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CenterWell, Icon Health Collaborate to Transform Musculoskeletal Care for Seniors

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CenterWell Senior Primary Care and Conviva Senior Primary Care have partnered with Icon Health to provide integrated musculoskeletal care for seniors in Palm Beach County. The collaboration embeds specialized advanced practice providers in primary care centers, offering both in-person and virtual care delivery options.

The partnership focuses on treating musculoskeletal conditions like back pain, arthritis, and joint injuries, which are major causes of disability among seniors. Icon's value-based care model emphasizes early intervention, precise diagnosis, and personalized treatment plans. The program features virtual-first access to specialists, proactive coordinated care, and decision support tools for symptom identification.

The service accepts patients with Original Medicare and various Medicare Advantage plans, ensuring accessibility for eligible seniors.

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Positive

  • Integration of specialized care providers into primary care centers improves access and convenience for seniors
  • Expansion of service offerings to address major senior health issues
  • Virtual care options increase accessibility and convenience
  • Wide insurance acceptance including Original Medicare and Medicare Advantage plans

Negative

  • geographical availability (only in Palm Beach County)

Insights

Humana's CenterWell and Conviva Senior Primary Care centers are implementing a targeted approach to addressing one of the most prevalent health issues affecting seniors - musculoskeletal conditions. This partnership with Icon Health represents an integration of specialty care directly into Humana's primary care ecosystem, which could potentially address care fragmentation challenges.

The collaboration introduces a value-based care model specifically for musculoskeletal conditions in Palm Beach County, combining in-person and virtual care delivery. This approach is strategically aligned with healthcare's ongoing shift toward integrated care models that enhance coordination between specialists and primary care providers.

The virtual-first access component is particularly noteworthy as it expands specialist availability while maintaining the convenience seniors need. By embedding specialized advanced practice providers within primary care settings, Humana is creating a more seamless care experience that could improve treatment adherence and outcomes.

From a business perspective, this partnership enhances Humana's Medicare Advantage value proposition by addressing conditions that significantly impact seniors' quality of life and healthcare utilization. Musculoskeletal disorders often lead to substantial downstream costs through emergency visits, hospitalizations, and surgical interventions - areas where better early management could potentially reduce expenses in a value-based framework.

The geographic scope suggests a measured implementation approach, likely allowing evaluation before potential broader rollout across Humana's senior care network. This partnership continues Humana's pattern of enhancing its healthcare delivery capabilities through strategic collaborations rather than building all specialty capabilities in-house.

The collaboration between CenterWell/Conviva and Icon Health addresses a critical gap in senior healthcare delivery. Musculoskeletal conditions represent one of the most debilitating health challenges for the elderly population, affecting mobility, independence, and quality of life.

Traditional care pathways for these conditions typically involve multiple separate appointments across different locations - creating transportation barriers, care coordination challenges, and treatment delays for seniors. By embedding specialized providers within familiar primary care settings, this model reduces these access barriers while maintaining specialty expertise.

The decision support tools highlighted in the partnership are particularly valuable for identifying appropriate interventions early. This proactive approach could help seniors avoid the progression of conditions that often lead to functional decline and loss of independence. The multi-disciplinary approach also recognizes that musculoskeletal issues in seniors frequently require a comprehensive treatment strategy rather than isolated interventions.

The virtual care component offers meaningful benefits for seniors with mobility limitations or transportation challenges. For patients in Palm Beach County with chronic pain or mobility restrictions, reducing travel requirements while maintaining specialty access represents a significant quality-of-care improvement.

While the article doesn't specify the exact conditions being targeted, musculoskeletal issues including osteoarthritis, spinal stenosis, and recurrent falls are among the most functionally limiting for seniors. Addressing these conditions effectively requires precisely the kind of coordinated approach between primary care, physical therapy, and specialist care that this partnership aims to provide.

Specialty care model introduced first in Palm Beach County

LOUISVILLE, Ky. and STAMFORD, Conn., March 17, 2025 /PRNewswire/ -- Senior-focused primary care providers CenterWell Senior Primary Care® and Conviva Senior Primary Care® are now partnering with Icon Health, a leading provider of value-based musculoskeletal healthcare, to provide seniors with convenient access to quality, integrated musculoskeletal care in their primary care centers.

