Welcome to our dedicated page for Harley-Davidson news (Ticker: HOG), a resource for investors and traders seeking the latest updates and insights on Harley-Davidson stock.
Harley-Davidson, Inc. reports developments across its motorcycle, rider-lifestyle and financing businesses. The company is the parent of Harley-Davidson Motor Company and Harley-Davidson Financial Services, with news commonly covering motorcycle retail sales, dealer inventory, shipments, accessories, riding gear, apparel collaborations and brand platforms such as RIDE.
Updates also cover the Back to the Bricks strategic plan, quarterly results, share repurchases, restructuring costs, HDFS financing activity and the company’s controlling interest in LiveWire Group. Coverage reflects the company’s mix of heavyweight motorcycles, customizable products, rider experiences, consumer finance, insurance programs and electric-motorcycle exposure.
On July 21, 2021, Harley-Davidson launched the H-D1™ Marketplace, a platform for buying and selling pre-owned motorcycles across North America. This initiative aims to enhance the online experience for customers while leveraging the strength of its dealer network. The H-D1 Marketplace will feature a wide selection of certified pre-owned motorcycles, supported by innovative financing solutions from H-D Financial Services. The launch is a part of Harley-Davidson's Hardwire Strategic Plan, focusing on improving customer engagement and recognizing the significance of pre-owned motorcycle riders.
Harley-Davidson reported a strong Q2 2021, with GAAP diluted EPS of $1.33, up from a loss of $0.60 in Q2 2020, driven by a 77% revenue increase to $1.532 billion. North America retail motorcycle sales surged 43% year-over-year. The Motorcycles and Related Products segment saw a 99% revenue increase, while Financial Services operating income grew significantly thanks to lower credit loss provisions. However, supply chain challenges remain a concern. The company expects 30-35% revenue growth for the motorcycle segment in 2021.
The Harley-Davidson Sportster S model, unveiled on July 13, 2021, features a 121-horsepower Revolution Max 1250T V-Twin engine, promising exceptional power and performance. With a base MSRP of $14,999, it combines a lightweight chassis and premium suspension for superior handling. The motorcycle includes advanced technology, such as selectable Ride Modes and a TFT display. Designed to reflect power, the Sportster S also emphasizes comfort and safety with adjustable features and rider enhancements, setting a new standard for the Sportster line.
Harley-Davidson has introduced LiveWire ONE, its first electric motorcycle under the newly established LiveWire brand, priced at $21,999. The bike is designed for urban riders, offering features like haptic feedback, instant acceleration, and a 146-mile city range. LiveWire ONE will be available for ordering on LiveWire.com and select dealers starting July 18, 2021. The launch reflects Harley's commitment to electric vehicles outlined in its Hardwire Strategy. The brand aims to leverage its engineering expertise and supply chain for future EV developments, with plans for international expansion in 2022.
Harley-Davidson, Inc. (NYSE: HOG) will announce its second quarter 2021 financial results on July 21, 2021, before market hours. An audio webcast conference call is scheduled from 8-9 a.m. CDT, featuring discussions by CEO Jochen Zeitz and CFO Gina Goetter on financial results and company updates. A supporting slide presentation will be available 30 minutes prior. Participants should log on at least 10 minutes early. A replay of the webcast will be accessible two hours post-call.
Harley-Davidson, Inc. (NYSE: HOG) has declared a cash dividend of $0.15 per share for Q2 2021. This dividend will be payable on June 25, 2021, to shareholders of record as of June 10, 2021. The company remains optimistic about returning value to its shareholders, as indicated by its ongoing commitment to dividend payments.
Harley-Davidson (NYSE: HOG) expresses commitment to contest the European Union's Binding Origin Information (BOI) decision after a recent announcement by Valdis Dombrovskis. The company is focused on fair trade and aims to maintain its competitive stance in Europe. CEO Jochen Zeitz highlighted the importance of preventing an increase in tariffs from 31% to 56%, which would disadvantage Harley-Davidson against European competitors. The company strives to ensure global access to its products, reinforcing its vision of being a leading motorcycle brand.
Harley-Davidson (NYSE: HOG) has launched LiveWire, an all-electric motorcycle brand aimed at redefining urban riding. Set to premiere with its first model on July 8, 2021, LiveWire seeks to lead the EV motorcycle market, focusing on technology and consumer experiences. The brand will operate independently within Harley-Davidson's dealer network and has plans for dedicated EV showrooms in California. With a commitment to pioneering innovation, LiveWire aims to enhance electric motorcycle technology and customer engagement.
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Harley-Davidson (NYSE: HOG) has been informed by Belgium's Economic Ministry that its Binding Origin Information (BOI) credentials will be revoked at the request of the European Union, effective April 19, 2021. This revocation will result in all Harley-Davidson products facing a 56% import tariff in the EU starting June 1, 2021, negatively impacting the company's ability to compete in European markets. The company plans to legally challenge this ruling. The ongoing trade tensions highlight significant challenges for Harley-Davidson's manufacturing and operational viability in Europe.