Genesis and Tate Modern Announce the Opening of The Genesis Exhibition: Do Ho Suh: Walk the House
Rhea-AI Summary
Genesis and Tate Modern have unveiled "The Genesis Exhibition: Do Ho Suh: Walk the House," running from May 1 to October 19, 2025, in London. This marks the first major solo exhibition of Do Ho Suh's work in London in a generation.
The exhibition, part of Genesis Art Initiatives' first European program, showcases three decades of work by Seoul-born, London-based artist Do Ho Suh. It features his signature large-scale installations, including new site-specific works like Nest/s (2024) and Perfect Home (2024).
Visitors can explore translucent 1:1 fabric replicas of spaces where the artist has lived and worked across Seoul, New York, and London. The exhibition's title draws inspiration from "hanok," a traditional Korean house concept of portable architecture. Notable works include Rubbing/Loving projects and the identity-exploring piece Who Am We? (2000), culminating in the innovative Bridge Project.
Positive
- Strategic partnership with prestigious Tate Modern expands Genesis' brand presence in European luxury market
- First Genesis Art Initiatives program in Europe demonstrates successful international market expansion
- Long-term exhibition (May-October 2025) provides sustained brand visibility in key luxury market
Negative
- Art sponsorship represents marketing expense with indirect ROI
- Limited direct business impact or revenue generation from exhibition partnership
− The Genesis Exhibition: Do Ho Suh: Walk the House opens at Tate Modern in
− The exhibition presents three decades of Do Ho Suh's exploration on the themes of space, memory and identity, marking his first major solo exhibition in
− Genesis Art Initiatives continues its collaboration with institutions and visionaries with an understanding of contemporary challenges and timeless values
As the first Genesis Art Initiatives program in Europe, The Genesis Exhibition: Do Ho Suh: Walk the House was made possible through the partnership between Genesis and Tate Modern, one of the leading institutes of modern and contemporary art. The expansive exhibition enables a deeper exploration of the artist's thought-provoking insight that resonates with the complexities of our time.
Do Ho Suh, a
The exhibition's title Walk the House is derived from "hanok," a traditional Korean house that could theoretically be disassembled, transported and reassembled at a new site, a process imagined as 'walking the house.' Reflecting this idea of a transportable home, the exhibition presents Suh's continuous practice that spans locations including
Visitors will be able to walk through his iconic fabric architectures — translucent 1:1 replicas of spaces in which the artist has lived and worked. These include the new site-specific installations Nest/s (2024) and Perfect Home:
The artist's reflections on both personal and collective memory expand on other major works like Rubbing/Loving: Seoul Home (2013-22) and Rubbing/Loving Project: Company Housing of Gwangju Theater (2012) — created through the labor-intensive process of rubbing the surfaces of buildings with graphite or colored pencil. Outside the entrance to the exhibition, visitors are also confronted with Who Am We? (2000), a wallpaper made up of tiny portrait photographs collected from sources including school yearbooks — an early example of the artist's exploration into the relationship between individual and group identity.
In addition, the exhibition includes the artist's intricate thread drawings and works on paper, as well as two video works — Robin Hood Gardens (2018) and Dong In Apartments (2022), considering the relationship between a building and a home.
The exhibition culminates in a space dedicated to Bridge Project — the artist's ongoing exploration of the notion of a 'perfect home' in collaboration with specialists in architecture, engineering, anthropology and biology.
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SOURCE Genesis

