Hagerty Channel Debuts on Prime Video

Hagerty (NYSE: HGTY) launched the Hagerty Channel, a free ad-supported (FAST) channel on Prime Video, going live on Feb. 9, 2026.

Rhea-AI Summary

Hagerty (NYSE: HGTY) launched the Hagerty Channel, a free ad-supported (FAST) channel on Prime Video, going live on Feb. 9, 2026.

The channel offers 24/7 programming with hundreds of hours of original automotive content, new weekly episodes, and flagship series such as ICONS, Revelations, and Barn Find Hunter. Hagerty video has over 785 million views.

Positive

• Distribution on Prime Video expands audience reach immediately
• Channel offers 24/7 programming with hundreds of original hours
• Existing video library with 785 million views supports discoverability

Negative

• Ad-supported model may limit near-term subscription revenue upside
• Content launch could increase ongoing production and marketing costs

Argus Feb 10 session

+0.08% close to close Open Argus

Details

News Market Reaction – HGTY

In the Feb 10 session, HGTY gained 0.08%, reflecting a mild positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

Market Context

This announcement extends Hagerty’s enthusiast strategy through a FAST channel on Prime Video, showc...

Analysis

This announcement extends Hagerty’s enthusiast strategy through a FAST channel on Prime Video, showcasing award-winning automotive content that has already accumulated over 785 million views. It builds on recent momentum from Broad Arrow’s strong 2025 transaction growth and high-profile auctions, as well as prestigious concours recognition. Investors may watch how viewership, engagement, and cross-selling into Hagerty’s broader ecosystem evolve alongside ongoing insider activity disclosed in recent Form 4 and 144 filings.

Key Figures

Programming schedule: 24/7 Video views: 785 million

Programming schedule

24/7

Hagerty channel delivers continuous programming

Video views

785 million

Total Hagerty video content views across platforms

Historical Context

5 past events · Latest: Feb 03

5 events

1. Feb 03

   Auction results

   24h Move

   -2.4%

   Global Icons online auction closed with €18.3M sales and 90% sell-through.

2. Jan 27

   Award recognition

   24h Move

   -2.9%

   Hagerty-linked 1938 Alfa Romeo 8C won Peninsula Classics Best of the Best 2025.

3. Jan 20

   Auction previews

   24h Move

   -0.2%

   Broad Arrow announced Paris previews and high-value lots for Global Icons auction.

4. Jan 08

   Auction consignment

   24h Move

   +1.1%

   Announcement to auction Schumacher’s first F1 Grand Prix-winning Benetton B192-05.

5. Dec 18

   Business update

   24h Move

   +2.1%

   Broad Arrow reported $624M 2025 transactions with strong growth and expansion.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Featuring Award-Winning Automotive Storytelling

TRAVERSE CITY, Mich., Feb. 9, 2026 /PRNewswire/ -- Hagerty, Inc. (NYSE: HGTY) announced today the launch of the brand's automotive enthusiast free ad-support (FAST) channel on Prime Video. Programming is live today, making Hagerty content available through Prime Video on thousands of compatible devices.

"The Hagerty channel is another example of Hagerty making it more enjoyable to be a driving enthusiast," said Marc Burns, Hagerty's Senior Vice President of Brand and Marketing. "By bringing our team's authentic, award-winning content, driving enthusiasts will be able to indulge their passion even more easily."

The Hagerty Channel Lineup
The Hagerty channel delivers 24/7 programming with hundreds of hours of high-quality, original content, with new episodes every week. Fan favorites include:

• "ICONS" host Jason Cammisa delivers award-winning, cinematic deep dives into the cars and people that changed everything, blending history, engineering with full-throttle driving
• "Revelations" shares the untold stories of automotive legends, highlighting the big-picture reasons that some cars become famous: the development hurdles, the technical differences and the zeitgeist that created them
• "Cammisa's Ultimate Drag Race Replay" puts you in the driver's seat, pitting the fastest cars in the world against each other, with unique slow-motion, deep dive explanations that put performance into perspective
• "Barn Find Hunter" host Tom Cotter literally wrote the book on barn finds. Join him as he travels the country searching for forgotten classics in barns, backyards and scrapyards
• "Capturing Car Culture with Larry Chen" follows the world-famous car photographer as he takes viewers behind the lens and around the globe to see the people, places and passions that define modern car culture
• "The Driver's Seat with Henry Catchpole" takes us on a sensory journey behind the wheel of some of the most exciting and interesting cars on the planet, from a poster-worthy V12 supercar to the latest restomod
• "Driveway Finds" shows custom shop fabricator, Dustin Hallinan, and his high school shop teacher, John Brito, rescue classic cars from the brink and bring them back to life for themselves and others

Hagerty video content has received more than 785 million views and is also available on Hagerty.com and the brand's YouTube channel.

About Hagerty, Inc. (NYSE: HGTY)
Hagerty is a company built by drivers for drivers, protecting 2.7 million vehicles in the United States, Canada and the UK. We make it easier and more enjoyable for enthusiasts to drive and celebrate the machines they love through innovative insurance products, live and digital auctions, engaging media and events, as well as the Hagerty Drivers Club, the world's largest community of car lovers.

For more information, please visit www.hagerty.com or www.newsroom.hagerty.com. 

View original content to download multimedia:https://www.prnewswire.com/news-releases/hagerty-channel-debuts-on-prime-video-302682970.html

SOURCE Hagerty

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What is the Hagerty Channel launch on Prime Video and when did it go live for HGTY?

It is a new free ad-supported channel on Prime Video that went live on Feb. 9, 2026. According to Hagerty, the channel delivers 24/7 programming with hundreds of hours of original automotive content and weekly new episodes.

How many hours and types of shows does the Hagerty Channel on Prime Video offer for HGTY viewers?

The channel offers continuous 24/7 programming with hundreds of hours of original shows. According to Hagerty, the lineup includes series like ICONS, Revelations, drag race replays, barn-find hunting, and car-culture documentaries.

Will Hagerty (HGTY) content on Prime Video be free or behind a paywall?

Hagerty content on Prime Video is free and ad-supported as a FAST channel. According to Hagerty, viewers can access the channel at no charge, supported by advertising across thousands of compatible Prime Video devices.

How might the Prime Video launch affect Hagerty's (HGTY) audience and brand visibility?

The Prime Video launch should broaden Hagerty's audience reach quickly through Amazon's platform. According to Hagerty, making content available on thousands of devices increases visibility for existing original series and the brand's large video library.

Where else is Hagerty video content available besides the new Prime Video channel for HGTY investors?

Hagerty video is also available on Hagerty.com and the brand's YouTube channel. According to Hagerty, the combined digital presence has produced more than 785 million views, supporting cross-platform audience engagement.