Scuderia Ferrari and HP Fuse Technology and Design with Special Livery for Miami Grand Prix
Scuderia Ferrari and HP have unveiled a special co-designed livery for the Miami Grand Prix, showcasing their first-year title partnership. The innovative design combines Ferrari's red with HP's white and electric blue, using new co-engineered wrapping technologies that are 14% lighter and 17% thinner than previous versions, while being PVC-free and fully recyclable.
The collaboration marks a historic moment with the first-ever asymmetric graphic elements on Scuderia's SF-25s, driven by Charles Leclerc and Lewis Hamilton. Beyond aesthetics, HP is transforming Ferrari's operations by providing cutting-edge technology at both their Maranello facility and trackside operations.
The partnership extends to fan engagement through an HP Experience area at the Wynwood Marketplace. Drivers will sport matching race suits and helmets reflecting the special Miami livery. This collaboration represents a fusion of technology, performance, and innovation, aimed at enhancing work experiences and pushing design boundaries in motorsport.
Scuderia Ferrari e HP hanno presentato una livrea speciale co-progettata per il Gran Premio di Miami, celebrando il loro primo anno di partnership come title sponsor. Il design innovativo unisce il rosso Ferrari con il bianco e l’azzurro elettrico di HP, utilizzando nuove tecnologie di wrapping co-ingegnerizzate, che risultano il 14% più leggere e il 17% più sottili rispetto alle versioni precedenti, oltre a essere prive di PVC e completamente riciclabili.
Questa collaborazione segna un momento storico con i primi elementi grafici asimmetrici mai visti sulle SF-25 della Scuderia, guidate da Charles Leclerc e Lewis Hamilton. Oltre all’aspetto estetico, HP sta rivoluzionando le operazioni di Ferrari fornendo tecnologie all’avanguardia sia nella sede di Maranello che durante le attività in pista.
La partnership si estende anche all’engagement dei fan, con un’area HP Experience al Wynwood Marketplace. I piloti indosseranno tute e caschi abbinati che riflettono la livrea speciale di Miami. Questa collaborazione rappresenta una fusione di tecnologia, performance e innovazione, con l’obiettivo di migliorare l’esperienza lavorativa e spingere i confini del design nel motorsport.
Scuderia Ferrari y HP han presentado un diseño especial co-creado para el Gran Premio de Miami, que celebra su primer año de asociación como patrocinador principal. El diseño innovador combina el rojo de Ferrari con el blanco y azul eléctrico de HP, utilizando nuevas tecnologías de envoltura co-ingenierizadas que son un 14% más ligeras y un 17% más delgadas que las versiones anteriores, además de ser libres de PVC y totalmente reciclables.
Esta colaboración marca un momento histórico con los primeros elementos gráficos asimétricos en las SF-25 de Scuderia, conducidas por Charles Leclerc y Lewis Hamilton. Más allá de la estética, HP está transformando las operaciones de Ferrari al proporcionar tecnología de vanguardia tanto en sus instalaciones de Maranello como en las operaciones en pista.
La asociación también se extiende al compromiso con los fans a través de un área HP Experience en el Wynwood Marketplace. Los pilotos lucirán monos y cascos a juego que reflejan el diseño especial de Miami. Esta colaboración representa una fusión de tecnología, rendimiento e innovación, con el objetivo de mejorar las experiencias laborales y llevar los límites del diseño en el automovilismo.
스쿠데리아 페라리와 HP가 마이애미 그랑프리를 위해 특별히 공동 디자인한 리버리를 공개하며 첫 해 타이틀 파트너십을 기념했습니다. 혁신적인 디자인은 페라리의 레드와 HP의 화이트, 전기 블루를 조합했으며, 이전 버전보다 14% 가볍고 17% 얇은 새로운 공동 개발 래핑 기술을 사용해 PVC가 없고 완전히 재활용 가능합니다.
