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Happy Belly Food Group's Heal Wellness QSR Signs 20 Unit Area Development Agreement in Atlantic Canada

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Happy Belly Food Group (CSE: HBFG) (OTCQB: HBFGF) has signed a significant area development agreement for its Heal Wellness QSR brand across Atlantic Canada. The agreement covers Nova Scotia, New Brunswick, P.E.I, Newfoundland and Labrador, adding 20 new locations to their development pipeline.

The expansion brings Heal Wellness's total committed units to 120 across 8 Canadian provinces. David Wilson will oversee Atlantic Canada operations, joining Scott Grandin in Central Canada and Stephen Travers in Western Canada. The brand specializes in fresh smoothie bowls, acai bowls, and smoothies.

This development is part of Happy Belly's larger growth strategy, with the company now having 521 contractually committed retail franchise locations across all its emerging brands portfolio. The company plans to significantly expand this pipeline in 2025 & 2026, focusing on selecting optimal franchise partners and real estate locations.

Happy Belly Food Group (CSE: HBFG) (OTCQB: HBFGF) ha firmato un importante accordo di sviluppo territoriale per il suo marchio Heal Wellness QSR in Canada Atlantico. L'accordo copre Nova Scotia, New Brunswick, P.E.I, Terranova e Labrador, aggiungendo 20 nuove sedi al loro piano di sviluppo.

L'espansione porta il totale delle unità impegnate di Heal Wellness a 120 in 8 province canadesi. David Wilson supervisionerà le operazioni nel Canada Atlantico, unendosi a Scott Grandin nel Canada Centrale e Stephen Travers nel Canada Occidentale. Il marchio si specializza in ciotole di smoothie freschi, ciotole di acai e smoothie.

Questo sviluppo fa parte della più ampia strategia di crescita di Happy Belly, con l'azienda che ora conta 521 sedi di franchising contrattualmente impegnate in tutto il suo portafoglio di marchi emergenti. L'azienda prevede di espandere significativamente questo pipeline nel 2025 e 2026, concentrandosi sulla selezione di partner di franchising ottimali e posizioni immobiliari.

Happy Belly Food Group (CSE: HBFG) (OTCQB: HBFGF) ha firmado un importante acuerdo de desarrollo de área para su marca Heal Wellness QSR en Canadá Atlántico. El acuerdo abarca Nueva Escocia, Nuevo Brunswick, P.E.I, Terranova y Labrador, añadiendo 20 nuevas ubicaciones a su plan de desarrollo.

La expansión lleva el total de unidades comprometidas de Heal Wellness a 120 en 8 provincias canadienses. David Wilson supervisará las operaciones en Canadá Atlántico, uniéndose a Scott Grandin en Canadá Central y Stephen Travers en Canadá Occidental. La marca se especializa en tazones de smoothie frescos, tazones de acai y smoothies.

Este desarrollo es parte de la estrategia de crecimiento más amplia de Happy Belly, con la empresa ahora contando con 521 ubicaciones de franquicia comprometidas contractualmente en todo su portafolio de marcas emergentes. La empresa planea expandir significativamente este pipeline en 2025 y 2026, enfocándose en seleccionar socios de franquicia óptimos y ubicaciones inmobiliarias.

해피 벨리 푸드 그룹 (CSE: HBFG) (OTCQB: HBFGF)는 대서양 캐나다 전역에서 힐 웰니스 QSR 브랜드를 위한 중요한 지역 개발 계약을 체결했습니다. 이 계약은 노바스코샤, 뉴브런즈윅, 프린스에드워드아일랜드, 뉴펀들랜드 및 래브라도 지역을 포함하며, 개발 계획에 20개의 새로운 위치를 추가합니다.

이번 확장은 힐 웰니스의 총 약정 단위를 8개의 캐나다 주에서 120개로 늘립니다. 데이비드 윌슨은 대서양 캐나다 운영을 감독하며, 스콧 그랜딘은 중앙 캐나다, 스티븐 트래버스는 서부 캐나다에서 함께 일합니다. 이 브랜드는 신선한 스무디 볼, 아사이 볼, 스무디를 전문으로 합니다.

