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Happy Belly Food Group's Heal Wellness Signs 10-Unit Franchise Agreement with Existing Multi-Unit Franchisee for the Greater Montreal Area of Quebec

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Happy Belly Food Group (OTCQB: HBFGF) announced that its acai and smoothie bowl brand Heal Wellness signed a 10-store multi-unit franchise agreement for the Greater Montreal area with an existing multi-unit franchisee.

Heal now has 41 locations open, over 167 in development, within a broader portfolio of 686 contractually committed franchise locations across multiple brands.

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Positive

  • Heal Wellness signs 10-unit franchise deal for Greater Montreal
  • Heal Wellness network at 41 open locations
  • More than 167 Heal Wellness locations currently in development
  • Portfolio totals 686 contractually committed franchise locations

Negative

  • None.

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In the Jun 11 session, HBFGF gained 0.46%, reflecting a mild positive market reaction.

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Toronto, Ontario--(Newsfile Corp. - June 11, 2026) - Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFG) ("Happy Belly" or the "Company"), a leader in acquiring and scaling emerging food brands is pleased to announce that its Acai brand Heal Wellness has secured a 10 store multi-unit franchise agreement for the Greater Montreal Area of the province of Quebec with an existing multi-unit franchisee. These new locations will be in the greater Montreal area of Quebec, further strengthening our foothold in this province and advancing Heal's disciplined, asset-light growth strategy as the brand continues to expand across Quebec's high-growth urban and suburban markets. Heal Wellness is a fast-growing quick-service restaurant ("QSR") brand specializing in fresh smoothie bowls, açaí bowls, and smoothies, built around clean ingredients and a better-for-you lifestyle.

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"Following a very successful opening in Griffintown last month by our franchisee, Pietro Maio and his partner Lucio Carlomusto, they have decided to become multi-unit franchisees of Heal and increased their commitment to Happy Belly with an additional 10 Heal Wellness units. Pietro also has a multi-unit agreement with his partners at Carma Hospitality for 10 Rosie's Burgers locations. It is an incredible feeling when franchisees place such trust in Happy Belly's brands that they become both multi-unit and multi-brand franchisees. I have known Pietro for many years, and when his partner Lucio discovered Heal there was no way these guys were going to miss the opportunity to be part of the brand in Quebec. This marks Happy Belly's third major agreement in Quebec, underscoring our commitment to accelerating development in the province," said Sean Black, Chief Executive Officer of Happy Belly."

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"Heal Wellness continues to expand rapidly across Canada and into the United States, solidifying its position as a leading acai and smoothie bowl brand," said Sean Black. "With 41 locations now open and more than 167 in development, Heal remains a key driver of growth within Happy Belly's broader portfolio of 686 contractually committed retail franchise locations across multiple emerging brands in various stages of development, construction, and operation. We continue to build a predictable and disciplined growth engine designed to create long-term shareholder value."

"We are just getting started", said Sean Black.

About Heal Wellness
Heal Wellness was founded with a passion and mission to provide quick, fresh wellness foods that support a busy and active lifestyle. We currently offer a diverse range of smoothie bowls and smoothies. We take pride in meticulously selecting every superfood ingredient on our menu to fuel the body, including acai smoothie bowls, smoothies, and super-seed grain bowls. Our smoothie bowls are crafted with real fruit and enriched with superfoods like acai, pitaya, goji berries, chia seeds, and more.

Franchising
For franchising inquiries please see www.happybellyfg.com/franchise-with-us/ or contact us at hello@happybellyfg.com.

About Happy Belly Food Group
Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company") is a leader in acquiring and scaling emerging food brands across Canada.

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Sean Black
Co-founder, Chief Executive Officer

Shawn Moniz
Co-founder, President

FOR FURTHER INFORMATION, PLEASE VISIT:
www: www.happybellyfg.com or email hello@happybellyfg.com
If you wish to contact us please call: 1-877-589-8805

Neither the Canadian Securities Exchange nor its Regulation Services Provider (as that term is defined in the policies of the Canadian Securities Exchange) accepts responsibility for the adequacy or accuracy of this press release, which has been prepared by management.

Cautionary Note Regarding Forward-Looking Statements

All statements in this press release, other than statements of historical fact, are "forward-looking information" with respect to the Company within the meaning of applicable securities laws. Forward-Looking information is frequently characterized by words such as "plan", "expect", "project", "intend", "believe", "anticipate", "estimate" and other similar words, or statements that certain events or conditions "may" or "will" occur and include the future performance of Happy Belly and her subsidiaries. Forward-Looking statements are based on the opinions and estimates at the date the statements are made and are subject to a variety of risks and uncertainties and other factors that could cause actual events or results to differ materially from those anticipated in the forward-looking statements. There are uncertainties inherent in forward-looking information, including factors beyond the Company's control. There are no assurances that the business plans for Happy Belly described in this news release will come into effect on the terms or time frame described herein. The Company undertakes no obligation to update forward-looking information if circumstances or management's estimates or opinions should change except as required by law. The reader is cautioned not to place undue reliance on forward-looking statements. For a description of the risks and uncertainties facing the Company and its business and affairs, readers should refer to the Company's Management's Discussion and Analysis and other disclosure filings with Canadian securities regulators, which are posted on www.sedarplus.ca.

To view the source version of this press release, please visit https://www.newsfilecorp.com/release/301047

FAQ

What did Happy Belly Food Group (OTCQB: HBFGF) announce on June 11, 2026?

Happy Belly Food Group announced a 10-store multi-unit franchise agreement for its Heal Wellness brand in Greater Montreal. According to Happy Belly, this deal supports an asset-light growth strategy as Heal expands across high-growth urban and suburban markets in Quebec.

How many Heal Wellness locations does Happy Belly Food Group (HBFGF) report as open and in development?

Happy Belly reports 41 Heal Wellness locations open and more than 167 in development. According to Happy Belly, Heal is described as a fast-growing quick-service restaurant brand and a key growth driver within the company’s broader portfolio of emerging food brands.

What does the 10-unit Heal Wellness franchise agreement in Montreal mean for HBFGF shareholders?

The 10-unit franchise agreement expands Heal Wellness across Greater Montreal with an existing multi-unit franchisee. According to Happy Belly, the asset-light, multi-unit structure supports a disciplined growth engine that the company aims to use to create long-term shareholder value across Quebec and beyond.

Who is the franchisee behind the new Heal Wellness units in Greater Montreal?

The franchisee group includes Pietro Maio and partner Lucio Carlomusto, who opened a Heal location in Griffintown. According to Happy Belly, they have increased their commitment with 10 more Heal units and also hold a multi-unit agreement for 10 Rosie's Burgers locations.

How large is Happy Belly Food Group’s overall franchise portfolio, including Heal Wellness?

Happy Belly reports a broader portfolio of 686 contractually committed retail franchise locations. According to Happy Belly, these locations span multiple emerging brands at different stages of development, construction, and operation, with Heal Wellness positioned as a key contributor to overall portfolio growth.

How does the Heal Wellness expansion in Quebec fit Happy Belly Food Group’s strategy?

The Quebec expansion advances Heal Wellness’s asset-light, franchise-based growth model in urban and suburban markets. According to Happy Belly, this is the company’s third major agreement in Quebec and supports a predictable, disciplined growth engine aimed at long-term shareholder value creation.