이번 협업은 찰스 르클레르와 루이스 해밀턴이 운전하는 SF-25에 스쿠데리아 최초로 비대칭 그래픽 요소를 도입하는 역사적인 순간을 의미합니다. 미적 측면을 넘어 HP는 마라넬로 시설과 트랙 현장 운영 모두에 최첨단 기술을 제공하며 페라리의 운영 방식을 혁신하고 있습니다.
파트너십은 Wynwood Marketplace의 HP 체험 공간을 통해 팬들과의 교류로도 확장됩니다. 드라이버들은 특별한 마이애미 리버리를 반영한 일치하는 레이스 슈트와 헬멧을 착용할 예정입니다. 이번 협업은 기술, 성능, 혁신의 융합을 나타내며, 업무 경험을 향상하고 모터스포츠 디자인의 한계를 넓히는 것을 목표로 합니다.
Scuderia Ferrari et HP ont dévoilé une livrée spéciale co-conçue pour le Grand Prix de Miami, marquant leur première année de partenariat en tant que sponsor titre. Le design innovant associe le rouge Ferrari au blanc et bleu électrique de HP, utilisant de nouvelles technologies d’habillage co-ingénierées, 14 % plus légères et 17 % plus fines que les versions précédentes, tout en étant sans PVC et entièrement recyclables.
Cette collaboration marque un moment historique avec les premiers éléments graphiques asymétriques jamais vus sur les SF-25 de la Scuderia, pilotées par Charles Leclerc et Lewis Hamilton. Au-delà de l’esthétique, HP transforme les opérations de Ferrari en fournissant des technologies de pointe à la fois à leur usine de Maranello et sur le circuit.
Le partenariat s’étend à l’engagement des fans via un espace HP Experience au Wynwood Marketplace. Les pilotes porteront des combinaisons et casques assortis reflétant la livrée spéciale de Miami. Cette collaboration représente une fusion de technologie, performance et innovation, visant à améliorer les expériences de travail et à repousser les limites du design dans le sport automobile.
Scuderia Ferrari und HP haben ein speziell gemeinsam gestaltetes Design für den Miami Grand Prix vorgestellt, das ihre erste gemeinsame Titelsponsor-Partnerschaft feiert. Das innovative Design kombiniert Ferraris Rot mit HPs Weiß und elektrischem Blau und verwendet neue, gemeinsam entwickelte Folierungstechnologien, die 14 % leichter und 17 % dünner sind als frühere Versionen, dabei PVC-frei und vollständig recycelbar.
Die Zusammenarbeit markiert einen historischen Moment mit erstmals asymmetrischen grafischen Elementen auf den SF-25 von Scuderia, gefahren von Charles Leclerc und Lewis Hamilton. Über die Ästhetik hinaus transformiert HP Ferraris Abläufe durch modernste Technologie sowohl in der Maranello-Zentrale als auch bei den Einsätzen an der Rennstrecke.
Die Partnerschaft erstreckt sich auch auf die Fan-Interaktion durch einen HP Experience-Bereich auf dem Wynwood Marketplace. Die Fahrer tragen passende Rennanzüge und Helme, die das spezielle Miami-Design widerspiegeln. Diese Zusammenarbeit steht für eine Verschmelzung von Technologie, Leistung und Innovation mit dem Ziel, Arbeitserlebnisse zu verbessern und die Designgrenzen im Motorsport zu erweitern.
- Title partnership with Ferrari provides HP high-visibility branding in Formula 1, expanding global marketing reach
- Co-engineered livery technology demonstrates HP's innovation capabilities with 14% lighter and 17% thinner materials
- Strategic partnership includes large-scale deployment of HP hardware at Ferrari facilities, driving B2B sales
- Development of eco-friendly PVC-free, recyclable materials showcases HP's sustainable technology solutions
- Significant investment required in F1 title sponsorship and technology development
- Marketing-heavy partnership with limited disclosed direct revenue impact
- Resource allocation to sports partnerships amid competitive tech market conditions
Insights
HP-Ferrari partnership showcases printing innovation and workplace tech, strategic for brand positioning without clear financial impact.
