Hagerty Elevates Marc Burns to CMO and Appoints Matt Teshera as SVP of Marketing

Rhea-AI Summary

Hagerty (NYSE: HGTY) promoted Marc Burns to Chief Marketing Officer and named Matt Teshera as SVP of Marketing on Feb. 9, 2026.

Burns will lead brand awareness, member growth, and integration across the business. Teshera will focus on membership evolution, insights, and marketing execution reporting to Burns.

Key Figures

Prior AT&T tenure: 17 years

1 metrics

Prior AT&T tenure 17 years Teshera’s roles across AT&T and Warner Media before joining Hagerty

Market Reality Check

Price: $12.00 Vol: Volume 62,291 versus 20-d...

low vol

$12.00 Last Close

Volume Volume 62,291 versus 20-day average of 112,765 indicates subdued trading ahead of this announcement. low

Technical Shares at $12.60, trading 10% below 52-week high of $14.00 and 56.91% above 52-week low of $8.03, remaining above the $11.37 200-day MA.

Peers on Argus

HGTY was down 0.24% while key peers were positive, including WTM +1.58%, MCY +1....

HGTY was down 0.24% while key peers were positive, including WTM +1.58%, MCY +1.23%, SIGI +0.11%, KMPR +0.09%, and LMND +4.78%, suggesting stock-specific trading rather than a sector-wide move.

Historical Context

5 past events · Latest: Feb 03 (Positive)

Pattern 5 events

Date	Event	Sentiment	Move	Catalyst
Feb 03	Auction results	Positive	-2.4%	Strong Global Icons auction sales and high sell-through rates reported.
Jan 27	Brand/award news	Positive	-2.9%	Vintage Alfa Romeo 8C wins The Peninsula Classics Best of the Best 2025.
Jan 20	Auction preview	Positive	-0.2%	Announcement of Paris previews and high-value consignments for auctions.
Jan 08	Auction consignment	Positive	+1.1%	Schumacher’s first F1 race-winning Benetton B192-05 added to auction lineup.
Dec 18	Business update	Positive	+2.1%	Broad Arrow reports <b>$624M</b> 2025 transactions with strong growth and records.

Pattern Detected

Recent operational and auction-related announcements have generally been positive, but one-day price reactions have been mixed, with several instances of negative returns following favorable news.

Recent Company History

Over the past few months, Hagerty has highlighted multiple positive developments. Broad Arrow’s Global Icons online auction series generated total sales of €18.3 million with a 90% sell-through rate, and a 1992 Benetton B192-05 sale at €5.082 million. Hagerty also promoted its award-winning 1938 Alfa Romeo 8C 2900B and detailed strong 2025 Broad Arrow transaction volume of $624 million, up 97% year over year. Despite these positives, short-term price reactions have often been modest or negative.

Market Pulse Summary

This announcement highlights Hagerty’s emphasis on brand, membership, and integrated marketing by el...

Analysis

This announcement highlights Hagerty’s emphasis on brand, membership, and integrated marketing by elevating Marc Burns to CMO and appointing Matt Teshera as SVP of Marketing. Against a backdrop of strong recent auction and transaction updates, the company appears focused on deepening member relationships and refining its marketing engine. Investors may watch for evidence that these leadership moves translate into improved membership metrics, engagement, and overall growth performance over time.

AI-generated analysis. Not financial advice.

TRAVERSE CITY, Mich., Feb. 9, 2026 /PRNewswire/ -- Hagerty, Inc. (NYSE: HGTY) a business that makes it easier and more enjoyable to be a driving enthusiast through insurance, buying and selling platforms, publishing and events, has promoted Marc Burns to Chief Marketing Officer, and appointed Matt Teshera as SVP of Marketing.

In this newly created role, Burns will be responsible for growing new and deepening existing member relationships. His focus will be building awareness and distinctiveness of the brand, unifying the different parts of the business to deliver a fully integrated membership experience and delivering high impact marketing initiatives.

As SVP of Marketing, Teshera will be responsible for marketing strategy, membership, insights and marcom. Reporting to Burns, his focus will be the evolution of membership into a bespoke, tiered experience that through better integration drives improved member value, benefits and loyalty over time. His responsibilities also include research and insight generation, and efficient, high-impact marketing execution.

"With our driving enthusiast members right at the center of all we do, these are critical appointments," said McKeel Hagerty, CEO and Chairman of Hagerty. "Marc joined us last year, and made immediate impact on the framing, execution and performance of our marketing. And now we are delighted to welcome Matt to the team, whose experience leading precise, high-impact integrated marketing strategy and execution will deepen our capabilities to further elevate the business."

Teshera was most recently Vice President, Consumer Acquisition and Growth at AT&T, where he was responsible for integrated consumer marketing strategy and execution. Over 17 years he held a range of positions including Vice President, Broadband Marketing and Advanced Analytics, and Senior Vice President of Enterprise Data Solutions at Warner Media, an AT&T owned company.

Matt has an MBA in Marketing and Management from California State University, Long Beach.

"Hagerty has built something rare - a brand powered by passion and authenticity. As the business continues to grow, there's an incredible opportunity to integrate its marketing and membership ecosystem in ways that amplify value for members and drive the business forward. I'm honored to join the team and help shape what comes next."

About Hagerty, Inc. (NYSE: HGTY)
Hagerty is a company built by drivers for drivers, protecting 2.7 million vehicles in the United States, Canada and the UK. We make it easier and more enjoyable for enthusiasts to drive and celebrate the machines they love through innovative insurance products, live and digital auctions, engaging media and events, as well as the Hagerty Drivers Club, the world's largest community of car lovers.

For more information, please visit www.hagerty.com or www.newsroom.hagerty.com. 

View original content to download multimedia:https://www.prnewswire.com/news-releases/hagerty-elevates-marc-burns-to-cmo-and-appoints-matt-teshera-as-svp-of-marketing-302682956.html

SOURCE Hagerty

FAQ

Who is Marc Burns and what is his role at Hagerty (HGTY) as of Feb. 9, 2026?

Marc Burns was promoted to Chief Marketing Officer, responsible for brand awareness and member relationships. According to Hagerty, he will unify business units to deliver an integrated membership experience and lead high-impact marketing initiatives across channels.

What responsibilities does Matt Teshera have as SVP of Marketing at Hagerty (HGTY)?

Matt Teshera will serve as SVP of Marketing, overseeing strategy, membership, insights, and marcom. According to Hagerty, he will focus on evolving membership into a tiered, bespoke experience and drive efficient, high-impact marketing execution reporting to the CMO.

How might the Hagerty (HGTY) leadership changes affect the company's membership strategy?

The appointments aim to deepen and tier membership offerings to boost value and loyalty. According to Hagerty, this will involve better integration across products and tailored member benefits to enhance retention and engagement over time.

What relevant experience does Matt Teshera bring to Hagerty (HGTY)?

Teshera brings integrated consumer marketing and analytics experience from AT&T and Warner Media. According to Hagerty, his 17-year background includes VP roles in broadband marketing and enterprise data solutions and an MBA in marketing and management.