Happy Belly Food Group's Smash Burger Brand Rosie's Burgers Announces the Opening of Its Newest Location in Burlington, Ontario
Happy Belly Food Group (HBFGF) announced the opening of a new Rosie's Burgers location in Burlington, Ontario, marking its second location opening this year. The new franchise store, operated by former MTY Food Group executive Norm Pickering, is strategically located alongside a Starbucks drive-through.
The company has secured 95 units under area-development agreements across multiple Canadian provinces. Happy Belly's portfolio currently includes 531 contractually committed retail franchise locations across its emerging brands. The company is implementing an asset-light franchise model to accelerate expansion while maintaining operational excellence.
Rosie's Burgers, specializing in smash burgers, poutine, and milkshakes, is positioned for continued growth with several locations under construction and ongoing discussions with potential franchisees across Canada.
Happy Belly Food Group (HBFGF) ha annunciato l'apertura di una nuova sede di Rosie's Burgers a Burlington, Ontario, segnando la seconda apertura dell'anno. Il nuovo punto vendita in franchising, gestito dall'ex dirigente di MTY Food Group Norm Pickering, si trova in una posizione strategica accanto a un drive-through di Starbucks.
L'azienda ha ottenuto 95 unità tramite accordi di sviluppo territoriale in diverse province canadesi. Il portafoglio di Happy Belly comprende attualmente 531 punti vendita in franchising contrattualmente impegnati tra i suoi marchi emergenti. La società sta adottando un modello di franchising leggero in termini di asset per accelerare l'espansione mantenendo l'eccellenza operativa.
Rosie's Burgers, specializzata in smash burger, poutine e milkshake, è pronta per una crescita continua con diverse sedi in costruzione e trattative in corso con potenziali franchisee in tutto il Canada.
Happy Belly Food Group (HBFGF) anunció la apertura de una nueva ubicación de Rosie's Burgers en Burlington, Ontario, marcando su segunda apertura este año. La nueva franquicia, operada por el ex ejecutivo de MTY Food Group Norm Pickering, está estratégicamente ubicada junto a un drive-through de Starbucks.
La compañía ha asegurado 95 unidades bajo acuerdos de desarrollo territorial en varias provincias canadienses. El portafolio de Happy Belly actualmente incluye 531 ubicaciones de franquicias minoristas contractualmente comprometidas entre sus marcas emergentes. La empresa está implementando un modelo de franquicia ligero en activos para acelerar la expansión mientras mantiene la excelencia operativa.
Rosie's Burgers, especializada en smash burgers, poutine y batidos, está posicionada para un crecimiento continuo con varias ubicaciones en construcción y conversaciones en curso con posibles franquiciados en todo Canadá.
Happy Belly Food Group (HBFGF)가 온타리오 주 벌링턴에 새로운 Rosie's Burgers 매장을 오픈했다고 발표했으며, 올해 두 번째 매장 개점입니다. 전 MTY Food Group 임원인 Norm Pickering이 운영하는 이 신규 프랜차이즈 매장은 스타벅스 드라이브스루 옆에 전략적으로 위치해 있습니다.
회사는 여러 캐나다 주에 걸쳐 지역 개발 계약 하에 95개 유닛을 확보했습니다. Happy Belly의 포트폴리오는 현재 신생 브랜드를 포함해 531개의 계약상 확정된 소매 프랜차이즈 매장을 보유하고 있습니다. 회사는 운영의 우수성을 유지하면서 확장을 가속화하기 위해 자산 경량화 프랜차이즈 모델을 도입하고 있습니다.
스매시 버거, 푸틴, 밀크셰이크를 전문으로 하는 Rosie's Burgers는 여러 매장이 건설 중이며 캐나다 전역의 잠재 가맹점주와 지속적으로 논의 중인 가운데 지속적인 성장을 기대하고 있습니다.
Happy Belly Food Group (HBFGF) a annoncé l'ouverture d'un nouveau point de vente Rosie's Burgers à Burlington, en Ontario, marquant sa deuxième ouverture cette année. Le nouveau magasin franchisé, exploité par l'ancien cadre de MTY Food Group Norm Pickering, est stratégiquement situé à côté d'un drive Starbucks.
