BROAD ARROW ADDS ZÜRICH AUCTION AT THE DOLDER GRAND HOTEL TO ITS GROWING GLOBAL CALENDAR
- Partnership with prestigious Auto Zürich show enhances market presence
- Strategic expansion into Switzerland, a key collector car market
- Recent success at Villa d'Este auction with €31.2 million in sales and 78% sell-through rate
- Growing European presence with multiple high-profile auction events
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Insights
Hagerty expands revenue opportunities through Broad Arrow's strategic European auction growth, strengthening its global collector car market position.
This expansion of Broad Arrow Auctions into Zürich represents a strategic international growth initiative for parent company Hagerty. Following their successful Italian auction that generated
The Zürich event adds a third European auction to their calendar, alongside the recently announced Zoute Concours Auction and their inaugural Concorso d'Eleganza Villa d'Este event. This creates multiple high-end revenue opportunities targeting wealthy European collectors, particularly in Switzerland—a country known for its concentration of significant car collections and high-net-worth individuals.
The partnership with Auto Zürich, running since 1987 and attracting "tens of thousands" of attendees, provides Hagerty with built-in audience exposure and establishes the company as a premier auction provider in Europe's luxury collector car market. The venue selection (The Dolder Grand) and timing (during Auto Zürich) demonstrate sophisticated market positioning.
This continued international expansion diversifies Hagerty's revenue streams beyond its core North American insurance business, potentially improving resilience to regional market fluctuations. The high-value nature of collector car auctions (evidenced by the
INAUGURAL ZÜRICH AUCTION TO TAKE PLACE ON 1 NOVEMBER 2025 AS A HIGHLIGHT OF THE RENOWNED AUTO ZÜRICH SHOW | APPROXIMATELY 60 EXCEPTIONAL COLLECTOR CARS TO BE AUCTIONED AT THE SPECTACULAR DOLDER GRAND
LONDON, England, June 10, 2025 (GLOBE NEWSWIRE) -- Broad Arrow Auctions, a Hagerty (NYSE: HGTY) company, continues its European expansion with the announcement of The Zürich Auction, held in partnership with Auto Zürich, on Saturday, 1 November 2025.
Broad Arrow's Zürich Auction will feature approximately 60 highly desirable collector cars sourced globally and will be the culminating event of the Auto Zürich show, which takes place at Messe Zürich between 30 October and 2 November 2025. The inaugural Zürich Auction will be held at The Dolder Grand, the world-famous five-star hotel overlooking Lake Zürich.
“We are very proud to become The Official Auction Partner of Auto Zürich and to announce The Zürich Auction as a new addition to our rapidly expanding European auction calendar,” says Karsten Le Blanc, Head of Broad Arrow’s EMEA Region & Broad Arrow Capital. “The recent success of our Concorso d’Eleganza Villa d’Este Auction and our announcement of the Zoute Concours Auction has created a great deal of interest among collectors, who will now also be able to benefit from the debut of The Zürich Auction. Switzerland is an important part of the collector car market, with many of the most respected collections based there, making it the perfect location for a world-class auction.”
Auto Zürich was first held in 1987. Today, it is a multifaceted centre of attraction for tens of thousands of people who want to experience the past, present and future of the automobile up close. It has thus established itself as one of the most successful motor shows in Europe with probably the greatest variety of brands. Equally, The Dolder Grand is an ideal location to host a prestigious addition to the international collector car auction calendar. Built in 1899 on the Adlisberg mountain overlooking Zürich, its history can be traced back to the dawn of the motoring age and it is regarded as one of the top international luxury destinations.
“Our new partnership with Auto Zürich is set to create one of the most spectacular collector car auctions in Europe,” says Paul Gaucher, Head of Consignments for Switzerland at Broad Arrow Auctions. “To be able to host this auction at the famous Dolder Grand is a great honour and one that I am confident will attract many of the hobby’s most renowned collectors to Zurich, a city with a great affinity for classic and sports cars.”
Karl Bieri, Chairman of the Board of Directors for Auto Zürich, says: “Auto Zürich is honoured to partner with Broad Arrow, and its outstanding team, to present The Zürich Auction. Together, we aim to captivate collectors, enthusiasts, and the discerning public in Switzerland with the magic of exceptional automobiles, both vintage and contemporary.“
The announcement of The Zürich Auction follows Broad Arrow’s successful European auction debut in Italy last month, as BMW AG's official auction partner of the Concorso d’Eleganza Villa d’Este—one of the most prestigious concours events on the global collector car calendar. At its inaugural Italian auction, Broad Arrow achieved
Additional information on The Zürich Auction is available at broadarrowauctions.com. Initial consignments will be announced shortly, and collectors interested in consigning to or attending the auction are invited to speak with a Broad Arrow car specialist about this exciting debut on the international collector car calendar.
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Editor’s Notes
About Broad Arrow Auctions
Broad Arrow Auctions, a Hagerty (NYSE: HGTY) company, is a leading global collector car auction house. Founded in 2021 by highly experienced industry veterans, Broad Arrow offers exceptional quality cars to collectors and enthusiasts around the world. As the fastest growing auction house in its segment, Broad Arrow’s flagship annual events include The Monterey Jet Center Auction, in conjunction with Motorlux in California, The Amelia Auction, as the official auction of The Amelia (Concours d’Elegance) in Florida, and The Porsche Auction, in conjunction with Air | Water by Luftgekühlt in California. Broad Arrow expanded its global footprint in 2023, with renowned car specialists joining the team in the UK and Europe. Broad Arrow launched its first auction in Europe in May 2025 as the new official auction house of the Concorso d’Eleganza Villa d’Este in Italy in partnership with BMW AG. Learn more at broadarrowauctions.com and follow us on Instagram, Facebook, LinkedIn, and Twitter.
About Auto Zürich
Auto Zürich is now the leading motor show in Switzerland. With over 70 brands represented in the new car segment alone, it is one of the most wide-ranging formats of its kind, even by international standards. The ‘Auto Zürich MANUFAKTUR & CLASSIC’ area also contributes to this rich variety. This comprises a unique mixture created by a carefully composed, exquisite juxtaposition of two special automotive worlds. Here, the world's most exclusive automobile manufacturers present themselves side by side with an illustrious selection of rare and correspondingly valuable classic cars. This makes Auto Zürich not only one of the most comprehensive automobile brand shows of its kind, but also the most visited live event for classic automobiles in Switzerland.
About Hagerty, Inc. (NYSE: HGTY)
Hagerty is an automotive enthusiast brand committed to saving driving and to fueling car culture for future generations. The company is a leading provider of specialty vehicle insurance, expert car valuation data and insights, live and digital car auction services, immersive events and automotive entertainment custom made for the 67 million Americans who self-describe as car enthusiasts. Hagerty also operates in Canada and the U.K. and is home to Hagerty Drivers Club, a community of over 875,000 who can’t get enough of cars. For more information, please visit www.hagerty.com or connect with us on Facebook, Instagram, X and LinkedIn.
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Attachment
Ian Kelleher Broad Arrow Auctions 917-971-4008 ikelleher@hagerty.com Meghan McGrail Broad Arrow Auctions 519-365-8750 mmcgrail@hagerty.com
FAQ
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