2025 Hyundai Santa Cruz XRT Named Compact Truck of Texas at Texas Auto Writers Association's Truck Rodeo
Rhea-AI Summary
The 2025 Hyundai Santa Cruz XRT has been awarded the 'Compact Truck of Texas' title at the Texas Auto Writers Association (TAWA) annual Truck Rodeo. The vehicle impressed judges with its rugged design, advanced technology, and enhanced off-road capability. The 2025 model features a new aggressive front design, XRT-exclusive enhancements including front tow hooks, all-terrain tires, and wrench-inspired wheels. The interior includes a panoramic curved display with an available 12.3-inch driver information cluster and infotainment touchscreen, along with standard wireless Apple CarPlay® and Android Auto™.
Positive
- Won prestigious 'Compact Truck of Texas' award at TAWA Truck Rodeo
- Enhanced off-road capabilities with new XRT-exclusive features
- Upgraded technology package with 12.3-inch curved display system
Negative
- None.
News Market Reaction – HYMTF
In the trading session that priced this news, HYMTF declined 0.41%, reflecting a mild negative market reaction.
Data tracked by StockTitan Argus on the day of publication.
AI-generated analysis. How Rhea-AI works. Not financial advice.
SAN ANTONIO, Nov. 22, 2024 /PRNewswire/ -- The 2025 Hyundai Santa Cruz XRT has been named the Compact Truck of Texas at the Texas Auto Writers Association (TAWA) annual Truck Rodeo held Sept. 26-27, 2024. The TAWA Texas Truck Rodeo is a prominent annual event where top automotive media evaluate new vehicles based on performance, value, and overall appeal. Competing against strong contenders, the updated 2025 Santa Cruz XRT impressed judges with its rugged design, advanced technology, and enhanced off-road capability.
"We are thrilled to see the 2025 Hyundai Santa Cruz XRT recognized as the 'Compact Truck of Texas.' This award reflects our commitment to offering customers a versatile, fun-to-drive vehicle that is not only capable off-road but also packed with cutting-edge technology and design," said Ricky Lao, director of product planning, Hyundai Motor North America. "The Santa Cruz XRT brings together rugged capability with advanced safety features, making it the perfect choice for adventure-minded consumers seeking the best of both worlds."
"The Texas Truck Rodeo is a premier event where vehicles are put to the test by seasoned automotive journalists, and the competition this year was fierce. The 2025 Hyundai Santa Cruz XRT stood out for its impressive blend of rugged off-road capability, cutting-edge technology, and unique design," said Cory Fourniquet, president, Texas Auto Writers Association. "This recognition as the 'Compact Truck of Texas' is well-deserved and highlights Hyundai's commitment to delivering versatile and innovative vehicles that meet the needs of Texas drivers."
The 2025 Santa Cruz XRT, featuring a new aggressive front design, XRT-exclusive enhancements including front tow hooks, all-terrain tires, and wrench-inspired wheels, sets a new standard. The model's updated interior boasts a panoramic curved display with an available 12.3-inch driver information cluster and infotainment touchscreen display, alongside standard wireless Apple CarPlay® and Android Auto™, providing an intuitivedriving experience.
Hyundai Motor America
Hyundai Motor America offers U.S. consumers a technology-rich lineup of cars, SUVs, and electrified vehicles, while supporting Hyundai Motor Company's Progress for Humanity vision. Hyundai has significant operations in the U.S., including its North American headquarters in California, the Hyundai Motor Manufacturing Alabama assembly plant, the all-new Hyundai Motor Group Metaplant America, and several cutting-edge R&D facilities. These operations, combined with those of Hyundai's 835 independent dealers, contribute
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