A Kernel Revolution: Discover CORN NUTS® New Partially Popped Corn Kernel Flavors!
The makers of CORN NUTS® brand (HRL) have launched their first-ever Partially Popped corn kernel varieties, combining the lightness of popcorn with their signature crunch. The new product line features three flavors: White Cheddar, Movie Theater Butter, and Kickin' Cheddar.
The limited launch is available at select 7-Eleven, Speedway and Circle K locations in 3-ounce bags, priced between $1.99-$2.49. The launch targets convenience store shoppers, who visit these stores an average of 266 times annually, offering a versatile snacking option for various occasions from road trips to gameday gatherings.
I produttori del marchio CORN NUTS® (HRL) hanno lanciato le loro prime varietà di chicchi di mais parzialmente scoppiati, che uniscono la leggerezza del popcorn alla loro caratteristica croccantezza. La nuova linea di prodotti propone tre gusti: White Cheddar, Movie Theater Butter e Kickin' Cheddar.
Il lancio limitato è disponibile in selezionati punti vendita 7-Eleven, Speedway e Circle K in sacchetti da 3 once, con un prezzo compreso tra 1,99 e 2,49 dollari. L'iniziativa è rivolta ai clienti dei negozi di convenienza, che visitano questi punti vendita in media 266 volte all'anno, offrendo un'opzione di snack versatile per diverse occasioni, dai viaggi su strada agli incontri per le partite.
Los fabricantes de la marca CORN NUTS® (HRL) han lanzado sus primeras variedades de granos de maíz parcialmente explotados, que combinan la ligereza del popcorn con su característico crujido. La nueva línea de productos incluye tres sabores: White Cheddar, Movie Theater Butter y Kickin' Cheddar.
El lanzamiento limitado está disponible en ubicaciones seleccionadas de 7-Eleven, Speedway y Circle K en bolsas de 3 onzas, con precios entre $1.99 y $2.49. El lanzamiento está dirigido a los compradores de tiendas de conveniencia, que visitan estos establecimientos un promedio de 266 veces al año, ofreciendo una opción de snack versátil para diversas ocasiones, desde viajes por carretera hasta reuniones para ver partidos.
CORN NUTS® 브랜드(HRL) 제조사는 팝콘의 가벼움과 그들의 시그니처 크런치를 결합한 최초의 부분적으로 터진 옥수수 알갱이 종류를 출시했습니다. 새로운 제품 라인은 화이트 체다, 무비 시어터 버터, 킥킨 체다 세 가지 맛으로 구성되어 있습니다.
한정 출시로 7-Eleven, Speedway, Circle K 일부 매장에서 3온스 봉지로 판매되며, 가격은 $1.99~$2.49 사이입니다. 이 출시는 연간 평균 266회 이들 매장을 방문하는 편의점 고객을 대상으로 하며, 여행이나 경기 관람 등 다양한 상황에 적합한 다용도 간식 옵션을 제공합니다.
Les fabricants de la marque CORN NUTS® (HRL) ont lancé leurs premières variétés de grains de maïs partiellement éclatés, combinant la légèreté du popcorn avec leur croquant signature. La nouvelle gamme de produits propose trois saveurs : White Cheddar, Movie Theater Butter et Kickin' Cheddar.
Ce lancement limité est disponible dans certains points de vente 7-Eleven, Speedway et Circle K en sachets de 3 onces, au prix de 1,99 $ à 2,49 $. Cette sortie cible les acheteurs des magasins de proximité, qui visitent ces points de vente en moyenne 266 fois par an, offrant une option de collation polyvalente pour diverses occasions, des voyages en voiture aux rassemblements lors des jours de match.
Die Hersteller der Marke CORN NUTS® (HRL) haben ihre ersten teilweise gepoppten Maiskorn-Varianten auf den Markt gebracht, die die Leichtigkeit von Popcorn mit ihrem charakteristischen Crunch verbinden. Die neue Produktlinie umfasst drei Geschmacksrichtungen: White Cheddar, Movie Theater Butter und Kickin' Cheddar.
