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Happy Belly Food Group's Heal Wellness Secures Real-Estate Location in Pointe-Claire, Quebec

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Happy Belly Food Group (OTCQB: HBFGF) announced that its Heal Wellness brand has secured a new quick-service restaurant location in Pointe-Claire, Quebec, supporting its Quebec and North American expansion strategy.

Heal Wellness has 39 locations open, over 169 in development, and contributes to 686 contractually committed franchise locations across Happy Belly’s emerging brands portfolio.

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Positive

  • New Heal Wellness location secured in Pointe-Claire, Quebec
  • Heal Wellness has 39 locations open across Canada and the U.S.
  • More than 169 Heal Wellness locations in development
  • Portfolio totals 686 contractually committed retail franchise locations

Negative

  • None.

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Toronto, Ontario--(Newsfile Corp. - June 2, 2026) - Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company"), a leader in acquiring and scaling emerging food brands is pleased to announce that Heal Wellness ("Heal") has secured a new real-estate location in Pointe-Claire, Quebec. Heal Wellness is a quick-service restaurant ("QSR") brand specializing in fresh smoothie bowls, açaí bowls, and smoothies.

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Happy Belly 1

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The newly secured Pointe-Claire location represents another important step in Heal Wellness' continued expansion across Quebec and further strengthens Happy Belly's growing footprint in the province.

Pointe-Claire represents a highly attractive market for Heal Wellness, supported by a strong West Island customer base, established residential communities, and growing regional connectivity through the REM. With its mix of families, professionals, commuters, and health-conscious consumers, Pointe-Claire is well aligned with Heal's fresh, wellness-focused menu of smoothie bowls, açaí bowls, and smoothies, while further strengthening Happy Belly's disciplined Quebec growth strategy.

"Securing a new real estate location for Heal Wellness in Pointe-Claire furthers our presence in the key province of Quebec as we continue our North American expansion strategy," said Sean Black, Chief Executive Officer of Happy Belly. "Establishing Heal alongside our existing Quebec brands demonstrates our ability to successfully scale multiple concepts within the province. With experienced local operators and growing demand for fresh, wellness-focused food options, we are building a strong foundation for continued growth and reinforcing our broader strategy of expanding high-quality restaurant brands across Canada."

"By working with area developers who possess deep local expertise, we are positioning Heal for continued success in the province. Today's announcement is an example of our disciplined growth model in action, as we continue to secure strong locations for our brands and advance our vision of making Heal Wellness North America's leading smoothie bowl chain, measured both by scale and strong unit economics."

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"Heal Wellness continues to expand rapidly across Canada and into the United States, solidifying its position as a leading açaí and smoothie bowl brand. With 39 locations open and more than 169 in development, Heal contributes to Happy Belly's broader portfolio of 686 contractually committed retail franchise locations across multiple emerging brands in various stages of development, construction, and operation. Our predictable and disciplined growth engine continues to deliver measurable results as we expand our brands across Canada and the U.S. to create long-term value for our shareholders."

"We are just getting started," said Sean Black.

About Heal Wellness
Heal Wellness was founded with a passion and mission to provide quick, fresh wellness foods that support a busy and active lifestyle. We currently offer a diverse range of smoothie bowls and smoothies. We take pride in meticulously selecting every superfood ingredient on our menu to fuel the body, including acai smoothie bowls, smoothies, and super-seed grain bowls. Our smoothie bowls are crafted with real fruit and enriched with superfoods like acai, pitaya, goji berries, chia seeds, and more.

Franchising
For franchising inquiries please see www.happybellyfg.com/franchise-with-us/ or contact us at hello@happybellyfg.com.

About Happy Belly Food Group
Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company") is a leader in acquiring and scaling emerging food brands across Canada.

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Sean Black
Co-founder, Chief Executive Officer

Shawn Moniz
Co-founder, President

FOR FURTHER INFORMATION, PLEASE VISIT:
www: www.happybellyfg.com or email hello@happybellyfg.com
If you wish to contact us please call: 1-877-589-8805

Neither the Canadian Securities Exchange nor its Regulation Services Provider (as that term is defined in the policies of the Canadian Securities Exchange) accepts responsibility for the adequacy or accuracy of this press release, which has been prepared by management.

Cautionary Note Regarding Forward-Looking Statements

All statements in this press release, other than statements of historical fact, are "forward-looking information" with respect to the Company within the meaning of applicable securities laws. Forward-Looking information is frequently characterized by words such as "plan", "expect", "project", "intend", "believe", "anticipate", "estimate" and other similar words, or statements that certain events or conditions "may" or "will" occur and include the future performance of Happy Belly and her subsidiaries. Forward-Looking statements are based on the opinions and estimates at the date the statements are made and are subject to a variety of risks and uncertainties and other factors that could cause actual events or results to differ materially from those anticipated in the forward-looking statements. There are uncertainties inherent in forward-looking information, including factors beyond the Company's control. There are no assurances that the business plans for Happy Belly described in this news release will come into effect on the terms or time frame described herein. The Company undertakes no obligation to update forward-looking information if circumstances or management's estimates or opinions should change except as required by law. The reader is cautioned not to place undue reliance on forward-looking statements. For a description of the risks and uncertainties facing the Company and its business and affairs, readers should refer to the Company's Management's Discussion and Analysis and other disclosure filings with Canadian securities regulators, which are posted on www.sedarplus.ca.

To view the source version of this press release, please visit https://www.newsfilecorp.com/release/299792

FAQ

What did Happy Belly Food Group (OTCQB: HBFGF) announce about Heal Wellness on June 2, 2026?

Happy Belly announced that Heal Wellness secured a new real-estate location in Pointe-Claire, Quebec. According to Happy Belly, this site advances Heal’s expansion in Quebec and supports its broader North American growth strategy across smoothie bowl and wellness-focused quick-service restaurants.

Why is the new Heal Wellness Pointe-Claire, Quebec location important for Happy Belly (HBFGF)?

The Pointe-Claire site strengthens Heal Wellness’ presence in a key West Island market. According to Happy Belly, the area’s families, professionals, commuters, and health-conscious consumers align with Heal’s menu and fit the company’s disciplined Quebec and North American expansion strategy.

How many Heal Wellness locations are open or in development under Happy Belly Food Group (HBFGF)?

Heal Wellness has 39 locations open and more than 169 in development. According to Happy Belly, these units contribute to a larger portfolio of 686 contractually committed retail franchise locations across several emerging restaurant brands in different development stages.

How does Heal Wellness expansion fit Happy Belly Food Group’s Quebec growth strategy?

Heal’s Pointe-Claire location adds to Happy Belly’s growing footprint in Quebec. According to Happy Belly, placing Heal alongside existing provincial brands and using experienced local operators supports a disciplined growth model and multi-concept scaling within the province’s attractive consumer markets.

What is Happy Belly Food Group’s long-term vision for the Heal Wellness brand?

Happy Belly aims to make Heal Wellness North America’s leading smoothie bowl chain. According to Happy Belly, success will be measured by brand scale and strong unit economics, supported by disciplined site selection, area developers with local expertise, and continued Canadian and U.S. expansion.

How large is Happy Belly Food Group’s overall franchise pipeline including Heal Wellness?

Happy Belly reports 686 contractually committed retail franchise locations across its brands. According to Happy Belly, this total includes 39 open Heal Wellness locations and more than 169 Heal sites in development, spanning multiple emerging concepts at various development, construction, and operating stages.