Happy Belly's HEAL Wellness QSR Brand Enters 4th Province in Canada with Signing of a 10-Unit Area Development Agreement in The Province of Saskatchewan.
Happy Belly Food Group (CSE: HBFG) (OTCQB: HBFGF) has signed a 10-unit area development agreement for HEAL Wellness in Saskatchewan, marking its entry into the fourth Canadian province. This agreement expands HEAL's total committed units to 110 locations across various stages of development.
The company has appointed Stephen Travers as Area Developer for Saskatchewan, leveraging his 22-year QSR experience and track record of developing over 165 QSR restaurants. Travers, who previously worked with brands like Extreme Pita and Mucho Burrito, will lead the expansion in the region.
Happy Belly currently has 456 contractually committed retail franchise locations across all its emerging brands portfolio, including those in development, under construction, or already operational. The company plans to accelerate its expansion plans throughout 2025 and 2026, focusing on strategic growth in the Health and Wellness QSR sector.
Happy Belly Food Group (CSE: HBFG) (OTCQB: HBFGF) ha firmato un accordo di sviluppo per un'area di 10 unità per HEAL Wellness in Saskatchewan, segnando il suo ingresso nella quarta provincia canadese. Questo accordo amplia il numero totale di unità impegnate di HEAL a 110 località in diverse fasi di sviluppo.
L'azienda ha nominato Stephen Travers come Sviluppatore dell'Area per la Saskatchewan, sfruttando la sua esperienza di 22 anni nel settore QSR e il suo curriculum di sviluppo di oltre 165 ristoranti QSR. Travers, che in precedenza ha lavorato con marchi come Extreme Pita e Mucho Burrito, guiderà l'espansione nella regione.
Happy Belly attualmente ha 456 località di franchising retail contrattualmente impegnate in tutto il suo portafoglio di marchi emergenti, comprese quelle in fase di sviluppo, in costruzione o già operative. L'azienda prevede di accelerare i suoi piani di espansione nel 2025 e 2026, concentrandosi su una crescita strategica nel settore QSR della Salute e del Benessere.
Happy Belly Food Group (CSE: HBFG) (OTCQB: HBFGF) ha firmado un acuerdo de desarrollo de área de 10 unidades para HEAL Wellness en Saskatchewan, marcando su entrada en la cuarta provincia canadiense. Este acuerdo amplía el total de unidades comprometidas de HEAL a 110 ubicaciones en varias etapas de desarrollo.
La empresa ha nombrado a Stephen Travers como Desarrollador de Área para Saskatchewan, aprovechando su experiencia de 22 años en QSR y su historial de desarrollo de más de 165 restaurantes QSR. Travers, quien anteriormente trabajó con marcas como Extreme Pita y Mucho Burrito, liderará la expansión en la región.
Happy Belly actualmente tiene 456 ubicaciones de franquicia minorista comprometidas contractualmente en todo su portafolio de marcas emergentes, incluidas aquellas en desarrollo, en construcción o ya operativas. La empresa planea acelerar sus planes de expansión durante 2025 y 2026, enfocándose en un crecimiento estratégico en el sector QSR de Salud y Bienestar.
해피 벨리 푸드 그룹 (CSE: HBFG) (OTCQB: HBFGF)는 사스카츄완에서 HEAL 웰니스의 10개 유닛 지역 개발 계약을 체결하여 캐나다 네 번째 주에 진입했습니다. 이 계약은 HEAL의 총 약속 유닛 수를 다양한 개발 단계에서 110개 위치로 확대합니다.
회사는 사스카츄완의 지역 개발자로 스티븐 트래버스를 임명했으며, 그의 22년간의 QSR 경험과 165개 이상의 QSR 레스토랑 개발 이력을 활용합니다. Extreme Pita와 Mucho Burrito와 같은 브랜드에서 이전에 일했던 트래버스는 이 지역의 확장을 이끌 것입니다.
