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Harley Davidson Stock Price, News & Analysis

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Welcome to our dedicated page for Harley Davidson news (Ticker: HOG), a resource for investors and traders seeking the latest updates and insights on Harley Davidson stock.

Harley-Davidson, Inc. (NYSE: HOG) generates a steady flow of news that reflects its role in motorcycle manufacturing, branded lifestyle products, and financial services. As the parent company of Harley-Davidson Motor Company and Harley-Davidson Financial Services, the company issues updates on motorcycles, apparel collaborations, financing activities, leadership changes and strategic transactions.

On this page, readers can follow HOG news related to new motorcycle model-year introductions, such as announcements of Grand American Touring, Sport, Adventure Touring, Cruiser and Trike models and associated trim packages. Harley-Davidson also publishes news about limited-edition apparel collaborations and branded gear that extend its motorcycle culture into clothing and accessories.

From a financial perspective, Harley-Davidson and Harley-Davidson Financial Services release information on quarterly results, dividends, share repurchase plans, tender offers for medium-term notes, and redemptions of outstanding debt. Recent communications describe a transaction in which Harley-Davidson Credit Corp. agreed to sell motorcycle receivables portfolios and enter forward flow arrangements with entities associated with KKR and PIMCO, along with a related minority equity investment in HDFS.

Corporate governance and leadership developments are another recurring theme in Harley-Davidson news. The company reports appointments of new executives, changes in board composition, and updates to its organizational structure intended to support dealer relations, marketing, technology, operations and brand strategy. It also announces webcasts and presentations where senior management discusses financial results, transactions and outlook considerations.

Investors, riders and other interested readers can use this news feed to review Harley-Davidson’s official press releases and related disclosures, covering topics from product launches and apparel partnerships to capital markets actions and boardroom changes.

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Harley-Davidson (NYSE: HOG) announced a series of leadership and organizational changes on Dec 10, 2025 to strengthen dealer relations, commercial integration and operations. Key moves include creating a new Chief Financial and Commercial Officer role for Jonathan Root; hiring Bryan Niketh as Chief Operating Officer effective Jan 5, 2026; appointing Matt Ryan as Chief Marketing and Technology Officer and Marcus Fischer as Chief Brand Officer, both effective Dec 8, 2025. Bill Davidson and Karen Davidson assume brand- and community-focused ambassador roles. The company reiterated its commitment to Milwaukee and the Juneau Avenue campus as its operational heart.

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Harley-Davidson Financial Services (NYSE:HOG) announced notice of full redemption of its outstanding 6.50% Medium-Term Notes due 2028, with a redemption date of December 12, 2025. The redemption price will be the greater of 100% of principal or the contract make-whole price, plus accrued interest to but not including the redemption date. Approximately $262.9 million principal amount of Notes is outstanding as of the announcement date. The company said it will fund the redemption from its cash and cash equivalents on hand. Citibank, N.A. is serving as trustee and paying agent; the formal Notice of Redemption is available from the trustee.

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Harley-Davidson (NYSE: HOG) announced a $0.18 per share cash dividend for Q4 2025.

The dividend is payable December 22, 2025 to shareholders of record as of December 9, 2025. The company named its parent and finance subsidiaries in the announcement.

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Harley-Davidson Financial Services (NYSE:HOG) announced the results of cash tender offers for its 6.500% notes due 2028 and 5.950% notes due 2029, which expired November 21, 2025.

A total of $792,209,000 aggregate principal amount of Notes were validly tendered (excluding $8,090,000 in guaranteed-delivery notices). The company expects to accept and pay for tendered Notes on a Settlement Date of November 24, 2025 and for guaranteed deliveries on November 26, 2025 (transfer deadline November 25, 2025).

Consideration per $1,000 accepted: $1,055.12 for 2028 Notes and $1,059.55 for 2029 Notes; accrued interest will also be paid through the Settlement Date.

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Harley-Davidson Financial Services (HDFS) priced tender offers to buy any and all of its outstanding 6.500% notes due 2028 ($700,000,000) and 5.950% notes due 2029 ($500,000,000) on November 21, 2025.

