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Harley-Davidson (HOG) Stock News, Dec 2020-Apr 2021

HOG NYSE

Welcome to our dedicated page for Harley-Davidson news (Ticker: HOG), a resource for investors and traders seeking the latest updates and insights on Harley-Davidson stock.

Harley-Davidson, Inc. reports developments across its motorcycle, rider-lifestyle and financing businesses. The company is the parent of Harley-Davidson Motor Company and Harley-Davidson Financial Services, with news commonly covering motorcycle retail sales, dealer inventory, shipments, accessories, riding gear, apparel collaborations and brand platforms such as RIDE.

Updates also cover the Back to the Bricks strategic plan, quarterly results, share repurchases, restructuring costs, HDFS financing activity and the company’s controlling interest in LiveWire Group. Coverage reflects the company’s mix of heavyweight motorcycles, customizable products, rider experiences, consumer finance, insurance programs and electric-motorcycle exposure.

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Harley-Davidson (NYSE: HOG) has been informed by Belgium's Economic Ministry that its Binding Origin Information (BOI) credentials will be revoked at the request of the European Union, effective April 19, 2021. This revocation will result in all Harley-Davidson products facing a 56% import tariff in the EU starting June 1, 2021, negatively impacting the company's ability to compete in European markets. The company plans to legally challenge this ruling. The ongoing trade tensions highlight significant challenges for Harley-Davidson's manufacturing and operational viability in Europe.

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Harley-Davidson, Inc. (NYSE: HOG) will announce its first quarter 2021 financial results before market hours on April 20, 2021. An audio webcast, open to the public, is scheduled from 8-9 a.m. CDT, featuring CEO Jochen Zeitz and CFO Gina Goetter discussing financial outcomes and company developments. A supporting slide presentation will be accessible 30 minutes prior to the webcast. Attendees are advised to log in at least 10 minutes early. A replay will be available two hours post-event.

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Harley-Davidson (NYSE:HOG) has appointed Ryan Morrissey as Chief Electric Vehicle Officer (CEVO), effective April 1, 2021. Morrissey brings over 20 years of experience in disruptive technologies and business ventures from Bain & Company, where he was a Senior Partner in Automotive & Mobility. His expertise includes developing electric vehicle strategies and advising on acquisitions in mobility. This appointment aligns with Harley-Davidson's strategic plan, The Hardwire, which focuses on electric vehicles and aims for long-term profitable growth and enhanced shareholder value.

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The all-new Pan America™ 1250 adventure motorcycle from Harley-Davidson (NYSE:HOG) is designed for adventurous touring, allowing riders to explore diverse terrains. With features like Adaptive Ride Height technology and a Revolution Max 1250 engine, it ensures performance and accessibility. Actor Jason Momoa endorses the motorcycle, celebrating its capabilities. CEO Jochen Zeitz emphasizes its role in elevating the brand's adventure-focused ethos, aiming to attract a new demographic of riders.

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Harley-Davidson announces the appointment of Edel O’Sullivan as Chief Commercial Officer (CCO), effective April 2, 2021. O’Sullivan, with 14 years of experience at Bain & Company and a background in retail and financial analysis, will replace retiring CCO Larry Hund, who served for 18 years. CEO Jochen Zeitz emphasizes her capability in developing successful commercial strategies. The announcement aligns with Harley-Davidson's strategic plan, The Hardwire, aimed at profitable growth and enhancing its market position as a leading motorcycle brand.

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Harley-Davidson (HOG) released its 2020 financial results, reporting a challenging year impacted by COVID-19. The company achieved $250 million in cash savings and has overhauled its structure through 'The Rewire' initiative. Full-year diluted EPS was $0.01, with adjusted EPS at $0.77, while revenue declined 24% to $4.054 billion. Motorcycle shipments fell 32%, affecting revenue in the Motorcycles segment, which reported a $186 million operating loss. However, cash flow from operations improved to $1.2 billion, and dividends of $0.44 per share were paid during the year.

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Harley-Davidson (NYSE:HOG) launched The Hardwire, a strategic plan for 2021-2025, aiming for profitable growth and enhanced shareholder value. Key targets include low double-digit EPS growth, mid single-digit revenue growth in Motorcycles, and a focus on core motorcycle segments like Touring and Cruiser. Plans also emphasize expanding into Adventure Touring and strengthening electric motorcycle capabilities. The initiative promotes an inclusive workplace with equity grants for employees. The company aims to reinforce its lifestyle brand through digital enhancements and an expanded customer experience.

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Harley-Davidson (NYSE: HOG) unveils its 2021 motorcycle lineup, emphasizing performance, style, and advanced technology. Key models include the Street Bob® 114 and refreshed Fat Boy 114. The touring segment showcases enhanced Road King® Special, Street Glide® Special, and Road Glide® Special models, now featuring new paint options and updated technology like Android Auto™ and Apple CarPlay®. Additionally, the CVO models introduce advanced audio systems and the most powerful Milwaukee-Eight® 117 engine. Harley-Davidson aims to fuel the timeless pursuit of adventure into 2021.

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Harley-Davidson (NYSE:HOG) announced the completion of The Rewire on January 12, 2021, a fundamental business overhaul that sets the stage for The Hardwire, a new 5-year strategic plan focused on sustainable growth. The upcoming webcast on February 2, 2021, will unveil 2020 results and future plans. Key changes from The Rewire include a simplified operating model, a focus on high-potential markets, and a commitment to profitability with expected gross cash savings of $115 million starting in 2021.

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On January 19, 2021, Harley-Davidson (NYSE:HOG) will host its first-ever virtual launch event, introducing new motorcycles, parts, accessories, and apparel for 2021. This event marks a significant shift in the company's marketing strategy, aimed at streamlining its product lineup by 30% to better align with market demand. Jason Momoa will participate, sharing his passion for the upcoming Pan America™ 1250 adventure touring motorcycle. A full reveal of the Pan America is scheduled for February 22, 2021.

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FAQ

What is the current stock price of Harley-Davidson (HOG)?

The current stock price of Harley-Davidson (HOG) is $25.45 as of September 26, 2026.

What is the market cap of Harley-Davidson (HOG)?

The market cap of Harley-Davidson (HOG) is approximately 2.6B.