L'entreprise a sécurisé 95 unités dans le cadre d'accords de développement territorial à travers plusieurs provinces canadiennes. Le portefeuille de Happy Belly comprend actuellement 531 points de vente franchisés contractuellement engagés parmi ses marques émergentes. La société met en œuvre un modèle de franchise allégé en actifs pour accélérer l'expansion tout en maintenant l'excellence opérationnelle.
Rosie's Burgers, spécialisée dans les smash burgers, la poutine et les milkshakes, est bien positionnée pour une croissance continue avec plusieurs emplacements en construction et des discussions en cours avec des franchisés potentiels à travers le Canada.
Happy Belly Food Group (HBFGF) gab die Eröffnung eines neuen Rosie's Burgers-Standorts in Burlington, Ontario, bekannt, was die zweite Neueröffnung in diesem Jahr darstellt. Das neue Franchise wird von dem ehemaligen MTY Food Group-Manager Norm Pickering betrieben und befindet sich strategisch günstig neben einem Starbucks Drive-Through.
Das Unternehmen hat 95 Einheiten im Rahmen von Gebietsentwicklungsvereinbarungen in mehreren kanadischen Provinzen gesichert. Das Portfolio von Happy Belly umfasst derzeit 531 vertraglich zugesagte Einzelhandelsfranchise-Standorte seiner aufstrebenden Marken. Das Unternehmen setzt ein asset-light Franchise-Modell um, um die Expansion zu beschleunigen und gleichzeitig operative Exzellenz zu gewährleisten.
Rosie's Burgers, spezialisiert auf Smash-Burger, Poutine und Milchshakes, ist für weiteres Wachstum positioniert, mit mehreren Standorten im Bau und laufenden Gesprächen mit potenziellen Franchisenehmern in ganz Kanada.
- Secured 95 units under area-development agreements across multiple Canadian provinces
- Strong total pipeline of 531 contractually committed retail franchise locations
- Strategic location placement alongside high-traffic Starbucks drive-through
- Asset-light franchise model enabling faster expansion with lower capital requirements
- Experienced franchisee with industry background joining the brand
- None.
Toronto, Ontario--(Newsfile Corp. - May 29, 2025) - Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company"), a leader in acquiring and scaling emerging food brands across Canada is pleased to announce the grand opening of Rosie's Burgers ("Rosie's") newest location at 2500 Appleby Line, Burlington, Ontario, this Saturday May 31st, 2025. Rosie's is a boutique QSR restaurant brand serving up its signature smash burgers, poutine, onion rings, milkshakes, and more.
Happy Belly 1
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"Rosie's Burgers continues its organic growth with the opening of its 2nd location this year. This opening further expands our reach in our home market and helps service the increasing demand for Rosie's in Ontario," said Sean Black, Chief Executive Officer of Happy Belly. "This new location shares a free-standing pad with a drive through Starbuck's that draws professionals, residents, and visitors alike, this site delivers the ideal blend of convenience and appeal-perfect for both dine-in and delivery.
"Beyond footprint growth, this opening increases Rosie's franchise model store count. Our franchisee for this location is Norm Pickering who I had the pleasure of working with at both Mucho Burrito and MTY Food Group Inc. when Norm was our Director of Marketing. From rigorous site selection and comprehensive operational training to targeted marketing and ongoing business development, we equip our franchise partners with the tools they need to thrive. The dedication of our seasoned operators underscores the confidence they place in our proven processes, leadership team, and brand momentum.
Happy Belly 2
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"With 95 units already secured under area-development agreements across Atlantic Canada, Ontario, Alberta, Manitoba, and British Columbia-and several locations currently under construction-Rosie's is poised for sustained, predictable growth. As we move through the remainder of the year, we anticipate a growing number of new openings. By combining corporate‐owned stores with an asset-light franchise strategy, we expect to accelerate our expansion while maintaining operational excellence.
