Happy Belly Food Group's Heal Wellness QSR Announces the Signing of their 50th Franchise Agreement to be in the City of Grand Prairie, Alberta
Happy Belly Food Group (HBFGF) has announced the signing of its 50th franchise agreement for its Heal Wellness brand in Grande Prairie, Alberta. Heal Wellness is a QSR specializing in fresh smoothie bowls, acai bowls, and smoothies. The company has a total contractual commitment for 130 units and currently maintains 531 contractually committed retail franchise locations across its emerging brands.
CEO Sean Black emphasized the company's strategic expansion across Canada, highlighting Heal Wellness's first-mover advantage in the acai bowl and smoothie market. The company plans to accelerate both organic and inorganic growth throughout 2025-2026, with multiple locations already under construction. Grande Prairie, with its population of nearly 70,000, was chosen for its health-conscious demographic and growing economy.
Happy Belly Food Group (HBFGF) ha annunciato la firma del suo 50° contratto di franchising per il marchio Heal Wellness a Grande Prairie, Alberta. Heal Wellness è una catena di ristorazione veloce (QSR) specializzata in ciotole fresche di smoothie, ciotole di acai e smoothie. L'azienda ha un impegno contrattuale totale per 130 unità e attualmente gestisce 531 punti vendita in franchising contrattualmente impegnati tra i suoi marchi emergenti.
Il CEO Sean Black ha sottolineato l'espansione strategica dell'azienda in tutto il Canada, evidenziando il vantaggio di primo ingresso di Heal Wellness nel mercato delle ciotole di acai e degli smoothie. L'azienda prevede di accelerare sia la crescita organica che quella inorganica nel periodo 2025-2026, con diverse sedi già in costruzione. Grande Prairie, con una popolazione di quasi 70.000 abitanti, è stata scelta per la sua popolazione attenta alla salute e per la sua economia in crescita.
Happy Belly Food Group (HBFGF) ha anunciado la firma de su 50º acuerdo de franquicia para su marca Heal Wellness en Grande Prairie, Alberta. Heal Wellness es una cadena de comida rápida (QSR) especializada en tazones frescos de batidos, tazones de acai y batidos. La empresa tiene un compromiso contractual total para 130 unidades y actualmente mantiene 531 ubicaciones minoristas franquiciadas contratualmente comprometidas en sus marcas emergentes.
El CEO Sean Black destacó la expansión estratégica de la compañía en todo Canadá, resaltando la ventaja de ser pioneros de Heal Wellness en el mercado de tazones de acai y batidos. La empresa planea acelerar tanto el crecimiento orgánico como inorgánico durante 2025-2026, con múltiples ubicaciones ya en construcción. Grande Prairie, con una población de casi 70,000 habitantes, fue elegida por su demografía consciente de la salud y su economía en crecimiento.
Happy Belly Food Group (HBFGF)가 앨버타 주 그랜드 프레리에서 Heal Wellness 브랜드의 50번째 프랜차이즈 계약 체결을 발표했습니다. Heal Wellness는 신선한 스무디 볼, 아사이 볼, 스무디를 전문으로 하는 QSR입니다. 회사는 총 130개 매장에 대한 계약 의무를 가지고 있으며, 현재 신흥 브랜드 전반에 걸쳐 531개 계약된 소매 프랜차이즈 매장을 보유하고 있습니다.
CEO 션 블랙은 캐나다 전역에서의 전략적 확장을 강조하며 Heal Wellness가 아사이 볼 및 스무디 시장에서 선도적인 위치를 차지하고 있음을 강조했습니다. 회사는 2025년부터 2026년까지 유기적 및 무기적 성장을 가속화할 계획이며, 이미 여러 매장이 건설 중에 있습니다. 인구 약 7만 명의 그랜드 프레리는 건강에 관심이 많은 인구 구성과 성장하는 경제를 이유로 선택되었습니다.
