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Justin's Expands its Portfolio of Organic Chocolate Treats with Candy Bars that Meet Consumer Demand for Mindful Options

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Justin's, a subsidiary of Hormel Foods (HRL), is launching new organic chocolate candy bars nationwide this summer. The Peanut Caramel Nougat Chocolate Candy Bars will be available in both Dark and Milk Chocolate varieties, offering USDA-certified organic and Non-GMO Project Verified options. The products will be sold in two formats: a 1.4 oz single-serve bar ($2.49-$2.79) and a 4.2 oz multi-serve pouch containing six mini-bars ($6.79-$7.49).

The launch aligns with growing consumer demand for healthier snacks, as health-conscious snackers increased by 14% between 2021-2024. The mini-size bars contain just 8 grams of sugar each. Distribution will begin at Sprouts Farmers Market, followed by Whole Foods Market in August 2025, with additional retailers to be added throughout the year.

Justin's, una filiale di Hormel Foods (HRL), lancerà quest'estate a livello nazionale nuove barrette di cioccolato biologico. Le Barrette di Cioccolato con Nougat al Caramello e Arachidi saranno disponibili nelle varianti al Cioccolato Fondente e al Latte, offrendo opzioni certificate USDA biologiche e verificate dal Non-GMO Project. I prodotti saranno venduti in due formati: una barretta monoporzione da 40 g (1,4 oz) al prezzo di 2,49-2,79 dollari e una confezione da 4,2 oz contenente sei mini-barrette (6,79-7,49 dollari).

Il lancio risponde alla crescente domanda dei consumatori di snack più salutari, con un aumento del 14% degli snackers attenti alla salute tra il 2021 e il 2024. Le barrette in formato mini contengono solo 8 grammi di zucchero ciascuna. La distribuzione inizierà presso Sprouts Farmers Market, seguita da Whole Foods Market ad agosto 2025, con ulteriori rivenditori che si aggiungeranno nel corso dell'anno.

Justin's, una subsidiaria de Hormel Foods (HRL), lanzará este verano a nivel nacional nuevas barras de chocolate orgánico. Las Barras de Chocolate con Nougat de Caramelo y Maní estarán disponibles en variedades de Chocolate Oscuro y con Leche, ofreciendo opciones certificadas orgánicas por USDA y verificadas por el Proyecto Non-GMO. Los productos se venderán en dos formatos: una barra individual de 1.4 oz ($2.49-$2.79) y una bolsa de 4.2 oz con seis mini barras ($6.79-$7.49).

El lanzamiento responde a la creciente demanda de los consumidores por snacks más saludables, con un aumento del 14% en consumidores conscientes de la salud entre 2021 y 2024. Las mini barras contienen solo 8 gramos de azúcar cada una. La distribución comenzará en Sprouts Farmers Market, seguida por Whole Foods Market en agosto de 2025, y se añadirán más minoristas durante el año.

저스틴스호멜 푸즈(Hormel Foods, HRL)의 자회사로서 이번 여름 전국적으로 새로운 유기농 초콜릿 캔디 바를 출시합니다. 피넛 카라멜 누가 초콜릿 캔디 바는 다크 초콜릿과 밀크 초콜릿 두 가지 종류로 제공되며, USDA 인증 유기농과 Non-GMO 프로젝트 검증 옵션을 갖추고 있습니다. 제품은 1.4온스 단일 바($2.49-$2.79)와 6개의 미니 바가 들어있는 4.2온스 멀티 서브 파우치($6.79-$7.49) 두 가지 형태로 판매됩니다.

이번 출시는 건강을 중시하는 소비자가 2021년부터 2024년 사이 14% 증가한 가운데, 더 건강한 간식에 대한 수요 증가에 부응합니다. 미니 사이즈 바는 각각 설탕 8그램만 함유하고 있습니다. 유통은 스프라우츠 파머스 마켓(Sprouts Farmers Market)에서 시작되며, 2025년 8월 홀 푸즈 마켓(Whole Foods Market)으로 확대되고, 연중 추가 소매점이 추가될 예정입니다.

Justin's, une filiale de Hormel Foods (HRL), lance cet été à l'échelle nationale de nouvelles barres chocolatées biologiques. Les Barres Chocolatées Nougat Caramel Cacahuète seront disponibles en versions Chocolat Noir et Chocolat au Lait, offrant des options certifiées biologiques USDA et vérifiées par le projet Non-GMO. Les produits seront vendus en deux formats : une barre individuelle de 40 g (1,4 oz) à 2,49-2,79 $ et une pochette de 120 g (4,2 oz) contenant six mini-barres à 6,79-7,49 $.

Ce lancement répond à une demande croissante des consommateurs pour des snacks plus sains, les consommateurs soucieux de leur santé ayant augmenté de 14 % entre 2021 et 2024. Les mini-barres contiennent seulement 8 grammes de sucre chacune. La distribution commencera chez Sprouts Farmers Market, suivie de Whole Foods Market en août 2025, avec d'autres détaillants ajoutés au cours de l'année.

Justin's, eine Tochtergesellschaft von Hormel Foods (HRL), bringt diesen Sommer landesweit neue Bio-Schokoladenriegel auf den Markt. Die Erdnuss-Karamell-Nougat-Schokoladenriegel sind in den Varianten Dunkle und Milchschokolade erhältlich und bieten USDA-zertifizierte Bio- sowie Non-GMO-Projekt-geprüfte Optionen. Die Produkte werden in zwei Formaten verkauft: als 1,4 oz Einzelriegel (2,49-2,79 $) und als 4,2 oz Mehrfachpackung mit sechs Mini-Riegeln (6,79-7,49 $).

