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RESPECTED PRIVATE COLLECTIONS LEAD EARLY HIGHLIGHTS FOR BROAD ARROW’S 2026 AMELIA AUCTION

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Broad Arrow Auctions (NYSE: HGTY) announced early highlights for its 2026 Amelia Auction, set for March 6-7, 2026 at the Ritz-Carlton, Amelia Island. The sale will present approximately 150 collector cars across two days and marks Broad Arrow’s fourth year as the official auction house of the Amelia Concours.

Two private collections headline the sale: The Bill Spurling Collection (14 American pre- and post-war cars, led by a 1935 Duesenberg Model J estimated at $1.3M–$1.6M, all offered without reserve) and The Wellington Morton Collection (14 European, British, and American cars, led by a 1954 Mercedes-Benz 300 SL Gullwing estimated at $1.4M–$1.8M, all offered without reserve).

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Positive

  • Fourth year as official Amelia auction house for 2026
  • Approximately 150 cars to be offered across a two-day sale
  • 28 cars from two private collections offered entirely without reserve
  • Headline high-estimate lots: 1935 Duesenberg $1.3M–$1.6M and 1954 Mercedes 300 SL $1.4M–$1.8M
  • Single-owner and long-held collector cars improving sale provenance

Negative

  • None.

News Market Reaction

-1.52%
1 alert
-1.52% News Effect

On the day this news was published, HGTY declined 1.52%, reflecting a mild negative market reaction.

Data tracked by StockTitan Argus on the day of publication.

Key Figures

Amelia auction scale: approximately 150 collector cars Spurling Collection size: 14 cars 1935 Duesenberg estimate: $1,300,000–$1,600,000 +5 more
8 metrics
Amelia auction scale approximately 150 collector cars Planned two-day Amelia Auction in March 2026
Spurling Collection size 14 cars American pre- and post-war classics offered without reserve
1935 Duesenberg estimate $1,300,000–$1,600,000 Headliner of The Bill Spurling Collection, offered without reserve
1931 Cadillac V-16 estimate $425,000–$525,000 1931 Cadillac Series 452A V-16 Fleetwood Convertible Coupe
1931 Cadillac V-12 estimate $200,000–$250,000 1931 Cadillac Series 370A V-12 Fleetwood Five-Passenger Phaeton
1934 LaSalle estimate $120,000–$160,000 1934 LaSalle Series 50 Convertible Coupe
Morton Collection size 14 cars European, British, and American collector cars, all without reserve
1954 300 SL estimate $1,400,000–$1,800,000 1954 Mercedes-Benz 300 SL Gullwing Coupe from Wellington Morton Collection

Market Reality Check

Price: $12.67 Vol: Volume 108,012 is broadly...
normal vol
$12.67 Last Close
Volume Volume 108,012 is broadly in line with the 20-day average of 115,205 (relative volume 0.94). normal
Technical Shares at $12.93 are trading above the 200-day MA of $10.64 and about 6.71% below the 52-week high of $13.86.

Peers on Argus

HGTY gained 1.35% while peers were mixed: WTM -0.62%, MCY +0.22%, SIGI +2.33%, K...

HGTY gained 1.35% while peers were mixed: WTM -0.62%, MCY +0.22%, SIGI +2.33%, KMPR +0.44%, LMND +5.14%. Moves do not indicate a synchronized sector trend.

Historical Context

5 past events · Latest: Dec 08 (Positive)
Pattern 5 events
Date Event Sentiment Move Catalyst
Dec 08 Bull Market List launch Positive -1.7% Release of 2026 Bull Market List featuring 11 appreciation-focused enthusiast cars.
Dec 02 Amelia auction preview Positive -1.5% Announcement of 2026 Amelia Auction headlined by two no-reserve private collections.
Nov 20 Global Icons auction Positive +0.1% Launch of Global Icons online auction with high-profile cars and memorabilia.
Nov 04 Q3 2025 earnings Positive -1.3% Strong Q3 revenue and margin expansion with raised full-year 2025 outlook.
Nov 04 Zürich auction results Positive -1.3% Inaugural Zürich auction reporting over CHF 22M sales and 87% sell-through rate.
Pattern Detected

Recent company and Broad Arrow announcements have generally been positive, yet HGTY often saw flat-to-negative price reactions, indicating a pattern of muted or contrarian responses to upbeat news.

