The Better Homes and Gardens Real Estate Brand Unveils Trendmaker Course to Elevate Agent Knowledge
Better Homes and Gardens Real Estate (NYSE:HOUS) has officially launched its comprehensive Trendmaker℠ Accreditation program for affiliated brokers and agents following a successful 2024 pilot. The innovative program leverages the brand's connection with Better Homes & Gardens® media brand to provide agents with exclusive insights into consumer behaviors and lifestyle trends shaping the housing market.
Led by President Ginger Wilcox, the program features industry experts including Lauren Bengtson and Caleb Silver, focusing on three key areas: design trends, consumer psychology, and marketing application. The initiative aims to transform agents into Home Trend Specialists, enabling them to deliver more personalized services based on clients' design and living preferences.
Better Homes and Gardens Real Estate (NYSE:HOUS) ha ufficialmente lanciato il suo completo programma di accreditamento Trendmaker℠ per broker e agenti affiliati, dopo un pilota di successo nel 2024. Il programma innovativo sfrutta il legame del marchio con il brand mediatico Better Homes & Gardens® per offrire agli agenti approfondimenti esclusivi sui comportamenti dei consumatori e sulle tendenze di lifestyle che influenzano il mercato immobiliare.
Guidato dalla presidente Ginger Wilcox, il programma vede la partecipazione di esperti del settore come Lauren Bengtson e Caleb Silver e si concentra su tre aree chiave: tendenze del design, psicologia del consumatore e applicazioni di marketing. L'iniziativa mira a trasformare gli agenti in Home Trend Specialists, permettendo loro di offrire servizi più personalizzati basati sulle preferenze di design e di vita dei clienti.
Better Homes and Gardens Real Estate (NYSE:HOUS) ha lanzado oficialmente su completo programa de acreditación Trendmaker℠ para corredores y agentes afiliados, tras un piloto exitoso en 2024. El innovador programa aprovecha la vinculación de la marca con la marca mediática Better Homes & Gardens® para proporcionar a los agentes información exclusiva sobre los comportamientos de los consumidores y las tendencias de estilo de vida que están dando forma al mercado inmobiliario.
Dirigido por la presidenta Ginger Wilcox, el programa cuenta con expertos del sector como Lauren Bengtson y Caleb Silver, y se centra en tres áreas clave: tendencias de diseño, psicología del consumidor y aplicación en marketing. La iniciativa busca transformar a los agentes en Home Trend Specialists, permitiéndoles ofrecer servicios más personalizados basados en las preferencias de diseño y estilo de vida de los clientes.
Better Homes and Gardens Real Estate (NYSE:HOUS)가 2024년 시범 운영의 성공을 바탕으로 소속 중개사와 에이전트를 위한 종합 Trendmaker℠ 인증 프로그램을 공식 출범했습니다. 이 혁신적인 프로그램은 브랜드의 Better Homes & Gardens® 미디어 브랜드와의 연계를 활용해 주택 시장을 형성하는 소비자 행동과 라이프스타일 트렌드에 대한 에이전트 전용 인사이트를 제공합니다.
Ginger Wilcox 대표가 주도하는 이 프로그램에는 Lauren Bengtson과 Caleb Silver 등 업계 전문가들이 참여하며 디자인 트렌드, 소비자 심리, 마케팅 적용의 세 가지 핵심 분야에 중점을 둡니다. 이 이니셔티브는 에이전트를 홈 트렌드 전문가(Home Trend Specialists)로 양성해 고객의 디자인 및 생활 선호도에 기반한 보다 개인화된 서비스를 제공할 수 있도록 하는 것을 목표로 합니다.
Better Homes and Gardens Real Estate (NYSE:HOUS) a officiellement lancé son complet programme d'accréditation Trendmaker℠ destiné aux courtiers et agents affiliés, après un projet pilote concluant en 2024. Ce programme innovant s'appuie sur le lien de la marque avec la marque média Better Homes & Gardens® pour fournir aux agents des informations exclusives sur les comportements des consommateurs et les tendances de mode de vie qui façonnent le marché immobilier.
Dirigé par la présidente Ginger Wilcox, le programme réunit des experts du secteur, dont Lauren Bengtson et Caleb Silver, et se concentre sur trois axes principaux : tendances du design, psychologie du consommateur et application marketing. L'initiative vise à transformer les agents en Home Trend Specialists, leur permettant d'offrir des services plus personnalisés en fonction des préférences de design et de mode de vie des clients.
Better Homes and Gardens Real Estate (NYSE:HOUS) hat nach einem erfolgreichen Pilotprojekt 2024 offiziell sein umfassendes Trendmaker℠-Akkreditierungsprogramm für angeschlossene Makler und Agenten gestartet. Das innovative Programm nutzt die Verbindung der Marke zur Medienmarke Better Homes & Gardens® und bietet Agenten exklusive Einblicke in das Verbraucherverhalten und die Lifestyle-Trends, die den Wohnungsmarkt prägen.
