Bank of Hope Transforms NYC Manhattan Branch for an Exclusive Experience Through Innovative 'BTS THE CITY ARIRANG NEW YORK' Sponsorship
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“This sponsorship is about far more than music,” said Kevin Kim, Chairman and CEO of Bank of Hope. “Through authentic community engagement, meaningful partnerships, and a shared sense of belonging, BTS THE CITY ARIRANG
As part of the activation, the Bank of Hope Manhattan branch will be included as a designated landmark location within the BTS THE CITY ARIRANG
Along with being a stop on the Weverse Stamp Rally, the Bank of Hope Manhattan branch will offer a photo zone and scratch cards for opportunities to win limited-edition co-branded merchandise. Additionally, Bank of Hope will launch a sweepstakes on July 27, 2026 in celebration of BTS THE CITY ARIRANG
Bank of Hope is simultaneously offering a special promotion for those opening new accounts from July 24, 2026 to August 9, 2026. New customers who sign up will have the opportunity to receive an exclusive, co-branded item while supplies last. More information about the promotion and Bank of Hope products and services will be available on July 24, 2026.
Bank of Hope is participating in the campaign to bring together music, community, and creativity while providing the BTS THE CITY ARIRANG
Scratch cards will also be available at all eight other Bank of Hope branches in the
About Bank of Hope
Bank of Hope is a
About BTS
BTS, an acronym of Bangtan Sonyeondan or “Beyond the Scene,” are a GRAMMY-nominated South Korean band that has been capturing the hearts of millions of fans globally since their debut in June 2013. The members of BTS are RM, Jin, SUGA, j-hope, Jimin, V, and Jung Kook. Gaining recognition for their authentic and self-produced music, top-notch performances, and their deep connection with fans, the band has established a legacy as 21st century pop icons breaking countless world records. While imparting a positive influence through activities such as the LOVE MYSELF campaign and the UN ‘Speak Yourself’ speech, the band has mobilized millions of fans across the world (named ARMY), earned six No.1 Billboard Hot 100 singles since 2020, and performed multiple sold-out stadium shows across the world. They were also named TIME’s Entertainer of the Year 2020. BTS are 5-time GRAMMY nominees (63rd to 65th GRAMMY Awards) and have been recognized with numerous prestigious awards like the Billboard Music Awards, American Music Awards (Artist of the Year 2021 and 2026) and MTV Video Music Awards. Released in March, 2026, BTS’ massively successful fifth studio album ARIRANG debuted at No. 1 on the Billboard 200, while its lead single “SWIM” debuted at No. 1 on the Billboard Hot 100. In 2026, BTS returned to the global stage with the record-breaking 'BTS WORLD TOUR 'ARIRANG'' and made history by headlining the first-ever FIFA World Cup Halftime Show, further reinforcing their status as one of the defining cultural acts of their generation.
View source version on businesswire.com: https://www.businesswire.com/news/home/20260720042283/en/
Nick Leasure / Hugh Burns / Luc Herbowy
Reevemark
212-433-4600
HopeBancorpTeam@reevemark.com
Jennifer Tan
SVP, Managing Director, Head of Marketing
jennifer.tan@bankofhope.com
In Young Park
SVP, Marketing Manager
inyoung.park@bankofhope.com
Source: Bank of Hope