Recent Company History

Over the last few months, Hagerty has combined strong operating performance with active marketplace and auction expansion. Q3 2025 results on Nov 4 showed broad-based revenue and margin growth and raised 2025 guidance, yet the stock slipped modestly afterward. Broad Arrow has highlighted new auctions, including the Zürich sale with CHF 22M in sales and upcoming Global Icons and Amelia events, but shares typically moved little or slightly negative following these announcements. The current Amelia auction highlight fits this pattern of strategically positive news with limited upside reaction.

Market Pulse Summary

This announcement spotlights Broad Arrow’s 2026 Amelia Auction as a flagship event, featuring about ...
Analysis

This announcement spotlights Broad Arrow’s 2026 Amelia Auction as a flagship event, featuring about 150 cars and two 14-car private collections with multiple million-dollar estimates, all offered without reserve. It builds on a series of auction and marketplace updates following strong Q3 2025 results and raised guidance. Investors monitoring Hagerty’s ecosystem may focus on how high-profile auctions like Amelia contribute to marketplace revenue growth and brand reach, alongside any subsequent disclosures on sales performance and sell-through rates.

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AI-generated analysis. Not financial advice.

THE BILL SPURLING COLLECTION AND THE WELLINGTON MORTON COLLECTION OFFERED WITHOUT RESERVE AT MARCH 6-7 SALE | 2026 MARKS BROAD ARROW’S FOURTH YEAR AS THE OFFICIAL AUCTION HOUSE OF THE AMELIA CONCOURS D’ELEGANCE

Grosse Pointe, Michigan, Dec. 02, 2025 (GLOBE NEWSWIRE) -- Broad Arrow Auctions, a Hagerty company (NYSE: HGTY) is delighted to announce two exciting private collections as early highlights for the company’s flagship Amelia Auction, set for March 6-7 at the Ritz-Carlton, Amelia Island in Florida. Celebrating its fourth year as the official auction house of the renowned Amelia Concours in 2026, Broad Arrow’s Amelia Auction will once again present approximately 150 exceptional collector cars across a two-day sale, offering everything from pre-war coachbuilt classics to motorsport icons, supercars, modern classics, and more.

A pair of well-respected private collections lead early highlights for the Amelia Auction; The Bill Spurling Collection and The Wellington Morton Collection. Each group of cars is offered entirely without reserve and from the care of true enthusiasts.

The Bill Spurling Collection

The Bill Spurling Collection comprises 14 exceptional pre- and post-war American classics offered without reserve. Bill Spurling was a longtime collector and successful entrepreneur from Evansville, Indiana. He loved American classics of all kinds, with a particular affinity for Cadillacs and LaSalles, as illustrated by the many fantastic examples on offer within the collection. The 14-car group is led by American pre-war power and styling at its finest; a 1935 Duesenberg Supercharged Model J LaGrande Dual-Cowl Phaeton (Estimate: $1,300,000 - $1,600,000, Offered Without Reserve). Mr. Spurling passionately pursued a supercharged Duesenberg Model J over his lifetime and acquired J-562 in his later years. This particular example was originally the company car of Duesenberg President Lucius B. Manning and later saw long-term ownership by noted collectors Hubert Fischer and Gerry Shaw. It is presented as originally built with new, award-winning LaGrande “Swept Panel” Dual-Cowl Phaeton coachwork in striking cobalt blue and khaki over a biscuit leather interior.

“I had the pleasure of helping Bill Spurling acquire quite a few cars over the last 25 years,” says Donnie Gould, Senior Car Specialist, Broad Arrow Auctions. “Bill always bought the best example available of any car he was looking for, and if he couldn’t, he’d purchase a highly original example and have it restored to be the very best of its kind. Not only was Bill a gentleman through and through, but the pedigree and quality of his cars truly speak for themselves. We’re honored to help his family pass Bill’s passion on to new enthusiastic caretakers at Amelia.”

Additional highlights from The Bill Spurling Collection include:

