.
An 8-K is a public report companies must file with the U.S. Securities and Exchange Commission to disclose major events or changes that shareholders should know about, such as leadership changes, mergers, financial surprises, or legal developments. It matters to investors because it acts like a breaking-news alert for a company’s health and prospects—providing timely facts that can affect stock value and investment decisions.
"a previously reported target restricted stock award after a three-year performance period"
Shares granted to an individual that carry limits on transfer or sale until certain conditions are met, such as staying with the company for a set time or hitting performance targets. Think of them as a locked gift that gradually opens; for investors they matter because they affect how many shares may enter the market later, signal management incentives and potential dilution, and reveal confidence in future company performance.
ATLANTA, March 27, 2026 (GLOBE NEWSWIRE) -- The Atlanta Braves and Atlanta-based Gray Media announced today a multi-year agreement to bring 25 regular season Braves games to Gray television stations across Braves Country in a simulcast with BravesVision, the Braves’ new, team-owned television platform.
The Braves selected Gray Media’s Raycom Sports to produce the full season of non-national games for BravesVision. As part of this multi-year agreement, Raycom Sports will provide end-to-end live production services for BravesVision. The first BravesVision simulcast on Gray stations will air Friday, March 27 (Opening Day), when the Braves host the Kansas City Royals at 7:15 p.m. ET.
“Gray Media has been a valued partner in bringing Braves baseball to fans across Braves Country, and we’re proud to deepen that relationship with 25 games on free, over-the-air television through Gray this season,” said Atlanta Braves President & CEO Derek Schiller. “From Opening Day to the final out of the season, our goal is to make Braves baseball as accessible as possible and through our expanded offering with Gray, we’re providing another enhanced avenue for fans to watch our ballclub.”
“Braves baseball has been part of the fabric of Atlanta for 60 years, and we’re thrilled to expand Gray’s relationship with the Braves this season to help fans across Braves Country celebrate that milestone,” said Hilton Howell, Gray Media Executive Chairman and Co-CEO. “By bringing 25 games to free, over-the-air television and simulcasting with BravesVision, we’re giving viewers more ways than ever to watch and share in the excitement all season long.”
Gray will simulcast these 25 BravesVision games in 24 markets across six states in the Braves’ home television territory — one of the largest in professional sports. The games will broadcast over-the-air in Atlanta on Atlanta News First (WANF 46.1) and Peachtree Sports Network (WPCH 17.2) and throughout the Southeast through Gray’s network of broadcast stations, including the Palmetto Sports & Entertainment Network, the Tennessee Valley Sports & Entertainment Network, and portions of the Gulf Coast Sports & Entertainment Network. A select number of games will also air on some of Gray’s Southeastern ABC, CBS, FOX, NBC, and CW affiliates.
The 2026 Braves games simulcast schedule on BravesVision and Braves on Gray stations is below.
Friday, March 27 vs. Kansas City (Opening Day) 7:15 p.m. ET
Tuesday, March 31 vs. Athletics — 7:15 p.m. ET
Tuesday, April 7 @ LA Angels— 9:38 p.m. ET
Tuesday, April 14 vs. Miami — 7:15 p.m. ET
Tuesday, April 21 @ Washington— 6:45 p.m. ET
Tuesday, May 5 @ Seattle— 9:40 p.m. ET
Sunday, May 10 @ LA Dodgers — 4:10 p.m. ET
Tuesday, May 12 vs. Chicago Cubs — 7:15 p.m. ET
Friday, May 15 vs. Boston — 7:15 p.m. ET
Saturday, May 16 vs. Boston — 7:15 p.m. ET
Sunday, May 17 vs. Boston — 1:35 p.m. ET
Monday, May 18 vs. Miami — 6:40 p.m. ET
Tuesday, June 2 vs. Toronto — 7:15 p.m. ET
Tuesday, June 9 @ Chicago White Sox — 7:40 p.m. ET
Sunday, June 14 vs. NY Mets — 1:40 p.m. ET
Tuesday, June 16 vs. San Francisco — 7:15 p.m. ET
Tuesday, June 23 @ San Diego— 9:40 p.m. ET
Tuesday, June 30 vs. St. Louis — 7:15 p.m. ET
Tuesday, July 7 @ Pittsburgh — 6:40 p.m. ET
Tuesday, July 21 vs. San Diego — 7:15 p.m. ET
Tuesday, July 28 @ NY Mets — 7:10 p.m. ET
Tuesday, August 11 vs. NY Mets — 7:15 p.m. ET
Tuesday, August 25 vs. LA Dodgers — 7:15 p.m. ET
Tuesday, September 8 vs. Tampa Bay — 7:15 p.m. ET
Tuesday, September 15 @ Chicago Cubs – 7:40 p.m. ET
Additional information, including participating Gray stations and channel locations, will be available at bravesongray.com. For information on BravesVision, visit braves.com/watch.
About the Atlanta Braves Based in Atlanta since 1966, the Braves are the longest continuously operating franchise in Major League Baseball. Since 1991, Braves teams have earned two National League wild cards, 21 division championships, six National League pennants and two World Series titles. Follow the Braves at braves.com.
About Gray Media Gray Media, Inc. (NYSE: GTN) is a multimedia company headquartered in Atlanta, Georgia. We are the nation’s largest owner of top-rated local television stations and digital assets serving 114 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 77 markets with the top-rated television station and 97 markets with the first and/or second highest rated television station in average all-day ratings across the 113 of such markets that were measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 47 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.
Media Contacts Gray Media: Erik Schrader, WANF & WPCH General Manager, (404) 325-4646, Erik.Schrader@wanf.com Atlanta Braves: Jennifer Mastin Giglio, Senior Vice President, Communications, (404) 614-1336, Jennifer.Giglio@braves.com
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FAQ
What did GTN announce about Braves game broadcasts on March 27, 2026?
GTN announced a multi-year agreement to simulcast 25 Braves regular-season games on Gray stations. According to the company, Raycom Sports will produce BravesVision games and broadcasts will reach 24 markets across six states in the Braves' home television territory.
Which Braves games will GTN simulcast in 2026 and when does the schedule start?
GTN will simulcast 25 BravesVision games, beginning Opening Day, March 27, 2026 at 7:15 p.m. ET. According to the company, the published schedule lists dates and opponents through September 15, 2026, including home and selected road games.
How can fans in Atlanta watch the Braves on GTN stations in 2026?
Fans in Atlanta can watch on Atlanta News First (WANF 46.1) and Peachtree Sports Network (WPCH 17.2). According to the company, select games will also air across Gray’s regional networks and affiliate stations throughout Braves Country.
Which markets will GTN’s Braves simulcasts cover and how broad is the reach?
GTN will cover 24 markets across six states within the Braves’ home television territory. According to the company, this represents one of the largest local TV territories in professional sports, using Gray’s network of broadcast and regional sports channels.
Who is producing the BravesVision games that GTN will simulcast in 2026?
Raycom Sports will produce the full season of non-national BravesVision games for simulcast on GTN stations. According to the company, Raycom will provide end-to-end live production services for BravesVision under the multi-year agreement.
Where can investors and viewers find more information about GTN’s Braves broadcasts?
More details on participating Gray stations and channel locations are available at bravesongray.com. According to the company, information about BravesVision access is available at braves.com/watch for viewers and interested investors.
