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  4. [144] HARLEY-DAVIDSON, INC. SEC Filing

Harley-Davidson officer plans $85K stock sale

HARLEY-DAVIDSON, INC.

Filing Impact
(Neutral)
Filing Sentiment
(Neutral)
Form Type
144

Rhea-AI Filing Summary

HARLEY-DAVIDSON, INC. (HOG) discloses a planned resale of its common stock under Rule 144 by officer Jonathan R. Root. A total of 3,113 shares are noted in the filing, tied to restricted stock lapses of 1,351 shares on February 6, 2025 and 1,762 shares on February 9, 2025 as equity compensation. Harley-Davidson common stock had 104,072,507 shares outstanding as of September 1, 2026.

During the prior three months, Root sold 1,554 shares of Harley-Davidson stock in each of June, July, and August 2026, for aggregate values of $37,094.00, $37,980.00, and $38,664.00, respectively.

Positive

  • None.

Negative

  • None.
Shares to be sold (Rule 144 line item) 3,113 shares Common stock resale reported for Jonathan R. Root
Aggregate market value of securities to be sold $85,483.00 Value of the 3,113 shares of Harley-Davidson common stock
Shares outstanding 104,072,507 shares Harley-Davidson common stock outstanding as of September 1, 2026
Restricted stock lapse shares (February 6, 2025) 1,351 shares Equity compensation in Harley-Davidson common stock
Restricted stock lapse shares (February 9, 2025) 1,762 shares Equity compensation in Harley-Davidson common stock
Sale on June 1, 2026 1,554 shares; $37,094.00 Harley-Davidson common stock sold by Jonathan R. Root
Sale on July 1, 2026 1,554 shares; $37,980.00 Harley-Davidson common stock sold by Jonathan R. Root
Sale on August 3, 2026 1,554 shares; $38,664.00 Harley-Davidson common stock sold by Jonathan R. Root
Rule 144 regulatory
"See the definition of "person" in paragraph (a) of Rule 144."
Rule 144 is a U.S. securities regulation that sets conditions under which restricted or insider-held shares can be legally resold to the public, such as required holding periods, availability of public information, limits on how much can be sold at once, and certain filing requirements. For investors it matters because it determines when previously locked-up shares can enter the market — like a release valve that can increase supply, affect share price, and signal insider intent.
Restricted Stock Lapse financial
"Common | 02/06/2025 | Restricted Stock Lapse | Harley-Davidson, Inc."
Equity Compensation financial
"1351 | 02/06/2025 | Equity Compensation Common | 02/09/2025"
Equity compensation is pay given to employees, executives or contractors in the form of company ownership—such as stock, stock options or restricted shares—rather than just cash. It matters to investors because it can align workers' incentives with shareholders (like paying someone in slices of the same pie they help grow), but it also increases the number of shares outstanding and company expenses, affecting ownership percentages and earnings per share.

FAQ

What does the Form 144 filing for HOG disclose about planned stock sales?
The notice reports that officer Jonathan R. Root may sell 3,113 shares of Harley-Davidson common stock. These shares relate to restricted stock lapses from February 6, 2025 (1,351 shares) and February 9, 2025 (1,762 shares) received as equity compensation.

How many Harley-Davidson (HOG) shares were outstanding as of the statement date?
As of September 1, 2026, Harley-Davidson had 104,072,507 shares of common stock outstanding. This figure provides a baseline for evaluating the scale of the Rule 144 resale activity relative to the total share count.

What recent Harley-Davidson (HOG) stock sales did Jonathan R. Root report in this Form 144?
The filing lists sales of 1,554 shares of Harley-Davidson common stock on June 1, 2026, July 1, 2026, and August 3, 2026, with aggregate values of $37,094.00, $37,980.00, and $38,664.00, respectively.

What is the basis of the Harley-Davidson (HOG) shares to be sold under Rule 144?
The shares relate to equity compensation. Specifically, they stem from restricted stock lapses of 1,351 shares on February 6, 2025 and 1,762 shares on February 9, 2025 in Harley-Davidson common stock.

Does the Harley-Davidson (HOG) Form 144 specify how quickly the shares will be sold?
The remark states that the shares on this filing may be sold over various dates. It does not fix specific sale dates, only that the securities may be sold from time to time under Rule 144.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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144: Filer Information

144: Issuer Information

144: Securities Information



Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold


* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.



Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

144: Remarks and Signature

Source: View Original Filing on SEC EDGAR