The collaboration between HP Inc. and Scuderia Ferrari demonstrates meaningful technical innovation through their co-engineered livery wrapping technologies. The newly developed car wrap is 14% lighter and 17% thinner with enhanced thermal properties, while being PVC-free and fully recyclable - showcasing HP's materials engineering capabilities in a high-visibility application.
This partnership extends beyond cosmetic branding, with HP deploying hundreds of laptops, monitors, workstations, and printers throughout Ferrari's operations in Maranello and at racing events. This implementation serves as a real-world showcase for HP's workplace technology solutions in a demanding, high-performance environment.
The special livery for the Miami Grand Prix represents the first visible manifestation of this title partnership, incorporating HP's signature electric blue with Ferrari's traditional red in an asymmetric design - notably the first such asymmetric livery in Scuderia's history.
For HP, this collaboration aligns with their strategic focus on workplace transformation and high-performance computing solutions. The partnership provides HP with association to a premium global brand and practical demonstration environments for their core technologies in printing and computing, though no financial terms are disclosed.
HP leverages Ferrari partnership for premium positioning and tech showcase, enhancing brand value in competitive markets.
HP's title partnership with Scuderia Ferrari represents a strategic brand alliance that positions HP technology within the elite performance ecosystem of Formula 1. The special Miami livery creates immediate brand recognition by integrating HP's signature blue with Ferrari's iconic red on a global stage.
What differentiates this from typical sports sponsorships is the technical co-engineering component. HP isn't merely placing their logo on a car; they're applying their printing and materials technology to create tangible performance benefits. This demonstrates practical application of HP's innovations in a demanding environment that aligns with their premium positioning.
The partnership extends HP's "Future of Work" narrative by showcasing how their technology enables high-performance teams. The implementation throughout Ferrari's operations creates authentic storytelling opportunities connecting HP's workplace technology to tangible performance outcomes in a prestigious setting.
The activation at Miami's Wynwood Marketplace extends engagement beyond the track, creating direct consumer touchpoints that connect Ferrari's aspirational appeal with HP's products. This multi-dimensional approach transforms a sponsorship into a comprehensive brand platform that reinforces HP's position in competitive technology markets.
News Highlights:
- Scuderia Ferrari and HP collaborate to co-engineer livery wrapping technologies pushing the boundaries of design possibilities in the near future
- Debut of special edition livery for Miami GP to mark the first year of title partnership
- With the latest-generation HP technology, Ferrari is building the working environment of the future in Maranello and at the track
MIAMI, Fla., April 30, 2025 (GLOBE NEWSWIRE) -- Scuderia Ferrari and HP Inc. (NYSE: HPQ) today revealed a special co-designed livery, ahead of the Miami Grand Prix, marking the first year of their title partnership. Unveiled this afternoon in downtown Miami by the Scuderia Ferrari HP drivers and Team Principal, Fred Vasseur, the cutting-edge livery is a result of deep collaboration between the two companies, pushing the boundaries of visual design and performance.
The livery combines the Ferrari red with HP’s signature white and electric blue, applied using new, co-engineered technologies that will pave the way for even more striking designs in the future.
Co-Engineering for Performance
As part of a series of ongoing joint projects between HP and Scuderia Ferrari engineers, the Miami livery development stands out as a clear example of innovation in action. Engineering teams from both Ferrari in Maranello and HP in Barcelona worked hand in hand and experimented with technologies and materials to achieve the final result.
Innovative techniques were used to produce the film that covers part of the SF-25. These represent a significant step forward over the technology used last year, creating a car wrap that is up to
Formula 1 is constantly evolving, and both companies will continue to refine wrap technologies together — making them even more efficient, enabling bolder aesthetics and design innovation while reducing the time required to apply the film.
