Justin's Expands its Portfolio of Organic Chocolate Treats with Candy Bars that Meet Consumer Demand for Mindful Options

Rhea-AI Summary

Justin's, a subsidiary of Hormel Foods (HRL), is launching new organic chocolate candy bars nationwide this summer. The Peanut Caramel Nougat Chocolate Candy Bars will be available in both Dark and Milk Chocolate varieties, offering USDA-certified organic and Non-GMO Project Verified options. The products will be sold in two formats: a 1.4 oz single-serve bar ($2.49-$2.79) and a 4.2 oz multi-serve pouch containing six mini-bars ($6.79-$7.49).

The launch aligns with growing consumer demand for healthier snacks, as health-conscious snackers increased by 14% between 2021-2024. The mini-size bars contain just 8 grams of sugar each. Distribution will begin at Sprouts Farmers Market, followed by Whole Foods Market in August 2025, with additional retailers to be added throughout the year.

Positive

• Product expansion into growing health-conscious snack market
• Strategic retail partnerships with Sprouts and Whole Foods secured
• Addresses increasing consumer demand for healthier snack alternatives
• Competitive positioning with organic and Non-GMO certifications

Negative

• None.

Justin's new Dark and Milk Chocolate Candy Bars will hit store shelves nationally this summer at
Sprouts Farmers Market and Whole Foods Market and will be on display for other retailers to discover
next week at Sweets & Snacks Expo

BEDMINSTER, N.J., May 8, 2025 /PRNewswire/ -- Justin's, a category leader known for crafting delicious, real-food products that contribute to the world in a positive and meaningful way, today is celebrating its newest confections innovation – Justin's^® Peanut Caramel Nougat Chocolate Candy Bars – offering consumers a nostalgic, organic chocolate treat made with simple ingredients. The candy bars are USDA-certified organic and Non-GMO Project Verified, and will be available in two varieties, Dark Chocolate Peanut Caramel Nougat and Milk Chocolate Peanut Caramel Nougat.

There to satisfy all cravings no matter when they arise - from a moment of relaxation to crunch time - the new candy bars will be offered in both a 1.4 ounce single-serve format with an MSRP of $2.49-$2.79, and 4.2 ounce multi-serve pouches containing six individually-wrapped, mini-size bars with an MSRP of $6.79-$7.49. The candy bars will hit shelves this summer at Sprouts Farmers Market, with additional retailers following throughout the year, including Whole Foods Market in August.

"As consumer demand for simple ingredient treats grows, we're delighted to provide both new and loyal fans alike with a new way to enjoy Justin's^® organic chocolate treats in nostalgic and beloved formats," said Jenny Burns, senior director of brand equity at Justin's. "We've seen strong retailer interest for thecandy bars from our long-time retail partners like Sprouts and Whole Foods, and are looking forward to partnering with them and others to offer shoppers another permissible indulgence they've been craving."

Between 2021 and 2024, the percentage of self-described health-conscious snackers in the U.S. has grown by more than 14%.¹ Additionally, one in four consumers report they are snacking on healthier food items.² These trends together provided Justin's with the inspiration needed to expand its portfolio of confections to offer consumers delicious candy bars made with simple, mindfully-sourced organic ingredients they can feel good about. Justin's full line of confections now includes a variety of nut butter cups, chocolate candy pieces and the new candy bars, providing permissible indulgences no matter the occasion or craving.

"As a mom of four and a trusted nutrition expert, I keep a running list of mindful snacks and treats for my own family, as well as for consumers, and the new Justin's^® Candy Bars are now at the top of my list," said Frances Largeman-Roth, RDN, nutrition expert, author of Everyday Snack Tray and Justin's partner. "They hit the mark on my standards for high-quality ingredients and have just 8 grams of sugar per mini-size bar."

Justin's^® Peanut Caramel Nougat Chocolate Candy Bars will be on display at the 2025 Sweets & Snacks Expo in Indianapolis from May 13-14, 2025, at booth 6308, providing show attendees the opportunity to taste and learn more about the newest way Justin's is leveling up the candy aisle. As the candy bars hit store shelves, consumers will be able to find the bars near them at justins.com/wheretobuy.

About Justin's
Justin's spreads goodness everywhere it goes with delicious nut butters and USDA-certified organic chocolate treats made from simple, mindfully-sourced ingredients that are so irresistible, it's nuts. From the iconic squeeze packs that fuel active lifestyles with convenient nutrition, to the one-of-a-kind grind that makes its nut butters unlike any other, Justin's works to help support a food system that makes each day and each bite better, one nut at a time. Learn more at Justins.com, Instagram.com/Justins, Facebook.com/JustinsNutButter, TikTok.com/justinsbrand and Pinterest.com/Justins.

¹ Source: YouGov 2024 US Healthy Snackers Report 2024
² Source: Technomic Consumer Trend Reports 2025 US Snacking March 2025

MEDIA CONTACT:
Emma Feeney
SchroderHaus
(224) 545-7699
Justins@schroderhaus.com 

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SOURCE Justin’s

FAQ

What are the prices of Justin's new Peanut Caramel Nougat Chocolate Candy Bars?

The single-serve 1.4 oz bars will retail for $2.49-$2.79, while the 4.2 oz multi-serve pouches containing six mini-bars will cost $6.79-$7.49.

When and where will Justin's new candy bars be available?

The candy bars will launch summer 2025 at Sprouts Farmers Market, followed by Whole Foods Market in August 2025, with additional retailers throughout the year.

How much sugar is in Justin's new mini candy bars?

Each mini-size bar contains 8 grams of sugar.

What certifications do Justin's new candy bars have?

The candy bars are USDA-certified organic and Non-GMO Project Verified.

What varieties will be available for Justin's new candy bars?

The candy bars will be available in two varieties: Dark Chocolate Peanut Caramel Nougat and Milk Chocolate Peanut Caramel Nougat.