Happy Belly Food Group Signs Multi-Year Exclusive National Partnership with Uber Eats Canada
Rhea-AI Summary
Happy Belly Food Group (CSE: HBFG, OTCQB: HBFGF) announced a multi-year, exclusive national partnership with Uber Eats Canada to serve its growing corporate and franchised restaurant network across Canada.
The deal makes Uber Eats Happy Belly's exclusive third-party delivery marketplace, with national account management, competitive pricing, and standardized processes aimed at improving store-level operations and economics.
Positive
- Multi-year exclusive national agreement with Uber Eats as delivery marketplace partner
- Competitive national pricing intended to lower delivery costs for franchisees and corporate stores
- Dedicated national account management and coordinated onboarding across brands and regions
- Standardized processes and consolidated support to simplify execution at scale
- Partnership supports strategy to consolidate purchasing and strengthen vendor relationships
- Builds on existing national agreements with Sysco and Coca-Cola Canada Bottling
Negative
- None.
News Market Reaction – HBFGF
In the May 27 session, HBFGF gained 12.17%, reflecting a significant positive market reaction.
Data tracked by StockTitan Argus on the day of publication.
AI-generated analysis. How Rhea-AI works. Not financial advice.
Toronto, Ontario--(Newsfile Corp. - May 27, 2026) - Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company"), a leading consolidator of emerging restaurant brands, is pleased to announce that it has secured a multi-year, exclusive national agreement with Uber Eats, Uber Technologies (NYSE: UBER) food delivery platform, to support Happy Belly's growing portfolio of corporate and franchised restaurant locations across Canada.
Happy Belly 1
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This national partnership establishes Uber Eats as Happy Belly's exclusive third-party delivery marketplace partner and is designed to drive meaningful benefits for every franchisee and corporate location through improved service levels, streamlined support, and more competitive commercial terms.
Key benefits of the national agreement include:
Dedicated national account management and an elevated level of service, including coordinated onboarding, operational support, and escalation pathways across brands and regions
Competitive national pricing intended to reduce delivery-related costs and push improved economics down to individual franchisees and corporate stores
Consistency and simplification at scale, including standardized processes, consolidated support, and stronger system-wide visibility as the Company continues to grow
"Partnering with Uber Eats, a world-class delivery platform allows us to leverage national-account scale in a way that directly benefits our franchisees and corporate locations," said Sean Black, Chief Executive Officer of Happy Belly. "This agreement strengthens service levels through dedicated national account support, improves unit economics through competitive terms, and helps us execute with greater operational discipline as our footprint expands."
"National agreements are most powerful when they impact the P&L at the store level. By consolidating our delivery marketplace relationship under one exclusive partner, we can simplify execution, standardize support, and create a more predictable operating environment for our operators while driving tangible savings and improved service for the system."
This agreement builds on Happy Belly's track record of securing national partnerships with leading operators across food distribution and beverage, including its national distribution agreement with Sysco Corp (NYSE: SYY) and its exclusive supply agreement with Coca-Cola Canada Bottling Limited (NYSE: KO) as part of the Company's strategy to consolidate purchasing, strengthen vendor relationships, and improve profitability across the network.
"We are just getting started," added Sean Black.
Franchising
For franchising inquiries please see www.happybellyfg.com/franchise-with-us/ or contact us at hello@happybellyfg.com.
About Happy Belly Food Group
Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company") is a leader in acquiring and scaling emerging food brands. The Company's portfolio includes Heal Wellness, Rosie's Burgers, Yolks Breakfast, Via Cibo Italian Street Food, and others.
Happy Belly 2
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Sean Black
Co-founder, Chief Executive Officer
Shawn Moniz
Co-founder, President
FOR FURTHER INFORMATION, PLEASE VISIT:
www: www.happybellyfg.com or email hello@happybellyfg.com
If you wish to contact us, please call: 1-877-589-8805
Neither the Canadian Securities Exchange nor its Regulation Services Provider (as that term is defined in the policies of the Canadian Securities Exchange) accepts responsibility for the adequacy or accuracy of this press release, which has been prepared by management.
Cautionary Note Regarding Forward-Looking Statements
All statements in this press release, other than statements of historical fact, are "forward-looking information" with respect to the Company within the meaning of applicable securities laws. Forward-Looking information is frequently characterized by words such as "plan", "expect", "project", "intend", "believe", "anticipate", "estimate" and other similar words, or statements that certain events or conditions "may" or "will" occur and include the future performance of Happy Belly and her subsidiaries. Forward-Looking statements are based on the opinions and estimates at the date the statements are made and are subject to a variety of risks and uncertainties and other factors that could cause actual events or results to differ materially from those anticipated in the forward-looking statements. There are uncertainties inherent in forward-looking information, including factors beyond the Company's control. There are no assurances that the business plans for Happy Belly described in this news release will come into effect on the terms or time frame described herein. The Company undertakes no obligation to update forward-looking information if circumstances or management's estimates or opinions should change except as required by law. The reader is cautioned not to place undue reliance on forward-looking statements. For a description of the risks and uncertainties facing the Company and its business and affairs, readers should refer to the Company's Management's Discussion and Analysis and other disclosure filings with Canadian securities regulators, which are posted on www.sedarplus.ca.
To view the source version of this press release, please visit https://www.newsfilecorp.com/release/298987