  • 1931 Cadillac Series 452A V-16 Fleetwood Convertible Coupe (Estimate: $425,000 - $525,000, Offered Without Reserve) – This V-16 is one of a mere 94 Convertible Coupes completed in 1931 by Fleetwood’s original works in Pennsylvania, and one of just seven known to survive. It has been cherished and preserved by a documented chain of devoted Cadillac enthusiasts from new and is superbly presented, retaining its matching-numbers 452 cubic-inch V-16 engine. Restored in 2-19 by early Cadillac authority, Jim Pearson, the car was awarded Cadillac & LaSalle Club Senior status in 2022 and took Third in Class at the 2023 Pebble Beach Concours d’Elegance.
  • 1931 Cadillac Series 370A V-12 Fleetwood Five-Passenger Phaeton (Estimate: $200,000 - $250,000, Offered Without Reserve) – One of just 128 examples bodied in attractive Five-Passenger Phaeton coachwork by Fleetwood, this beautifully restored, AACA and CCCA National First Prize award-winning car was formerly part of the renowned Dr. Barbara Atwood Collection.
  • 1934 LaSalle Series 50 Convertible Coupe (Estimate: $120,000 - $160,000, Offered Without Reserve) – Chassis number 21-5104 is a fantastic example of the car chosen as the official pace car for the 1934 Indianapolis 500. The Series 50 Convertible Coupe on offer retains its numbers-matching chassis, body, and engine today. The car was a Class Award laureate at the 2023 Amelia Island Concours d’Elegance under Mr. Spurling’s ownership.

View all 14 cars offered from The Bill Spurling Collection at the Amelia Auction, entirely without reserve, at broadarrowauctions.com.

The Wellington Morton Collection 

Broad Arrow is also proud to offer another distinguished private collection at the Amelia Auction.  The Wellington Morton Collection features a diverse group of 14 European, British, and American collector cars offered entirely without reserve. Wellington Morton was a successful entrepreneur and a passionate, lifelong collector car enthusiast. Many of the vehicles on offer have spent decades in his care, and Broad Arrow is honored to help pass them along to their next caretaker in March. The collection is headlined by a 1954 Mercedes-Benz 300 SL Gullwing Coupe (Estimate: $1,400,000 - $1,800,000, Offered Without Reserve). This early production example of the iconic Gullwing retains its original, matching-numbers chassis, body, and engine and is presented in period-correct Silver over a striking Red leather interior, a beautiful example ready to be enjoyed in the world’s most acclaimed motoring events.

“Wellington Morton was a true steward of collector cars,” adds Gould. “He loved cars of all kinds, as reflected by the eclectic selection on offer, and he enjoyed both driving his cars and sharing them with fellow enthusiasts at hobby events including The Amelia, every year. Interested bidders can be sure the diverse cars set for the Amelia Auction are coming from a very good home.”

Additional highlights from The Wellington Morton Collection include:

  • 1959 Ferrari 250 GT Pinin Farina Coupe Series I (Estimate: $350,000 - $450,000, Offered Without Reserve) – A desirable and beautifully presented Series I example with charming early styling details. Cherished by the Morton Collection since 2004, the 250 GT is offered fresh from service by Rosso Corsa in Jupiter, Florida.
  • 2005 Ford GT (Estimate: $350,000 - $450,000, Offered Without Reserve) - A stunning, single-owner example of the iconic supercar, finished in Centennial White with Sonic Blue racing stripes over an Ebony Block interior.
  • 1967 BSA Lightning (Estimate: $15,000 - $25,000, Offered Without Reserve) – An exceptionally preserved and well-documented example, purchased new by Wellington Morton as he embarked on his business career and his collecting passion.

View all 14 cars offered from The Wellington Morton Collection at the Amelia Auction, entirely without reserve, at broadarrowauctions.com.

Consignments for the Amelia Auction are invited through mid-January 2026. Interested consignors are invited to connect with a Broad Arrow car specialist at broadarrowauctions.com or by contacting info@broadarrowauctions.com.

Editor’s Notes 

Photo Caption/Credit – All images by Ryan Merrill/Courtesy of Broad Arrow Auctions.

About Broad Arrow Auctions
Broad Arrow Auctions, a Hagerty (NYSE: HGTY) company, is a leading global collector car auction house. Founded in 2021 by highly experienced industry veterans, Broad Arrow offers exceptional quality cars to collectors and enthusiasts around the world. As the fastest growing auction house in its segment, Broad Arrow’s flagship annual events include The Monterey Jet Center Auction, in conjunction with Motorlux in California, The Amelia Auction, as the official auction of The Amelia (Concours d’Elegance) in Florida, and The Porsche Auction, in conjunction with Air | Water by Luftgekühlt in California. Broad Arrow expanded its global footprint in 2023, with renowned car specialists joining the team in the UK and Europe. Broad Arrow launched its first auction in Europe in May 2025 as the new official auction house of the Concorso d’Eleganza Villa d’Este in Italy in partnership with BMW AG. Broad Arrow expanded its global auction footprint with three new auctions in 2025 held in collaboration with Zoute Grand Prix, Concours at Wynn Las Vegas, and Auto Zürich. Learn more at broadarrowauctions.com and follow us on Instagram, Facebook, LinkedIn, and Twitter

