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Happy Belly's Yolks Breakfast Signs Franchise Agreement and Real-Estate Location in the City of Tsawwassen, British Columbia

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Happy Belly Food Group (CSE: HBFG) (OTCQB: HBFGF) has announced its ninth franchise agreement for Yolks Breakfast in Tsawwassen, British Columbia. This marks the fourth Yolks location in British Columbia and seventh in Western Canada, with an anticipated opening in Q4 2025.

The expansion follows recent successful launches in Ottawa's Glebe neighborhood and a signed franchise agreement in Richmond Hill, Ontario. The company currently has 521 contractually committed retail franchise locations across its emerging brands, with plans for continued expansion throughout 2025 and 2026.

Yolks Breakfast, a boutique restaurant brand serving breakfast, brunch, and lunch, was acquired by Happy Belly as part of its strategy to scale emerging food brands. The company's management team brings experience from growing brands like Extreme Pita, Mucho Burrito, Burger's Priest, and Fresh to over 400 locations.

Happy Belly Food Group (CSE: HBFG) (OTCQB: HBFGF) ha annunciato il suo nono accordo di franchising per Yolks Breakfast a Tsawwassen, Columbia Britannica. Questo segna la quarta sede di Yolks in Columbia Britannica e la settima nell'Ovest del Canada, con un'apertura prevista per il quarto trimestre del 2025.

L'espansione segue i recenti lanci di successo nel quartiere Glebe di Ottawa e un accordo di franchising firmato a Richmond Hill, Ontario. Attualmente, l'azienda ha 521 sedi di franchising contrattualmente impegnate attraverso i suoi marchi emergenti, con piani per una continua espansione nel 2025 e 2026.

Yolks Breakfast, un marchio di ristorante boutique che serve colazione, brunch e pranzo, è stato acquisito da Happy Belly come parte della sua strategia per scalare marchi alimentari emergenti. Il team di gestione dell'azienda porta esperienza nella crescita di marchi come Extreme Pita, Mucho Burrito, Burger's Priest e Fresh, per oltre 400 sedi.

Happy Belly Food Group (CSE: HBFG) (OTCQB: HBFGF) ha anunciado su noveno acuerdo de franquicia para Yolks Breakfast en Tsawwassen, Columbia Británica. Esto marca la cuarta ubicación de Yolks en Columbia Británica y la séptima en el oeste de Canadá, con una apertura anticipada en el cuarto trimestre de 2025.

La expansión sigue a lanzamientos exitosos recientes en el vecindario Glebe de Ottawa y un acuerdo de franquicia firmado en Richmond Hill, Ontario. Actualmente, la empresa cuenta con 521 ubicaciones de franquicia comprometidas contractualmente a través de sus marcas emergentes, con planes de continuar la expansión a lo largo de 2025 y 2026.

Yolks Breakfast, una marca de restaurante boutique que sirve desayuno, brunch y almuerzo, fue adquirida por Happy Belly como parte de su estrategia para escalar marcas de alimentos emergentes. El equipo de gestión de la empresa aporta experiencia en la expansión de marcas como Extreme Pita, Mucho Burrito, Burger's Priest y Fresh, con más de 400 ubicaciones.

해피 벨리 푸드 그룹 (CSE: HBFG) (OTCQB: HBFGF)는 브리티시컬럼비아주 타소와센에 있는 욜크스 브렉퍼스트에 대한 아홉 번째 프랜차이즈 계약을 발표했습니다. 이는 브리티시컬럼비아주에서 네 번째 욜크스 매장이자 서부 캐나다에서 일곱 번째 매장으로, 2025년 4분기에 개장을 예상하고 있습니다.

이번 확장은 오타와의 글리브 지역에서의 최근 성공적인 런칭과 온타리오주 리치몬드 힐에서의 프랜차이즈 계약 체결에 따른 것입니다. 현재 회사는 신생 브랜드를 통해 521개의 계약상 약정된 소매 프랜차이즈 위치를 보유하고 있으며, 2025년과 2026년 동안 지속적인 확장을 계획하고 있습니다.

욜크스 브렉퍼스트는 아침, 브런치 및 점심을 제공하는 부티크 레스토랑 브랜드로, 해피 벨리에 의해 신생 식품 브랜드를 확장하기 위한 전략의 일환으로 인수되었습니다. 회사의 경영 팀은 익스트림 피타, 무초 부리토, 버거스 프리스트 및 프레시와 같은 브랜드의 성장 경험을 바탕으로 400개 이상의 위치를 운영하고 있습니다.

