Harley-Davidson officer plans $85K stock sale

HARLEY-DAVIDSON, INC.

Rhea-AI Filing Summary

HARLEY-DAVIDSON, INC. (HOG) discloses a planned resale of its common stock under Rule 144 by officer Jonathan R. Root. A total of 3,113 shares are noted in the filing, tied to restricted stock lapses of 1,351 shares on February 6, 2025 and 1,762 shares on February 9, 2025 as equity compensation. Harley-Davidson common stock had 104,072,507 shares outstanding as of September 1, 2026.

During the prior three months, Root sold 1,554 shares of Harley-Davidson stock in each of June, July, and August 2026, for aggregate values of $37,094.00, $37,980.00, and $38,664.00, respectively.

Key Figures

Shares to be sold (Rule 144 line item): 3,113 shares Aggregate market value of securities to be sold: $85,483.00 Shares outstanding: 104,072,507 shares +5 more

8 metrics

Shares to be sold (Rule 144 line item) 3,113 shares Common stock resale reported for Jonathan R. Root

Aggregate market value of securities to be sold $85,483.00 Value of the 3,113 shares of Harley-Davidson common stock

Shares outstanding 104,072,507 shares Harley-Davidson common stock outstanding as of September 1, 2026

Restricted stock lapse shares (February 6, 2025) 1,351 shares Equity compensation in Harley-Davidson common stock

Restricted stock lapse shares (February 9, 2025) 1,762 shares Equity compensation in Harley-Davidson common stock

Sale on June 1, 2026 1,554 shares; $37,094.00 Harley-Davidson common stock sold by Jonathan R. Root

Sale on July 1, 2026 1,554 shares; $37,980.00 Harley-Davidson common stock sold by Jonathan R. Root

Sale on August 3, 2026 1,554 shares; $38,664.00 Harley-Davidson common stock sold by Jonathan R. Root

Key Terms

Rule 144, Restricted Stock Lapse, Equity Compensation

3 terms

Rule 144 regulatory

"See the definition of "person" in paragraph (a) of Rule 144."

Rule 144 is a U.S. securities regulation that sets conditions under which restricted or insider-held shares can be legally resold to the public, such as required holding periods, availability of public information, limits on how much can be sold at once, and certain filing requirements. For investors it matters because it determines when previously locked-up shares can enter the market — like a release valve that can increase supply, affect share price, and signal insider intent.

Restricted Stock Lapse financial

"Common | 02/06/2025 | Restricted Stock Lapse | Harley-Davidson, Inc."

Equity Compensation financial

"1351 | 02/06/2025 | Equity Compensation Common | 02/09/2025"

Equity compensation is pay given to employees, executives or contractors in the form of company ownership—such as stock, stock options or restricted shares—rather than just cash. It matters to investors because it can align workers' incentives with shareholders (like paying someone in slices of the same pie they help grow), but it also increases the number of shares outstanding and company expenses, affecting ownership percentages and earnings per share.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What does the Form 144 filing for HOG disclose about planned stock sales?

The notice reports that officer Jonathan R. Root may sell 3,113 shares of Harley-Davidson common stock. These shares relate to restricted stock lapses from February 6, 2025 (1,351 shares) and February 9, 2025 (1,762 shares) received as equity compensation.

How many Harley-Davidson (HOG) shares were outstanding as of the statement date?

As of September 1, 2026, Harley-Davidson had 104,072,507 shares of common stock outstanding. This figure provides a baseline for evaluating the scale of the Rule 144 resale activity relative to the total share count.

What recent Harley-Davidson (HOG) stock sales did Jonathan R. Root report in this Form 144?

The filing lists sales of 1,554 shares of Harley-Davidson common stock on June 1, 2026, July 1, 2026, and August 3, 2026, with aggregate values of $37,094.00, $37,980.00, and $38,664.00, respectively.

What is the basis of the Harley-Davidson (HOG) shares to be sold under Rule 144?

The shares relate to equity compensation. Specifically, they stem from restricted stock lapses of 1,351 shares on February 6, 2025 and 1,762 shares on February 9, 2025 in Harley-Davidson common stock.

Does the Harley-Davidson (HOG) Form 144 specify how quickly the shares will be sold?

The remark states that the shares on this filing may be sold over various dates. It does not fix specific sale dates, only that the securities may be sold from time to time under Rule 144.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Available on EDGAR 09/01/2026 - 04:14 PM EDT Accepted by SEC EDGAR 09/01/2026 - 04:13 PM EDT Learn about SEC filing dates

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0001813721
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	HARLEY-DAVIDSON, INC.
SEC File Number	001-09183
Address of Issuer	3700 W JUNEAU AVE MILWAUKEE WISCONSIN 53208
Phone	414-343-8553
Name of Person for Whose Account the Securities are To Be Sold	Root Jonathan R
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Officer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Charles Schwab & Co., Inc. 3000 Schwab Way Westlake TX 76262	3113	85483.00	104072507	09/01/2026	NYSE

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	02/06/2025	Restricted Stock Lapse	Harley-Davidson, Inc.			1351	02/06/2025	Equity Compensation
Common	02/09/2025	Restricted Stock Lapse	Harley-Davidson, Inc.			1762	02/09/2025	Equity Compensation

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
Jonathan R Root 3700 W JUNEAU AVE MILWAUKEE WI 53208	HARLEY-DAVIDSON, INC	06/01/2026	1554	37094.00
Jonathan R Root 3700 W JUNEAU AVE MILWAUKEE WI 53208	HARLEY-DAVIDSON, INC	07/01/2026	1554	37980.00
Jonathan R Root 3700 W JUNEAU AVE MILWAUKEE WI 53208	HARLEY-DAVIDSON, INC	08/03/2026	1554	38664.00

144: Remarks and Signature

Remarks	Shares on this filing may be sold over various dates.
Date of Notice	09/01/2026
Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1	02/17/2026
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	Jonathan R Root
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)