Harley-Davidson announces promotion of Jonathan Root to President, Commercial

Rhea-AI Summary

Harley-Davidson (NYSE:HOG) has announced the promotion of Jonathan Root to the position of President, Commercial, effective January 27, 2025, while maintaining his current role as Chief Financial Officer. In his expanded role, Root will oversee global commercial operations while continuing to lead the finance organization, reporting to CEO Jochen Zeitz.

Root, who was appointed CFO in June 2023, previously served as Senior Vice President at Harley-Davidson Financial Services (HDFS), where he held multiple leadership positions including President of Eaglemark Savings Bank and Harley-Davidson Insurance. He joined HDFS in 2011 and holds an MBA from the University of Detroit Mercy and a Bachelor of Science in Corporate Finance from Wayne State University.

Positive

• Promotion maintains leadership continuity with Root retaining CFO position
• Root brings extensive internal experience from various leadership roles at HDFS
• Consolidation of commercial and financial oversight may improve operational efficiency

Negative

• Potential risk of divided attention between CFO and Commercial President roles

MILWAUKEE, Jan. 8, 2025 /PRNewswire/ -- Harley-Davidson, Inc. ("Harley-Davidson") (NYSE:HOG) today announced that Jonathan Root has been promoted to President, Commercial; Root will continue to serve as Chief Financial Officer at the Company. Following this change, Root's new title will be "Chief Financial Officer and President, Commercial."

Root will assume his new responsibilities effective January 27, 2025, reporting to CEO Jochen Zeitz. In this expanded role, Root will assume oversight of global commercial operations while retaining his existing leadership of the finance organization.

"This promotion reflects Jonathan's strong leadership across a variety of roles at Harley-Davidson, and is underpinned by his knowledge and expertise of our business," said Jochen Zeitz, Chairman, President and CEO, Harley-Davidson Inc.

Root was appointed as Harley-Davidson CFO in June 2023, having previously held the role of Senior Vice President at Harley-Davidson Financial Services (HDFS), where Root oversaw the global HDFS business, as President of Eaglemark Savings Bank, President of Harley-Davidson Insurance, and President of all other HDFS subsidiaries. Root joined HDFS in 2011.

Root holds an MBA from the University of Detroit Mercy and a Bachelor of Science in Corporate Finance from Wayne State University.

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About Harley-Davidson

Harley-Davidson, Inc. is the parent company of Harley-Davidson Motor Company and Harley-Davidson Financial Services. Our vision: Building our legend and leading our industry through innovation, evolution and emotion. Our mission: More than building machines, we stand for the timeless pursuit of adventure. Freedom for the soul. Since 1903, Harley-Davidson has defined motorcycle culture with an expanding range of leading-edge, distinctive and customizable motorcycles in addition to riding experiences and exceptional motorcycle accessories, riding gear and apparel. Harley-Davidson Financial Services provides financing, insurance and other programs to help get Harley-Davidson riders on the road. Learn more at www.harley-davidson.com.

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SOURCE Harley-Davidson, Inc.

FAQ

When will Jonathan Root assume his new role as President, Commercial at Harley-Davidson (HOG)?

Jonathan Root will assume his new responsibilities as President, Commercial at Harley-Davidson effective January 27, 2025.

What positions will Jonathan Root hold at Harley-Davidson (HOG) after January 27, 2025?

Jonathan Root will hold the dual position of Chief Financial Officer and President, Commercial at Harley-Davidson.

What was Jonathan Root's previous role at Harley-Davidson (HOG)?

Jonathan Root was serving as Chief Financial Officer, a position he has held since June 2023, and previously was Senior Vice President at Harley-Davidson Financial Services.

What will be Jonathan Root's responsibilities in his new role at Harley-Davidson (HOG)?

In his expanded role, Root will oversee global commercial operations while retaining leadership of the finance organization, reporting to CEO Jochen Zeitz.