Der limitierte Launch ist in ausgewählten 7-Eleven, Speedway und Circle K Filialen in 3-Unzen-Beuteln erhältlich und kostet zwischen
- New product line expansion into partially popped corn kernel category
- Strategic distribution through major convenience store chains (7-Eleven, Speedway, Circle K)
- Competitive price point at $1.99-$2.49 for 3-ounce bags
- Targeting high-frequency convenience store shoppers (266 visits/year)
- Limited distribution initially, only available at select locations
- Small package size may limit profit margins
- Entering a competitive snack market segment
Insights
Hormel's CORN NUTS brand expansion introduces partially popped kernels in premium flavors with limited convenience store distribution—strategically incremental but financially immaterial.
Hormel Foods is testing the waters with a limited product extension for its CORN NUTS brand, introducing partially popped corn kernels in three flavor varieties. This represents the brand's first venture beyond traditional corn kernels, aiming to bridge the gap between popcorn's lightness and CORN NUTS' signature crunch.
The distribution strategy reveals a cautious market test approach. By limiting availability to select 7-Eleven, Speedway, and Circle K locations, Hormel can gauge consumer reception before committing to wider distribution channels. This aligns with standard CPG practice for new product introductions—minimizing supply chain disruption while collecting valuable performance data.
The
This launch represents typical product innovation activity for Hormel's snack portfolio rather than a transformative initiative. While it demonstrates the company's commitment to refreshing acquired brands and responding to texture innovation trends in the competitive snack category, the limited release suggests modest expectations for near-term financial impact. For the CORN NUTS brand specifically, success would be measured by velocity metrics, incremental shelf space gains, and ability to attract new consumers without cannibalizing existing products.
In an exciting twist, the makers of the CORN NUTS® brand introduce all-new Partially
Popped Corn Kernel varieties, set to redefine snacking with irresistible crunch and
craveable flavors
The CORN NUTS® brand team embarked on an adventurous flavor journey, meticulously curating bold and exciting tastes with trend-forward flavor profiles designed to stand out. With a deep understanding of snack lovers' cravings, the goal was to strike the perfect balance between the signature crunch of CORN NUTS® crunchy corn kernels and the light, airy texture of popcorn. The result? A flavor-packed snack experience that everyone can enjoy!
Meet the mouth-watering line-up:
- White Cheddar: Creamy, indulgent and ridiculously snackable.
- Movie Theater Butter: Bring the movie theater experience wherever you go.
- Kickin' Cheddar: A cheesy explosion with just the right amount of heat.
"The CORN NUTS® brand has always been about big crunch and even bigger flavor, and now, with our new Partially Popped options, we're bringing fans a whole new way to snack," said Tim Bortner, brand manager for the CORN NUTS® brand. "These snacks are perfect for road trips, backyard barbeques, solo snacking or gameday gatherings. No matter where you are, just kick back and crunch away."
Whether you're juggling work, family or just living life at full speed, CORN NUTS® Partially Popped corn kernel flavors are the perfect anytime snack. And with today's snackers frequenting convenience stores an average of 266 times a year, the bold, flavorful and satisfyingly crunchy lineup from the CORN NUTS® brand is ready to go wherever you are. Each CORN NUTS® Partially Popped corn kernel flavor is packed in a convenient, 3-ounce bag, with a suggested retail price of
For more information on the CORN NUTS® brand, including nutritional information and where to buy, visit www.cornnuts.com.
About the CORN NUTS® Brand
Since 1939, our delicious corn kernels have been bringing crunch and flavor to corn snacking in a way only CORN NUTS® crunchy corn kernels can. If you're going to eat corn, don't pop it, don't grill it — crunch it! Whether you're on a road trip or watching the game, there's never a wrong time to crunch on some CORN NUTS® corn snacks, which are available at retailers and convenience stores nationwide in a wide variety of delectable flavors. The CORN NUTS® brand has been owned by Hormel Foods Corporation (NYSE: HRL) since 2021. For more information, visit cornnuts.com.
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SOURCE Hormel Foods Corporation
FAQ
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