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Harley Davidson Stock Price, News & Analysis

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Welcome to our dedicated page for Harley Davidson news (Ticker: HOG), a resource for investors and traders seeking the latest updates and insights on Harley Davidson stock.

Harley-Davidson, Inc. (NYSE: HOG) generates a steady flow of news that reflects its role in motorcycle manufacturing, branded lifestyle products, and financial services. As the parent company of Harley-Davidson Motor Company and Harley-Davidson Financial Services, the company issues updates on motorcycles, apparel collaborations, financing activities, leadership changes and strategic transactions.

On this page, readers can follow HOG news related to new motorcycle model-year introductions, such as announcements of Grand American Touring, Sport, Adventure Touring, Cruiser and Trike models and associated trim packages. Harley-Davidson also publishes news about limited-edition apparel collaborations and branded gear that extend its motorcycle culture into clothing and accessories.

From a financial perspective, Harley-Davidson and Harley-Davidson Financial Services release information on quarterly results, dividends, share repurchase plans, tender offers for medium-term notes, and redemptions of outstanding debt. Recent communications describe a transaction in which Harley-Davidson Credit Corp. agreed to sell motorcycle receivables portfolios and enter forward flow arrangements with entities associated with KKR and PIMCO, along with a related minority equity investment in HDFS.

Corporate governance and leadership developments are another recurring theme in Harley-Davidson news. The company reports appointments of new executives, changes in board composition, and updates to its organizational structure intended to support dealer relations, marketing, technology, operations and brand strategy. It also announces webcasts and presentations where senior management discusses financial results, transactions and outlook considerations.

Investors, riders and other interested readers can use this news feed to review Harley-Davidson’s official press releases and related disclosures, covering topics from product launches and apparel partnerships to capital markets actions and boardroom changes.

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Harley-Davidson (NYSE: HOG) has reached a significant milestone, training one million riders through its Riding Academy program. This achievement solidifies its position as the largest rider training program in the United States. The Harley-Davidson Riding Academy, rebranded from Rider's Edge in 2013, offers training through a network of over 225 dealerships in 43 U.S. states.

The program provides a range of courses, including the New Rider Course, which can lead to a license waiver in most states. With more than 1,500 certified coaches, the academy aims to build confident, safe, and skilled riders. CEO Jochen Zeitz emphasized the company's commitment to building ridership and strengthening customer connections, aligning with Harley-Davidson's goal to be the most desirable motorcycle and lifestyle brand globally.

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Harley-Davidson NYSE:HOG and multi-genre singer-songwriter Jelly Roll have announced an exclusive apparel collaboration, set to launch at the Harley-Davidson Homecoming Festival in Milwaukee from July 25-28, 2024. The collection features co-branded tee shirts, sweatshirts, and hats that blend Harley-Davidson's iconic style with Jelly Roll's rebellious spirit.

Festival attendees will have first access to the collection, with additional styles becoming available on Jelly Roll's official website and tour merchandise later. Jelly Roll is scheduled to perform at the festival on Friday night, coinciding with the collection's unveiling. This collaboration aims to embody the American, free-spirited lifestyle associated with Harley-Davidson and Jelly Roll's authentic style.

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Harley-Davidson (NYSE: HOG) has announced a new $1 billion share repurchase plan through 2026, replacing existing plans. This initiative follows the company's successful completion of $875 million in share repurchases since 2022. The plan will be funded using cash flow from operations and aims to return value to shareholders.

CEO Jochen Zeitz highlighted the company's focus on cost efficiency and profitable growth, noting that unit profitability has more than doubled since 2019. The company's strategy, implemented through the Rewire and Hardwire initiatives, has positioned Harley-Davidson for future success and continued shareholder returns.

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Harley-Davidson (NYSE: HOG) reported Q2 2024 results, with diluted EPS of $1.63, up 34% year-over-year. The company saw consolidated revenue increase by 12% to $1.62 billion, driven by a 13% rise in HDMC revenue and 10% growth in HDFS revenue. Global motorcycle shipments increased by 16%, while retail sales declined 3% worldwide. North America motorcycle retail performance was down 1%, but U.S. Touring and CVO motorcycle sales grew over 12%.

Despite challenges, Harley-Davidson gained U.S. market share in a declining market. The company revised its full-year 2024 outlook, now expecting HDMC revenue to be down 5-9% compared to 2023. Harley-Davidson also announced a $1 billion share repurchase plan through 2026.

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Harley-Davidson (NYSE: HOG) has announced a three-year sponsorship of BUILD Moto, starting with the 2025 season. BUILD Moto is a program that pairs high school students with mentors to build motorcycles in a year-long competition. The sponsorship includes donated motorcycles, parts, and accessories, as well as access to manufacturing experts and operational support.

The program focuses on teaching students technical skills such as design, welding, fabrication, and machining, while also emphasizing teamwork and interpersonal skills. Teams are judged on design, execution, and milestone completion, culminating in a bike reveal and awards event. The 2024 season builders have been invited to showcase their motorcycles at the Harley-Davidson Homecoming Festival on July 25, 2024.

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Harley-Davidson (NYSE: HOG) will announce its second quarter 2024 financial results on July 25, 2024, before market hours.

A webcast conference call, featuring senior management discussing financial outcomes, business updates, and future outlook, is scheduled from 8-9 a.m. CDT.

A supporting slide presentation will be available online prior to the webcast.

The public can register for the webcast and access the slides through Harley-Davidson's investor relations website. A replay of the webcast will be accessible approximately two hours after the live call concludes.

Harley-Davidson, Inc. is the parent company of Harley-Davidson Motor Company and Harley-Davidson Financial Services.

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Harley-Davidson (NYSE: HOG) unveiled Davidson Park, a new community park at its Milwaukee headquarters, created by the Harley-Davidson Foundation and designed by Heatherwick Studio. The 4-acre park, transformed from a parking lot, includes an event amphitheater called 'The Hub,' Main Street for markets and events, and various green spaces such as the Potawatomi Serenity Garden. This project, a result of collaboration with local partners and the community, aims to provide a communal space for residents and visitors. The park's sustainable design features native plants, stormwater management systems, and areas for social interaction. Future campus developments include a STEAM Lab and Factory Racing Headquarters, reflecting Harley-Davidson's commitment to innovation and education.

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The Board of Directors of Harley-Davidson has approved a cash dividend of $0.1725 per share for Q2 2024.

The dividend will be paid on June 21, 2024, to shareholders of record as of June 5, 2024.

Harley-Davidson, listed on the NYSE under the symbol HOG, is the parent company of Harley-Davidson Motor Company and Harley-Davidson Financial Services.

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Kinaxis has been chosen by Harley-Davidson (NYSE: HOG) as its supply chain management platform solution. This collaboration aims to enhance Harley-Davidson's global supply chain efficiency using Kinaxis' AI-powered technology and patented concurrency technique. Kinaxis, known for its work with major automotive brands like Volvo, Ford, and Subaru, offers end-to-end supply chain transparency and improved demand planning. With 40,000 users across 100+ countries, Kinaxis provides solutions to industries including automotive, CPG, and high tech.

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FAQ

What is the current stock price of Harley Davidson (HOG)?

The current stock price of Harley Davidson (HOG) is $19.56 as of February 2, 2026.

What is the market cap of Harley Davidson (HOG)?

The market cap of Harley Davidson (HOG) is approximately 2.3B.
Harley Davidson

NYSE:HOG

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HOG Stock Data

2.34B
116.97M
0.94%
92.15%
8.59%
Recreational Vehicles
Motorcycles, Bicycles & Parts
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United States
MILWAUKEE

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