STOCK TITAN

Harley-Davidson and Realtree® Release "Get Lost" Collaboration

Rhea-AI Impact
(Low)
Rhea-AI Sentiment
(Neutral)
Tags

Harley-Davidson (NYSE:HOG) has partnered with Realtree® to launch the "Get Lost" limited-edition apparel collaboration, merging motorcycle culture with outdoor aesthetics. The collection features the distinctive Realtree APG camouflage pattern across various clothing items including hoodies, jackets, graphic tees, and workwear-inspired pants.

The collection highlights include a men's long-sleeve shirt in heavyweight cotton twill, a unisex adjustable cap, insulated twill jackets for both men and women, and women's utility cargo pants. All pieces incorporate the signature Realtree APG pattern, which uniquely blends hardwoods, pine thickets, prairies, and river bottoms elements.

The collection will be available starting October 2, 2025, through h-d.com/realtree and Harley-Davidson dealerships across the United States.

Harley-Davidson (NYSE:HOG) ha stretto una partnership con Realtree® per lanciare la collaborazione di abbigliamento in edizione limitata "Get Lost", fondendo la cultura motociclistica con l'estetica outdoor. La collezione presenta il distintivo motivo camouflage Realtree APG su vari capi tra cui felpe con cappuccio, giacche, t-shirt grafiche e pantaloni ispirati all'abbigliamento da lavoro.

Tra i punti salienti della collezione vi sono una camicia da uomo a maniche lunghe in twill di cotone pesante, un cappellino regolabile unisex, giacche in twill imbottite per uomo e per donna, e pantaloni cargo utilitari femminili. Tutti i capi incorporano il pattern signature Realtree APG, che fonde in modo unico elementi di boschi di latifogli, cespugli di pini, praterie e corsi d'acqua.

La collezione sarà disponibile a partire dal 2 ottobre 2025, tramite h-d.com/realtree e presso i concessionari Harley-Davidson negli Stati Uniti.

Harley-Davidson (NYSE:HOG) se ha aliado con Realtree® para lanzar la colaboración de ropa en edición limitada "Get Lost", fusionando la cultura de las motocicletas con la estética al aire libre. La colección presenta el distintivo patrón camuflaje Realtree APG en varias prendas, incluyendo sudaderas con capucha, chaquetas, camisetas gráficas y pantalones inspirados en ropa de trabajo.

Entre los puntos destacados se incluyen una camisa de manga larga para hombre en sarga de algodón gruesa, una gorra ajustable unisex, chaquetas de twill aisladas para hombres y mujeres, y pantalones cargo utilitarios para mujeres. Todas las piezas incorporan el patrón Realtree APG, que combina de forma única elementos de bosques de hoja caduca, matorrales de pinos, praderas y orillas de ríos.

La colección estará disponible a partir del 2 de octubre de 2025, a través de h-d.com/realtree y de los concesionarios Harley-Davidson en Estados Unidos.

Harley-Davidson (NYSE:HOG)Realtree®와 협력하여 "Get Lost" 한정판 의류 컬렉션을 출시했습니다. 오토바이 문화와 야외 미학을 결합합니다. 이 컬렉션은 다양한 의류에 리얼트리 APG 위장 패턴을 특징으로 하며 후드티, 재킷, 그래픽 티셔츠, 워크웨어 스타일의 바지가 포함됩니다.

주요 하이라이트로는 남성용 무거운 면 트윌 원단의 롱 슬리브 셔츠, 유니섹스 조절 가능한 모자, 남녀용 보온 트윌 재킷, 그리고 여성용 유틸리티 카고 팬츠가 있습니다. 모든 아이템은 시그니처 Realtree APG 패턴을 적용받았으며, 이 패턴은 참나무 숲, 소나무 덤불, 초원, 강가의 요소를 독특하게 결합합니다.

컬렉션은 2025년 10월 2일부터 h-d.com/realtree 및 미국 전역 Harley-Davidson 대리점에서 구매할 수 있습니다.

Harley-Davidson (NYSE:HOG) s’est associée à Realtree® pour lancer la collaboration vestimentaire en édition limitée "Get Lost", fusionnant la culture moto avec l’esthétique outdoor. La collection présente le motif camouflage emblématique Realtree APG sur divers vêtements, dont des hoodies, des vestes, des T-shirts graphiques et des pantalons d’inspiration workwear.

