Gameberry Labs Makes History with the Launch of the First-Ever Stand-Alone Mobile App for the Iconic Board Game SORRY!
Gameberry Labs and Hasbro (NYSE: HAS) launched SORRY! WORLD, the first stand-alone mobile app adaptation of the SORRY! board game, available globally on October 6, 2025 via the Apple App Store and Google Play.
The free-to-play title modernizes the classic with lively animations, fast matches, character customization, town-building, ranking and league play, aimed at longtime fans and new players while emphasizing social multiplayer engagement.
Gameberry Labs e Hasbro (NYSE: HAS) hanno lanciato SORRY! WORLD, la prima versione autonoma per dispositivi mobili dell'omonimo gioco da tavolo SORRY!, disponibile globalmente il 6 ottobre 2025 tramite l'Apple App Store e Google Play.
Il titolo free-to-play modernizza il classico con animazioni vivaci, partite veloci, personalizzazione dei personaggi, costruzione della città, classifiche e campionati, rivolto a vecchi fan e nuovi giocatori, con particolare enfasi sull'interazione multiplayer sociale.
Gameberry Labs y Hasbro (NYSE: HAS) lanzaron SORRY! WORLD, la primera adaptación independiente para móvil del juego de mesa SORRY!, disponible a nivel global el 6 de octubre de 2025 a través de Apple App Store y Google Play.
El título free-to-play moderniza el clásico con animaciones dinámicas, partidas rápidas, personalización de personajes, construcción de ciudades, clasificación y ligas, dirigido a aficionados de siempre y a nuevos jugadores, mientras enfatiza la interacción multijugador social.
Gameberry Labs와 Hasbro (NYSE: HAS)는 독립형 모바일 앱 버전의 SORRY! 보드 게임인 SORRY! WORLD를 출시했으며, Apple App Store와 Google Play를 통해 2025년 10월 6일 전 세계적으로 이용 가능하다.
이 무료 플레이 타이틀은 생생한 애니메이션, 빠른 매치, 캐릭터 커스터마이징, 마을 건설, 랭킹 및 리그 플레이를 통해 클래식을 현대적으로 바꾸며, 오랜 팬과 신규 플레이어를 대상으로 사회적 멀티플레이어 참여를 강조한다.
Gameberry Labs et Hasbro (NYSE: HAS) ont lancé SORRY! WORLD, la première application mobile autonome basée sur le jeu de société SORRY!, disponible mondialement le 6 octobre 2025 via l'Apple App Store et Google Play.
Le titre free-to-play modernise le classique avec des animations dynamiques, des parties rapides, la personnalisation des personnages, la construction d'une ville, des classements et des ligues, destiné aux fans de longue date et aux nouveaux joueurs, tout en mettant l'accent sur l'engagement multijoueur social.
Gameberry Labs und Hasbro (NYSE: HAS) haben SORRY! WORLD gestartet, die erste eigenständige mobile App-Adaption des SORRY!-Brettspiels, global am 6. Oktober 2025 über den Apple App Store und Google Play verfügbar.
Der Free-to-Play-Titel modernisiert das Klassische mit lebhaften Animationen, schnellen Matches, Charakteranpassung, Städtebau, Ranglisten und Ligen, richtet sich an langjährige Fans und neue Spieler, während der soziale Mehrspielermodus betont wird.
Gameberry Labs و Hasbro (NYSE: HAS) أطلقا SORRY! WORLD، أول تطبيق محمول مستقل لتكييف لعبة اللوح SORRY!، وهو متاح عالميًا في 6 أكتوبر 2025 عبر متجر Apple App Store وGoogle Play.
يُحدّث العنوان المجاني اللاعب الكلاسيكي من خلال حركات رسوم متحركة حيوية، ومباريات سريعة، وتخصيص الشخصيات، وبناء المدينة، والتصنيفات والبطولات، وهو موجه للمشجعين منذ زمن طويل وللاعبين الجدد مع التأكيد على التفاعل المتعدد اللاعبين اجتماعيًا.
