STOCK TITAN

Harley-Davidson (HOG) legal chief buys 7,500 shares in open-market trade

(Moderate)
(Positive)
Form Type
4

Rhea-AI Filing Summary

Harley-Davidson, Inc. reports that officer Gayle Littleton, serving as CLO, CCO, CAO and Corporate Secretary, purchased 7,500 shares of common stock on August 11, 2026 at $26.38 per share in an open market or private transaction, resulting in direct ownership of 7,500 shares. The transaction was not made under a Rule 10b5-1 trading plan.

Positive

  • None.

Negative

  • None.
Insider Littleton Gayle
Role CLO, CCO, CAO & Corp Sec
Bought 7,500 shs ($198K)
Type Security Shares Price Value
Purchase Common Stock 7,500 $26.38 $198K
Holdings After Transaction: Common Stock — 7,500 shares (Direct)
Shares purchased 7,500 shares Common Stock purchased on August 11, 2026
Purchase price $26.38 per share Price for Common Stock purchase on August 11, 2026
Shares owned after transaction 7,500 shares Total direct ownership following the reported purchase
Rule 10b5-1 regulatory
"The transaction was not made under a Rule 10b5-1 trading plan"
Rule 10b5-1 is a regulation that allows company insiders to buy or sell their shares at predetermined times, even if they have access to non-public information. It acts like setting a schedule in advance for transactions, helping prevent accusations of unfair trading. This rule provides a way for insiders to plan trades transparently, giving investors confidence that these transactions are not based on hidden information.
open market or private transaction financial
"transaction code description indicates a purchase in open market or private transaction"
Form 4 regulatory
"The insider purchase is reported on a Form 4 as required for officers"
Form 4 is a official document that company insiders, such as executives or major shareholders, file with regulators whenever they buy or sell company shares. It provides transparency about how those with inside knowledge are trading, helping investors see if insiders are confident in the company's prospects or may be selling for personal reasons. This information can influence investor decisions by revealing insiders' perspectives on the company's value.

FAQ

What insider transaction did HARLEY-DAVIDSON (HOG) report for Gayle Littleton?

Gayle Littleton reported a purchase of 7,500 shares of Harley-Davidson common stock on August 11, 2026 at $26.38 per share. This transaction increased Littleton’s direct ownership to 7,500 shares following the trade.

At what price did the HARLEY-DAVIDSON (HOG) officer buy shares?

The officer purchased Harley-Davidson common stock at $26.38 per share. The Form 4 describes the transaction code as a purchase in an open market or private transaction completed on August 11, 2026.

How many HARLEY-DAVIDSON (HOG) shares does Gayle Littleton own after the transaction?

After the reported transaction, Gayle Littleton directly owns 7,500 shares of Harley-Davidson common stock. The Form 4 shows these 7,500 shares as the total shares following the August 11, 2026 purchase.

Was the HARLEY-DAVIDSON (HOG) insider trade made under a Rule 10b5-1 plan?

No. The filing’s Rule 10b5-1 checkbox is not marked, indicating the August 11, 2026 purchase of 7,500 shares was not effected under a Rule 10b5-1 trading plan.

What role does Gayle Littleton hold at HARLEY-DAVIDSON (HOG)?

Gayle Littleton serves as CLO, CCO, CAO and Corporate Secretary of Harley-Davidson, Inc. This makes the reported 7,500-share purchase a transaction by a senior executive officer of the company.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Learn about SEC filing dates
SEC Form 4
FORM 4UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number:3235-0287
Estimated average burden
hours per response:0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Littleton Gayle

(Last)(First)(Middle)
HARLEY-DAVIDSON, INC.
3700 WEST JUNEAU AVENUE

(Street)
MILWAUKEE WISCONSIN 53208

(City)(State)(Zip)

UNITED STATES

(Country)
2. Issuer Name and Ticker or Trading Symbol
HARLEY-DAVIDSON, INC. [ HOG ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director10% Owner
XOfficer (give title below)Other (specify below)
CLO, CCO, CAO & Corp Sec
2a. Foreign Trading Symbol
3. Date of Earliest Transaction (Month/Day/Year)
08/11/2026
6. Individual or Joint/Group Filing (Check Applicable Line)
XForm filed by One Reporting Person
Form filed by More than One Reporting Person
4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year)2A. Deemed Execution Date, if any (Month/Day/Year)3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeVAmount(A) or (D)Price
Common Stock08/11/2026P7,500A$26.387,500D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year)3A. Deemed Execution Date, if any (Month/Day/Year)4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year)7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeV(A)(D)Date ExercisableExpiration DateTitleAmount or Number of Shares
Explanation of Responses:
Remarks:
/s/ Mai Der Shaw, as Power of Attorney08/13/2026
** Signature of Reporting PersonDate
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)