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Harley Davidson (HOG) Stock News

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Welcome to our dedicated page for Harley Davidson news (Ticker: HOG), a resource for investors and traders seeking the latest updates and insights on Harley Davidson stock.

Harley-Davidson, Inc. reports developments across its motorcycle, rider-lifestyle and financing businesses. The company is the parent of Harley-Davidson Motor Company and Harley-Davidson Financial Services, with news commonly covering motorcycle retail sales, dealer inventory, shipments, accessories, riding gear, apparel collaborations and brand platforms such as RIDE.

Updates also cover the Back to the Bricks strategic plan, quarterly results, share repurchases, restructuring costs, HDFS financing activity and the company’s controlling interest in LiveWire Group. Coverage reflects the company’s mix of heavyweight motorcycles, customizable products, rider experiences, consumer finance, insurance programs and electric-motorcycle exposure.

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Harley-Davidson, Inc. (NYSE: HOG) announced its Board of Directors has approved a cash dividend of $0.15 per share for Q4 2021. This dividend is payable on December 23, 2021 to shareholders of record as of December 8, 2021. The company, which serves as the parent of Harley-Davidson Motor Company and Harley-Davidson Financial Services, continues to provide returns to shareholders amidst its ongoing business operations.

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On October 30, 2021, Harley-Davidson (NYSE: HOG) expressed gratitude to the U.S. Administration for resolving the 232-tariff dispute, which is seen as beneficial for the company and its stakeholders. CEO Jochen Zeitz highlighted the resolution as a significant win for Harley-Davidson and emphasized the importance of fair trade to enhance the brand's global competitiveness. This development aims to solidify Harley-Davidson's position as a leading motorcycle brand, ensuring access to products for customers worldwide.

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Harley-Davidson reported third-quarter 2021 results with GAAP diluted EPS of $1.05, up 35% from Q3 2020. Revenue grew 17% to $1.365 billion, driven by increased shipments and a favorable motorcycle unit mix. The Motorcycles segment operating margin improved by 3.6 percentage points to 8.4%, fueled by unit mix, pricing, and reduced restructuring expenses. Retail motorcycle sales declined globally by 6%, impacted by strategic decisions and supply chain issues. The company expects a 95-105% growth in Financial Services operating income for the full year, up from the previous range.

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Harley-Davidson Announces Q3 2021 Financial Results Call

On October 27, 2021, Harley-Davidson (NYSE: HOG) will release its Q3 2021 financial results before the market opens. A webcast conference call is scheduled for 8 a.m. CDT, featuring Jochen Zeitz (CEO) and Gina Goetter (CFO), who will discuss financial performance, business developments, and future outlook. Interested participants should register 10 minutes early, with a slide presentation available 30 minutes prior. A replay will be accessible two hours post-call. For details, visit Harley-Davidson Investor Relations.

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Pan America 1250 Special has emerged as the #1 selling adventure touring motorcycle in North America since its launch in February 2021. Harley-Davidson's decision to focus on this motorcycle aligns with its Hardwire Strategy aimed at expanding its customer base. Jochen Zeitz, President and CEO, emphasizes the importance of American design and engineering in creating this model. Initial sales resulted in a complete sell-out of their 2021 allocation, indicating strong demand and positive reception from riders.

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The Ultimate Online Home of H-D Certified™ Program

Launched in July 2021, H-D1™ Marketplace has quickly established itself as the premier online destination for dealer-based listings of pre-owned Harley-Davidson motorcycles. Currently, it features approximately 22,000 listings, including around 1,000 H-D Certified™ motorcycles from 540 participating dealers. The H-D Certified™ program ensures each motorcycle is extensively inspected and sold with a 12-month limited warranty. This initiative aims to enhance customer experience and solidify Harley-Davidson's position in the market.

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Harley-Davidson's Board of Directors has declared a $0.15 cash dividend per share for Q3 2021, reflecting the company's commitment to returning value to its shareholders.
The dividend will be paid on September 24, 2021, to shareholders of record as of September 10, 2021.

This financial decision indicates confidence in maintaining shareholder returns despite market challenges.

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On July 21, 2021, Harley-Davidson launched the H-D1™ Marketplace, a platform for buying and selling pre-owned motorcycles across North America. This initiative aims to enhance the online experience for customers while leveraging the strength of its dealer network. The H-D1 Marketplace will feature a wide selection of certified pre-owned motorcycles, supported by innovative financing solutions from H-D Financial Services. The launch is a part of Harley-Davidson's Hardwire Strategic Plan, focusing on improving customer engagement and recognizing the significance of pre-owned motorcycle riders.

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Harley-Davidson reported a strong Q2 2021, with GAAP diluted EPS of $1.33, up from a loss of $0.60 in Q2 2020, driven by a 77% revenue increase to $1.532 billion. North America retail motorcycle sales surged 43% year-over-year. The Motorcycles and Related Products segment saw a 99% revenue increase, while Financial Services operating income grew significantly thanks to lower credit loss provisions. However, supply chain challenges remain a concern. The company expects 30-35% revenue growth for the motorcycle segment in 2021.

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The Harley-Davidson Sportster S model, unveiled on July 13, 2021, features a 121-horsepower Revolution Max 1250T V-Twin engine, promising exceptional power and performance. With a base MSRP of $14,999, it combines a lightweight chassis and premium suspension for superior handling. The motorcycle includes advanced technology, such as selectable Ride Modes and a TFT display. Designed to reflect power, the Sportster S also emphasizes comfort and safety with adjustable features and rider enhancements, setting a new standard for the Sportster line.

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FAQ

What is the current stock price of Harley Davidson (HOG)?

The current stock price of Harley Davidson (HOG) is $27.62 as of July 22, 2026.

What is the market cap of Harley Davidson (HOG)?

The market cap of Harley Davidson (HOG) is approximately 3.0B.