Happy Belly Food Group's Rosie's Burgers Announces the Grand Opening of its Newest Location in Whitby, Ontario
Rhea-AI Summary
Happy Belly Food Group (OTCQB: HBFGF) announced the grand opening of a new Rosie's Burgers restaurant in Whitby, Ontario on April 11, 2026. This marks Rosie's 15th location nationwide and sits at 1525 Dundas Street East in a high-visibility retail corridor. The company cites 110 locations in development and 666 contractually committed retail franchise locations across its portfolio.
The release highlights a dual expansion strategy combining franchised growth and targeted corporate store openings to accelerate brand scale in key Canadian markets.
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Positive
- 15th Rosie's location opens April 11, 2026 in Whitby
- 110 Rosie's locations currently in development across Canada
- 666 contractually committed retail franchise locations across Happy Belly portfolio
- Dual expansion strategy combining franchised growth and corporate store openings
Negative
- None.
News Market Reaction – HBFGF
On the day this news was published, HBFGF declined 3.68%, reflecting a moderate negative market reaction.
Data tracked by StockTitan Argus on the day of publication.
Toronto, Ontario--(Newsfile Corp. - April 9, 2026) - Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company"), a leading consolidator of emerging restaurant brands, is pleased to announce the grand opening of its newest Rosie's Burgers ("Rosie's") restaurant, opening this Saturday, April 11th, 2026, at 1525 Dundas Street East, Whitby, Ontario. This opening marks Rosie's 15th location nationwide in Canada. Rosie's is a boutique quick-service restaurant brand known for its signature smash burgers, golden fries, poutine, onion rings, and classic milkshakes - delivering nostalgic flavours in vibrant, neighborhood-driven locations.
Figure 1
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"Whitby represents another high-quality market for Rosie's as we continue to accelerate our expansion across Canada," said Sean Black, Chief Executive Officer of Happy Belly. "Our franchise model is built to scale alongside operators who share our commitment to operational excellence and guest experience. This newest location reinforces the strength of our franchise system, our disciplined site-selection model, and the growing demand for Rosie's across the Greater Toronto Area. We believe the brand is well positioned to continue expanding in markets supported by favourable demographics, recurring daily demand, and strong neighbourhood fundamentals."
This Whitby location sits within a bustling, high-visibility retail corridor that benefits from strong daily traffic, robust neighbourhood growth, and proximity to families, commuters, and professionals - providing the ideal demographic fit for Rosie's nostalgic smash burger offering.
Figure 2
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"With 15 locations now open and more than 110 in development across key Canadian provinces, the Rosie's brand is positioned to scale rapidly in the years ahead. These openings contribute to Happy Belly's broader portfolio of 666 contractually committed retail franchise locations across multiple emerging brands in various stages of development, construction, and operation. Our dual expansion strategy of combining franchised growth with targeted corporate store openings, reinforces our commitment to accelerating our brands development as we advance our mission to become a predictable and disciplined growth company, Canada's #1 restaurant consolidator."
"We are just getting started," added Sean Black.
About Rosie's Burgers
Deliciously handcrafted smashed burgers, golden fries, and classic milkshakes. Rosie's is your neighborhood burger shop serving up nostalgic flavours you know, love, and crave. From our Smashburger's and French fries to strawberry shakes and onion rings-we're all about keeping things simple and perfecting tradition. Because the classics were made classic for a reason.
Franchising
For franchising inquiries please see www.happybellyfg.com/franchise-with-us/ or contact us at hello@happybellyfg.com.
About Happy Belly Food Group
Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company") is a leader in acquiring and scaling emerging food brands. The Company's portfolio includes Heal Wellness, Rosie's Burgers, Yolks Breakfast, Via Cibo Italian Street Food, and others.
Figure 3
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Sean Black
Co-founder, Chief Executive Officer
Shawn Moniz
Co-founder, President
FOR FURTHER INFORMATION, PLEASE VISIT:
www: www.happybellyfg.com or email hello@happybellyfg.com
If you wish to contact us please call: 1-877-589-8805
Neither the Canadian Securities Exchange nor its Regulation Services Provider (as that term is defined in the policies of the Canadian Securities Exchange) accepts responsibility for the adequacy or accuracy of this press release, which has been prepared by management.
Cautionary Note Regarding Forward-Looking Statements
All statements in this press release, other than statements of historical fact, are "forward-looking information" with respect to the Company within the meaning of applicable securities laws. Forward-Looking information is frequently characterized by words such as "plan", "expect", "project", "intend", "believe", "anticipate", "estimate" and other similar words, or statements that certain events or conditions "may" or "will" occur and include the future performance of Happy Belly and her subsidiaries.
Forward-Looking statements are based on the opinions and estimates at the date the statements are made and are subject to a variety of risks and uncertainties and other factors that could cause actual events or results to differ materially from those anticipated in the forward-looking statements. There are uncertainties inherent in forward-looking information, including factors beyond the Company's control. There are no assurances that the business plans for Happy Belly described in this news release will come into effect on the terms or time frame described herein. The Company undertakes no obligation to update
forward-looking information if circumstances or management's estimates or opinions should change except as required by law. The reader is cautioned not to place undue reliance on forward-looking statements. For a description of the risks and uncertainties facing the Company and its business and affairs, readers should refer to the Company's Management's Discussion and Analysis and other disclosure filings with Canadian securities regulators, which are posted on www.sedarplus.ca.
To view the source version of this press release, please visit https://www.newsfilecorp.com/release/291752