이 개발은 해피 벨리의 더 큰 성장 전략의 일환으로, 회사는 현재 모든 신생 브랜드 포트폴리오에서 521개의 계약적으로 약정된 소매 프랜차이즈 위치를 보유하고 있습니다. 회사는 2025년과 2026년에 이 파이프라인을 크게 확장할 계획이며, 최적의 프랜차이즈 파트너와 부동산 위치를 선택하는 데 집중할 것입니다.

Happy Belly Food Group (CSE: HBFG) (OTCQB: HBFGF) a signé un accord de développement de zone significatif pour sa marque Heal Wellness QSR à travers le Canada Atlantique. L'accord couvre la Nouvelle-Écosse, le Nouveau-Brunswick, l'Île-du-Prince-Édouard, Terre-Neuve et Labrador, ajoutant 20 nouveaux emplacements à leur pipeline de développement.

L'expansion porte le total des unités engagées de Heal Wellness à 120 dans 8 provinces canadiennes. David Wilson supervisera les opérations au Canada Atlantique, rejoignant Scott Grandin au Canada Central et Stephen Travers au Canada Occidental. La marque se spécialise dans les bols de smoothie frais, les bols d'açaï et les smoothies.

Ce développement fait partie de la stratégie de croissance plus large de Happy Belly, l'entreprise comptant désormais 521 emplacements de franchise contractuellement engagés dans l'ensemble de son portefeuille de marques émergentes. L'entreprise prévoit d'élargir considérablement ce pipeline en 2025 et 2026, en se concentrant sur la sélection de partenaires de franchise optimaux et d'emplacements immobiliers.

Happy Belly Food Group (CSE: HBFG) (OTCQB: HBFGF) hat einen bedeutenden Gebietsentwicklungsvertrag für seine Heal Wellness QSR-Marke in Kanada Atlantik unterzeichnet. Der Vertrag umfasst Nova Scotia, New Brunswick, P.E.I, Neufundland und Labrador und fügt 20 neue Standorte zu ihrem Entwicklungsplan hinzu.

Die Expansion erhöht die Gesamtzahl der verpflichteten Einheiten von Heal Wellness auf 120 in 8 kanadischen Provinzen. David Wilson wird die Operationen in Kanada Atlantik leiten und sich Scott Grandin in Zentral-Kanada und Stephen Travers in West-Kanada anschließen. Die Marke spezialisiert sich auf frische Smoothie-Schalen, Acai-Schalen und Smoothies.

Diese Entwicklung ist Teil der umfassenderen Wachstumsstrategie von Happy Belly, wobei das Unternehmen nun 521 vertraglich verpflichtete Einzelhandelsfranchise-Standorte in seinem gesamten Portfolio an aufstrebenden Marken hat. Das Unternehmen plant, dieses Pipeline in den Jahren 2025 und 2026 erheblich zu erweitern und sich auf die Auswahl optimaler Franchise-Partner und Immobilienstandorte zu konzentrieren.

Positive
  • Secured 20 new franchise units in Atlantic Canada
  • Total of 120 Heal Wellness locations committed across 8 provinces
  • Strong franchise development pipeline with 521 total committed locations
  • Geographic expansion into 4 new provinces
Negative
  • None.

Toronto, Ontario--(Newsfile Corp. - March 6, 2025) - Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company"), a leading consolidator of emerging food brands is pleased to announce the signing of an area development agreement for the provinces of Nova Scotia, New Brunswick, P.E.I, Newfoundland and Labrador (together the "Atlantic Provinces"). The contractual agreement will deliver 20 new locations of Heal Wellness ("Heal"), a fresh smoothie bowls, acai bowls, and smoothies quick serve restaurant ("QSR"). With this addition, our emerging brand portfolio now has 521 units under development agreements, clearly setting the path forward for several years of predictable organic growth for Happy Belly.

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Heal Wellness

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"Leveraging the strong franchising interest and area development agreements established in Ontario, Alberta, Saskatchewan, and British Columbia, we look forward to expanding Heal into a leading national brand. By incorporating 4 additional provinces and securing 20 more units under development, our rollout now totals 120 contractually committed Heal Wellness units across 8 provinces. Our plan is to have Heal become a recognized national brand in every province across Canada," said Sean Black, Chief Executive Officer of Happy Belly.

