Harley-Davidson CEO acquires 80,285 shares in exercise

One-third of the units granted vest on each of the first three grant anniversaries, subject to forfeiture until vested.

Available on EDGAR 11/09/2026 - 05:23 PM EST Accepted by SEC EDGAR 11/09/2026 - 05:22 PM EST Learn about SEC filing dates

Rhea-AI Filing Summary

Harley-Davidson, Inc. (HOG) President & CEO Artie Starrs exercised 80,285 restricted stock units on November 5, 2026, receiving 80,285 common shares. The transaction also included 33,426 shares delivered or withheld for payment of exercise price or tax liability, with a reported price of $34.59 per share. After the transaction, Starrs held 160,573 restricted stock units directly.

Insider Trade Summary

80,285 shares exercised/converted

Exercise 3 txns

Insider Starrs Artie

Role President & CEO

Type	Security	Shares	Price	Value
Exercise	Restricted Stock Units F1	80,285	$0.00	$0.00
Exercise	Common Stock	80,285	$0.00	$0.00
Exercise Price or Tax Liability	Common Stock	33,426	$34.59	$1.16M

Holdings After Transaction: Restricted Stock Units — 160,573 units (Direct); Common Stock — 71,859 shares (Direct)

Holdings Before and After: Restricted Stock Units, 240,858 to 160,573 units (Direct); Common Stock, 25,000 to 71,859 shares (Direct)

Footnotes (1)

1. F1. Each restricted stock unit represents a contingent right to receive one share of stock. One-third of the units granted vest on each of the first three anniversaries of the date of grant. Units are subject to forfeiture until vested.

Key Figures

Restricted stock units exercised: 80,285 units Common shares acquired: 80,285 shares Shares delivered or withheld: 33,426 shares +2 more

5 metrics

Restricted stock units exercised 80,285 units November 5, 2026

Common shares acquired 80,285 shares November 5, 2026

Shares delivered or withheld 33,426 shares Payment of exercise price or tax liability on November 5, 2026

Reported per-share price $34.59 per share Shares delivered or withheld on November 5, 2026

Restricted stock units held after transaction 160,573 units Direct holdings after the November 5, 2026 transaction

Key Terms

restricted stock unit, vest, forfeiture

3 terms

restricted stock unit financial

"Each restricted stock unit represents a contingent right"

A restricted stock unit is a promise from a company to give an employee shares of stock after certain conditions are met, like staying with the company for a set amount of time. It’s like earning a bonus that turns into company stock once you’ve proven your commitment, making it a way to motivate and reward employees.

vest financial

"One-third of the units granted vest"

A vest is the process by which an employee earns the right to receive certain benefits or ownership interests, such as stock or retirement funds, over time. It’s similar to earning a reward gradually, ensuring that the benefit becomes fully yours only after a set period or meeting specific conditions. This makes it important for investors because it determines when they can actually claim or use those benefits.

forfeiture financial

"Units are subject to forfeiture until vested"

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

How many HOG restricted stock units did Artie Starrs exercise?

Artie Starrs exercised 80,285 restricted stock units on November 5, 2026, receiving 80,285 common shares.

How do HOG restricted stock units vest?

One-third of the units granted vest on each of the first three anniversaries of the grant date. The units are subject to forfeiture until vested.

AI-generated analysis. How Rhea-AI works. Not financial advice.

Form 4 Insider Transactions: What Each Field Means →

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SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Starrs Artie

(Last) (First) (Middle)

3700 WEST JUNEAU AVENUE

(Street)

MILWAUKEE WISCONSIN 53208

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
HARLEY-DAVIDSON, INC. [ HOG ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	President & CEO

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
11/05/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	11/05/2026		M		80,285	A	$0	105,285	D
Common Stock	11/05/2026		F		33,426	D	$34.59	71,859	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares
Restricted Stock Units	$0	11/05/2026		M			80,285	11/05/2026(1)	11/05/2028(1)	Common Stock	80,285	$0	160,573	D

Explanation of Responses:

1. Each restricted stock unit represents a contingent right to receive one share of stock. One-third of the units granted vest on each of the first three anniversaries of the date of grant. Units are subject to forfeiture until vested.

Remarks:

Exhibit 24 - Power of Attorney is attached.

	/s/ Sarah Ogden, as Power of Attorney	11/09/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)