Happy Belly Food Group (CSE: HBFG) (OTCQB: HBFGF) a annoncé son neuvième accord de franchise pour Yolks Breakfast à Tsawwassen, Colombie-Britannique. Cela marque le quatrième emplacement de Yolks en Colombie-Britannique et le septième dans l'Ouest canadien, avec une ouverture prévue au quatrième trimestre 2025.

L'expansion fait suite à des lancements récents réussis dans le quartier Glebe d'Ottawa et à un accord de franchise signé à Richmond Hill, Ontario. L'entreprise compte actuellement 521 emplacements de franchise contractuellement engagés à travers ses marques émergentes, avec des projets d'expansion continue tout au long de 2025 et 2026.

Yolks Breakfast, une marque de restaurant boutique servant le petit-déjeuner, le brunch et le déjeuner, a été acquise par Happy Belly dans le cadre de sa stratégie d'expansion des marques alimentaires émergentes. L'équipe de direction de l'entreprise apporte une expérience dans la croissance de marques telles qu'Extreme Pita, Mucho Burrito, Burger's Priest et Fresh, avec plus de 400 emplacements.

Happy Belly Food Group (CSE: HBFG) (OTCQB: HBFGF) hat seine neunte Franchisevereinbarung für Yolks Breakfast in Tsawwassen, British Columbia, bekannt gegeben. Dies ist der vierte Standort von Yolks in British Columbia und der siebte im Westen Kanadas, mit einer geplanten Eröffnung im vierten Quartal 2025.

Die Expansion folgt auf kürzliche erfolgreiche Eröffnungen im Glebe-Viertel von Ottawa und eine unterzeichnete Franchisevereinbarung in Richmond Hill, Ontario. Das Unternehmen hat derzeit 521 vertraglich gebundene Einzelhandels-Franchise-Standorte in seinen aufstrebenden Marken und plant eine fortgesetzte Expansion in den Jahren 2025 und 2026.

Yolks Breakfast, eine Boutique-Restaurantmarke, die Frühstück, Brunch und Mittagessen anbietet, wurde von Happy Belly im Rahmen seiner Strategie zur Skalierung aufstrebender Lebensmittelmarken übernommen. Das Management-Team des Unternehmens bringt Erfahrung aus dem Wachstum von Marken wie Extreme Pita, Mucho Burrito, Burger's Priest und Fresh mit über 400 Standorten.

Positive
  • Expansion to 9th franchise location shows strong growth momentum
  • Large committed franchise pipeline of 521 locations
  • Strategic presence in multiple Canadian regions
  • Proven management track record of scaling restaurant brands to 400+ locations
Negative
  • None.

Toronto, Ontario--(Newsfile Corp. - April 14, 2025) - Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company"), a leader in acquiring and scaling emerging food brands across Canada is pleased to announce it has signed as of April 11th, 2025, our ninth (9th) franchise agreement and real-estate location for Yolks Breakfast ("Yolks") that will see a new Yolks Breakfast in the City of Tsawwassen. Yolks is a boutique restaurant brand serving delicious breakfast, brunch and lunch.

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"As a rapidly expanding sector within the restaurant industry, breakfast continues to surge in popularity—an opportunity that we have leaned in on since acquiring Yolks," said Sean Black, Chief Executive Officer of Happy Belly. "After a successful launch of Yolks in Ottawa's Glebe neighborhood, followed by a signed franchised agreement for the city of Richmond Hill in Ontario last week, interest from both franchisees and landlords nationwide continues to increase. This new agreement represents our fourth Yolks location in British Columbia, our seventh in Western Canada, and our ninth overall, underscoring the strength of our franchising expertise in driving expansion. With robust population growth and a target demographic that resonates with our concept, Tsawwassen offers an excellent opportunity to further extend the Yolks brand. Yolks anticipates opening this location in Q4, 2025."

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"The breakfast sector is one of the most dynamic and rapidly expanding verticals within the restaurant industry, and Happy Belly is ideally positioned to seize this opportunity. Today's announcement marks a significant step forward in our expansion strategy for Yolks Breakfast as we further integrate our breakfast, brunch, and lunch brand into our accelerated franchising framework. By leveraging our asset-light strategy and capitalizing on the surge of interest from potential franchisees, we are poised to replicate our past successes. Drawing on our extensive experience—having grown brands like Extreme Pita, Mucho Burrito, Burger's Priest, and Fresh to over 400 corporate and franchised locations—our proven growth model remains a key component of our disciplined organic expansion. This strategic approach not only strengthens Yolks' position but also sets the stage for it to become a leading national brand in the breakfast category."

