Happy Belly Food Group's Heal Wellness QSR Announces the Signing of its First Franchise Agreement in Atlantic Canada for the Province of P.E.I
Rhea-AI Summary
Happy Belly Food Group (HBFGF) has announced the signing of its first franchise agreement in Atlantic Canada for Heal Wellness, a QSR specializing in smoothie bowls, acai bowls, and smoothies, in Prince Edward Island. This marks Heal's 51st franchise agreement and entry into its fourth operating province, making it the fifth overall province for Happy Belly.
The agreement comes just ten weeks after announcing the area development agreement for Heal in Atlantic Canada. Happy Belly now has 531 contractually committed retail franchise locations across its emerging brands portfolio, including locations in development, under construction, or currently operating. The company plans to continue its expansion throughout 2025 and 2026, focusing on securing new franchise agreements and premium real estate nationwide.
Positive
- Expansion into new geographic market (P.E.I) strengthens national presence
- Significant franchise growth with 531 contractually committed retail locations
- Strategic execution of area development agreement within just 10 weeks
- Continued expansion planned throughout 2025-2026
Negative
- None.
News Market Reaction – HBFGF
In the trading session that priced this news, HBFGF gained 1.85%, reflecting a mild positive market reaction.
Data tracked by StockTitan Argus on the day of publication.
AI-generated analysis. How Rhea-AI works. Not financial advice.
Toronto, Ontario--(Newsfile Corp. - May 27, 2025) - Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company"), a leader in acquiring and scaling emerging food brands across Canada is pleased to announce the signing of its first franchise agreement in Atlantic Canada for the province of P.E.I. This will be Heal's 51st franchise agreement with entry into what will be our fourth operating province for the brand, fifth overall for Happy Belly. Heal Wellness ("Heal") is a fresh smoothie bowls, acai bowls, and smoothies quick serve restaurant ("QSR").
Happy Belly 1
To view an enhanced version of this graphic, please visit:
https://images.newsfilecorp.com/files/6625/253487_9e1cf6f3c4c7a853_001full.jpg
"Just ten weeks after announcing our area development agreement for Heal in Atlantic Canada, we are happy to move forward with the signing of our first franchise agreement in the province of Prince Edward Island, said Sean Black, Chief Executive Officer of Happy Belly. "As summer begins, we look forward to building on this momentum and securing more franchise agreements across Atlantic Canada. Establishing Heal on the east coast is a significant step in our national expansion strategy."
Happy Belly 2
To view an enhanced version of this graphic, please visit:
https://images.newsfilecorp.com/files/6625/253487_9e1cf6f3c4c7a853_002full.jpg
"With each new signed agreement our coast-to-coast Canadian expansion grows. As we move into the back-half of 2025, our focus is on accelerating growth through both organic initiatives and strategic acquisitions. With more restaurants in development across Canada, we expect to announce additional projects throughout the remainder of the year as we continue to secure new franchise agreements and premium real estate nationwide. This progress is a clear step forward in our mission to become a predictable and disciplined growth company. Happy Belly now has 531 contractually committed retail franchise locations across our emerging brands-whether in development, under construction, or already operating. We are steadily expanding this pipeline throughout 2025 and 2026, continually selecting the right franchise partners and securing optimal real estate to achieve our brands' development goals."
We are just getting started.
About Heal Wellness
Heal Wellness was founded with a passion and mission to provide quick, fresh wellness foods that support a busy and active lifestyle. We currently offer a diverse range of smoothie bowls and smoothies. We take pride in meticulously selecting every superfood ingredient on our menu to fuel the body, including acai smoothie bowls, smoothies, and super-seed grain bowls. Our smoothie bowls are crafted with real fruit and enriched with superfoods like acai, pitaya, goji berries, chia seeds, and more.
Franchising
For franchising inquiries please see www.happybellyfg.com/franchise-with-us/ or contact us at hello@happybellyfg.com.
About Happy Belly Food Group
Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company") is a leader in acquiring and scaling emerging food brands across Canada.
Happy Belly 3
To view an enhanced version of this graphic, please visit:
https://images.newsfilecorp.com/files/6625/253487_9e1cf6f3c4c7a853_003full.jpg
Sean Black
Chief Executive Officer
Shawn Moniz
Chief Operating Officer
FOR FURTHER INFORMATION, PLEASE VISIT:
www: www.happybellyfg.com or email hello@happybellyfg.com
If you wish to contact us please call: 1-877-589-8805
Neither the Canadian Securities Exchange nor its Regulation Services Provider (as that term is defined in the policies of the Canadian Securities Exchange) accepts responsibility for the adequacy or accuracy of this press release, which has been prepared by management.
Cautionary Note Regarding Forward-Looking Statements
All statements in this press release, other than statements of historical fact, are "forward-looking information" with respect to the Company within the meaning of applicable securities laws. Forward-Looking information is frequently characterized by words such as "plan", "expect", "project", "intend", "believe", "anticipate", "estimate" and other similar words, or statements that certain events or conditions "may" or "will" occur and include the future performance of Happy Belly and her subsidiaries. Forward-Looking statements are based on the opinions and estimates at the date the statements are made and are subject to a variety of risks and uncertainties and other factors that could cause actual events or results to differ materially from those anticipated in the forward-looking statements. There are uncertainties inherent in forward-looking information, including factors beyond the Company's control. There are no assurances that the business plans for Happy Belly described in this news release will come into effect on the terms or time frame described herein. The Company undertakes no obligation to update forward-looking information if circumstances or management's estimates or opinions should change except as required by law. The reader is cautioned not to place undue reliance on forward-looking statements. For a description of the risks and uncertainties facing the Company and its business and affairs, readers should refer to the Company's Management's Discussion and Analysis and other disclosure filings with Canadian securities regulators, which are posted on www.sedarplus.ca.
To view the source version of this press release, please visit https://www.newsfilecorp.com/release/253487