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Gray Media and Atlanta Braves to Simulcast 2026 Home Opener on BravesVision and Braves on Gray Stations

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Gray Media (NYSE: GTN) and the Atlanta Braves will simulcast the 2026 home opener vs. Kansas City on March 27, 2026 at 7:15 p.m. ET across BravesVision and Gray Media local stations.

BravesVision is the team’s official local TV home for 2026; fans can find over-the-air listings at bravesongray.com and streaming details at braves.com/watch. Pregame festivities begin at 4:00 p.m. with a Braves Walk, tribute video, legends appearances, and a ceremonial first pitch.

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News Market Reaction – GTN

+3.19%
7 alerts
+3.19% Session close to close
$479.45M Market Cap
0.6x Rel. Volume

In the Mar 20 session, GTN gained 3.19%, reflecting a moderate positive market reaction. Our momentum scanner triggered 7 alerts that day, indicating moderate trading interest and price volatility.

Data tracked by StockTitan Argus on the day of publication.

Market Context

This announcement expands Gray Media’s live sports footprint by simulcasting the 2026 Atlanta Braves...
Analysis

This announcement expands Gray Media’s live sports footprint by simulcasting the 2026 Atlanta Braves home opener across BravesVision and Gray stations. It reinforces Gray’s scale, with 114 full-power markets reaching about 37% of U.S. TV households and strong ratings positions in 77 top-rated markets. Investors may track how recurring MLB partnerships, free over-the-air access, and evolving carriage relationships interact with balance-sheet and earnings trends over time.

Key Figures

Television markets: 114 full-power markets Household reach: 37% of US TV households Top-rated station markets: 77 markets +5 more
8 metrics
Television markets 114 full-power markets Gray Media station footprint
Household reach 37% of US TV households Gray Media audience reach
Top-rated station markets 77 markets Markets where Gray owns top-rated station
Top 1st/2nd rated markets 97 markets Markets with first and/or second highest rated station
Measured markets sample 113 markets Nielsen-measured markets referenced for ratings in 2025
Telemundo affiliate markets 47 markets Largest Telemundo affiliate group owned by Gray
Six-state territory 6 states Braves’ local TV territory for 2026 season coverage
Braves in Atlanta 60 years Pregame festivities marking six decades of Braves baseball in Atlanta

Historical Context

5 past events · Latest: 2026-03-11 (Negative)
Pattern 5 events
Date Event Sentiment 24h Move Catalyst
2026-03-11 Carriage dispute Negative -4.4% DISH dropped GTN stations amid a dispute over distribution demands.
2026-03-09 Sports partnership Positive -3.9% Two-year deal to simulcast 10 Cincinnati Reds games on free TV.
2026-02-26 Dividend declaration Positive +23.8% Announced quarterly cash dividend of $0.08 per share payable Mar 31, 2026.
2026-02-26 Earnings beat Positive +23.8% Q4 2025 revenue and Adjusted EBITDA exceeded guidance despite year-on-year declines.
2026-02-25 Program launch Positive +1.3% Launch of weekday show "Aging Untold" targeting aging adults and caregivers.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Pattern Detected

GTN has generally traded in line with news tone, with one recent divergence on a positive sports-broadcasting partnership.

Recent Company History

Over the past month, GTN news has spanned distribution disputes, sports partnerships, new programming and financial updates. A carriage conflict with DISH on Mar 11 coincided with a negative move. By contrast, a Reds simulcast partnership on Mar 9 saw a decline despite positive content expansion. Earnings and dividend news on Feb 26 aligned with strong gains, while the launch of "Aging Untold" on Feb 25 also drew a modestly positive reaction. The current Braves simulcast adds to GTN’s sports-rights distribution narrative.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Free over-the-air broadcast brings Opening Day celebration to fans across Braves Country

ATLANTA, March 20, 2026 (GLOBE NEWSWIRE) -- Gray Media and the Atlanta Braves announced today that the Braves’ 2026 home opener against the Kansas City Royals on Friday, March 27, will simulcast on BravesVision and Braves on Gray television stations, bringing the game to fans across the Southeast.

