Happy Belly's Yolks Breakfast Signs Franchise Agreement for the City of Richmond Hill, Ontario
Happy Belly Food Group (CSE: HBFG) (OTCQB: HBFGF) has signed its eighth franchise agreement for Yolks Breakfast, expanding into Richmond Hill, Ontario. This marks the brand's first location in the Greater Toronto Area and second in Ontario, following its successful Ottawa location.
The breakfast-focused restaurant chain is capitalizing on one of the fastest-growing segments in the restaurant industry. Happy Belly currently has 521 contractually committed retail franchise locations across its emerging brands, with plans to expand throughout 2025 and 2026.
The company is implementing an asset-light franchising strategy, drawing from its experience in growing brands like Extreme Pita, Mucho Burrito, Burger's Priest, and Fresh to over 400 locations. The expansion into Richmond Hill is strategic, targeting an area with strong population growth and favorable demographics.
Happy Belly Food Group (CSE: HBFG) (OTCQB: HBFGF) ha firmato il suo ottavo contratto di franchising per Yolks Breakfast, espandendosi a Richmond Hill, Ontario. Questo segna la prima sede del marchio nell'Area Metropolitana di Toronto e la seconda in Ontario, dopo il suo successo a Ottawa.
La catena di ristoranti focalizzata sulla colazione sta capitalizzando uno dei segmenti in più rapida crescita nel settore della ristorazione. Happy Belly attualmente conta 521 sedi di franchising contrattualmente impegnate attraverso i suoi marchi emergenti, con piani di espansione per il 2025 e il 2026.
L'azienda sta implementando una strategia di franchising leggera, attingendo dalla sua esperienza nella crescita di marchi come Extreme Pita, Mucho Burrito, Burger's Priest e Fresh, superando le 400 sedi. L'espansione a Richmond Hill è strategica, mirando a un'area con una forte crescita della popolazione e demografie favorevoli.
Happy Belly Food Group (CSE: HBFG) (OTCQB: HBFGF) ha firmado su octavo contrato de franquicia para Yolks Breakfast, expandiéndose a Richmond Hill, Ontario. Esto marca la primera ubicación de la marca en el Área Metropolitana de Toronto y la segunda en Ontario, después de su exitosa ubicación en Ottawa.
La cadena de restaurantes centrada en el desayuno está capitalizando uno de los segmentos de más rápido crecimiento en la industria de restaurantes. Happy Belly actualmente cuenta con 521 ubicaciones de franquicia comprometidas contractualmente a través de sus marcas emergentes, con planes de expansión para 2025 y 2026.
La empresa está implementando una estrategia de franquicias ligera, aprovechando su experiencia en el crecimiento de marcas como Extreme Pita, Mucho Burrito, Burger's Priest y Fresh a más de 400 ubicaciones. La expansión a Richmond Hill es estratégica, apuntando a un área con un fuerte crecimiento poblacional y demografía favorable.
해피 벨리 푸드 그룹 (CSE: HBFG) (OTCQB: HBFGF)가 욜크스 브렉퍼스트의 여덟 번째 프랜차이즈 계약을 체결하고 온타리오주 리치몬드 힐로 확장합니다. 이는 브랜드의 토론토 대도시 지역 첫 번째 매장이자 온타리오주 두 번째 매장으로, 성공적인 오타와 매장에 이어 진행됩니다.
아침식사 중심의 레스토랑 체인은 외식 산업에서 가장 빠르게 성장하는 세그먼트 중 하나를 활용하고 있습니다. 해피 벨리는 현재 계약상으로 약속된 521개의 프랜차이즈 매장을 보유하고 있으며, 2025년과 2026년 동안의 확장 계획을 갖고 있습니다.
회사는 Extreme Pita, Mucho Burrito, Burger's Priest, Fresh와 같은 브랜드의 성장 경험을 바탕으로 자산 경량 프랜차이징 전략을 시행하고 있습니다. 리치몬드 힐로의 확장은 인구 성장률이 높고 유리한 인구 통계를 가진 지역을 목표로 하는 전략적 결정입니다.
Happy Belly Food Group (CSE: HBFG) (OTCQB: HBFGF) a signé son huitième contrat de franchise pour Yolks Breakfast, s'étendant à Richmond Hill, Ontario. Cela marque le premier emplacement de la marque dans la région du Grand Toronto et le deuxième en Ontario, après le succès de son emplacement à Ottawa.
La chaîne de restaurants axée sur le petit-déjeuner capitalise sur l'un des segments à la croissance la plus rapide dans l'industrie de la restauration. Happy Belly compte actuellement 521 emplacements de franchise contractuellement engagés à travers ses marques émergentes, avec des plans d'expansion pour 2025 et 2026.
L'entreprise met en œuvre une stratégie de franchise légère, s'appuyant sur son expérience dans le développement de marques telles qu'Extreme Pita, Mucho Burrito, Burger's Priest et Fresh, dépassant les 400 emplacements. L'expansion à Richmond Hill est stratégique, ciblant une zone avec une forte croissance démographique et des caractéristiques démographiques favorables.
Happy Belly Food Group (CSE: HBFG) (OTCQB: HBFGF) hat seinen achten Franchisevertrag für Yolks Breakfast unterzeichnet und expandiert nach Richmond Hill, Ontario. Dies markiert den ersten Standort der Marke im Großraum Toronto und den zweiten in Ontario, nach dem erfolgreichen Standort in Ottawa.
Die auf Frühstück spezialisierte Restaurantkette nutzt eines der am schnellsten wachsenden Segmente in der Restaurantbranche. Happy Belly hat derzeit 521 vertraglich gebundene Franchise-Standorte in seinen aufstrebenden Marken und plant eine Expansion bis 2025 und 2026.