해피 벨리는 현재 모든 신흥 브랜드 포트폴리오에서 계약적으로 약속된 456개의 소매 프랜차이즈 위치를 보유하고 있으며, 이는 개발 중, 건설 중 또는 이미 운영 중인 위치를 포함합니다. 회사는 2025년과 2026년 동안의 확장 계획을 가속화할 계획이며, 건강 및 웰니스 QSR 부문에서 전략적 성장에 집중할 것입니다.
Happy Belly Food Group (CSE: HBFG) (OTCQB: HBFGF) a signé un accord de développement de zone de 10 unités pour HEAL Wellness en Saskatchewan, marquant son entrée dans la quatrième province canadienne. Cet accord porte le nombre total d'unités engagées de HEAL à 110 emplacements à différents stades de développement.
L'entreprise a nommé Stephen Travers comme Développeur de Zone pour la Saskatchewan, tirant parti de ses 22 ans d'expérience dans le secteur des QSR et de son parcours de développement de plus de 165 restaurants QSR. Travers, qui a précédemment travaillé avec des marques telles qu'Extreme Pita et Mucho Burrito, dirigera l'expansion dans la région.
Happy Belly possède actuellement 456 emplacements de franchises de vente au détail contractuellement engagés dans l'ensemble de son portefeuille de marques émergentes, y compris ceux en développement, en construction ou déjà opérationnels. L'entreprise prévoit d'accélérer ses plans d'expansion tout au long de 2025 et 2026, en se concentrant sur une croissance stratégique dans le secteur des QSR de la santé et du bien-être.
Happy Belly Food Group (CSE: HBFG) (OTCQB: HBFGF) hat eine 10-Einheiten-Entwicklungsvereinbarung für HEAL Wellness in Saskatchewan unterzeichnet, was den Eintritt in die vierte kanadische Provinz markiert. Diese Vereinbarung erhöht die insgesamt zugesagten Einheiten von HEAL auf 110 Standorte in verschiedenen Entwicklungsphasen.
Das Unternehmen hat Stephen Travers zum Gebietsentwickler für Saskatchewan ernannt und nutzt dabei seine 22-jährige Erfahrung im QSR-Bereich und seine Erfolgsbilanz von über 165 entwickelten QSR-Restaurants. Travers, der zuvor mit Marken wie Extreme Pita und Mucho Burrito gearbeitet hat, wird die Expansion in der Region leiten.
Happy Belly hat derzeit 456 vertraglich gebundene Einzelhandelsfranchise-Standorte in seinem gesamten Portfolio an aufstrebenden Marken, einschließlich solcher in Entwicklung, im Bau oder bereits in Betrieb. Das Unternehmen plant, seine Expansionspläne in den Jahren 2025 und 2026 zu beschleunigen und sich auf strategisches Wachstum im Gesundheits- und Wellness-QSR-Sektor zu konzentrieren.
- Expansion into fourth Canadian province with 10 new franchise locations
- Total committed units for HEAL brand reached 110 locations
- 456 total contractually committed retail franchise locations across all brands
- Secured experienced Area Developer with proven track record of 165+ QSR developments
- None.
Toronto, Ontario--(Newsfile Corp. - February 24, 2025) - Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company"), a leading consolidator of emerging food brands is happy to announce that, as of February 23rd, 2025 it has signed an area development agreement for the province of Saskatchewan to open 10 new franchised locations of Heal Wellness ("Heal"), a fresh smoothie bowls, acai bowls, and smoothies quick serve restaurant ("QSR").
HEAL Wellness 1
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"The Health and Wellness sector is one of the most dynamic and rapidly expanding areas in the QSR industry, and today's announcement is a statement of Happy Belly's commitment to our growth plans for Heal across North America. Our ultimate goal is to establish this brand as a category leader in North America so we are well on our way. With Saskatchewan now becoming the fourth province to sign an Area Development agreement for Heal Wellness, our brand's total units with Area Developers and franchisees have reached 110, with several already open, under construction, or secured through franchise agreements and we plan on further accelerating our committed expansion plans in 2025." said Sean Black, Chief Executive Officer of Happy Belly.
