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Happy Belly Food Group's Heal Wellness QSR Announces the Opening of its Newest Location in Grand Bend, Ontario

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Happy Belly Food Group (HBFGF) has announced the opening of its 21st Heal Wellness location in Grand Bend, Ontario. The new quick-service restaurant (QSR), specializing in smoothie bowls, acai bowls, and smoothies, will open at 77 Main Street West on May 17th, 2025.

This marks Happy Belly's 12th location in Ontario and its 54th restaurant in its franchised and corporate network. The company has secured contractual commitments for 531 retail franchise locations across its emerging brands, with 130 units specifically for Heal Wellness. The expansion includes ongoing construction projects across Alberta, British Columbia, and Ontario.

The Grand Bend location was strategically chosen for its beachside community, strong summer tourism, and high foot traffic, with tens of thousands of seasonal visitors. The area's active lifestyle culture and limited competition in clean-eating offerings position Heal Wellness to capitalize on the growing demand for wellness-focused dining options.

Happy Belly Food Group (HBFGF) ha annunciato l'apertura della sua 21ª sede di Heal Wellness a Grand Bend, Ontario. Il nuovo ristorante a servizio rapido (QSR), specializzato in smoothie bowl, acai bowl e smoothie, aprirà al 77 Main Street West il 17 maggio 2025.

Questa sarà la 12ª sede di Happy Belly in Ontario e il 54º ristorante nella sua rete di franchising e corporate. L'azienda ha ottenuto impegni contrattuali per 531 punti vendita in franchising nei suoi marchi emergenti, di cui 130 unità dedicate a Heal Wellness. L'espansione comprende progetti di costruzione in corso in Alberta, British Columbia e Ontario.

La sede di Grand Bend è stata scelta strategicamente per la comunità balneare, il forte turismo estivo e l'elevato flusso pedonale, con decine di migliaia di visitatori stagionali. La cultura di uno stile di vita attivo e la limitata concorrenza nelle offerte di cibo salutare posizionano Heal Wellness per sfruttare la crescente domanda di opzioni di ristorazione orientate al benessere.

Happy Belly Food Group (HBFGF) ha anunciado la apertura de su 21ª ubicación de Heal Wellness en Grand Bend, Ontario. El nuevo restaurante de servicio rápido (QSR), especializado en smoothie bowls, acai bowls y batidos, abrirá en 77 Main Street West el 17 de mayo de 2025.

Esta es la 12ª ubicación de Happy Belly en Ontario y el 54º restaurante en su red de franquicias y corporativa. La empresa ha asegurado compromisos contractuales para 531 ubicaciones minoristas franquiciadas en sus marcas emergentes, con 130 unidades específicamente para Heal Wellness. La expansión incluye proyectos de construcción en curso en Alberta, Columbia Británica y Ontario.

La ubicación de Grand Bend fue elegida estratégicamente por su comunidad costera, fuerte turismo de verano y alto tráfico peatonal, con decenas de miles de visitantes estacionales. La cultura de estilo de vida activo y la competencia limitada en ofertas de comida saludable posicionan a Heal Wellness para aprovechar la creciente demanda de opciones de comida enfocadas en el bienestar.

Happy Belly Food Group (HBFGF)가 온타리오주 그랜드 벤드에 21번째 Heal Wellness 매장을 오픈한다고 발표했습니다. 이 새로운 패스트푸드 레스토랑(QSR)은 스무디 볼, 아사이 볼, 스무디를 전문으로 하며 2025년 5월 17일 77 Main Street West에 문을 엽니다.

이번 매장은 온타리오주에서 해피벨리의 12번째 매장이자 프랜차이즈 및 직영 네트워크 내 54번째 레스토랑입니다. 회사는 신생 브랜드 전반에 걸쳐 531개의 소매 프랜차이즈 매장 계약을 확보했으며, 그중 130개는 Heal Wellness 전용입니다. 확장 계획에는 앨버타, 브리티시컬럼비아, 온타리오에서 진행 중인 건설 프로젝트도 포함됩니다.

그랜드 벤드 매장은 해변가 커뮤니티, 강력한 여름 관광객 유입, 높은 유동 인구를 고려해 전략적으로 선정되었으며, 수만 명의 계절 방문객이 방문합니다. 이 지역의 활발한 라이프스타일 문화와 건강식품 경쟁이 적은 점은 Heal Wellness가 웰빙 중심의 식사 옵션에 대한 증가하는 수요를 활용할 수 있는 좋은 기회를 제공합니다.