Happy Belly Food Group (HBFGF) a annoncé la signature de son 50e contrat de franchise pour sa marque Heal Wellness à Grande Prairie, Alberta. Heal Wellness est une chaîne de restauration rapide (QSR) spécialisée dans les bols de smoothie frais, les bols d'açaï et les smoothies. L'entreprise a un engagement contractuel total pour 130 unités et compte actuellement 531 points de vente franchisés contractuellement engagés à travers ses marques émergentes.
Le PDG Sean Black a souligné l'expansion stratégique de l'entreprise à travers le Canada, mettant en avant l'avantage du premier arrivé de Heal Wellness sur le marché des bols d'açaï et des smoothies. L'entreprise prévoit d'accélérer sa croissance organique et inorganique entre 2025 et 2026, avec plusieurs emplacements déjà en construction. Grande Prairie, avec une population d'environ 70 000 habitants, a été choisie pour sa population soucieuse de sa santé et son économie en plein essor.
Happy Belly Food Group (HBFGF) hat die Unterzeichnung seines 50. Franchisevertrags für die Marke Heal Wellness in Grande Prairie, Alberta, bekannt gegeben. Heal Wellness ist ein Schnellrestaurant (QSR), das sich auf frische Smoothie-Bowls, Acai-Bowls und Smoothies spezialisiert hat. Das Unternehmen hat eine vertragliche Verpflichtung für insgesamt 130 Einheiten und betreibt derzeit 531 vertraglich zugesicherte Einzelhandels-Franchise-Standorte über seine aufstrebenden Marken hinweg.
CEO Sean Black betonte die strategische Expansion des Unternehmens in ganz Kanada und hob den First-Mover-Vorteil von Heal Wellness im Markt für Acai-Bowls und Smoothies hervor. Das Unternehmen plant, sowohl organisches als auch anorganisches Wachstum in den Jahren 2025-2026 zu beschleunigen, wobei bereits mehrere Standorte im Bau sind. Grande Prairie, mit einer Bevölkerung von fast 70.000, wurde aufgrund seiner gesundheitsbewussten Bevölkerung und der wachsenden Wirtschaft ausgewählt.
- Reached milestone of 50th franchise agreement for Heal Wellness brand
- Strong pipeline with contractual commitment for 130 total Heal Wellness units
- Company has 531 contractually committed retail franchise locations across all brands
- First-mover advantage in Canadian acai bowl and smoothie market
- Multiple locations already under construction for continued expansion
- None.
Toronto, Ontario--(Newsfile Corp. - May 13, 2025) - Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company"), a leader in acquiring and scaling emerging food brands across Canada is pleased to announce that its Heal Wellness brand has signed its 50th franchise agreement. This franchised location will be for the City of Grande Prairie, Alberta. Heal Wellness ("Heal") is a fresh smoothie bowls, acai bowls, and smoothies quick serve restaurant ("QSR").
Heal Wellness
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"With our 50th franchise agreement now signed, Heal Wellness continues to strengthen its development pipeline and drive consistent organic growth," said Sean Black, Chief Executive Officer of Happy Belly. "The steady stream of new franchise agreements and the securing of strategic real estate across Canada reinforces our expansion strategy while generating long-term value for our shareholders. Our vision remains clear—to establish Heal Wellness as the leading acai bowl and smoothie brand in Canada.
"As we move forward in 2025-2026, our focus remains on accelerating both organic and inorganic growth. With each new store opening and franchise agreement signed, we accelerate our nationwide expansion, as Heal continues its rapid, hockey-stick growth driven by our first-mover advantage. Backed by a contractual commitment for 130 total units, franchise interest from both prospective operators and landlords is accelerating, positioning us for sustained, predictable organic growth across the country.
"With a well-established business model that mitigates the typical risks of entrepreneurship, we equip franchisees with the tools needed for success while maintaining the strength and reputation of our brands. This structured approach has been instrumental in Heal Wellness' rapid national growth and is a testament to our operational efficiency. As the brand's free cash flow grows, we plan to further expand corporate store development while leveraging additional momentum from our franchise network. With multiple locations already under construction, we anticipate announcing additional openings throughout the year as we further scale our presence across Canada.
