Hyundai Motor America Reports July 2024 Sales

Rhea-AI Summary

Hyundai Motor America reported a 4% increase in total July sales, reaching 69,202 units compared to July 2023. The company achieved record sales for several hybrid models, with total hybrid sales up 67% in July. Notably, retail sales of electric, hybrid, and plug-in hybrid vehicles represented 25% of the retail sales mix. Hyundai set total sales records for Elantra HEV (+13%), Santa Fe HEV (+75%), Tucson HEV (+109%), and Palisade (+50%). The Tucson HEV had its best-ever month in both retail and total sales. Despite challenges from a CDK disruption early in the month, Hyundai's diverse product portfolio, particularly its HEV and EV lineup, drove the solid sales performance.

Positive

• Total July sales increased by 4% compared to July 2023
• Hybrid total sales increased by 67% in July
• Electric, hybrid, and plug-in hybrid vehicles represented 25% of retail sales mix
• Record sales for Elantra HEV (+13%), Santa Fe HEV (+75%), Tucson HEV (+109%), and Palisade (+50%)
• Best-ever month for Tucson HEV in both retail and total sales
• Sonata retail sales increased by 65%
• Palisade retail sales increased by 41%
• Year-to-date total sales up 2%

Negative

• IONIQ 5 retail sales only increased by 1.4%
• CDK disruption at the start of July posed challenges

• July total sales increased 4%; Year-to-date total sales up 2%
• Best July for Elantra HEV, Santa Fe HEV, Tucson HEV, and Palisade
• Hybrid total sales increase 67% in July

FOUNTAIN VALLEY, Calif., Aug. 1, 2024 /PRNewswire/ -- Hyundai Motor America reported total July sales of 69,202 units, a 4% increase compared with July 2023. Hyundai set total sales records in July for Elantra HEV (+13%), Santa Fe HEV (+75%), Tucson HEV (+109%) and Palisade (+50%).

Hyundai's total hybrid sales were up 67% in July. Retail sales of electric, hybrid and plug-in hybrid vehicles represented 25% of the retail sales mix, with IONIQ 5 retail sales increasing 1.4%. Retail sales for Sonata (+65%) and Palisade (+41%) also climbed. This was also the best ever month in retail and total sales for the Tucson HEV.

"Despite a challenging start to July as the CDK disruption began to resolve, Hyundai achieved a solid 4% increase in total sales, fueled by our HEV and EV lineup," said Randy Parker, CEO, Hyundai Motor America. "Our overall total sales results in July reflect the sustained consumer demand for diversified product portfolio."

July Total Sales Summary

	Jul-24	Jul-23	% Chg	2024 YTD	2023 YTD	% Chg
Hyundai	69,202	66,527	+4.0 %	468,725	461,140	+1.6 %

July Product and Corporate Activities

• Hyundai President and Global COO José Muñoz Named Executive of the Year by NEMPA: President and chief operating officer of Hyundai Motor Company, and president and CEO of Hyundai and Genesis Motor North America José Muñoz was named Executive of the Year by the New England Motor Press Association (NEMPA) at the media organizations' annual award ceremony in Boston.
• Hyundai Strengthens U.S. Marketing Team: Hyundai Motor America has restructured its marketing department creating two new divisions: marketing creative and marketing performance.
• Hyundai Announces 2025 Model Year Changes: Hyundai released a summary of changes to its lineup for the 2025 model year.
• Hyundai Launches "It's OK" Advertisement During the 2024 Summer Games: Celebrating the start of the 2024 Summer Games, Hyundai launched a new advertisement titled "It's OK." The sports-themed ad highlights the importance of finding joy in your journey even if that means taking a break from playing a particular sport and trying something new.
• Santa Fe Named Top Midsize SUV in J.D. Power 2024 U.S. APEAL Study: J.D. Power has named the 2024 Hyundai Santa Fe as the most appealing vehicle in the midsize SUV segment in the 2024 U.S. Automotive Performance, Execution and Layout (APEAL) Study^SM
• 2025 Tucson SUV Pricing Released: Hyundai released pricing for its thoroughly refreshed 2025 Tucson compact SUV, starting at $29,750, including a $1,395 destination charge.
• Santa Fe Named Best U.S.-Built SUV by American Cars and Racing: Hyundai's all-new 2024 Santa Fe has been named Best U.S.- Built SUV by American Cars and Racing.
• Hyundai Launches New Marketing Campaign: Hyundai launched a marketing campaign tilted "Quality Isn't a Luxury" highlighting the quality, dependability, reliability, and safety of its vehicles.
• Hyundai Donates To Support Child Passenger and Pedestrian Safety: Hyundai Motor America announced its donation of $100,000 to Children's Hospital Los Angeles (CHLA) towards its Injury Prevention and Child Passenger Safety Program.

Model Total Sales

Vehicles	Jul-24	Jul-23	% Chg	2024 YTD	2023 YTD	% Chg
Elantra	13,764	11,898	+16 %	76,053	86,636	-12 %
Ioniq 5	3,416	4,135	-17 %	22,144	17,776	+25 %
Ioniq 6	778	1,745	-55 %	7,690	4,990	+54 %
Kona	6,713	6,123	+10 %	53,252	44,048	+21 %
Nexo	2	34	-94 %	79	139	-43 %
Palisade	8,635	5,752	+50 %	62,382	45,199	+38 %
Santa Cruz	2,615	2,903	-10 %	20,560	22,953	-10 %
Santa Fe	8,989	10,612	-15 %	65,611	71,754	-9 %
Sonata	5,755	3,209	+79 %	36,902	30,543	+21 %
Tucson	16,135	17,534	-8 %	108,281	118,125	-8 %
Venue	2,400	2,581	-7 %	15,771	18,940	-17 %

Hyundai Motor America
Hyundai Motor America offers U.S. consumers a technology-rich lineup of cars, SUVs, and electrified vehicles, while supporting Hyundai Motor Company's Progress for Humanity vision. Hyundai has significant operations in the U.S., including its North American headquarters in Califor

nia, the Hyundai Motor Manufacturing Alabama assembly plant, the all-new Hyundai Motor Group Metaplant America (in development in Georgia), and several cutting-edge R&D facilities. These operations, combined with those of Hyundai's 835 independent dealers, contribute $20.1 billion annually and 190,000 jobs to the U.S. economy, according to a recent economic impact report. For more information, visit http://www.hyundainews.com.

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SOURCE Hyundai Motor America

FAQ

What was Hyundai's total sales figure for July 2024?

Hyundai Motor America reported total July 2024 sales of 69,202 units, a 4% increase compared to July 2023.

How much did Hyundai's hybrid sales increase in July 2024?

Hyundai's total hybrid sales increased by 67% in July 2024 compared to the previous year.

What percentage of Hyundai's retail sales mix was represented by electric, hybrid, and plug-in hybrid vehicles in July 2024?

Electric, hybrid, and plug-in hybrid vehicles represented 25% of Hyundai's retail sales mix in July 2024.

Which Hyundai models set sales records in July 2024?

Hyundai set total sales records in July 2024 for Elantra HEV, Santa Fe HEV, Tucson HEV, and Palisade.

How has Hyundai's year-to-date sales performance been for 2024 compared to 2023?

Hyundai's year-to-date total sales for 2024 are up 1.6% compared to the same period in 2023.