Happy Belly Food Group (HBFGF) a annoncé l'ouverture de son 21e point de vente Heal Wellness à Grand Bend, en Ontario. Ce nouveau restaurant à service rapide (QSR), spécialisé dans les bols smoothie, bols d'açaï et smoothies, ouvrira au 77 Main Street West le 17 mai 2025.

Il s'agit du 12e emplacement de Happy Belly en Ontario et du 54e restaurant de son réseau franchisé et corporate. L'entreprise a obtenu des engagements contractuels pour 531 points de vente franchisés dans ses marques émergentes, dont 130 unités spécifiquement pour Heal Wellness. L'expansion comprend des projets de construction en cours en Alberta, Colombie-Britannique et Ontario.

L'emplacement de Grand Bend a été choisi stratégiquement pour sa communauté balnéaire, son fort tourisme estival et son important flux piétonnier, avec des dizaines de milliers de visiteurs saisonniers. La culture d'un mode de vie actif et la concurrence limitée dans les offres de restauration saine positionnent Heal Wellness pour tirer parti de la demande croissante d'options de restauration axées sur le bien-être.

Happy Belly Food Group (HBFGF) hat die Eröffnung seines 21. Heal Wellness-Standorts in Grand Bend, Ontario, bekannt gegeben. Das neue Schnellrestaurant (QSR), das sich auf Smoothie-Bowls, Acai-Bowls und Smoothies spezialisiert, wird am 17. Mai 2025 in der 77 Main Street West eröffnen.

Dies ist der 12. Standort von Happy Belly in Ontario und das 54. Restaurant im Franchise- und Unternehmensnetzwerk. Das Unternehmen hat vertragliche Zusagen für 531 Einzelhandels-Franchise-Standorte seiner aufstrebenden Marken erhalten, davon 130 Einheiten speziell für Heal Wellness. Die Expansion umfasst laufende Bauprojekte in Alberta, British Columbia und Ontario.

Der Standort Grand Bend wurde strategisch wegen seiner Strandgemeinde, des starken Sommertourismus und des hohen Fußgängeraufkommens ausgewählt, mit zehntausenden saisonalen Besuchern. Die aktive Lifestyle-Kultur der Gegend und die begrenzte Konkurrenz im Bereich gesunde Ernährung bieten Heal Wellness die Chance, von der wachsenden Nachfrage nach gesundheitsorientierten Gastronomieangeboten zu profitieren.

Positive
  • Expansion to 54 total restaurants in operation across the franchise network
  • Secured contractual commitments for 531 retail franchise locations
  • Strong franchise interest from operators and landlords
  • Strategic location in high-traffic tourist area with limited competition
Negative
  • None.

Toronto, Ontario--(Newsfile Corp. - May 16, 2025) - Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company"), a leader in acquiring and scaling emerging food brands across Canada, is pleased to announce the opening of its 21st Heal Wellness location in Grand Bend, Ontario. Heal Wellness ("Heal") is a fresh smoothie bowls, acai bowls, and smoothies quick serve restaurant ("QSR"). The Grand opening will be at 77 Main Street West, Grand Bend, this Saturday May 17th, 2025.

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Happy Belly 1

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"This opening represents our 12th location operating in Ontario, with more already in development," said Sean Black, Chief Executive Officer of Happy Belly. "We have seen tremendous growth with Heal and the rest of the Happy Belly's portfolio of emerging brands as we mark our 54th restaurant operating in our franchised and corporate network. Our steady flow of openings stands as a testament to Happy Belly's disciplined approach to organic and inorganic growth. We have built our brands on the foundation of our 3 P's—delivering a great product, working with great people, and establishing sustainable, scalable processes. This approach has been the driving force behind our success and is the reason we are so proud to reach this achievement today.

"Each new store opening accelerates our nationwide expansion, as Heal continues its rapid, hockey-stick growth driven by our first-mover advantage with several additional units currently under construction across Alberta, British Columbia, and Ontario. Backed by a contractual commitment for 130 total units, franchise interest from both prospective operators and landlords is accelerating, positioning us for sustained, predictable organic growth across the country.

"As we move into 2025, our focus is on accelerating growth through both organic initiatives and strategic acquisitions. We recently started construction on 3 separate locations in a single day, with several more in development across our portfolio across Canada, and we expect to announce additional projects throughout the year as we secure new franchise agreements and premium real estate nationwide. This progress is a clear step forward in our mission to become a predictable, disciplined growth company. Happy Belly now has 531 contractually committed retail franchise locations across our emerging brands—whether in development, under construction, or already operating. We are steadily expanding this pipeline throughout 2025 and 2026, continually selecting the right franchise partners and securing optimal real estate to achieve our brands' development goals."