First pitch at Truist Park is set for 7:15 p.m. ET. Viewers can watch on BravesVision and on Gray Media’s network of local television stations throughout Braves Country. Fans can find local over-the-air channel listings at bravesongray.com.           

BravesVision, the multimedia platform owned and operated by the Atlanta Braves, will serve as the team’s official local television home for the 2026 season. Fans across the organization’s six-state territory will have multiple options to watch Braves games without blackouts, including through video service providers and streaming on Braves.TV. For more information on how to watch, visit braves.com/watch.

The home opener will feature pregame festivities celebrating 60 years of Braves baseball in Atlanta. At 4 p.m., fans can take part in the Braves Walk as the team circles The Battery Atlanta, starting on the first-base side and ending at the Chop House Gate before heading inside for batting practice. The pregame ceremony will include a tribute video, appearances by franchise legends, and a ceremonial first pitch.

“Opening Day is a celebration that belongs to the fans, and Gray Media is committed to making it accessible to viewers across our stations in the Southeast. We’re excited to simulcast this milestone event as the Braves honor six decades in Atlanta and begin what promises to be another exciting season,” said Hilton H. Howell Jr., Gray Media chairman and co-CEO.

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About Gray Media:
Gray Media, Inc. (NYSE: GTN) is a multimedia company headquartered in Atlanta, Georgia. We are the nation’s largest owner of top-rated local television stations and digital assets serving 114 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 77 markets with the top-rated television station and 97 markets with the first and/or second highest rated television station in average all-day ratings across the 113 of such markets that were measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 47 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

Gray Contact:
Erik Schrader | Vice President and General Manager - WANF | 404-327-3100

About the Atlanta Braves:
Based in Atlanta since 1966, the Braves are the longest continuously operating franchise in Major League Baseball. Since 1991, Braves teams have earned two National League wild cards, 21 division championships, six National League pennants, and two World Series titles. Atlanta Braves games are telecast on BravesVision, with streaming available on Braves.TV. Radio broadcasts can be heard in Atlanta on 680 The Fan (AM)/93.7 (FM) and regionally on the Atlanta Braves Radio Network. Follow the Braves at braves.com, facebook.com/braves, and X.com/braves.

Atlanta Braves Media Contact:
Alex Zerkel | alex.zerkel@braves.com or 404-614-1598


FAQ

What channel will carry the Atlanta Braves 2026 home opener on March 27, and what time is first pitch (GTN)?

The home opener will simulcast on BravesVision and Gray Media local stations with first pitch at 7:15 p.m. ET. According to Gray Media, local over-the-air listings for Braves Country are available at bravesongray.com and streaming details at braves.com/watch.

How does Gray Media's simulcast of the Braves 2026 opener affect viewers across GTN markets?

Viewers across Gray Media’s Southeast stations can watch the game free over-the-air on local channels. According to Gray Media, BravesVision and Gray stations will provide multiple viewing options without blackouts across the six-state Braves territory.

What pregame events are scheduled for the Atlanta Braves 2026 home opener on March 27?

Pregame festivities start at 4:00 p.m. with the Braves Walk, a tribute video, franchise legends, and a ceremonial first pitch. According to the announcement, the activities circle The Battery Atlanta and conclude at the Chop House Gate before batting practice.

Will Braves games be available to stream during the 2026 season and where can investors find watch information (GTN)?

Yes, Braves games will stream on Braves.TV and be available via video service providers in the region. According to Gray Media, fans and investors can find full viewing instructions and listings at braves.com/watch and bravesongray.com.

Does the BravesVision local TV arrangement change Gray Media's role for the 2026 season (GTN)?

BravesVision will serve as the Atlanta Braves’ official local television home for 2026 while Gray Media will simulcast across its stations. According to Gray Media, this expands free over-the-air access to Braves Country via Gray’s local footprint.

How can investors or viewers find local station listings for the Braves home opener in Gray Media markets (GTN)?

Local over-the-air channel listings are available at bravesongray.com to locate Gray Media stations carrying the game. According to Gray Media, that site provides channel and market-specific viewing guidance for the March 27 home opener.