The Consideration per $1,000 principal is $1,055.12 for the 2028 notes and $1,059.55 for the 2029 notes, calculated using a settlement date of November 24, 2025 (Guaranteed Delivery settlement expected on or about November 26, 2025). Offers expire 5:00 p.m. ET on November 21, 2025. Accrued interest will be paid on accepted notes. Dealer managers and the tender agent contacts are identified for holders seeking assistance.

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Harley-Davidson Financial Services (NYSE:HOG) commenced tender offers on November 17, 2025 to purchase for cash any and all of its outstanding medium-term notes listed below.

  • 6.500% notes due 2028: $700,000,000 outstanding; U.S. Treasury reference: 4.25% UST 2/15/2028; fixed spread 35 bps.
  • 5.950% notes due 2029: $500,000,000 outstanding; U.S. Treasury reference: 3.625% UST 10/31/2030; fixed spread 45 bps.

The Offers expire at 5:00 p.m. ET on November 21, 2025 (Withdrawal Deadline same time). Settlement is expected on November 24, 2025 (regular) and November 26, 2025 (guaranteed delivery). Consideration per $1,000 is set by the fixed spread plus the referenced Treasury yield; accrued interest will be paid separately.

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Harley-Davidson (NYSE: HOG) reported third quarter 2025 results with consolidated revenue $1.34B (+17%) and diluted EPS $3.10 versus $0.91 a year ago. Results were driven by HDMC volume and a transformative HDFS transaction: HDFS operating income was $439M and the company expects the transaction to unlock $1.2–$1.25B of discretionary cash by Q1 2026. HDMC revenue rose 23% and global motorcycle shipments increased 33%, while global retail sales fell 6%. HDMC gross margin declined 3.7 pts and operating margin declined 1.3 pts. Company announced a $200M ASR toward a $1B repurchase program and ended the quarter with $1.8B cash.

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Harley-Davidson (NYSE:HOG) unveiled select models from its 2026 motorcycle lineup on Nov 3, 2025, with additional models—including limited-production CVO—scheduled for Chapter Two on Jan 14, 2026. New availability timelines show Sport and Adventure Touring models arriving at authorized dealers globally in early 2026.

Harley introduced a new Solo Trim Package (solo seat, Dark Billiard Gray paint, cast-aluminum wheels) for three models with U.S. MSRPs: Heritage Classic $19,999, Street Bob $14,999, and Street Glide $24,999. Several model families were highlighted: Grand American Touring, Cruiser (with Milwaukee-Eight 117 in three tunes), Sport (Revolution Max updates), and Pan America 1250 variants.

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Harley-Davidson (NYSE: HOG) will release third quarter 2025 financial results before market open on Tuesday, November 4, 2025.

A public audio webcast is scheduled 8:00–9:00 a.m. CT the same day; senior management will discuss financial results, business developments, and updates to the company's outlook. A supporting slide presentation will be posted prior to the webcast. Participants should register at least 10 minutes before the start time. A replay of the audio webcast will be available approximately two hours after the call concludes. Investors can access the webcast and slides via the company's investor events page.

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Harley-Davidson (NYSE:HOG) has partnered with Realtree® to launch the "Get Lost" limited-edition apparel collaboration, merging motorcycle culture with outdoor aesthetics. The collection features the distinctive Realtree APG camouflage pattern across various clothing items including hoodies, jackets, graphic tees, and workwear-inspired pants.

The collection highlights include a men's long-sleeve shirt in heavyweight cotton twill, a unisex adjustable cap, insulated twill jackets for both men and women, and women's utility cargo pants. All pieces incorporate the signature Realtree APG pattern, which uniquely blends hardwoods, pine thickets, prairies, and river bottoms elements.

The collection will be available starting October 2, 2025, through h-d.com/realtree and Harley-Davidson dealerships across the United States.

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FAQ

What is the current stock price of Harley Davidson (HOG)?

The current stock price of Harley Davidson (HOG) is $20.78 as of January 22, 2026.

What is the market cap of Harley Davidson (HOG)?

The market cap of Harley Davidson (HOG) is approximately 2.4B.
Harley Davidson

NYSE:HOG

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HOG Stock Data

2.43B
116.97M
0.94%
92.15%
8.59%
Recreational Vehicles
Motorcycles, Bicycles & Parts
Link
United States
MILWAUKEE

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