"We are actively engaged in discussions with various groups across Canada to accelerate the expansion of Rosie's. As we organically expand Happy Belly's presence in the QSR space, numerous real estate opportunities are emerging. We are excited to share updates on newly secured locations for our brands as we continue to grow. Our approach has always been to focus on the development and growth of emerging brands in the food sector. With our area developers building a pipeline of potential franchise candidates across Canada, we look forward to building on this momentum and securing more franchise agreements across our portfolio of emerging brands.
Happy Belly 3
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"Our team's deep expertise in the burger category positions Rosie's Burgers for a strong and sustained growth trajectory in the years ahead. As the momentum behind the brand continues to build as our asset-light franchise model enables Happy Belly as a whole, to continue accelerating across all our brands. With a strong foundation, strategic leadership, and a dedicated franchise support system we are well-positioned to drive sustained growth.
"With each new opening and franchise agreement signed, our coast-to-coast Canadian expansion grows. Our core focus is on accelerating growth through organic initiatives and strategic acquisitions. With more restaurants in development across Canada, we expect to announce several projects throughout the remainder of the year. Happy Belly now has 531 contractually committed retail franchise locations across our emerging brands-whether in development, under construction, or already operating. We are steadily expanding this pipeline throughout 2025 and 2026, continually selecting the right franchise partners and securing optimal real estate to achieve our mission to become a predictable and disciplined growth company, Canada's next great restaurant consolidator."
We are just getting started.
About Rosie's Burgers
Deliciously handcrafted smashed burgers, golden fries, and classic milkshakes. Rosie's is your neighbourhood burger shop serving up nostalgic flavours you know, love, and crave. From our Smashburger's and French fries to strawberry shakes and onion rings-we're all about keeping things simple and perfecting tradition. Because the classics were made classic for a reason, right?
Franchising
For franchising inquiries, please see www.happybellyfg.com/franchise-with-us/ or contact us at hello@happybellyfg.com.
About Happy Belly Food Group
Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company") is a dynamic multi-branded restaurant company focused on acquiring and scaling emerging food brands across Canada. With a robust portfolio of brands Happy Belly is dedicated to delivering quality, efficiency, and exceptional customer experiences nationwide.
Happy Belly 3
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Sean Black
Chief Executive Officer
Shawn Moniz
Chief Operating Officer
FOR FURTHER INFORMATION, PLEASE VISIT:
www: www.happybellyfg.com or email hello@happybellyfg.com
If you wish to contact us, please call: (604) 737-2303
Neither the Canadian Securities Exchange nor its Regulation Services Provider (as that term is defined in the policies of the Canadian Securities Exchange) accepts responsibility for the adequacy or accuracy of this press release, which has been prepared by management.
Cautionary Note Regarding Forward-Looking Statements
All statements in this press release, other than statements of historical fact, are "forward-looking information" with respect to the Company within the meaning of applicable securities laws. Forward-looking information is frequently characterized by words such as "plan", "expect", "project", "intend", "believe", "anticipate", "estimate" and other similar words, or statements that certain events or conditions "may" or "will" occur and include the future performance of Happy Belly and her subsidiaries. Forward-looking statements are based on the opinions and estimates at the date the statements are made and are subject to a variety of risks and uncertainties and other factors that could cause actual events or results to differ materially from those anticipated in the forward-looking statements. There are uncertainties inherent in forward-looking information, including factors beyond the Company's control. There are no assurances that the business plans for Happy Belly described in this news release will come into effect on the terms or time frame described herein. The Company undertakes no obligation to update forward-looking information if circumstances or management's estimates or opinions should change except as required by law. The reader is cautioned not to place undue reliance on forward-looking statements. For a description of the risks and uncertainties facing the Company and its business and affairs, readers should refer to the Company's Management's Discussion and Analysis and other disclosure filings with Canadian securities regulators, which are posted on www.sedarplus.ca.
To view the source version of this press release, please visit https://www.newsfilecorp.com/release/253789
FAQ
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