Gray Media Announces Pioneering Hyper-Personalized Video Streaming Strategy Using Google Cloud and Quickplay

Rhea-AI Summary

Gray Media (NYSE:GTN) has announced a groundbreaking partnership with Google Cloud and Quickplay to launch a hyper-personalized video streaming platform. The new infrastructure, set to roll out in January 2026, will leverage Google Cloud's AI capabilities and Quickplay's cloud-native platform to deliver personalized viewing experiences.

The streaming solution will feature real-time analysis of viewer behavior, dynamic content adaptation, personalized recommendations, and a scalable cloud-native architecture. This initiative positions Gray Media as a pioneer in local streaming technology, aiming to transform content delivery across its 113 television markets reaching approximately 37% of US television households.

Positive

• First-mover advantage in implementing AI-powered personalized streaming for local broadcast
• Partnership with major tech players Google Cloud and Quickplay
• Potential for increased viewer engagement and revenue through personalized content delivery
• Cloud-native infrastructure enables scalability and future adaptability

Negative

• Implementation risks and potential delays in the January 2026 rollout
• Significant technology infrastructure changes may require substantial investment
• Success depends on viewer adoption and acceptance of personalized streaming

News Market Reaction

+1.91%

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+1.91% News Effect

On the day this news was published, GTN gained 1.91%, reflecting a mild positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

         ATLANTA, Aug. 21, 2025 (GLOBE NEWSWIRE) -- Gray Media today announced a new, cutting-edge video streaming deal for a full end-to-end solution on Google Cloud, powered by Quickplay, that will redefine the streaming experience for viewers.   This partnership combines the power of Google Cloud's AI infrastructure with Quickplay’s flexible, cloud-native platform to deliver deeply personalized viewing experiences.   By harnessing real-time data and advanced machine learning, Gray will transform how content is delivered and consumed, establishing a new benchmark for the media and entertainment industry.

          Gray’s new video streaming environment will revolutionize media streaming in four key ways:

• Understand Viewer Preferences in Real Time: Leveraging advanced machine learning to analyze viewer behavior, content consumption patterns, and engagement metrics in real-time.
• Dynamically Adapt the Viewing Experience: Adjusting content sequences, ad loads, and overall presentation based on individual viewer preferences and engagement levels.
• Optimize Content Delivery for Maximum Engagement: Delivering personalized content recommendations, tailored search results, and seamless access across all devices.
• Future-Proof the Infrastructure: Embracing a cloud-native architecture that can scale, adapt, and evolve with the ever-changing media landscape.

          “This newly created video partnership marks a pivotal moment for Gray.   With this game-changing infrastructure, we are leading the charge into the future of local streaming, one personalized viewing experience at a time,” Gray’s President and Co-CEO Pat LaPlatney said.

          “We are excited to be the first to deliver this innovative technology to viewers, including tailored recommendations and a personalized content experience that is seamless across devices,” Gray’s Executive Vice President and Chief Operating Officer Sandy Breland said.  

          “We are proud to collaborate with Gray Media and Quickplay to bring the power of Google Cloud AI to the local broadcast industry,” said Albert Lai, Global Director, Strategic Industries, Media & Entertainment, Google Cloud. “Our AI capabilities enable Gray Media to understand viewer preferences and deliver personalized content that drives engagement and revenue. This collaboration demonstrates our commitment to helping media companies transform their businesses with AI.”

          Gray’s new streaming structure and viewer personalization strategy are expected to start rolling out in all Gray markets in January 2026.

Forward-Looking Statements:

          This press release contains certain forward-looking statements that are based largely on Gray’s current expectations and reflect various estimates and assumptions by Gray. These statements are statements other than those of historical fact and may be identified by words such as “estimates,” “expect,” “anticipate,” “will,” “implied,” “assume” and similar expressions. Forward-looking statements are subject to certain risks, trends and uncertainties that could cause actual results and achievements to differ materially from those expressed in such forward-looking statements. Such risks, trends and uncertainties, which in some instances are beyond Gray’s control, include the inability to provide the new streaming structure and viewer personalization strategy within the expected timeframe, or at all, realize the expected benefits from such strategy, and other future events. Gray is subject to additional risks and uncertainties described in its quarterly and annual reports filed with the Securities and Exchange Commission from time to time, including in the “Risk Factors,” and management’s discussion and analysis of financial condition and results of operations sections contained therein, which reports are made publicly available via www.sec.gov. Any forward-looking statements in this communication should be evaluated in light of these important risk factors. This press release reflects management’s views as of the date hereof. Except to the extent required by applicable law, Gray undertakes no obligation to update or revise any information contained in this communication beyond the date hereof, whether as a result of new information, future events or otherwise.

About Gray Media:

          Gray Media, Inc. (NYSE: GTN) is a multimedia company headquartered in Atlanta, Georgia. The company is the nation’s largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 37 percent of US television households. The portfolio includes 78 markets with the top-rated television station and 99 markets with the first and/or second highest rated television station during 2024, as well as the largest Telemundo Affiliate group with 44 markets.  The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services.  Gray’s additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios. For more information, please visit www.graymedia.com.

Gray Contact:

Sandy Breland, Executive Vice President and Chief Operating Officer, 404-266-8333

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FAQ

When will Gray Media (GTN) launch its new streaming platform?

Gray Media plans to roll out its new streaming platform across all markets in January 2026.

What technology partners is Gray Media using for its streaming service?

Gray Media is partnering with Google Cloud for AI infrastructure and Quickplay for its cloud-native platform to deliver personalized streaming experiences.

How will Gray Media's new streaming service benefit viewers?

The service will offer personalized content recommendations, tailored search results, dynamic content adaptation, and seamless access across all devices based on real-time viewer behavior analysis.

What is Gray Media's current market reach in the US?

Gray Media serves 113 television markets reaching approximately 37% of US television households, with 78 markets having the top-rated television station.

How will Gray Media's streaming platform use AI technology?

The platform will use advanced machine learning to analyze viewer behavior, content consumption patterns, and engagement metrics in real-time to deliver personalized viewing experiences.