HEAL Wellness 2
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"We remain dedicated to delivering shareholder value through a disciplined approach to both organic and inorganic growth that has never been experienced before by any QSR consolidatory in Canada. By leveraging our franchising expertise and strategic roadmap, we are quickly positioning Heal as Canada's leading national smoothie and acai bowl chain. Our Area Developer, Mr. Stephen Travers, is one of the best professionals I've ever worked with and an expert in brand development across Central and Western Canada. We worked together at Extreme Brandz, MTY Group, Crave It Restaurant Group and so far at Happy Belly Food Group we are loving working together again. This achievement marks a significant milestone for both Heal and the Happy Belly team as we accelerate our growth plans across North America. Stephen's proven expertise is a vital component of our success, enabling Happy Belly to sustain its rapid franchise expansion."
HEAL Wellness 3
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"We currently have 456 contractually committed retail franchise locations from area developers across all emerging brands in the Happy Belly Food Group portfolio including those in development, under construction or already open. We are working to actively expand this pipeline significantly in 2025 & 2026 with our disciplined approach to growth. It is key for us to continue selecting the right franchise partners along with the right real estate in order to achieve our development goals for the brands."
We are just getting started
Area Developer
We have signed with experienced Stephen Travers as our Area Developer in Saskatchewan. Stephen was the 1st Extreme Pita Franchisee ever, and later the 1st ever Area-Developer for Extreme Pita, Mucho Burrito and Via Cibo. He has over 22 years of QSR experience and an impressive track record of developing brands quickly in Western Canada. Stephen has developed over 165 QSR restaurants and has delivered for us time and time again as we built our previous brands.
Franchising
For franchising inquiries please see www.happybellyfg.com/franchise-with-us/ or contact us at hello@happybellyfg.com.
About Happy Belly Food Group
Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company") is a leading consolidator of emerging food brands.
Happy Belly Food Group
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Sean Black
Chief Executive Officer
Shawn Moniz
Chief Operating Officer
FOR FURTHER INFORMATION, PLEASE VISIT:
www: www.happybellyfg.com or email hello@happybellyfg.com
If you wish to contact us please call: (604) 737-2303
Neither the Canadian Securities Exchange nor its Regulation Services Provider (as that term is defined in the policies of the Canadian Securities Exchange) accepts responsibility for the adequacy or accuracy of this press release, which has been prepared by management.
Cautionary Note Regarding Forward-Looking Statements
All statements in this press release, other than statements of historical fact, are "forward-looking information" with respect to the Company within the meaning of applicable securities laws. Forward-Looking information is frequently characterized by words such as "plan", "expect", "project", "intend", "believe", "anticipate", "estimate" and other similar words, or statements that certain events or conditions "may" or "will" occur and include the future performance of Happy Belly and her subsidiaries. Forward-Looking statements are based on the opinions and estimates at the date the statements are made and are subject to a variety of risks and uncertainties and other factors that could cause actual events or results to differ materially from those anticipated in the forward-looking statements. There are uncertainties inherent in forward-looking information, including factors beyond the Company's control. There are no assurances that the business plans for Happy Belly described in this news release will come into effect on the terms or time frame described herein. The Company undertakes no obligation to update forward-looking information if circumstances or management's estimates or opinions should change except as required by law. The reader is cautioned not to place undue reliance on forward-looking statements. For a description of the risks and uncertainties facing the Company and its business and affairs, readers should refer to the Company's Management's Discussion and Analysis and other disclosure filings with Canadian securities regulators, which are posted on www.sedarplus.ca.
To view the source version of this press release, please visit https://www.newsfilecorp.com/release/242051
FAQ
How many new HEAL Wellness locations will open in Saskatchewan under the HBFGF development agreement?
What is the total number of committed units for HEAL Wellness brand as of February 2025?
How many total franchise locations does Happy Belly Food Group (HBFGF) have committed across all brands?
Who is the Area Developer for HEAL Wellness in Saskatchewan under HBFGF?
How many Canadian provinces does HEAL Wellness now operate in under HBFGF?