"We look forward to continuing to execute on our franchising model as we accelerate our growth organically and inorganically through accretive M&A. Happy Belly has 521 contractually committed retail franchise locations across our emerging brands—whether in development, under construction, or already operating. We are working to expand this pipeline throughout 2025 and 2026, continually selecting the right franchise partners and securing optimal real estate to achieve our brands' development goals."

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"Our approach has always been to focus on the development and growth of emerging brands in the food sector. Yolks Breakfast was an accretive acquisition by Happy Belly Food Group, and it is anticipated that our franchising program will continue to deliver new franchised locations that will drive both top line and bottom-line profitability for Happy Belly."

We are just getting started.

About Yolks Breakfast
Chef Steve Ewing is a strong proponent of breakfast - it's his favourite meal of the day - which is why its so important to him and why he takes so much care and puts so much effort into its menu. Not only are the eggs free-range, but the bacon is local and the hollandaise isn't some quickie version, but the real deal, just one fast whisking away from le Cordon Bleu. Even the Dijon is made in-house!

Franchising
For franchising inquiries please see www.happybellyfg.com/franchise-with-us/ or contact us at hello@happybellyfg.com.

About Happy Belly Food Group
Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company") is a dynamic multi-branded restaurant company focused on acquiring and scaling emerging food brands across Canada. With a robust portfolio of brands Happy Belly is dedicated to delivering quality, efficiency, and exceptional customer experiences nationwide.

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Sean Black
Chief Executive Officer

Shawn Moniz
Chief Operating Officer

FOR FURTHER INFORMATION, PLEASE VISIT:
www: www.happybellyfg.com or email hello@happybellyfg.com
If you wish to contact us please call: (604) 737-2303

Neither the Canadian Securities Exchange nor its Regulation Services Provider (as that term is defined in the policies of the Canadian Securities Exchange) accepts responsibility for the adequacy or accuracy of this press release, which has been prepared by management.

Cautionary Note Regarding Forward-Looking Statements

All statements in this press release, other than statements of historical fact, are "forward-looking information" with respect to the Company within the meaning of applicable securities laws. Forward-Looking information is frequently characterized by words such as "plan", "expect", "project", "intend", "believe", "anticipate", "estimate" and other similar words, or statements that certain events or conditions "may" or "will" occur and include the future performance of Happy Belly and her subsidiaries. Forward-Looking statements are based on the opinions and estimates at the date the statements are made and are subject to a variety of risks and uncertainties and other factors that could cause actual events or results to differ materially from those anticipated in the forward-looking statements. There are uncertainties inherent in forward-looking information, including factors beyond the Company's control. There are no assurances that the business plans for Happy Belly described in this news release will come into effect on the terms or time frame described herein. The Company undertakes no obligation to update forward-looking information if circumstances or management's estimates or opinions should change except as required by law. The reader is cautioned not to place undue reliance on forward-looking statements. For a description of the risks and uncertainties facing the Company and its business and affairs, readers should refer to the Company's Management's Discussion and Analysis and other disclosure filings with Canadian securities regulators, which are posted on www.sedarplus.ca.

To view the source version of this press release, please visit https://www.newsfilecorp.com/release/248384

FAQ

How many Yolks Breakfast locations does Happy Belly Food Group (HBFGF) currently have in development?

Happy Belly has signed its 9th franchise agreement for Yolks Breakfast, with 4 locations in British Columbia and 7 in Western Canada.

When will the new Yolks Breakfast location in Tsawwassen, BC open?

The new Yolks Breakfast location in Tsawwassen is anticipated to open in Q4 2025.

How many total franchise locations does Happy Belly Food Group (HBFGF) have committed?

Happy Belly has 521 contractually committed retail franchise locations across its emerging brands, including those in development, under construction, or operating.

What is Happy Belly Food Group's (HBFGF) expansion strategy for Yolks Breakfast?

The company is pursuing an asset-light franchising strategy, focusing on selecting optimal franchise partners and real estate locations while leveraging their experience in growing restaurant brands.
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