Unter der Leitung von Präsidentin Ginger Wilcox arbeitet das Programm mit Branchenexperten wie Lauren Bengtson und Caleb Silver und konzentriert sich auf drei zentrale Bereiche: Designtrends, Konsumentenpsychologie und Marketinganwendung. Ziel der Initiative ist es, Agenten zu Home Trend Specialists auszubilden, damit sie auf Basis der Design- und Lebensstilpräferenzen ihrer Kunden individuellere Dienstleistungen anbieten können.
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Trendmaker course empowers affiliated agents with behavioral trends and lifestyle insights from industry leaders and the Better Homes & Gardens media brand
The program formalizes a key BHGRE® brand differentiator by offering agents exclusive access to trend intelligence, psychological insights into buyer behavior, and professional commentary across key real estate-adjacent sectors—including new home construction, smart home technology, and outdoor living. Through the designation course, agents become Home Trend Specialists who have a greater ability to tailor service for their clients based on their design and living preferences.
Led by President Ginger Wilcox, VP of Learning Karrie-Ann Sheppard, and Director of Brand Marketing Leah Wright, the initiative deepens collaboration with People, Inc., the publisher of the Better Homes & Gardens magazine. Curated content from top industry voices equips agents with practical tools to help enhance service and drive their business forward.
"Not only do BHGRE affiliated agents help people find a house, they play a critical role in helping them turn it into their home," said Wilcox. "By connecting the dots between the trusted Better Homes & Gardens brand and highly engaged BHGRE network of affiliated real estate professionals, we're delivering unmatched value to today's lifestyle-driven consumer."
Featured Industry Leaders in the Trendmaker Program:
- Lauren Bengtson, Senior Home Editor, Better Homes & Gardens
- Caleb Silver, Editor-in-Chief, Investopedia
High-Level Takeaways from the Course:
- Design Trends: Agents gain curated insight into seasonal and emerging home design preferences, sourced from Better Homes & Gardens editors, to help them to advise clients on staging, renovations, and lifestyle fit.
- Consumer Psychology: The course explores how economic shifts, generational values, and behavioral insights shape buying decisions. Affiliated agents can learn to apply this knowledge to better understand client motivations and personalize their approach throughout the transaction.
- Marketing Application: Interactive workshops show agents how to turn trend insights into compelling marketing, from social media content to listing presentations, enhancing client engagement and brand visibility.
Why It Matters to Clients
The TrendmakerSM Accreditation program empowers agents with lifestyle and behavioral insights to better serve today's buyers and sellers. Buyers benefit from professionals who understand how evolving design preferences impact home selection and long-term value, while sellers gain professional guidance on staging strategies that align with current trends. Trendmaker accredited agents deliver a more personalized, insight-driven experience throughout the real estate journey.
"The Trendmaker class was incredibly informative," said Nichole Fecteau, real estate agent at Better Homes and Gardens Real Estate The Masiello Group. "Staying ahead of the curve in style and innovation empowers me to better guide my listing clients in preparing their homes for sale and assist new construction buyers in designing their future homes. I left the class with a deeper understanding of home design and the choices that truly make a difference."
In addition to the course, the brand has launched bi-monthly snap polls of BHGRE® affiliated agents, providing frontline insights into trends and supporting client engagement.
Since its launch in 2008, the Better Homes and Gardens® Real Estate brand has empowered affiliated professionals with deep consumer insights into how buyers and sellers design their homes. The Trendmaker Accreditation program builds on this legacy, reinforcing the brand's commitment to delivering meaningful value at every stage of the real estate journey.
About Better Homes and Gardens Real Estate LLC
The Better Homes and Gardens® Real Estate network is a dynamic real estate brand that offers a full range of services to brokers, sales associates and home buyers and sellers. Using innovative technology, sophisticated business systems and the broad appeal of a lifestyle brand, the Better Homes and Gardens Real Estate network embodies the future of the real estate industry while remaining grounded in the tradition of home. Better Homes and Gardens Real Estate LLC is a subsidiary of Anywhere Real Estate Inc. (NYSE: HOUS), a global leader in real estate franchising and provider of real estate brokerage, relocation, and settlement services.
The growing Better Homes and Gardens® Real Estate network includes approximately 11,000 independent sales associates in approximately 400 offices serving home buyers and sellers across
Better Homes and Gardens®, BHGRE® and the Better Homes and Gardens Real Estate Logo are registered service marks owned by Meredith Operations Corporation and licensed to Better Homes and Gardens Real Estate LLC. Better Homes and Gardens Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated.
Media Contact: Misty Beard, Misty.Beard@anywhere.re
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SOURCE Better Homes and Gardens Real Estate LLC
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