CENTURY 21 REAL ESTATE AND INSTITUTE FOR LUXURY HOME MARKETING LAUNCH COLLABORATION WITH NEW Q1 2025 LUXURY MARKET REPORT

Rhea-AI Summary

Century 21 Real Estate (NYSE: HOUS) has announced a strategic collaboration with The Institute for Luxury Home Marketing to strengthen its luxury real estate segment. The partnership launches with the Q1 2025 Luxury Market Report, revealing positive market trends: luxury home inventory increased by 26.3% for single-family homes and 27.3% for condos/townhomes, while sales grew by 9.4% and 2.4% respectively compared to 2024. The collaboration will provide Century 21's network access to exclusive luxury courses, market reports, and marketing tools. With over 4,200 luxury home specialists across 900+ CENTURY 21 Fine Homes & Estates offices, the partnership aims to enhance agent expertise in the high-end real estate market through specialized training and resources.

Positive

• Significant inventory growth: 26.3% increase for luxury single-family homes and 27.3% for condos/townhomes
• Sales growth in Q1 2025: 9.4% increase for single-family homes and 2.4% for condos/townhomes
• Strong network of 4,200+ luxury home specialists across 900+ Fine Homes & Estates offices
• Access to exclusive luxury market data, training, and marketing tools through new partnership

Negative

• None.

Co-Branded Initiative Provides Unrivaled Insights, Resources and Best-in-Class Learning to Elevate Broker and Agent Expertise in High-End Real Estate

MADISON, N.J., May 1, 2025 /PRNewswire/ -- Century 21 Real Estate LLC, a subsidiary of Anywhere Real Estate Inc. (NYSE: HOUS), today announced a new collaboration with The Institute for Luxury Home Marketing to help its network of affiliated real estate sales professionals elevate their business within the highly-competitive luxury market. This new association will give agents affiliated with the CENTURY 21^® brand access to best-in-class luxury courses, as well as exclusive Institute Member Benefits, from local luxury market reports to wealth insights, to marketing tools designed to attract upper-tier home buyers and sellers.

The two industry-leading brands are kicking off their relationship with the unveiling of the Q1 2025 Luxury Market Report, the first co-branded quarterly report highlighting the most impactful market data to help affluent buyers and sellers make informed real estate decisions. According to the report, there was strong momentum in the first quarter of 2025 with a cautious but strengthening tone and signs of renewed engagement from both home buyers and sellers.

A few key highlights from the Q1 report on luxury homes* include:

• STEADILY INCREASING INVENTORY: Compared to 2024, inventory in the first quarter of 2025 increased by 26.3% for single-family homes and 27.3% for condominiums and townhomes.
• GROWING CONSUMER CONFIDENCE DRIVING SALES: Compared to 2024, sales in the first quarter of 2025 increased by 9.4% for single-family homes and 2.4% for condominiums and townhomes.
• HOMEBUYERS IN FOR THE LONG-HAUL: Moving away from short-term gains and "flips", most transactions were anchored in long-term goals such as relocation, upsizing, or the acquisition of secondary homes.

While industry professionals and consumers continue to keep a close eye on macroeconomic factors such as interest rate policy, geopolitical developments and insurance trends, core demands in this sector remain intact.

"The idea of luxury real estate continues to evolve for today's affluent buyers – it is not limited to a specific price point, but more of a mindset and lifestyle they are looking to attain," said Tori Keichinger, Vice President, Head of Marketing for Century 21 Real Estate LLC. "Understanding the trends that shape this sector will be key to helping agents guide clients to make informed decisions along their real estate journeys. We couldn't think of a more perfect collaborator than The Institute for Luxury Home Marketing to help agents affiliated with the CENTURY 21^® brand do just that as they continue to expand their businesses into the luxury sector."

With over 4,200 luxury home specialists working across more than 900 CENTURY 21 Fine Homes & Estates® designated offices*, the CENTURY 21 brand is no stranger to navigating the nuances of luxury home buying and selling needs across the country.  As part of its recently enhanced CENTURY 21 Fine Homes & Estates program, the CENTURY 21 brand and The Institute will co-host a series of live-stream learning courses throughout the year led by two experienced luxury agents who are leading their respective markets when it comes to high-end real estate – Sarah Gunnip, CENTURY 21 Mike Bowman, Inc. and Laura Heigl, CENTURY 21 Scheetz.

"We are very excited to forge this new relationship with the CENTURY 21 brand. Not only are they providing their affiliated agents access to the latest data on the luxury market, but we'll be working together to provide them with The Institute's best-in-class courses and luxury agent tools, all delivered by CENTURY 21 network leaders," said Diana Weir, Head of The Institute.

To read the full Q1 2025 Luxury Trends Report, please visit www.century21.com/real-estate-blog/luxuryreportq1-2025/. To learn more about the CENTURY 21 Fine Homes & Estates designation or contact a luxury sales professional, please visit century21.com/finehomes.

*The median luxury threshold price for single-family homes is $900,000, and for attached homes is $700,000 as set by The Institute for Luxury Home Marketing.

**Based on internal data as of 04/03/2025

About Century 21 Real Estate LLC

Built on a legacy of trust and client-first service, the 130,000-plus independent CENTURY 21® sales professionals in approximately 11,000 offices across 79 countries and territories are committed to guiding clients along every step of their real estate journey. The CENTURY 21 brand equips its system members with the industry-leading tools, resources, and marketing assets that help take their business to new heights. Century 21 Real Estate has numerous websites to help answer specific consumer needs. They include century21.com, century21.com/global, 

century21.com/commercial, century21.com/finehomes and espanol.century21.com. 

Century 21 Real Estate LLC is a subsidiary of Anywhere Real Estate Inc. (NYSE: HOUS), a global leader in real estate franchising and provider of real estate brokerage, relocation, and settlement services.

©2025 Century 21 Real Estate LLC. All Rights Reserved. CENTURY 21®, the CENTURY 21 Logo and C21® are registered service marks owned by Century 21 Real Estate LLC. Century 21 Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated.

Contact:
Erin Siegel
Century 21 Real Estate LLC
Erin.Siegel@century21.net 

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SOURCE Century 21 Real Estate LLC

FAQ

What are the key findings from Century 21's Q1 2025 Luxury Market Report?

The report shows luxury home inventory increased 26.3% for single-family homes and 27.3% for condos/townhomes, while sales grew 9.4% and 2.4% respectively compared to 2024. Buyers are focusing on long-term investments rather than short-term gains.

What is the threshold price for luxury homes according to Century 21's report?

The median luxury threshold price is $900,000 for single-family homes and $700,000 for attached homes, as set by The Institute for Luxury Home Marketing.

How many luxury home specialists does Century 21 have in their network?

Century 21 has over 4,200 luxury home specialists working across more than 900 CENTURY 21 Fine Homes & Estates designated offices.

What benefits will Century 21 agents receive from the Institute for Luxury Home Marketing partnership?

Agents will receive access to best-in-class luxury courses, exclusive Institute Member Benefits, local luxury market reports, wealth insights, and marketing tools designed for upper-tier home buyers and sellers.

How is the luxury real estate market performing in 2025 according to HOUS?

The luxury market shows strong momentum in Q1 2025 with increasing inventory levels, growing sales, and renewed engagement from both buyers and sellers, despite ongoing attention to macroeconomic factors.