STOCK TITAN

Happy Belly Food Group's Heal Wellness Signs Second Franchise Agreement for the City of Ottawa, Ontario

(Very Positive)
Tags

Happy Belly Food Group (OTCQB: HBFGF) announced Heal Wellness signed a second franchise agreement for the City of Ottawa on April 21, 2026, advancing the brand's Canadian expansion.

Heal is a quick-service brand focused on fresh smoothie bowls and açaí bowls. The company reports 37 locations open, 171 in development, and 666 contractually committed retail franchise locations across its portfolio.

Loading...
Loading translation...

Positive

  • Heal has 37 locations open
  • 171 Heal locations currently in development
  • 666 contractually committed retail franchise locations across Happy Belly portfolio

Negative

  • None.

News Market Reaction – HBFGF

+0.93%
+0.93% Session close to close

In the Apr 21 session, HBFGF gained 0.93%, reflecting a mild positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

AI-generated analysis. How Rhea-AI works. Not financial advice.

See more from StockTitan in Google Search and AI answers. Adds StockTitan as a preferred source · opens Google
Add on Google

Toronto, Ontario--(Newsfile Corp. - April 21, 2026) - Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company"), a leader in acquiring and scaling emerging food brands across Canada is pleased to announce that its Heal Wellness ("Heal") brand has signed a franchise agreement for the City of Ottawa, marking the second franchisee signed for the region and further advancing the brand's strategic growth across Canada. Heal is a quick-service restaurant ("QSR") specializing in fresh smoothie bowls, açaí bowls, and smoothies.

Cannot view this image? Visit: https://images.newsfilecorp.com/files/6625/293564_8ae8b01f14290816_002.jpg

Happy Belly 1

To view an enhanced version of this graphic, please visit:
https://images.newsfilecorp.com/files/6625/293564_8ae8b01f14290816_002full.jpg

"We are excited to deepen our presence in Ottawa once again with the signing of our second franchise agreement for Heal," said Sean Black, Chief Executive Officer of Happy Belly. "Heal continues to build momentum, expanding its development pipeline through a steady cadence of new franchise agreements and strategic real estate signings nationwide. We're excited to bring our fresh, feel-good menu to this vibrant community once again-joining our other beloved Ottawa brands, Pirho Fresh Greek Grill, Yolks Breakfast, and Via Cibo Italian Street Food-as we continue advancing our mission to build Canada's leading portfolio of emerging food brands."

Cannot view this image? Visit: https://images.newsfilecorp.com/files/6625/293564_8ae8b01f14290816_003full.jpg

Happy Belly 2

To view an enhanced version of this graphic, please visit:
https://images.newsfilecorp.com/files/6625/293564_8ae8b01f14290816_003full.jpg

"Heal Wellness continues to expand rapidly across Canada and into the United States, solidifying its position as a leading açaí and smoothie bowl brand. With 37 locations now open and more than 171 in development, Heal contributes to Happy Belly's broader portfolio of 666 contractually committed retail franchise locations across multiple emerging brands in various stages of development, construction, and operation. Our predictable and disciplined growth engine continues to deliver measurable results as we expand our brands across Canada and the U.S. to create long-term value for our shareholders."

"We are just getting started", said Sean Black.

About Heal Wellness
Heal Wellness was founded with a passion and mission to provide quick, fresh wellness foods that support a busy and active lifestyle. We currently offer a diverse range of smoothie bowls and smoothies. We take pride in meticulously selecting every superfood ingredient on our menu to fuel the body, including acai smoothie bowls, smoothies, and super-seed grain bowls. Our smoothie bowls are crafted with real fruit and enriched with superfoods like acai, pitaya, goji berries, chia seeds, and more.

Franchising
For franchising inquiries please see www.happybellyfg.com/franchise-with-us/ or contact us at hello@happybellyfg.com.

About Happy Belly Food Group
Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company") is a leader in acquiring and scaling emerging food brands.

Cannot view this image? Visit: https://images.newsfilecorp.com/files/6625/293564_8ae8b01f14290816_004.jpg

Happy Belly Food Group

To view an enhanced version of this graphic, please visit:
https://images.newsfilecorp.com/files/6625/293564_8ae8b01f14290816_004full.jpg

Sean Black
Co-founder, Chief Executive Officer

Shawn Moniz
Co-founder, President

FOR FURTHER INFORMATION, PLEASE VISIT:
www: www.happybellyfg.com or email hello@happybellyfg.com

If you wish to contact us please call: 1-877-589-8805

Neither the Canadian Securities Exchange nor its Regulation Services Provider (as that term is defined in the policies of the Canadian Securities Exchange) accepts responsibility for the adequacy or accuracy of this press release, which has been prepared by management.

Cautionary Note Regarding Forward-Looking Statements

All statements in this press release, other than statements of historical fact, are "forward-looking information" with respect to the Company within the meaning of applicable securities laws. Forward-Looking information is frequently characterized by words such as "plan", "expect", "project", "intend", "believe", "anticipate", "estimate" and other similar words, or statements that certain events or conditions "may" or "will" occur and include the future performance of Happy Belly and her subsidiaries. Forward-Looking statements are based on the opinions and estimates at the date the statements are made and are subject to a variety of risks and uncertainties and other factors that could cause actual events or results to differ materially from those anticipated in the forward-looking statements. There are uncertainties inherent in forward-looking information, including factors beyond the Company's control. There are no assurances that the business plans for Happy Belly described in this news release will come into effect on the terms or time frame described herein. The Company undertakes no obligation to update forward-looking information if circumstances or management's estimates or opinions should change except as required by law. The reader is cautioned not to place undue reliance on forward-looking statements. For a description of the risks and uncertainties facing the Company and its business and affairs, readers should refer to the Company's Management's Discussion and Analysis and other disclosure filings with Canadian securities regulators, which are posted on www.sedarplus.ca.

To view the source version of this press release, please visit https://www.newsfilecorp.com/release/293564

FAQ

What does Heal Wellness's second Ottawa franchise mean for Happy Belly (HBFGF)?

It signals continued brand expansion with local traction and repeat franchise interest. According to the company, this is the second Heal franchise for Ottawa, reinforcing regional development momentum and franchise pipeline growth across Canada.

How many Heal Wellness locations has Happy Belly reported as open and in development for HBFGF?

Happy Belly reports 37 Heal locations open and 171 in development. According to the company, those figures reflect current footprint and near-term expansion plans across Canada and the U.S.

What does the reported 666 contractually committed locations mean for HBFGF shareholders?

It represents the portfolio's signed pipeline of future retail locations across emerging brands. According to the company, 666 contractually committed locations signal a sizable development backlog that may drive long-term growth if executed.

Is Heal Wellness expanding beyond Canada according to Happy Belly (HBFGF)?

Yes. Heal is expanding into the United States as well as Canada. According to the company, Heal's growth includes U.S. plans alongside domestic franchise and real estate signings.

What kind of food does Heal Wellness offer under Happy Belly (HBFGF)?

Heal Wellness is a quick-service concept offering fresh smoothie bowls, açaí bowls, and smoothies. According to the company, the menu targets health-focused, quick-service demand in urban and suburban locations.

How did Happy Belly describe its growth strategy for Heal and other brands (HBFGF)?

The company described disciplined expansion via franchise agreements and strategic real estate signings. According to the company, a steady cadence of agreements is building a national development pipeline across brands.