Harley Davidson Stock Price, News & Analysis

Harley-Davidson (NYSE:HOG) unveiled select models from its 2026 motorcycle lineup on Nov 3, 2025, with additional models—including limited-production CVO—scheduled for Chapter Two on Jan 14, 2026. New availability timelines show Sport and Adventure Touring models arriving at authorized dealers globally in early 2026.

Harley introduced a new Solo Trim Package (solo seat, Dark Billiard Gray paint, cast-aluminum wheels) for three models with U.S. MSRPs: Heritage Classic $19,999, Street Bob $14,999, and Street Glide $24,999. Several model families were highlighted: Grand American Touring, Cruiser (with Milwaukee-Eight 117 in three tunes), Sport (Revolution Max updates), and Pan America 1250 variants.

Harley-Davidson (NYSE: HOG) will release third quarter 2025 financial results before market open on Tuesday, November 4, 2025.

A public audio webcast is scheduled 8:00–9:00 a.m. CT the same day; senior management will discuss financial results, business developments, and updates to the company's outlook. A supporting slide presentation will be posted prior to the webcast. Participants should register at least 10 minutes before the start time. A replay of the audio webcast will be available approximately two hours after the call concludes. Investors can access the webcast and slides via the company's investor events page.

Harley-Davidson (NYSE:HOG) has partnered with Realtree® to launch the "Get Lost" limited-edition apparel collaboration, merging motorcycle culture with outdoor aesthetics. The collection features the distinctive Realtree APG camouflage pattern across various clothing items including hoodies, jackets, graphic tees, and workwear-inspired pants.

The collection highlights include a men's long-sleeve shirt in heavyweight cotton twill, a unisex adjustable cap, insulated twill jackets for both men and women, and women's utility cargo pants. All pieces incorporate the signature Realtree APG pattern, which uniquely blends hardwoods, pine thickets, prairies, and river bottoms elements.

The collection will be available starting October 2, 2025, through h-d.com/realtree and Harley-Davidson dealerships across the United States.

Harley-Davidson (NYSE: HOG) has appointed two new independent directors to its Board: Daniel Nova, General Partner at Highland Capital Partners, and Matt Reintjes, President and CEO of YETI Holdings, effective September 15, 2025.

The appointments coincide with the retirement of directors Sara Levinson and Norman Thomas Linebarger. Nova brings expertise in strategic growth and capital allocation, while Reintjes contributes experience in leading a premium brand with a loyal customer base. These appointments bring the total to four new independent members added to the nine-member board in the last three years.

Additionally, Troy Alstead will serve as Presiding Director effective July 30, 2025, and will become Chairman of the Board on October 1, 2025.

Harley-Davidson (NYSE:HOG) has announced its quarterly dividend payment for Q3 2025. The company's Board of Directors approved a cash dividend of $0.18 per share. The dividend will be paid on September 24, 2025 to shareholders of record as of September 10, 2025.

This dividend announcement comes from the parent company of Harley-Davidson Motor Company and Harley-Davidson Financial Services.

Harley-Davidson (NYSE:HOG) has completed a significant milestone in its strategic partnership with KKR and PIMCO, selling 95% of its residual interests in securitized consumer loan receivables. The sale generated over $230 million in proceeds at a premium to par value, representing approximately $2 billion in retail loan receivables and $1.8 billion in related debt as of June 30, 2025.

The transaction is part of a larger strategic initiative to transform Harley-Davidson Financial Services (HDFS) into a capital-light financing business. The company expects to complete the remaining aspects, including the sale of 4.9% common equity interests to each partner at a $1.8 billion valuation, by the end of October 2025. Once completed, KKR and PIMCO will begin acquiring new consumer retail loan receivables originated by HDFS.

Harley-Davidson (NYSE:HOG) has appointed Artie Starrs as its new President and Chief Executive Officer, effective October 1, 2025. Starrs joins from Topgolf Callaway Brands, where he served as CEO of Topgolf, growing revenues by over 50% from $1.1B to $1.8B and expanding into five additional countries.

Current Chairman, President and CEO Jochen Zeitz will transition to a senior advisor role through February 2026. Troy Alstead will succeed Zeitz as Chairman of the Board. Starrs brings significant experience from previous roles, including serving as Global CEO of Pizza Hut, where he oversaw 18,000+ locations across 110 countries.

Harley-Davidson (NYSE:HOG) has announced a strategic partnership with KKR and PIMCO that transforms Harley-Davidson Financial Services (HDFS) into a capital-light business. The deal includes the sale of 4.9% common equity interests to each partner and over $5 billion of retail loan receivables at a premium to par.

The transaction unlocks approximately $1.25 billion in discretionary cash for Harley-Davidson, values HDFS at ~1.75x post-transaction book value, and includes a 5-year agreement where partners will purchase about two-thirds of annual HDFS retail loan originations. The company plans to reduce $450 million of debt and return $500 million to shareholders. HDFS will maintain control and continue originating and servicing both new and existing retail loans.

Harley-Davidson (NYSE:HOG) reported Q2 2025 results and announced a significant transaction with KKR and PIMCO involving its Financial Services division (HDFS). The transaction values HDFS at 1.75x post-transaction book value and will unlock $1.25 billion in cash.

Q2 2025 showed challenging results with diluted EPS of $0.88, down 46% year-over-year. Revenue declined 19% to $1.307 billion, while global motorcycle shipments decreased 28%. The company plans to use transaction proceeds to reduce debt by $450 million and accelerate its share buyback program with $500 million in H2 2025, with $300 million reserved for growth opportunities.

Under the HDFS deal, KKR and PIMCO will acquire a 4.9% equity stake and purchase approximately two-thirds of HDFS future retail loan originations for five years, along with over $5 billion of existing consumer retail loans.