Parmi les points forts figurent une chemise homme à manches longues en twill de coton épais, une casquette ajustable unisexe, des vestes en twill isolantes pour hommes et femmes, et un pantalon cargo utilitaire pour femmes. Tous les articles intègrent le motif signature Realtree APG, qui mêle de manière unique des éléments de forêts à feuilles persistantes, d’allées de pins, de prairies et de berges.

La collection sera disponible à partir du 2 octobre 2025, sur h-d.com/realtree et chez les concessionnaires Harley-Davidson aux États-Unis.

Harley-Davidson (NYSE:HOG) hat sich mit Realtree® zusammengeschlossen, um die limitierte Bekleidungskollektion "Get Lost" auf den Markt zu bringen und Motorradkultur mit Outdoor-Ästhetik zu verbinden. Die Kollektion zeigt das markante Realtree APG Tarnmuster auf verschiedenen Kleidungsstücken, darunter Kapuzenpullover, Jacken, Grafik-T-Shirts und arbeitstaschen-inspirierte Hosen.

Zu den Highlights gehören ein langärmliges Hemd für Herren aus schwerem Baumwolltwill, eine einstellbare Unisex-Kappe, isolierte Twill-Jacken für Männer und Frauen sowie Damen-Utility-Cargohosen. Alle Stücke verwenden das charakteristische Realtree APG Muster, das Elemente von Laubwäldern, Kieferngebüsch, Prärien und Uferzonen einzigartig verbindet.

Die Kollektion wird ab dem 2. Oktober 2025 über h-d.com/realtree und Harley‑Davidson-Händlern in den USA erhältlich sein.

Harley-Davidson (NYSE:HOG) تعاقدت مع Realtree® لإطلاق تعاون ملابس محدود الإصدار بعنوان "Get Lost"، يمزج ثقافة الدراجات النارية بجمالية الطبيعة. تتضمن المجموعة نمط التمويه Realtree APG المميز عبر عدة قطع من الملابس بما في ذلك هوديّات، سترات، تي شيرتات برسومات، وسراويل عمل.

ومن بين أبرز الملامح: قميص بأكمام طويلة من القطن السميك للرجال، قبعة قابلة للتعديل للرجال والنساء، سترات من القماش التويل المعزول للرجال والنساء، وسراويل كارغو وظيفية للنساء. جميع القطع تدمج نمط Realtree APG signature، الذي يمزج بشكل فريد بين عناصر من الغابات الخشبية، وعتبات الصنوبر، والسّهول والمناطق القربية من الأنهار.

ستتوفر المجموعة ابتداءً من 2 أكتوبر 2025 عبر h-d.com/realtree ووكلاء Harley-Davidson في الولايات المتحدة.

Harley-Davidson (NYSE:HOG)Realtree® 合作推出限量版 Get Lost 服装系列,将摩托车文化与户外美学相融合。该系列在多款服装上使用独特的 Realtree APG 迷彩图案,包括 连帽卫衣、夹克、印花 T 恤和工作风格的长裤

亮点包括:男士粗斜纹棉布长袖衬衫、可调节的男女通用棒球帽、男士和女士的保暖工装夹克,以及女士的多功能工装裤。所有单品都采用 Realtree APG 专用图案,该图案将阔叶林、松林灌木、草原与河畔元素独特地融合在一起。

该系列将于 2025 年 10 月 2 日 起在 h-d.com/realtree 以及美国各地的 Harley-Davidson 授权经销商发售。

Positive
  • Strategic brand collaboration expanding HOG's lifestyle product offerings
  • New revenue stream through limited-edition collection
  • Broader market reach by targeting both motorcycle and outdoor enthusiasts
Negative
  • None.

Inspired by Realtree's iconic camouflage and Harley-Davidson's call to adventure, this capsule collection is made to disappear into the wild or stand out on the road

MILWAUKEE, Oct. 2, 2025 /PRNewswire/ -- Harley-Davidson (NYSE:HOG) and Realtree® launch Get Lost, a limited-edition apparel collaboration that fuses the raw spirit of the open road with the ruggedness of the outdoors—designed for those who live untamed.

Uniting two icons of American grit, H-D® x Realtree® transforms classic styles into gear built for the freedom to blend in when wanted and stand out when one doesn't.

