America's Most Shell-ebrated Job is Back: Bigger, Bolder and Crunchier Than Ever

Rhea-AI Summary

Hormel Foods (NYSE: HRL) says the PLANTERS brand will relaunch the NUTmobile in June 2026 and is hiring three Peanutters for a one-year road tour. Applicants must be college graduates and apply at BeAPeanutter.com by Feb 14, 2026 with a resume and short video. Peanutters drive a 26-foot-long peanut to festivals, parades, campuses and events, creating social content and representing the brand in media interviews.

Last year’s class visited 46 states and met more than 160,000 people. The role includes an annual salary, full-time benefits, meal and travel stipends, marketing/PR experience and eligibility to apply for full-time roles at Hormel Foods after the tour.

Key Figures

Annual miles driven 20,000 miles NUTmobile distance driven annually

Peanutters sought 3 roles 2026 Peanutter class hiring

Application deadline Feb. 14, 2026 Last day to apply at BeAPeanutter.com

Program start June 2026 NUTmobile tour resumes

Vehicle length 26-footlong Size of the PLANTERS NUTmobile

States visited 46 states Last year’s Peanutter class travel coverage

People met 160,000 Americans Interactions during prior NUTmobile tour

Pre-news price $24.00 Close before this PLANTERS NUTmobile announcement

Market Reality Check

$23.67 Last Close

Volume Volume 5,063,227 is slightly below the 20-day average of 5,566,771 (relative volume 0.91) before this branding news. normal

Technical HRL at $24.00 is trading below its 200-day moving average of $27.48 ahead of this announcement.

Peers on Argus

Peers showed mixed, generally modest moves: MKC +1.06%, GIS +0.43%, while SJM -0.64%, PPC -0.88%, and K was nearly flat at -0.02%, suggesting stock-specific rather than sector-driven dynamics.

Historical Context

Date	Event	Sentiment	Move	Catalyst
Dec 04	Earnings and guidance	Positive	+3.8%	Fiscal 2025 results, higher dividend, and fiscal 2026 guidance update.
Dec 03	Brand recognition	Positive	+0.8%	Named to Fast Company’s 2025 Brands That Matter list.
Dec 01	ESG/community initiative	Positive	+0.4%	Announced 2025 class of 10 Under 20 Food Heroes focused on food issues.
Nov 24	Dividend increase	Positive	+1.7%	60th consecutive annual dividend increase and new quarterly dividend declared.
Nov 17	Employer award	Positive	-1.6%	Named a Best for Vets employer for the 13th consecutive year.

Pattern Detected

Recent news, especially brand and ESG-related items, has more often coincided with modest positive price reactions than with declines.

Recent Company History

Over the last month, Hormel Foods has reported several brand, ESG, and financial milestones. On Nov 17, recognition as a Best for Vets employer produced a -1.59% move. Subsequent news on dividends, youth Food Heroes, and a Fast Company “Brands That Matter” award each saw small gains, while fiscal 2025 results and 2026 guidance on Dec 4 coincided with a larger +3.82% move. Today’s light-hearted PLANTERS NUTmobile recruitment news fits into this pattern of brand-focused communication rather than a core financial catalyst.

Regulatory & Risk Context

Active S-3 Shelf Registration 2025-12-05

Hormel has an effective Form S-3ASR universal shelf filed on 2025-12-05, allowing issuance of senior unsecured debt securities from time to time. Terms for any future notes would be set in later prospectus supplements, and potential uses of proceeds include working capital, acquisitions or investments, capital expenditures, debt repayment or refinancing, and stockholder returns. The shelf is effective with 0 reported usages so far, indicating capacity but no executed debt offerings under this registration yet.

Market Pulse Summary

This announcement highlights a brand-building initiative for Hormel’s PLANTERS line via the 2026 Peanutter program, featuring the NUTmobile traveling over 20,000 miles and having met more than 160,000 people across 46 states in the prior class. Set against recent earnings, dividend growth, and multiple recognition awards, it reinforces Hormel’s focus on consumer engagement rather than signaling new financial guidance. Investors may watch how such campaigns support overall category visibility and longer-term sales trends.

AI-generated analysis. Not financial advice.

PLANTERS^® Brand Seeks Road Trip-Ready Applicants for 2026 Peanutter Class

AUSTIN, Minn., Dec. 16, 2025 /PRNewswire/ -- If you've never been told to "break out of your shell," this is the job for you. With over 20,000 miles driven annually and countless memories made, the PLANTERS^® NUTmobile will once again hit the road in June 2026 and the PLANTERS^® brand is seeking three adventurous Peanutters to go along for the ride.

Each year the NUTmobile takes to the streets to act as a rolling public relations firm on wheels, generating millions of media and social impressions along the way. Peanutters create content for social channels, delight fans and serve as brand ambassadors, storytellers and smile-makers, representing the brand in media interviews with local radio, TV and digital outlets for one fun-filled year.