Das Unternehmen implementiert eine ressourcenschonende Franchise-Strategie, die auf seiner Erfahrung im Wachstum von Marken wie Extreme Pita, Mucho Burrito, Burger's Priest und Fresh mit über 400 Standorten basiert. Die Expansion nach Richmond Hill ist strategisch, da sie auf ein Gebiet mit starkem Bevölkerungswachstum und günstigen demografischen Daten abzielt.
- Secured 8th franchise agreement for Yolks Breakfast, expanding market presence
- Strong portfolio of 521 contractually committed retail franchise locations
- Strategic expansion into high-growth market of Richmond Hill
- Proven track record of growing brands to 400+ locations
- None.
Toronto, Ontario--(Newsfile Corp. - April 8, 2025) - Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company"), a leader in acquiring and scaling emerging food brands across Canada is pleased to announce it has signed as of April 7th, 2025, our eight franchise agreement for Yolks Breakfast ("Yolks") that will see a new Yolks Breakfast in the city of Richmond Hill. Yolks is a boutique restaurant brand serving delicious breakfast, brunch and lunch.
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"As one of the fastest-growing segments in the restaurant industry, the breakfast category continues to gain momentum-something we've fully embraced since acquiring Yolks," said Sean Black, Chief Executive Officer of Happy Belly. "Following the successful opening of Yolks in Ottawa's Glebe neighborhood, we've seen a surge in interest from both franchisees and landlords across the country. This new agreement marks our first Yolks location in the Greater Toronto Area ("GTA") within the city of Richmond Hill, and our second in Ontario, as we draw on our deep franchising experience to accelerate the brand's expansion. With strong population growth and a demographic that aligns perfectly with Yolks, Richmond Hill presents a prime market for extending the brand's reach, and real estate site selection is already underway."
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"The breakfast sector stands as one of the most dynamic and rapidly expanding verticals within the restaurant industry and Happy Belly is well suited to capitalize on the opportunity. Today's announcement marks another executed step forward in our expansion strategy for Yolks as we continue to incorporate our breakfast brand into our accelerated franchising framework, leveraging our asset-light strategy, and capitalizing on the considerable interest and inquiries from potential franchisees."
"With the ongoing rollout of our franchising initiative, we are excited to replicate our past success by elevating Yolks Breakfast into a leading national brand. Leveraging our experience-having grown brands like Extreme Pita, Mucho Burrito, Burger's Priest, and Fresh to over 400 franchised and corporate locations-our proven asset-light model remains a key component of our disciplined organic growth strategy."
"We look forward to continuing to execute on our franchising model as we accelerate our growth organically and inorganically through accretive M&A. Happy Belly has 521 contractually committed retail franchise locations across our emerging brands-whether in development, under construction, or already operating. We are working to expand this pipeline throughout 2025 and 2026, continually selecting the right franchise partners and securing optimal real estate to achieve our brands' development goals."
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"Our approach has always been to focus on the development and growth of emerging brands in the food sector. Yolks Breakfast was an accretive acquisition by Happy Belly Food Group, and it is anticipated that our franchising program will continue to deliver new franchised locations that will drive both top line and bottom-line profitability for Happy Belly."
We are just getting started.
About Yolks Breakfast
Chef Steve Ewing is a strong proponent of breakfast - it's his favourite meal of the day - which is why its so important to him and why he takes so much care and puts so much effort into its menu. Not only are the eggs free-range, but the bacon is local and the hollandaise isn't some quickie version, but the real deal, just one fast whisking away from le Cordon Bleu. Even the Dijon is made in-house!
Franchising
For franchising inquiries please see www.happybellyfg.com/franchise-with-us/ or contact us at hello@happybellyfg.com.
About Happy Belly Food Group
Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company") is a dynamic multi-branded restaurant company focused on acquiring and scaling emerging food brands across Canada. With a robust portfolio of brands Happy Belly is dedicated to delivering quality, efficiency, and exceptional customer experiences nationwide.
Happy Belly Food Group Inc.
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Sean Black
Chief Executive Officer
Shawn Moniz
Chief Operating Officer
FOR FURTHER INFORMATION, PLEASE VISIT:
www: www.happybellyfg.com or email hello@happybellyfg.com
If you wish to contact us please call: (604) 737-2303
Neither the Canadian Securities Exchange nor its Regulation Services Provider (as that term is defined in the policies of the Canadian Securities Exchange) accepts responsibility for the adequacy or accuracy of this press release, which has been prepared by management.
Cautionary Note Regarding Forward-Looking Statements
All statements in this press release, other than statements of historical fact, are "forward-looking information" with respect to the Company within the meaning of applicable securities laws. Forward-Looking information is frequently characterized by words such as "plan", "expect", "project", "intend", "believe", "anticipate", "estimate" and other similar words, or statements that certain events or conditions "may" or "will" occur and include the future performance of Happy Belly and her subsidiaries. Forward-Looking statements are based on the opinions and estimates at the date the statements are made and are subject to a variety of risks and uncertainties and other factors that could cause actual events or results to differ materially from those anticipated in the forward-looking statements. There are uncertainties inherent in forward-looking information, including factors beyond the Company's control. There are no assurances that the business plans for Happy Belly described in this news release will come into effect on the terms or time frame described herein. The Company undertakes no obligation to update forward-looking information if circumstances or management's estimates or opinions should change except as required by law. The reader is cautioned not to place undue reliance on forward-looking statements. For a description of the risks and uncertainties facing the Company and its business and affairs, readers should refer to the Company's Management's Discussion and Analysis and other disclosure filings with Canadian securities regulators, which are posted on www.sedarplus.ca.
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