"This progress is a clear step forward in our mission to become a predictable, disciplined growth company. Happy Belly now has 531 contractually committed retail franchise locations across our emerging brands—whether in development, under construction, or already operating. We are steadily expanding this pipeline throughout 2025 and 2026, continually selecting the right franchise partners and securing optimal real estate to achieve our brands' development goals."
We are just getting started.
Neighborhood
Grande Prairie, Alberta presents a strong opportunity for a smoothie and açaí bowl restaurant due to its youthful, health-conscious population, growing economy, and limited competition in the health-focused fast-casual space. As a regional hub for northwestern Alberta, the city attracts not only local residents but also consumers from surrounding communities, expanding the potential customer base. The city's active lifestyle culture—supported by recreational facilities, parks, and fitness centers—aligns well with demand for nutritious, on-the-go food options. With a population nearing 70,000 and steady economic growth driven by diverse industries, Grande Prairie offers the right mix of demographics, disposable income, and market gap to support the success of a wellness-oriented food concept.
About Heal Wellness
Heal Wellness was founded with a passion and mission to provide quick, fresh wellness foods that support a busy and active lifestyle. We currently offer a diverse range of smoothie bowls and smoothies. We take pride in meticulously selecting every superfood ingredient on our menu to fuel the body, including acai smoothie bowls, smoothies, and super-seed grain bowls. Our smoothie bowls are crafted with real fruit and enriched with superfoods like acai, pitaya, goji berries, chia seeds, and more.
Franchising
For franchising inquiries please see www.happybellyfg.com/franchise-with-us/ or contact us at hello@happybellyfg.com.
About Happy Belly Food Group
Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company") is a leader in acquiring and scaling emerging food brands across Canada.
Happy Belly Food Group
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Sean Black
Chief Executive Officer
Shawn Moniz
Chief Operating Officer
FOR FURTHER INFORMATION, PLEASE VISIT:
www: www.happybellyfg.com or email hello@happybellyfg.com
If you wish to contact us please call: (604) 737-2303
Neither the Canadian Securities Exchange nor its Regulation Services Provider (as that term is defined in the policies of the Canadian Securities Exchange) accepts responsibility for the adequacy or accuracy of this press release, which has been prepared by management.
Cautionary Note Regarding Forward-Looking Statements
All statements in this press release, other than statements of historical fact, are "forward-looking information" with respect to the Company within the meaning of applicable securities laws. Forward-Looking information is frequently characterized by words such as "plan", "expect", "project", "intend", "believe", "anticipate", "estimate" and other similar words, or statements that certain events or conditions "may" or "will" occur and include the future performance of Happy Belly and her subsidiaries. Forward-Looking statements are based on the opinions and estimates at the date the statements are made and are subject to a variety of risks and uncertainties and other factors that could cause actual events or results to differ materially from those anticipated in the forward-looking statements. There are uncertainties inherent in forward-looking information, including factors beyond the Company's control. There are no assurances that the business plans for Happy Belly described in this news release will come into effect on the terms or time frame described herein. The Company undertakes no obligation to update forward-looking information if circumstances or management's estimates or opinions should change except as required by law. The reader is cautioned not to place undue reliance on forward-looking statements. For a description of the risks and uncertainties facing the Company and its business and affairs, readers should refer to the Company's Management's Discussion and Analysis and other disclosure filings with Canadian securities regulators, which are posted on www.sedarplus.ca.
To view the source version of this press release, please visit https://www.newsfilecorp.com/release/251896
FAQ
How many franchise agreements has HBFGF's Heal Wellness signed as of May 2025?
What is the total number of contractually committed retail locations for Happy Belly Food Group?
What type of restaurant is Heal Wellness by HBFGF?
How many total units is Heal Wellness contractually committed to develop?
Why did HBFGF choose Grande Prairie, Alberta for their 50th franchise location?