Gameberry Labs 与 Hasbro (NYSE: HAS) 推出 SORRY! WORLD，这是 SORRY! 桌游的首个独立手机版应用改编版本，全球于 2025年10月6日 通过 Apple App Store 与 Google Play 上线。
这款免费游玩的游戏以活泼的动画、快速对局、角色定制、城镇建造、排行榜和联赛等功能对经典进行了现代化改造，面向长期粉丝与新玩家，同时强调社交多人对战的互动。
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Insights
Stand‑alone mobile launch of SORRY! marks a strategic IP extension into mobile social gaming.
By partnering with Hasbro and releasing a free‑to‑play app, Gameberry Labs converts a well‑known tabletop IP into a continuously engaged mobile product that can drive user acquisition and long‑term monetization through progression, leagues, and social features.
The benefits depend on user retention, monetization mechanics, and cross‑promotion execution; no financials or user metrics are disclosed here, so revenue impact remains unquantified. Risks include conversion of board‑game fans to mobile habits and competition for attention in app stores.
Watch app store rankings, retention cohorts, and any announced monetization metrics over the next
Developed with Hasbro, SORRY! WORLD reimagines the classic board game through a vibrant, mobile experience now available on the App Store and Google Play.
Available globally on October 6th via the Apple App Store and Google Play Store, SORRY! WORLD is a free-to-play experience that reimagines the classic board game on mobile through a vibrant , immersive world – bringing even more fun to longtime fans and welcoming a new generation of players to the SORRY! community.
Cherished by millions, SORRY! has represented playful rivalry, family bonding, and sweet revenge for almost a century. SORRY! WORLD adds lively animations and fast-paced matches that add an extra layer of energetic and social gameplay. Players can choose quirky characters, build towns, climb ranks, block rivals, and compete in league play - bringing additional layers of progression and strategy to this timeless favorite.
The launch of SORRY! WORLD marks a new milestone in the evolution of both Gameberry Labs and the SORRY! franchise – merging the beloved game with technology, allowing people to come together through shared play, no matter where they are. The future of mobile board games is fun, fast, and fiercely social, and SORRY! WORLD will be leading the way.
"At Gameberry Labs, we believe in the timeless power of games to connect people," said Afsar Ahmad, Co-founder of Gameberry Labs. "We're honoured to work with Hasbro on SORRY! WORLD – a collaboration that marks an exciting new chapter for us. Built with pride by our team in
"We're delighted to see SORRY! reimagined for mobile in such a dynamic and engaging way," said Claire Hunter Gregson, Director of Gaming Relationships at Hasbro. "The Gameberry team has done a fantastic job of staying true to the spirit of Hasbro's beloved game while bringing it to life digitally with creativity and care. Their execution captures the cheeky, social energy of SORRY! and makes it available to players wherever they are — a perfect reflection of Hasbro's commitment to delivering play everywhere."
About Gameberry Labs
Founded in 2017 and based in
About Hasbro
Hasbro is a leading games, IP and toy company whose mission is to create joy and community through the magic of play. With over 164 years of expertise, Hasbro delivers groundbreaking play experiences and reaches over 500 million kids, families and fans around the world, through physical and digital games, video games, toys, licensed consumer products, location-based entertainment, film, TV and more.
Through its franchise-first approach, Hasbro unlocks value from both new and legacy IP, including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, MONOPOLY, HASBRO GAMES, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands. Powered by its portfolio of thousands of iconic marks and a diversified network of partners and subsidiary studios, Hasbro brings fans together wherever they are, from tabletop to screen.
For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, a 2025 JUST Capital Industry Leader, one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50, and a Brand that Matters by Fast Company. For more information, visit https://corporate.hasbro.com or @Hasbro on LinkedIn.
Media Contact
Gameberry Labs: marketing@gameberrylabs.com
Gameberry Labs: gameberrylabs@finnpartners.com
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SOURCE Gameberry Labs
FAQ
What is SORRY! WORLD and who developed it for HAS?
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