Motorlux Pairs Global Culinary Inspiration with Legendary Car Classes for Monterey Car Week's Iconic Opening Night
Rhea-AI Summary
Motorlux (NYSE:HGTY) returns for Monterey Car Week on August 12, 2026 at the Monterey Jet Center, pairing global culinary experiences with themed automotive classes.
Highlights include Michelin-starred chefs, 90+ point wines, rare aircraft displays, Hagerty Drivers Club early access and Broad Arrow auction previews.
AI-generated analysis. How Rhea-AI works. Not financial advice.
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News Market Reaction – HGTY
On the day this news was published, HGTY declined 0.74%, reflecting a mild negative market reaction.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Historical Context
| Date | Event | Sentiment | 24h Move | Catalyst |
|---|---|---|---|---|
| Apr 14 | Villa d’Este auction lineup | Positive | +0.5% | Announcement of Villa d’Este auction featuring exclusive Italian supercars. |
| Apr 10 | T.50 charity auction | Positive | +0.1% | Offering an ultra-rare Gordon Murray T.50 in a live charity auction. |
| Apr 07 | Porsche Air|Water sale | Positive | +0.2% | Details on third annual Air|Water auction focused on Porsche and RUF models. |
| Mar 27 | Ferrari Monza SP2 offering | Positive | -2.4% | Announcement of a rare Ferrari Monza SP2 at Villa d’Este auction. |
| Mar 12 | Record Amelia sales | Positive | +4.5% | Record Amelia auction sales of $111M and multiple model records. |
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
Recent enthusiast- and auction-focused news has generally coincided with modestly positive next-day moves, with one notable negative reaction.
Over the past months, Hagerty-linked news has centered on Broad Arrow’s high-profile auctions and performance. Events include a record $111 million in sales at The Amelia Concours in early March and multiple announcements of rare Ferrari, Pagani, Porsche, and Gordon Murray offerings for upcoming auctions through April–May 2026. These headlines underscore Hagerty’s positioning in premium collector-car events, and today’s Motorlux announcement continues that focus on curated, experiential automotive culture rather than core insurance operations.
AI-generated analysis. How Rhea-AI works. Not financial advice.
Guests attending Motorlux 2026 will enjoy featured classes encompassing themed culinary and automotive pairings. The exhibits are led by four country-themed vignettes as well as two bespoke luxury experiences:
- Le Pur Sang des Automobiles: Inspired by the vehicles of Ettore Bugatti, guests become immersed in racing heritage and atelier craftsmanship where they will savor cuisine and beverages inspired by French excellence. Expect everything from the breathtaking Type 35 to the modern Chiron.
- The Coventry Collection: Celebrate 65 years of the gorgeous Jaguar E-Type with an homage to British motoring heritage and a hospitality experience influenced by the classic English pub, a place where good times and friendship thrive.
- Dodici: Blending the effortless glamour of the Italian Riviera and the warm golden-hour light of sunset, guests will enjoy a tribute to the sonorous thrill of the V-12 engine with the gorgeous food and wine of the region. This collection will feature marques such as Ferrari, Lamborghini and more.
- Chasing Cherry Blossoms: Guests will step into the beauty of sakura season where we blend the magic of blooming cherry blossoms, the precision of Japanese design and the freshness of its cuisine. Showcasing the great classics from
Japan on two wheels and four, spotlights will range from legendary sport bikes to classic GT cars. - Rally Madness: Guests join a salute to the strength, power and raw ability of the world's most wild rally cars, with a focus on outrageous Group B machines and the production cars they inspired.
- Privé One: This grouping honors the one-off masterpieces, bespoke-built supercars, custom colors, commissioned builds and coach-built jewels of the world's finest automotive designers, builders and composers.
"Motorlux sets the tone for the car world's favorite celebration, Monterey Car Week, and we welcome guests to join us again for an immersion into automotive and culinary culture, all against the backdrop of a sunlit evening at the Monterey Jet Center," said Marc Burns, Hagerty CMO. "This year promises to be very special with some exceptional curations and unrivalled experiences for enthusiast drivers and their guests to enjoy."
Motorlux isn't bound by the road alone - some of the world's finest aircraft will be on display on the tarmac as well. A world class collection of rare, storied and bespoke aircraft, both new and vintage, will fly-in for display at the Monterey Jet Center. From warbirds to private jets, luxury helicopters and more, Motorlux satisfies the aviation fan's appetite as well.
Hagerty Drivers Club members will receive exclusive early access to Motorlux with curated cocktails and a first look at the cars and aircraft on display. Membership includes year-round benefits including roadside assistance and the award-winning Hagerty Drivers Club magazine among many others. To take advantage of these benefits, enthusiasts can sign up at the Hagerty Drivers Club website.
Broad Arrow will continue to be highly integrated with Motorlux, where representatives will preview select auction and private sale vehicles and can assist clients interested in registering to bid for the company's auction at The Quail, A Motorsports Gathering, on Thursday, August 13 and Friday, August 14. All Motorlux guests will continue to receive complimentary auction access.
For photos and press materials from Motorlux 2025, click here. To submit a vehicle or aircraft entry, click here.
About Motorlux
Motorlux is a vibrant celebration of cars, craft and community held during Monterey Car Week at the Monterey Jet Center. Under the stewardship of Hagerty, Motorlux remains faithful to its entertaining and elegant roots while elevated with artfully curated experiences celebrating automotive, aviation, fashion and design. For more information and tickets, visit Motorlux.com.
About Hagerty, Inc. (NYSE: HGTY)
Hagerty is a company built by drivers for drivers, protecting 2.8 million vehicles in
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SOURCE Hagerty