Miami GP Special Livery
The special livery design for this weekend reflects the evolution of this partnership and the shared effort behind it. For the first time in the Scuderia’s history, the livery on Charles Leclerc’s and Lewis Hamilton’s SF-25s features asymmetric graphic elements. Touches of HP’s signature electric blue appear on the front and rear wings, although Ferrari red is still the dominant color. The wheels are painted white, creating a clean, modern look that embodies the team’s innovative vision.
This livery is not just a styling exercise, it is a tangible celebration of shared ambition – two companies, two visions, united by technology and creativity, working together to push the boundaries of what is possible.
Building the Working Environment of the Future
The collaboration is also transforming how Ferrari works at the track and in Maranello, with the installation of hundreds of HP laptops, monitors, powerful workstations, and printers in the factory and in the team’s mobile offices at the Formula 1 World Championship events. Thanks to this latest generation of high-performance and user-friendly technology, business efficiency, productivity, and collaboration have also been enhanced.
This ongoing partnership between HP and Ferrari exemplifies how technology can enhance work experiences, promoting greater fulfillment and productivity, while HP's continued technology integration at Ferrari creates a positive working environment for employees to thrive.
In the Fan Zone and on Track
In addition to the special livery reveal, a variety of activities will take place in the HP Experience area at the Wynwood Marketplace, showcasing how HP technology is supporting Scuderia Ferrari, and how it can empower workers and companies around the world to achieve greater work fulfillment. Starting tomorrow, fans heading to the racetrack will also notice that the drivers’ race suits and helmets have been designed to match the special livery created for the Miami race.
“Our collaboration with Ferrari is a testament to how HP is pushing the boundaries of what's possible,” said Enrique Lores, President and CEO, HP Inc. “Together, we are harnessing technology, performance, and innovation to create and co-engineer exceptional experiences on and off the track. As HP continues to deliver cutting-edge solutions to define the Future of Work, we are setting new standards for collaboration and innovation.”
Benedetto Vigna, CEO Ferrari commented: “It all started one year ago at the Miami Grand Prix and since then, we’ve seen how deeply aligned our two companies are when it comes to the importance of people to boosting innovation, striving for excellence, and pushing boundaries.
“This Grand Prix will mark the return to the place where the collaboration between our two companies began, with a celebration of this journey featuring a bold new asymmetric livery. It is an expression of our shared belief in the power of design, technology, and performance to drive meaningful change.
“Beyond the racetrack, this partnership has also allowed us to elevate how we work every day. Thanks to HP’s cutting-edge devices and technologies, we’ve been able to enhance the efficiency, connectivity, and flexibility of our workspaces, providing every member of our team with the best possible environment in which to perform at their highest level. It’s a symbol of how far we’ve come together, and a glimpse of the road ahead. We’re proud to continue this collaboration with HP as we look to a very promising future.”
About Scuderia Ferrari HP
Scuderia Ferrari is the most successful team in Formula 1 history, having competed in every season since the championship’s inception in 1950. With over 1,100 Grand Prix entries, the team has scored nearly 250 victories, 16 Constructors’ Championships, and 15 Drivers’ Championships. Legendary names such as Michael Schumacher, Niki Lauda, and Alberto Ascari have all contributed to Scuderia Ferrari’s rich and storied legacy. Headquartered in Maranello, Italy, Scuderia Ferrari HP is synonymous with engineering excellence, relentless innovation, and an unwavering passion for motorsport. Its red cars have become a global symbol of performance and prestige — a reflection of the team’s enduring influence both on and off the track.
About HP
HP Inc. is a global technology leader and creator of solutions that enable people to bring their ideas to life and connect to the things that matter most. Operating in more than 170 countries, HP delivers a wide range of innovative and sustainable devices, services and subscriptions for personal computing, printing, 3D printing, hybrid work, gaming, and more. For more information, please visit http://www.hp.com.
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1 Based on proprietary data and testing from Ferrari and HP and when compared with 2024. Results current as of April 30, 2025.
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