We are just getting started.

Neighborhood
Grand Bend is an ideal location for Heal, thanks to its vibrant beachside community and thriving summer tourism. Nestled on the shores of Lake Huron's iconic sandy beaches, the town attracts tens of thousands of visitors each season-families, young professionals, and health-minded beachgoers—all seeking refreshing, nutritious options to fuel their outdoor adventures. With limited competition for clean-eating offerings, we anticipate Heal to quickly become a local favorite, capitalizing on Grand Bend's active lifestyle culture, year-round fitness events, and growing demand for convenient, wellness-focused dining. Its strong foot traffic along Main Street, proximity to campgrounds and cottages, and loyal seasonal customer base combine to create a compelling market for fresh, on-the-go superfood blends.

About Heal Wellness
Heal Wellness was founded with a passion and mission to provide quick, fresh wellness foods that support a busy and active lifestyle. We currently offer a diverse range of smoothie bowls and smoothies. We take pride in meticulously selecting every superfood ingredient on our menu to fuel the body, including acai smoothie bowls, smoothies, and super-seed grain bowls. Our smoothie bowls are crafted with real fruit and enriched with superfoods like acai, pitaya, goji berries, chia seeds, and more.

Franchising
For franchising inquiries please see www.happybellyfg.com/franchise-with-us/ or contact us at hello@happybellyfg.com.

About Happy Belly Food Group
Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company") is a leader in acquiring and scaling emerging food brands across Canada.

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Happy Belly 2

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Sean Black
Chief Executive Officer

Shawn Moniz
Chief Operating Officer

FOR FURTHER INFORMATION, PLEASE VISIT:
www: www.happybellyfg.com or email hello@happybellyfg.com
If you wish to contact us, please call: 1-877-589-8805

Neither the Canadian Securities Exchange nor its Regulation Services Provider (as that term is defined in the policies of the Canadian Securities Exchange) accepts responsibility for the adequacy or accuracy of this press release, which has been prepared by management.

Cautionary Note Regarding Forward-Looking Statements

All statements in this press release, other than statements of historical fact, are "forward-looking information" with respect to the Company within the meaning of applicable securities laws. Forward-looking information is frequently characterized by words such as "plan", "expect", "project", "intend", "believe", "anticipate", "estimate" and other similar words, or statements that certain events or conditions "may" or "will" occur and include the future performance of Happy Belly and her subsidiaries. Forward-looking statements are based on the opinions and estimates at the date the statements are made and are subject to a variety of risks and uncertainties and other factors that could cause actual events or results to differ materially from those anticipated in the forward-looking statements. There are uncertainties inherent in forward-looking information, including factors beyond the Company's control. There are no assurances that the business plans for Happy Belly described in this news release will come into effect on the terms or time frame described herein. The Company undertakes no obligation to update forward-looking information if circumstances or management's estimates or opinions should change except as required by law. The reader is cautioned not to place undue reliance on forward-looking statements. For a description of the risks and uncertainties facing the Company and its business and affairs, readers should refer to the Company's Management's Discussion and Analysis and other disclosure filings with Canadian securities regulators, which are posted on www.sedarplus.ca.

To view the source version of this press release, please visit https://www.newsfilecorp.com/release/252360

FAQ

How many Heal Wellness locations does Happy Belly Food Group (HBFGF) currently operate?

Happy Belly Food Group currently operates 21 Heal Wellness locations, with 12 of these locations in Ontario.

What is the total number of contracted franchise locations for Happy Belly Food Group (HBFGF)?

Happy Belly Food Group has secured contractual commitments for 531 retail franchise locations across its emerging brands.

Where is the new Heal Wellness location in Grand Bend opening?

The new Heal Wellness location is opening at 77 Main Street West, Grand Bend, Ontario, on May 17th, 2025.

What products does Heal Wellness by Happy Belly Food Group (HBFGF) offer?

Heal Wellness is a quick-service restaurant that offers fresh smoothie bowls, acai bowls, and smoothies.

In which provinces is Happy Belly Food Group (HBFGF) expanding Heal Wellness?

Happy Belly Food Group is expanding Heal Wellness with construction projects across Alberta, British Columbia, and Ontario.
Happy Belly Food Group Inc

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