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Happy Belly Food Group's Heal Wellness QSR Announces the Signing of its First Franchise Agreement in Atlantic Canada for the Province of P.E.I

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Happy Belly Food Group (HBFGF) has announced the signing of its first franchise agreement in Atlantic Canada for Heal Wellness, a QSR specializing in smoothie bowls, acai bowls, and smoothies, in Prince Edward Island. This marks Heal's 51st franchise agreement and entry into its fourth operating province, making it the fifth overall province for Happy Belly.

The agreement comes just ten weeks after announcing the area development agreement for Heal in Atlantic Canada. Happy Belly now has 531 contractually committed retail franchise locations across its emerging brands portfolio, including locations in development, under construction, or currently operating. The company plans to continue its expansion throughout 2025 and 2026, focusing on securing new franchise agreements and premium real estate nationwide.

Happy Belly Food Group (HBFGF) ha annunciato la firma del suo primo accordo di franchising nell'Atlantico canadese per Heal Wellness, un QSR specializzato in smoothie bowl, bowl di açai e smoothie, a Prince Edward Island. Questo rappresenta il 51° accordo di franchising di Heal e l'ingresso nel suo quarto territorio operativo, diventando la quinta provincia complessiva per Happy Belly.

L'accordo arriva a soli dieci settimane dall'annuncio dell'accordo di sviluppo territoriale per Heal nell'Atlantico canadese. Happy Belly conta ora 531 punti vendita in franchising contrattualmente impegnati nel suo portafoglio di marchi emergenti, inclusi quelli in fase di sviluppo, costruzione o già operativi. L'azienda prevede di continuare l'espansione nel 2025 e 2026, concentrandosi sull'acquisizione di nuovi accordi di franchising e sulla ricerca di immobili di pregio a livello nazionale.

Happy Belly Food Group (HBFGF) ha anunciado la firma de su primer acuerdo de franquicia en el Atlántico canadiense para Heal Wellness, un QSR especializado en smoothie bowls, bowls de acai y smoothies, en la Isla del Príncipe Eduardo. Esto marca el 51º acuerdo de franquicia de Heal y su entrada en su cuarta provincia operativa, convirtiéndose en la quinta provincia en general para Happy Belly.

El acuerdo se produce apenas diez semanas después de anunciar el acuerdo de desarrollo regional para Heal en el Atlántico canadiense. Happy Belly ahora cuenta con 531 ubicaciones de franquicia minorista comprometidas contractualmente en su cartera de marcas emergentes, incluyendo ubicaciones en desarrollo, en construcción o actualmente operativas. La empresa planea continuar su expansión durante 2025 y 2026, enfocándose en asegurar nuevos acuerdos de franquicia y bienes raíces premium a nivel nacional.

Happy Belly Food Group (HBFGF)는 프린스 에드워드 아일랜드에서 스무디 볼, 아사이 볼, 스무디를 전문으로 하는 QSR 브랜드 Heal Wellness의 대서양 캐나다 지역 첫 번째 프랜차이즈 계약 체결을 발표했습니다. 이는 Heal의 51번째 프랜차이즈 계약이자 네 번째 운영 주 진출로, Happy Belly에게는 다섯 번째 주가 됩니다.

이번 계약은 대서양 캐나다 지역 Heal의 지역 개발 계약 발표 후 불과 10주 만에 이루어졌습니다. Happy Belly는 현재 개발 중이거나 건설 중, 혹은 운영 중인 매장을 포함해 총 531개의 계약상 확정된 소매 프랜차이즈 매장을 보유하고 있습니다. 회사는 2025년과 2026년에도 새로운 프랜차이즈 계약 체결과 전국적인 프리미엄 부동산 확보에 주력하며 확장을 계속할 계획입니다.

Happy Belly Food Group (HBFGF) a annoncé la signature de son premier contrat de franchise dans l'Atlantique canadien pour Heal Wellness, une chaîne de restauration rapide spécialisée dans les smoothie bowls, les bols d'açaï et les smoothies, à l'Île-du-Prince-Édouard. Cela marque le 51e contrat de franchise de Heal et son entrée dans sa quatrième province d'exploitation, faisant de cette province la cinquième au total pour Happy Belly.

Ce contrat intervient seulement dix semaines après l'annonce de l'accord de développement régional pour Heal dans l'Atlantique canadien. Happy Belly compte désormais 531 points de vente en franchise contractuellement engagés dans son portefeuille de marques émergentes, incluant des emplacements en développement, en construction ou déjà en activité. L'entreprise prévoit de poursuivre son expansion en 2025 et 2026, en se concentrant sur la signature de nouveaux contrats de franchise et la recherche d'emplacements immobiliers premium à l'échelle nationale.

Happy Belly Food Group (HBFGF) hat die Unterzeichnung seines ersten Franchisevertrags in Atlantik-Kanada für Heal Wellness bekannt gegeben, eine QSR-Kette, die sich auf Smoothie-Bowls, Acai-Bowls und Smoothies spezialisiert hat, und zwar auf Prince Edward Island. Dies markiert den 51. Franchisevertrag von Heal und den Eintritt in die vierte Betriebsprovinz, womit es für Happy Belly die fünfte Provinz insgesamt ist.

