Holley Inc Stock Price, News & Analysis

Holley Performance Brands (NYSE: HLLY) announced on October 27, 2025 an additional voluntary debt repayment of $10 million, bringing total prepayments since September 2023 to $100 million. The company said the latest paydown repurchased portions of its first-lien term loan at a discount and was funded entirely with free cash flow. Holley estimates the cumulative prepayments will produce up to $4 million in annualized net interest savings. Management described the move as part of a multi-year transformation to reduce leverage, strengthen the balance sheet, and increase financial flexibility for long-term growth.

Holley Performance Brands (NYSE: HLLY) will release its third quarter 2025 financial results before the market opens on Friday, November 7, 2025. The company will host a conference call and live webcast at 8:30 a.m. ET the same day with President & CEO Matthew Stevenson and CFO Jesse Weaver.

The earnings release and presentation will be posted on the company's Investor Relations site at investor.holley.com. A telephone replay will be available through Friday, November 14, 2025.

Holley Performance Brands (NYSE:HLLY) has unveiled a new generation of Snell SA2025-compliant helmets across its three safety brands: Stilo, Simpson, and RaceQuip. The launch aligns with the latest Snell Memorial Foundation safety standards, which are updated every five years.

The lineup includes Stilo's ST6, WRX, and Venti models with dual FIA 8859 and SA2025 certifications, Simpson's new Kingsnake and updated Bandit and Vudo models, and RaceQuip's new NX25 flagship along with refreshed PRO25 and OF25 models. This strategic launch positions Holley to capture replacement demand as racers must upgrade from SA2015-certified helmets to maintain compliance in sanctioned racing series.

Holley Performance Brands (NYSE: HLLY) has announced significant strategic progress in its Simpson Motorcycle division's expansion into the $7 billion global motorcycle helmet and safety gear market. The company recently hosted its inaugural Saddle Up™ Global Dealer Summit in Texas, bringing together international distribution partners, and made a notable presence at the 85th Sturgis Rally.

Key developments include a strategic partnership with Buell Motorcycle Co., resulting in the launch of the Simpson x Buell Mod Bandit helmet. The company plans to unveil its 2026 product lineup at the EICMA show in Milan, focusing on expanding into European Union markets and targeting high-growth regions in APAC and LATAM through regional product variants and certification alignment.

Holley Performance Brands (NYSE: HLLY) has announced the pricing of a secondary offering of 14,000,000 shares of common stock by a selling stockholder controlled by Sentinel Capital Partners. The shares are priced at $2.75 per share, with an additional 30-day option for underwriters to purchase up to 2,100,000 additional shares.

The offering, expected to close on September 12, 2025, will direct all net proceeds to the selling stockholder, with no shares being sold by the company. J.P. Morgan and Jefferies are serving as lead book-running managers, while William Blair and Canaccord Genuity are acting as joint book-running managers for the offering.

Holley Performance Brands (NYSE: HLLY) has announced a secondary offering of 14,000,000 shares of common stock by a selling stockholder controlled by Sentinel Capital Partners, LLC. The underwriters will have a 30-day option to purchase up to 2,100,000 additional shares.

The offering will be managed by J.P. Morgan and Jefferies as lead book-running managers. Notably, Holley will not receive any proceeds from this offering, as all proceeds will go to the selling stockholder. The offering is supported by an effective registration statement filed with the SEC.

Holley Performance Brands (NYSE:HLLY) announced its fall flagship event lineup at Beech Bend Raceway in Bowling Green, Kentucky, featuring the 16th annual LS Fest East from September 5-7, 2025. The event introduces new attractions including Burnout Wars and Ultra4 USA off-road racing.

The company is partnering with Callaway Cars for a dedicated showcase area, marking their first major strategic partnership activation. The fall events, including MoParty (Sept 12-14) and Ford Festival (Sept 26-27), are expected to draw 75,000+ enthusiasts and generate millions in local economic impact. The events will feature 70+ influencers creating content for Holley's million-plus social media following.

Holley Performance Brands (NYSE: HLLY), a leader in automotive aftermarket performance solutions, has announced an additional $15 million debt reduction, bringing its total debt repayment since September 2023 to $90 million. The company executed this reduction through discounted repurchases of its first lien term loan facility, funded entirely with free cash flow.

The cumulative debt reductions since 2023 are expected to generate up to $3.7 million in annualized net interest savings. The company anticipates achieving a leverage ratio at or below 4.0x by year-end, which would mark its lowest level in over three years. This strategic deleveraging reflects Holley's successful business transformation and commitment to strengthening its financial position.

Holley Performance Brands (NYSE:HLLY) and Callaway Cars have announced a strategic partnership to develop performance packages for GM trucks and SUVs. The collaboration combines Callaway's engineering expertise with Holley's operational capabilities to deliver dealer-approved performance solutions for vehicles including Silverado, Sierra, Suburban, Tahoe, Yukon, Escalade, and Corvette.

As part of the partnership, a new Callaway Performance Center will be established in Bowling Green, Kentucky, alongside Holley's existing operations. Holley will lead digital and direct-to-consumer sales channels, while Callaway will maintain GM dealership relationships. The partnership aims to expand market reach and deliver scalable, high-performance vehicle solutions with comprehensive warranty support.