Harley-Davidson Celebrates 1 Million Riders Trained Milestone

Rhea-AI Summary

Harley-Davidson (NYSE: HOG) has reached a significant milestone, training one million riders through its Riding Academy program. This achievement solidifies its position as the largest rider training program in the United States. The Harley-Davidson Riding Academy, rebranded from Rider's Edge in 2013, offers training through a network of over 225 dealerships in 43 U.S. states.

The program provides a range of courses, including the New Rider Course, which can lead to a license waiver in most states. With more than 1,500 certified coaches, the academy aims to build confident, safe, and skilled riders. CEO Jochen Zeitz emphasized the company's commitment to building ridership and strengthening customer connections, aligning with Harley-Davidson's goal to be the most desirable motorcycle and lifestyle brand globally.

Harley-Davidson® Riding Academy continues to build confident, safe, skilled riders through largest motorcycle rider training network in the United States

MILWAUKEE, Aug. 2, 2024 /PRNewswire/ -- Harley-Davidson, Inc. (NYSE: HOG) announced today that it has trained one million riders through its Riding Academy program, cementing its status as the largest rider training program in the United States.

"We're proud to hit one million riders trained – and it's a significant milestone for the Harley-Davidson Riding Academy. Promoting rider education and training, for riders new and old is an important part of the overall riding ecosystem. At Harley-Davidson, we're committed to building ridership and deepening our connection with customers, ultimately reinforcing our goal to be the most desirable motorcycle and lifestyle brand in the world," said Jochen Zeitz, Chairman, CEO and President, Harley-Davidson.

Launched in 2000 as Rider's Edge, the program was rebranded in 2013 as Harley-Davidson® Riding Academy. Today, Harley-Davidson Riding Academy provides training through a network of more than 225 Harley-Davidson dealerships in 43 U.S. states, making it the largest rider training network in the United States and the only nationwide rider licensing program sponsored by a motorcycle manufacturer.

With a suite of premium rider development experiences designed to enhance and enrich any rider's journey, Harley-Davidson Riding Academy is a leader in providing lifelong motorcycle riding skills development. The foundation of Riding Academy training is the New Rider Course that helps students to achieve their dream of riding a motorcycle.

Riding Academy also offers courses for intermediate level riders, those wanting to learn how to operate a 3-Wheel vehicle, Adventure Touring riding, and Skills Practice for riders wanting to gain skills on their own motorcycles. In most states, successful completion of the New Rider Course, Intermediate, or 3-Wheel Course earn the student a license waiver to get a motorcycle endorsement on their license at the state DMV.

The majority of Harley-Davidson® Riding Academy coaches are dual certified by Riding Academy and the Motorcycle Safety Foundation (MSF) to ensure they adhere to the highest standards of professionalism, safety, and adult-learning principles. Riding Academy is proud to have more than 1,500 certified coaches in its network.

If you are interested in learning to ride a motorcycle, you can find a Riding Academy location near you at riders.harley-davidson.com.

About Harley-Davidson
Harley-Davidson, Inc. is the parent company of Harley-Davidson Motor Company and Harley-Davidson Financial Services. Our vision: Building our legend and leading our industry through innovation, evolution and emotion. Our mission: More than building machines, we stand for the timeless pursuit of adventure. Freedom for the soul. Our ambition is to maintain our place as the most desirable motorcycle brand in the world. Since 1903, Harley-Davidson has defined motorcycle culture by delivering a motorcycle lifestyle with distinctive and customizable motorcycles, experiences, motorcycle accessories, riding gear and apparel. Harley-Davidson Financial Services provides financing, insurance and other programs to help get riders on the road. Harley-Davidson also has a controlling interest in LiveWire Group, Inc., the first publicly traded all-electric motorcycle company in the United States. LiveWire is the future in the making for the pursuit of urban adventure and beyond. Drawing on its DNA as an agile disruptor from the lineage of Harley-Davidson and capitalizing on a decade of learnings in the EV sector, LiveWire's ambition is to be the most desirable electric motorcycle brand in the world. Learn more at harley-davidson.com and livewire.com.

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SOURCE Harley-Davidson, Inc.

FAQ

How many riders has Harley-Davidson trained through its Riding Academy program?

Harley-Davidson has trained one million riders through its Riding Academy program as of August 2, 2024.

What is the significance of Harley-Davidson's Riding Academy milestone?

This milestone cements Harley-Davidson's status as the largest rider training program in the United States, reinforcing its commitment to rider education and safety.

How many Harley-Davidson dealerships offer Riding Academy training?

The Harley-Davidson Riding Academy provides training through a network of more than 225 dealerships across 43 U.S. states.

What courses does the Harley-Davidson Riding Academy offer?

The academy offers various courses including the New Rider Course, intermediate level courses, 3-Wheel vehicle operation, Adventure Touring riding, and Skills Practice for riders on their own motorcycles.

Can completing a Harley-Davidson Riding Academy course help in getting a motorcycle license?

Yes, in most states, successful completion of the New Rider Course, Intermediate, or 3-Wheel Course can earn students a license waiver to get a motorcycle endorsement on their license at the state DMV.