Der Launch entspricht der wachsenden Nachfrage der Verbraucher nach gesünderen Snacks, da die Zahl gesundheitsbewusster Snack-Konsumenten zwischen 2021 und 2024 um 14 % gestiegen ist. Die Mini-Riegel enthalten jeweils nur 8 Gramm Zucker. Der Vertrieb beginnt bei Sprouts Farmers Market, gefolgt von Whole Foods Market im August 2025, mit weiteren Händlern, die im Laufe des Jahres hinzukommen.

Positive
  • Product expansion into growing health-conscious snack market
  • Strategic retail partnerships with Sprouts and Whole Foods secured
  • Addresses increasing consumer demand for healthier snack alternatives
  • Competitive positioning with organic and Non-GMO certifications
Negative
  • None.

Justin's new Dark and Milk Chocolate Candy Bars will hit store shelves nationally this summer at
Sprouts Farmers Market and Whole Foods Market and will be on display for other retailers to discover
next week at Sweets & Snacks Expo

BEDMINSTER, N.J., May 8, 2025 /PRNewswire/ -- Justin's, a category leader known for crafting delicious, real-food products that contribute to the world in a positive and meaningful way, today is celebrating its newest confections innovation – Justin's® Peanut Caramel Nougat Chocolate Candy Bars – offering consumers a nostalgic, organic chocolate treat made with simple ingredients. The candy bars are USDA-certified organic and Non-GMO Project Verified, and will be available in two varieties, Dark Chocolate Peanut Caramel Nougat and Milk Chocolate Peanut Caramel Nougat.

There to satisfy all cravings no matter when they arise - from a moment of relaxation to crunch time - the new candy bars will be offered in both a 1.4 ounce single-serve format with an MSRP of $2.49-$2.79, and 4.2 ounce multi-serve pouches containing six individually-wrapped, mini-size bars with an MSRP of $6.79-$7.49. The candy bars will hit shelves this summer at Sprouts Farmers Market, with additional retailers following throughout the year, including Whole Foods Market in August.

"As consumer demand for simple ingredient treats grows, we're delighted to provide both new and loyal fans alike with a new way to enjoy Justin's® organic chocolate treats in nostalgic and beloved formats," said Jenny Burns, senior director of brand equity at Justin's. "We've seen strong retailer interest for thecandy bars from our long-time retail partners like Sprouts and Whole Foods, and are looking forward to partnering with them and others to offer shoppers another permissible indulgence they've been craving."

Between 2021 and 2024, the percentage of self-described health-conscious snackers in the U.S. has grown by more than 14%.1 Additionally, one in four consumers report they are snacking on healthier food items.2 These trends together provided Justin's with the inspiration needed to expand its portfolio of confections to offer consumers delicious candy bars made with simple, mindfully-sourced organic ingredients they can feel good about. Justin's full line of confections now includes a variety of nut butter cups, chocolate candy pieces and the new candy bars, providing permissible indulgences no matter the occasion or craving.

"As a mom of four and a trusted nutrition expert, I keep a running list of mindful snacks and treats for my own family, as well as for consumers, and the new Justin's® Candy Bars are now at the top of my list," said Frances Largeman-Roth, RDN, nutrition expert, author of Everyday Snack Tray and Justin's partner. "They hit the mark on my standards for high-quality ingredients and have just 8 grams of sugar per mini-size bar."

Justin's® Peanut Caramel Nougat Chocolate Candy Bars will be on display at the 2025 Sweets & Snacks Expo in Indianapolis from May 13-14, 2025, at booth 6308, providing show attendees the opportunity to taste and learn more about the newest way Justin's is leveling up the candy aisle. As the candy bars hit store shelves, consumers will be able to find the bars near them at justins.com/wheretobuy.

About Justin's
Justin's spreads goodness everywhere it goes with delicious nut butters and USDA-certified organic chocolate treats made from simple, mindfully-sourced ingredients that are so irresistible, it's nuts. From the iconic squeeze packs that fuel active lifestyles with convenient nutrition, to the one-of-a-kind grind that makes its nut butters unlike any other, Justin's works to help support a food system that makes each day and each bite better, one nut at a time. Learn more at Justins.com, Instagram.com/Justins, Facebook.com/JustinsNutButter, TikTok.com/justinsbrand and Pinterest.com/Justins.

1 Source: YouGov 2024 US Healthy Snackers Report 2024
2 Source: Technomic Consumer Trend Reports 2025 US Snacking March 2025

MEDIA CONTACT:
Emma Feeney
SchroderHaus
(224) 545-7699
Justins@schroderhaus.com 

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/justins-expands-its-portfolio-of-organic-chocolate-treats-with-candy-bars-that-meet-consumer-demand-for-mindful-options-302449083.html

SOURCE Justin’s

FAQ

What are the prices of Justin's new Peanut Caramel Nougat Chocolate Candy Bars?

The single-serve 1.4 oz bars will retail for $2.49-$2.79, while the 4.2 oz multi-serve pouches containing six mini-bars will cost $6.79-$7.49.

When and where will Justin's new candy bars be available?

The candy bars will launch summer 2025 at Sprouts Farmers Market, followed by Whole Foods Market in August 2025, with additional retailers throughout the year.

How much sugar is in Justin's new mini candy bars?

Each mini-size bar contains 8 grams of sugar.

What certifications do Justin's new candy bars have?

The candy bars are USDA-certified organic and Non-GMO Project Verified.

What varieties will be available for Justin's new candy bars?

The candy bars will be available in two varieties: Dark Chocolate Peanut Caramel Nougat and Milk Chocolate Peanut Caramel Nougat.
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