"Our area developer team continues to get stronger with David Wilson now overseeing Atlantic Canada, joining Scott Grandin in Central Canada and Stephen Travers in Western Canada. This strategic move sets the course for growth of Heal Wellness brand over the coming years, as we continue to focus on delivering organic development in our backyard and expand our national footprint. We believe our multi branded portfolio will continue to deliver strong results and help us continue to secure some of the best available real estate in the country."

"This is another step forward in our mission to becoming a predictable and disciplined growth company. Happy Belly currently has 521 contractually committed retail franchise locations from area developers across all emerging brands in the Happy Belly Food Group portfolio including those in development, under construction or already open. We are working to actively expand this pipeline significantly in 2025 & 2026 with our disciplined approach to growth. It is key for us to continue selecting the right franchise partners along with the right real estate to achieve our development goals for the brands."

We are just getting started

About Heal Wellness
Heal Wellness was founded with a passion and mission to provide quick, fresh wellness foods that support a busy and active lifestyle. We currently offer a diverse range of smoothie bowls and smoothies. We take pride in meticulously selecting every superfood ingredient on our menu to fuel the body, including acai smoothie bowls, smoothies, and super-seed grain bowls. Our smoothie bowls are crafted with real fruit and enriched with superfoods like acai, pitaya, goji berries, chia seeds, and more.

Franchising
For franchising inquiries please see www.happybellyfg.com/franchise-with-us/ or contact us at hello@happybellyfg.com.

About Happy Belly Food Group
Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company") is a leading consolidator of emerging food brands.

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Happy Belly Food Group

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Sean Black
Chief Executive Officer

Shawn Moniz
Chief Operating Officer

FOR FURTHER INFORMATION, PLEASE VISIT:
www: www.happybellyfg.com or email hello@happybellyfg.com
If you wish to contact us please call: (604) 737-2303

Neither the Canadian Securities Exchange nor its Regulation Services Provider (as that term is defined in the policies of the Canadian Securities Exchange) accepts responsibility for the adequacy or accuracy of this press release, which has been prepared by management.

Cautionary Note Regarding Forward-Looking Statements

All statements in this press release, other than statements of historical fact, are "forward-looking information" with respect to the Company within the meaning of applicable securities laws. Forward-Looking information is frequently characterized by words such as "plan", "expect", "project", "intend", "believe", "anticipate", "estimate" and other similar words, or statements that certain events or conditions "may" or "will" occur and include the future performance of Happy Belly and her subsidiaries. Forward-Looking statements are based on the opinions and estimates at the date the statements are made and are subject to a variety of risks and uncertainties and other factors that could cause actual events or results to differ materially from those anticipated in the forward-looking statements. There are uncertainties inherent in forward-looking information, including factors beyond the Company's control. There are no assurances that the business plans for Happy Belly described in this news release will come into effect on the terms or time frame described herein. The Company undertakes no obligation to update forward-looking information if circumstances or management's estimates or opinions should change except as required by law. The reader is cautioned not to place undue reliance on forward-looking statements. For a description of the risks and uncertainties facing the Company and its business and affairs, readers should refer to the Company's Management's Discussion and Analysis and other disclosure filings with Canadian securities regulators, which are posted on www.sedarplus.ca.

To view the source version of this press release, please visit https://www.newsfilecorp.com/release/243524

FAQ

How many Heal Wellness locations will be opened in Atlantic Canada under the new HBFGF development agreement?

The agreement will deliver 20 new Heal Wellness locations across Nova Scotia, New Brunswick, P.E.I, Newfoundland and Labrador.

What is the total number of committed Heal Wellness units for HBFGF across Canada as of March 2025?

Heal Wellness has 120 contractually committed units across 8 Canadian provinces.

How many total franchise locations does HBFGF have under development agreements?

Happy Belly Food Group has 521 contractually committed retail franchise locations across all its emerging brands portfolio.

Who will oversee HBFGF's Heal Wellness operations in Atlantic Canada?

David Wilson will oversee Heal Wellness operations in Atlantic Canada.
Happy Belly Food Group Inc

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