About Hagerty, Inc. (NYSE: HGTY)
Hagerty is an automotive enthusiast brand committed to saving driving and to fueling car culture for future generations. The company is a leading provider of specialty vehicle insurance, expert car valuation data and insights, live and digital car auction services, immersive events and automotive entertainment custom made for the 67 million Americans who self-describe as car enthusiasts. Hagerty also operates in Canada and the U.K. and is home to Hagerty Drivers Club, a community of over 875,000 who can’t get enough of cars. For more information, please visit www.hagerty.com or connect with us on FacebookInstagramX and LinkedIn

Forward-Looking Statements - This press release contains statements that constitute “forward-looking statements” within the meaning of the federal securities laws. All statements provided, other than statements of historical fact, are forward-looking statements, including those regarding Hagerty’s future operating results and financial position, Hagerty’s business strategy and plans, products, services, and technology implementations, market conditions, growth and trends, expansion plans and opportunities, and Hagerty’s objectives for future operations. The words “anticipate,” “believe,” “envision,” “estimate,” “expect,” “intend,” “may,” “plan,” “predict,” “project,” “target,” “potential,” “will,” “would,” “could,” “should,” “continue,” “ongoing,” “contemplate,” and similar expressions, and the negative of these expressions, are intended to identify forward-looking statements. 

Hagerty has based these forward-looking statements largely on current expectations about future events, which may not materialize. Actual results could differ materially and adversely from those anticipated or implied in the forward-looking statements. These factors include, among other things, Hagerty’s ability to: (i) compete effectively within our industry and attract and retain our insurance policyholders and paid Hagerty Drivers Club (“HDC”) subscribers; (ii) maintain key strategic relationships with our insurance distribution and underwriting carrier partners; (iii) prevent, monitor, and detect fraudulent activity; (iv) manage risks associated with disruptions, interruptions, outages or other issues with our technology platforms or our use of third-party services; (v) accelerate the adoption of our membership and marketplace products and services, as well as any new insurance programs and products we offer; (vi) manage the cyclical nature of the insurance business, including through any periods of recession, economic downturn or inflation; (vii) address unexpected increases in the frequency or severity of claims, and (viii) comply with the numerous laws and regulations applicable to our business, including state, federal and foreign laws relating to insurance and rate increases, privacy, the internet, and accounting matters.

The forward-looking statements herein represent the judgment of Hagerty as of the date of this release and Hagerty disclaims any intent or obligation to publicly update or review any forward-looking statement, whether as a result of new information, future developments, or otherwise. This press release should be read in conjunction with the information included in Hagerty’s other press releases, reports and other filings with the Securities and Exchange Commission. Understanding the information contained in these filings is important in order to fully understand Hagerty’s reported financial results and its business outlook for future periods.

Attachments



Ian Kelleher
Broad Arrow Auctions
+1 917-971-4008
ikelleher@hagerty.com

Meghan McGrail
Broad Arrow Auctions
+1 519-365-8750
mmcgrail@hagerty.com

FAQ

When is Broad Arrow Auctions' Amelia Auction (HGTY) scheduled for 2026?

The Amelia Auction (NYSE: HGTY) is scheduled for March 6-7, 2026 at the Ritz-Carlton, Amelia Island.

How many cars will Broad Arrow (HGTY) offer at the 2026 Amelia Auction?

Broad Arrow plans to present approximately 150 collector cars across the two-day Amelia Auction.

What are the headline lots from the Bill Spurling collection at the HGTY Amelia Auction?

The Bill Spurling Collection (14 cars) is led by a 1935 Duesenberg Model J estimated at $1.3M–$1.6M, offered without reserve.

Which high-value car leads the Wellington Morton collection at Broad Arrow's Amelia Auction (HGTY)?

The Wellington Morton Collection is headlined by a 1954 Mercedes-Benz 300 SL Gullwing estimated at $1.4M–$1.8M, offered without reserve.

How many cars from the Spurling and Morton collections are offered without reserve at the HGTY sale?

Both private collections total 28 cars (14 from each collection), and each car is offered entirely without reserve.

How can consignors submit cars to Broad Arrow's Amelia Auction (HGTY) for 2026?

Consignments are invited through mid-January 2026 via Broad Arrow car specialists at broadarrowauctions.com or info@broadarrowauctions.com.
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