Who Will Crack the Shell

The PLANTERS^® brand is seeking college graduates who are strong communicators, possess charismatic personalities, are creative content creators and colorful storytellers. Travel enthusiasts with an appetite for adventure and a love of puns are highly encouraged to apply at BeAPeanutter.com until Feb. 14, 2026. Prospective Peanutters must submit a resume and a short video showing what they would bring to the role — creativity, humor, personality and a love of snacks are highly encouraged.

"At the PLANTERS^® brand, we believe life is simply better when you add a little fun," said Patrick Horbas, director of marketing for the PLANTERS^® brand. "Our Peanutters are the ultimate nutty snack squad, steering a giant 26-footlong peanut on wheels and turning everyday moments into memorable experiences. They bring the brand to life in the most delightful way possible."

A Job That Lives Rent-Free in Your Mind – and on the Road

Forget the cubicle. Peanutters drive coast-to-coast in the iconic NUTmobile, bringing the PLANTERS^® brand to life at festivals, parades, college campuses, community events and more. Last year's class of Peanutters traveled to 46 states and met more than 160,000 Americans on their journey, all while receiving an annual salary, full-time benefits, generous meal and travel stipends and real-world marketing and PR experience.

The joy ride doesn't end there either. When their year-long tour wraps, Peanutters can also apply for full-time roles at Hormel Foods.

Why People Go Nuts for This Gig

This isn't just a job — it's a once-in-a-lifetime adventure with a 26-footlong peanut as your ride. Peanutters travel the country, turn strangers into fans, attend festivals, meet people who think a giant peanut on wheels is the coolest thing they have ever seen and occasionally rub elbows with celebrities. Every day brings surprises, laughter and stories you will tell for decades. If you love travel, fun, peanuts and making people smile, this is one shell of a job.

Ready to Roll?

Think you're ab-shell-lutely perfect for the role? Apply now at BeAPeanutter.com and get ready to go nuts.

About the PLANTERS^® Brand
Founded in 1906 in Wilkes-Barre, Pennsylvania, the PLANTERS^® brand has been the ultimate snacking solution for consumers for over a century with a vast portfolio of peanuts, snackable nut mixes, seeds, and so much more. No matter what you're craving — salted, unsalted, dry roasted, honey roasted, whole nuts, half nuts, peanuts, mixed nuts — PLANTERS^® products have you covered. The PLANTERS^® brand, which has been owned by Hormel Foods Corporation (NYSE: HRL) since 2021, is also home to the beloved MR. PEANUT^® character, who is currently touring the salty streets of America in his world-famous NUTmobile. Fans of the PLANTERS^® brand can request the world's largest peanut on wheels by submitting a request at plantersnutmobile.com. For more information on all PLANTERS^® products, visit planters.com.

About Hormel Foods – Inspired People. Inspired Food.™
Hormel Foods Corporation, based in Austin, Minnesota, is a global branded food company with approximately $12 billion in annual revenue. Its brands include PLANTERS®, SKIPPY^®, SPAM^®, HORMEL^® NATURAL CHOICE^®, APPLEGATE^®, WHOLLY^®, HORMEL^® BLACK LABEL^®, COLUMBUS^®, JENNIE-O^® and more than 30 other beloved brands. The company is a member of the S&P 500 Index and the S&P 500 Dividend Aristocrats, was named one of the best companies to work for by U.S. News & World Report, one of America's most responsible companies by Newsweek, recognized by TIME magazine as one of the World's Best Companies and has received numerous other awards and accolades for its corporate responsibility and community service efforts. The company lives by its purpose statement — Inspired People. Inspired Food.™ — to bring some of the world's most trusted and iconic brands to tables across the globe. For more information, visit hormelfoods.com.

Contact:	Media Relations
	Hormel Foods
	media@hormel.com

 

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SOURCE Hormel Foods Corporation

FAQ

What is the PLANTERS NUTmobile job announced by Hormel Foods (HRL) on Dec 16, 2025?

Hormel Foods (HRL) is hiring three Peanutters to tour the NUTmobile starting June 2026 as brand ambassadors who create content and do media appearances.

How and when can I apply for the 2026 Peanutters role for HRL's PLANTERS brand?

Apply online at BeAPeanutter.com by Feb 14, 2026 with a resume and a short video demonstrating creativity and personality.

What compensation and benefits come with the Peanutters position for HRL's PLANTERS NUTmobile?

The role offers an annual salary, full-time benefits, and generous meal and travel stipends.

How much travel is involved in the PLANTERS NUTmobile Peanutters role for HRL?

Peanutters drive coast-to-coast; last year’s class traveled to 46 states and met over 160,000 people.

What are the basic requirements to be a Peanutter for HRL's PLANTERS brand?

Applicants should be college graduates with strong communication, content-creation skills, charismatic personalities and a love of travel and snacks.