Hershey Co Stock Price, News & Analysis

Reese's has unveiled their new PB&J Big Cups on National PB&J Day, following an April Fool's Day prank where they teased entering the sandwich business. The new product combines the classic peanut butter and jelly flavors with Reese's signature chocolate and peanut butter cups.

The -edition treats come in two classic flavors - strawberry and grape - and are available nationwide in standard, king, and snack size multipacks. This launch follows a playful marketing campaign that highlighted the company's significant peanut butter production of 160 million pounds annually - enough for over a billion PB&Js.

According to Melissa Blette, senior brand manager at Reese's, this product innovation was a natural progression for the brand, combining the beloved PB&J classic with Reese's chocolate-peanut butter tradition.

Hershey (HSY) has launched a -edition collaboration combining two beloved brands: Hershey's Kisses and Cinnamon Toast Crunch™. The innovative candy features smooth white creme with cinnamon sugar swirls and graham-flavored cookie bits, delivering the iconic cereal's taste in candy form.

This strategic product launch targets Gen Z and Millennials, with research showing 75% of these demographics prefer unique flavor combinations. The new candies are available nationwide in 9oz bags for a time, marking a significant brand extension for both Hershey and General Mills.

The collaboration aligns with current consumer trends toward unexpected crossovers and nostalgic flavors, potentially impacting HSY's market position in the confectionery segment. The product's availability could drive immediate consumer demand and retail sales.

Reese's and Cadbury are transforming the concept of 'egging' into a positive Easter tradition, partnering with HGTV star Jasmine Roth to encourage people to surprise friends and family with Easter treats and decorations. The initiative, launching March 26, 2025, aims to spread Easter cheer by leaving Reese's and Cadbury Eggs along with festive decorations at homes, workplaces, or classrooms.

The campaign features over 14 seasonal egg-shaped products from both brands. Melissa Blette, senior brand manager at Reese's, emphasizes their position as seasonal leaders in egg-shaped treats. The companies have launched a dedicated website at hersheyland.com/easter offering DIY ideas, printable signs, and tips for participating in this new tradition.

The initiative encourages participants to share their 'egging' experiences on social media using brand tags, with products available at retailers nationwide.

The Hershey Company has announced that Shaq-A-Licious XL Gummies has been named the Official Gummy of March Madness, which began on March 16, 2025. This initiative is part of Hershey's multi-year partnership with the NCAA, CBS Sports, and Warner Bros. Discovery Sports.

The brand will be prominently featured during the NCAA Final Four Weekend, including the Reese's College All-Star Game on April 4, 2025, airing on CBS Sports Network. The event will offer product sampling, giveaways, and interactive fan experiences.

Additionally, Hershey is collaborating with Operation Homefront, a nonprofit supporting military families, on April 3. This partnership holds special significance for Shaquille O'Neal, who grew up in a military family in San Antonio.

Hershey (HSY) has launched Jolly Rancher Freeze Dried, a new product line transforming their classic candy into an airy, crunchy format. The innovation comes as the freeze-dried candy market is projected to grow from $1.36 billion to $2.4 billion by 2030.

The product features three signature flavors - Green Apple, Blue Raspberry, and Watermelon - utilizing advanced freeze-drying technology that removes moisture while intensifying flavors. Available nationwide in 3.1oz packs, this launch capitalizes on the trending #freezedriedcandy phenomenon, which has garnered over 4.7 billion views on TikTok.

The company's internal research identified an unmet demand for unique flavor and texture experiences, positioning this product launch to capture market share in the rapidly growing freeze-dried candy segment.

The Hershey Company (NYSE: HSY) has appointed Stacy Taffet as its new Chief Growth Officer, effective April 14, 2025. Taffet, a seasoned marketing executive with 20 years of leadership experience, will drive growth strategies across Hershey's snacks portfolio, including brands like Hershey's, Reese's, Jolly Rancher, and Dot's Homestyle Pretzels.

Coming from PepsiCo where she served as Senior Vice President of Beverage Portfolio Strategy and Marketing, Taffet brings 15 years of CPG experience managing multi-billion-dollar brands. Her responsibilities at Hershey will include overseeing enterprise strategy, media and creative investments, marketing innovation, R&D, commercial and consumer intelligence, and brand reputation management.

The appointment aligns with Hershey's strategic vision to become a leading snacking powerhouse. Taffet, an MBA graduate from Harvard Business School, has received recognition including Brand Innovators Top 100 Women in Brand Marketing and AdAge Women to Watch.

The Hershey Company (NYSE: HSY) has appointed Tiffany Menyhart as Chief Customer Officer, effective March 17, 2025. Menyhart brings 30 years of sales and CPG experience, including 15 years in confection, joining from Kraft Heinz. She will lead Hershey's U.S. Confection sales team to advance the company's vision of becoming a leading snacking powerhouse.

Menyhart, who holds an MBA from Northwestern University's Kellogg School of Management, has been recognized as a Woman of Influence in the Food Industry. She currently serves on the FMI Foundation Board and is known for driving profitable growth, creating transformational change, and elevating relationships with retail partners.

The Hershey Company (NYSE: HSY) has announced the pricing of a significant notes offering totaling $2 billion. The offering consists of four tranches: $500 million of 4.550% notes due 2028, $500 million of 4.750% notes due 2030, $500 million of 4.950% notes due 2032, and $500 million of 5.100% notes due 2035.

The company plans to use the proceeds to repay its outstanding 0.900% Senior Notes due 2025 and 3.200% Senior Notes due 2025, along with certain outstanding short-term commercial paper borrowings. The remaining funds will cover offering-related fees and expenses, and support general corporate purposes.

The Hershey Company (NYSE: HSY) has announced a public offering of notes. The net proceeds from this offering will be used to:

• Repay outstanding 0.900% Senior Notes due 2025
• Repay 3.200% Senior Notes due 2025
• Pay off certain outstanding short-term commercial paper borrowings
• Cover fees and expenses related to the offering
• Fund general corporate purposes

The company has filed a registration statement with the SEC for this Notes Offering. The offering will be made available through a prospectus supplement and accompanying prospectus, obtainable through various financial institutions including BofA Securities, Citigroup Global Markets, J.P. Morgan Securities, RBC Capital Markets, and U.S. Bancorp Investments.