Musculoskeletal conditions, including back pain, arthritis, and joint injuries, are among the primary causes of disability in the senior population. These conditions often require coordinating care between orthopedic specialists, physical therapists and primary care physicians. The partnership embeds specialized advanced practice providers in the primary care centers to deliver care in-person and virtually, ensuring convenience for seniors while improving their health outcomes. This care model is available throughout Palm Beach County via virtual care delivery, or telehealth appointments, and in-person with specialists.

"This collaboration is advancing the delivery of whole-person musculoskeletal care," said Dr. Evan Jacobs, Associate Vice President for Specialty Care at CenterWell and Conviva. "We're encouraged by the early results showing that by integrating Icon Health's specialized, team-based approach, we're making it easier for our members to access comprehensive treatment. This is another way CenterWell and Conviva are partnering with specialty care providers to better address conditions prevalent among seniors."

Specialist Value-Based Care Model Results in Better Outcomes
Icon's value-based care model prioritizes early intervention, precise diagnosis and personalized treatment plans. Seniors will benefit from:

  • Virtual-First Access: Patients have increased access to musculoskeletal specialists providing convenient, timely care enhanced by evidence-based approaches.
  • Proactive Coordinated Care: Seniors receive continuous support from musculoskeletal specialists and care management technology that guide a multi-disciplinary approach.
  • Decision Support: Icon's decision support tools help enable symptom identification, so patients quickly receive proactive care from specialized nurse practitioners that addresses their symptoms and underlying causes.

"This partnership reflects a shared commitment to advancing value-based care and delivering exceptional health outcomes," said Duncan Sibson, Chief Executive Officer for Icon Health. "By partnering with CenterWell and Conviva Senior Primary Care, we're bridging the gap between value-based primary care and specialty value-based musculoskeletal care."

CenterWell and Conviva accept patients with Original Medicare and a wide range of Medicare Advantage plans. Icon Health accepts those same health plans, offering even more ease and convenience for patients.

For more information about CenterWell and Conviva, contact:
Lisa Ferguson
LFerguson16@humana.com

For more information about Icon Health, contact:
Duncan Sibson
hello@iconhealthco.com

About CenterWell
CenterWell Senior Primary Care and Conviva Senior Primary Care are part of CenterWell, a leading health care services business focused on creating integrated and differentiated experiences that put our patients at the center of everything we do. The result is high quality health care that is accessible, comprehensive, and most of all, personalized. As the largest provider of senior-focused primary care, one of the leading providers of home health care, and a leading integrated home delivery, specialty, hospice, and retail pharmacy, CenterWell is focused on whole health and addressing the physical, emotional and social wellness of our patients. CenterWell is part of Humana Inc. (NYSE: HUM). Learn more about what we offer at CenterWell.com.

About Icon Health
Icon Health is a leading provider of value-based musculoskeletal care, leveraging a virtual-first approach to deliver multidisciplinary, evidence-based treatment. Icon's specialized care model ensures that each patient is paired with the optimal specialists, treatments, and recovery plans personalized for their individual MSK health needs.

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/centerwell-icon-health-collaborate-to-transform-musculoskeletal-care-for-seniors-302402890.html

SOURCE Icon Health

FAQ

What services are offered through the CenterWell and Icon Health partnership for seniors?

The partnership offers integrated musculoskeletal care, including treatment for back pain, arthritis, and joint injuries, through both in-person and virtual appointments in Palm Beach County.

How does Icon Health's value-based care model benefit seniors?

The model provides early intervention, precise diagnosis, personalized treatment plans, virtual access to specialists, and proactive coordinated care with decision support tools.

Which insurance plans are accepted for the CenterWell-Icon Health musculoskeletal care program?

The program accepts Original Medicare and a wide range of Medicare Advantage plans.

Where is the CenterWell and Icon Health musculoskeletal care program currently available?

The program is currently available throughout Palm Beach County, offering both virtual care delivery and in-person specialist appointments.
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