Harley Davidson Stock Price, News & Analysis

Harley-Davidson (NYSE: HOG) has been informed by Belgium's Economic Ministry that its Binding Origin Information (BOI) credentials will be revoked at the request of the European Union, effective April 19, 2021. This revocation will result in all Harley-Davidson products facing a 56% import tariff in the EU starting June 1, 2021, negatively impacting the company's ability to compete in European markets. The company plans to legally challenge this ruling. The ongoing trade tensions highlight significant challenges for Harley-Davidson's manufacturing and operational viability in Europe.

Harley-Davidson (HOG) reported a strong first quarter of 2021, posting GAAP diluted EPS of $1.68, a remarkable 273% increase from Q1 2020. Revenue rose 10% to $1.423 billion, driven by a 12% boost in the Motorcycles segment, aided by robust demand for Touring motorcycles. Retail motorcycle sales surged 9% globally, led by a 30% increase in North America. The company also improved operating margins significantly, enhancing its financial outlook for the year, with expected revenue growth of 30%-35% in the Motorcycles segment.

Harley-Davidson, Inc. (NYSE: HOG) will announce its first quarter 2021 financial results before market hours on April 20, 2021. An audio webcast, open to the public, is scheduled from 8-9 a.m. CDT, featuring CEO Jochen Zeitz and CFO Gina Goetter discussing financial outcomes and company developments. A supporting slide presentation will be accessible 30 minutes prior to the webcast. Attendees are advised to log in at least 10 minutes early. A replay will be available two hours post-event.

Harley-Davidson (NYSE:HOG) has appointed Ryan Morrissey as Chief Electric Vehicle Officer (CEVO), effective April 1, 2021. Morrissey brings over 20 years of experience in disruptive technologies and business ventures from Bain & Company, where he was a Senior Partner in Automotive & Mobility. His expertise includes developing electric vehicle strategies and advising on acquisitions in mobility. This appointment aligns with Harley-Davidson's strategic plan, The Hardwire, which focuses on electric vehicles and aims for long-term profitable growth and enhanced shareholder value.

The all-new Pan America™ 1250 adventure motorcycle from Harley-Davidson (NYSE:HOG) is designed for adventurous touring, allowing riders to explore diverse terrains. With features like Adaptive Ride Height technology and a Revolution Max 1250 engine, it ensures performance and accessibility. Actor Jason Momoa endorses the motorcycle, celebrating its capabilities. CEO Jochen Zeitz emphasizes its role in elevating the brand's adventure-focused ethos, aiming to attract a new demographic of riders.

Harley-Davidson announces the appointment of Edel O’Sullivan as Chief Commercial Officer (CCO), effective April 2, 2021. O’Sullivan, with 14 years of experience at Bain & Company and a background in retail and financial analysis, will replace retiring CCO Larry Hund, who served for 18 years. CEO Jochen Zeitz emphasizes her capability in developing successful commercial strategies. The announcement aligns with Harley-Davidson's strategic plan, The Hardwire, aimed at profitable growth and enhancing its market position as a leading motorcycle brand.

Harley-Davidson (HOG) released its 2020 financial results, reporting a challenging year impacted by COVID-19. The company achieved $250 million in cash savings and has overhauled its structure through 'The Rewire' initiative. Full-year diluted EPS was $0.01, with adjusted EPS at $0.77, while revenue declined 24% to $4.054 billion. Motorcycle shipments fell 32%, affecting revenue in the Motorcycles segment, which reported a $186 million operating loss. However, cash flow from operations improved to $1.2 billion, and dividends of $0.44 per share were paid during the year.

Harley-Davidson (NYSE:HOG) launched The Hardwire, a strategic plan for 2021-2025, aiming for profitable growth and enhanced shareholder value. Key targets include low double-digit EPS growth, mid single-digit revenue growth in Motorcycles, and a focus on core motorcycle segments like Touring and Cruiser. Plans also emphasize expanding into Adventure Touring and strengthening electric motorcycle capabilities. The initiative promotes an inclusive workplace with equity grants for employees. The company aims to reinforce its lifestyle brand through digital enhancements and an expanded customer experience.

Harley-Davidson (NYSE: HOG) unveils its 2021 motorcycle lineup, emphasizing performance, style, and advanced technology. Key models include the Street Bob® 114 and refreshed Fat Boy 114. The touring segment showcases enhanced Road King® Special, Street Glide® Special, and Road Glide® Special models, now featuring new paint options and updated technology like Android Auto™ and Apple CarPlay®. Additionally, the CVO models introduce advanced audio systems and the most powerful Milwaukee-Eight® 117 engine. Harley-Davidson aims to fuel the timeless pursuit of adventure into 2021.