Der Vertrag kommt nur zehn Wochen nach der Ankündigung des Gebietsentwicklungsvertrags für Heal in Atlantik-Kanada. Happy Belly verfügt nun über 531 vertraglich zugesicherte Einzelhandels-Franchise-Standorte im Portfolio seiner aufstrebenden Marken, einschließlich Standorten in Entwicklung, im Bau oder bereits in Betrieb. Das Unternehmen plant, seine Expansion in den Jahren 2025 und 2026 fortzusetzen, mit Fokus auf den Abschluss neuer Franchiseverträge und die Sicherung von Premium-Immobilien landesweit.

Positive
  • Expansion into new geographic market (P.E.I) strengthens national presence
  • Significant franchise growth with 531 contractually committed retail locations
  • Strategic execution of area development agreement within just 10 weeks
  • Continued expansion planned throughout 2025-2026
Negative
  • None.

Toronto, Ontario--(Newsfile Corp. - May 27, 2025) - Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company"), a leader in acquiring and scaling emerging food brands across Canada is pleased to announce the signing of its first franchise agreement in Atlantic Canada for the province of P.E.I. This will be Heal's 51st franchise agreement with entry into what will be our fourth operating province for the brand, fifth overall for Happy Belly. Heal Wellness ("Heal") is a fresh smoothie bowls, acai bowls, and smoothies quick serve restaurant ("QSR").

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Happy Belly 1

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"Just ten weeks after announcing our area development agreement for Heal in Atlantic Canada, we are happy to move forward with the signing of our first franchise agreement in the province of Prince Edward Island, said Sean Black, Chief Executive Officer of Happy Belly. "As summer begins, we look forward to building on this momentum and securing more franchise agreements across Atlantic Canada. Establishing Heal on the east coast is a significant step in our national expansion strategy."

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"With each new signed agreement our coast-to-coast Canadian expansion grows. As we move into the back-half of 2025, our focus is on accelerating growth through both organic initiatives and strategic acquisitions. With more restaurants in development across Canada, we expect to announce additional projects throughout the remainder of the year as we continue to secure new franchise agreements and premium real estate nationwide. This progress is a clear step forward in our mission to become a predictable and disciplined growth company. Happy Belly now has 531 contractually committed retail franchise locations across our emerging brands-whether in development, under construction, or already operating. We are steadily expanding this pipeline throughout 2025 and 2026, continually selecting the right franchise partners and securing optimal real estate to achieve our brands' development goals."

We are just getting started.

About Heal Wellness
Heal Wellness was founded with a passion and mission to provide quick, fresh wellness foods that support a busy and active lifestyle. We currently offer a diverse range of smoothie bowls and smoothies. We take pride in meticulously selecting every superfood ingredient on our menu to fuel the body, including acai smoothie bowls, smoothies, and super-seed grain bowls. Our smoothie bowls are crafted with real fruit and enriched with superfoods like acai, pitaya, goji berries, chia seeds, and more.

Franchising
For franchising inquiries please see www.happybellyfg.com/franchise-with-us/ or contact us at hello@happybellyfg.com.

About Happy Belly Food Group
Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company") is a leader in acquiring and scaling emerging food brands across Canada.

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Happy Belly 3

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Sean Black
Chief Executive Officer

Shawn Moniz
Chief Operating Officer

FOR FURTHER INFORMATION, PLEASE VISIT:

www: www.happybellyfg.com or email hello@happybellyfg.com
If you wish to contact us please call: 1-877-589-8805

Neither the Canadian Securities Exchange nor its Regulation Services Provider (as that term is defined in the policies of the Canadian Securities Exchange) accepts responsibility for the adequacy or accuracy of this press release, which has been prepared by management.

Cautionary Note Regarding Forward-Looking Statements

All statements in this press release, other than statements of historical fact, are "forward-looking information" with respect to the Company within the meaning of applicable securities laws. Forward-Looking information is frequently characterized by words such as "plan", "expect", "project", "intend", "believe", "anticipate", "estimate" and other similar words, or statements that certain events or conditions "may" or "will" occur and include the future performance of Happy Belly and her subsidiaries. Forward-Looking statements are based on the opinions and estimates at the date the statements are made and are subject to a variety of risks and uncertainties and other factors that could cause actual events or results to differ materially from those anticipated in the forward-looking statements. There are uncertainties inherent in forward-looking information, including factors beyond the Company's control. There are no assurances that the business plans for Happy Belly described in this news release will come into effect on the terms or time frame described herein. The Company undertakes no obligation to update forward-looking information if circumstances or management's estimates or opinions should change except as required by law. The reader is cautioned not to place undue reliance on forward-looking statements. For a description of the risks and uncertainties facing the Company and its business and affairs, readers should refer to the Company's Management's Discussion and Analysis and other disclosure filings with Canadian securities regulators, which are posted on www.sedarplus.ca.

To view the source version of this press release, please visit https://www.newsfilecorp.com/release/253487

FAQ

What is the significance of HBFGF's new franchise agreement in Prince Edward Island?

The agreement marks Heal Wellness's first entry into Atlantic Canada and its fourth operating province, representing a significant step in Happy Belly's national expansion strategy.

How many franchise locations does Happy Belly Food Group (HBFGF) currently have committed?

Happy Belly has 531 contractually committed retail franchise locations across its emerging brands, including locations in development, under construction, or currently operating.

What type of restaurant is Heal Wellness by Happy Belly Food Group?

Heal Wellness is a quick-serve restaurant (QSR) specializing in fresh smoothie bowls, acai bowls, and smoothies.

What are Happy Belly Food Group's (HBFGF) expansion plans for 2025-2026?

The company plans to accelerate growth through organic initiatives and strategic acquisitions, focusing on securing new franchise agreements and premium real estate nationwide.
Happy Belly Food Group Inc

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