From hoodies and jackets to graphic tees and workwear-inspired pants, every style is designed with purpose—made to transition seamlessly from the outdoors to everyday life. Crafted in an iconic Realtree APG camouflage pattern that's lighter and more neutral-toned than other camo, and merges hardwoods, pine thickets, prairies, and river bottoms with other outdoor environments. Each piece is finished with Harley-Davidson details, the capsule brings together craftsmanship, utility, and style.

Highlights from the line include:
H-D® x Realtree® APG Long Sleeve Shirt —Available in Men's
Made durable yet breathable from heavyweight cotton twill that's washed for softness. Features a contrast inside collar band and placket for an elevated look, a shirttail hem that can be tucked in or out, and a hidden snap-down collar that stays put under riding gear. The backdrop of this men's snap front shirt is an authentic Realtree APG pattern that's lighter and more neutral-toned than other camo, which also makes it ideal for the embroidered pop of the legendary H-D Bar & Shield on front.

H-D® x Realtree® APG Switchback Adjustable Cap —Unisex
This low-profile unisex hat is crafted for longwearing comfort from breathable cotton twill with a branded metal slider for fit adjustment. The authentic Realtree APG pattern merges hardwoods, pine thickets, prairies, and river bottoms with other outdoor environments. It's an ideal backdrop for the embroidered graphics that honor Harley-Davidson's rich heritage. Part of the H-D Realtree APG assortment—special-edition apparel that merges iconic camo patterns with iconic motorcycle culture.

H-D® x Realtree® APG Twill Jacket —Available in Men's and Women's
Built sturdy from heavyweight cotton canvas, this outerwear has polyfill quilted insulation for added warmth, and it is washed for softness and a worn-in feel. It features roomy hand pockets plus an inside zip pocket for securing essentials, a quilted hood, and rib-knit trim for enhanced stretch. The authentic Realtree APG pattern merges hardwoods, pine thickets, prairies, and river bottoms with other outdoor environments.

H-D® x Realtree® APG Utility Cargo Pant —Available in Women's
Made rugged yet breathable from heavyweight cotton twill that's washed for softness and a well-worn feel. True to a cargo silhouette, these women's pants deliver a relaxed fit through the hip and thigh. They feature a sturdy side utility loop plus ample pocket space, including a side cell-phone pocket. The authentic Realtree APG pattern merges hardwoods, pine thickets, prairies, and river bottoms with other outdoor environments.

Beginning October 2, the Harley-Davidson® x Realtree® collection will be available at h-d.com/realtree and in Harley-Davidson® dealerships across the U.S.

About Harley-Davidson
Harley-Davidson, Inc. is the parent company of Harley-Davidson Motor Company and Harley-Davidson Financial Services. Our vision: Building our legend and leading our industry through innovation, evolution and emotion. Our mission: More than building machines, we stand for the timeless pursuit of adventure. Freedom for the soul. Since 1903, Harley-Davidson has defined motorcycle culture with an expanding range of leading-edge, distinctive and customizable motorcycles in addition to riding experiences and exceptional motorcycle accessories, riding gear and apparel. Harley-Davidson Financial Services provides financing, insurance and other programs to help get Harley-Davidson riders on the road. Learn more at www.harley-davidson.com.

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/harley-davidson-and-realtree-release-get-lost-collaboration-302573882.html

SOURCE Harley-Davidson

FAQ

What is the Harley-Davidson x Realtree Get Lost collection?

The Get Lost collection is a limited-edition apparel collaboration between Harley-Davidson and Realtree, featuring clothing items with Realtree APG camouflage pattern, including hoodies, jackets, shirts, and cargo pants.

When and where can I buy the HOG x Realtree collection?

The collection will be available starting October 2, 2025, through h-d.com/realtree and at Harley-Davidson dealerships across the United States.

What items are included in the Harley-Davidson x Realtree collaboration?

The collection includes men's long-sleeve shirts, unisex adjustable caps, insulated twill jackets for men and women, and women's utility cargo pants, all featuring the Realtree APG camouflage pattern.

What is special about the Realtree APG pattern used in the HOG collection?

The Realtree APG pattern is lighter and more neutral-toned than other camo patterns, uniquely blending hardwoods, pine thickets, prairies, and river bottoms with other outdoor environments.
Harley Davidson

NYSE:HOG

HOG Rankings

HOG Latest News

HOG Latest SEC Filings

HOG Stock Data

3.39B
120.36M
0.94%
92.15%
8.59%
Recreational Vehicles
Motorcycles, Bicycles & Parts
Link
United States
MILWAUKEE