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Hyundai Motor America Reports Record August 2024 Sales

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Hyundai Motor America reported record total August 2024 sales of 79,278 units, a 22% increase compared to August 2023. Highlights include:

- Record sales for IONIQ 5 (+33%), Santa Fe HEV (+120%), Tucson (+14%), Tucson PHEV (+6%), Tucson HEV (+97%), and Palisade (+84%)
- Eco-friendly retail sales up 49%, representing 25% of retail
- Hybrid-only retail sales jumped 81%
- Retail EV sales climbed 27% with IONIQ 5 increasing 74%
- Strong performance in Tucson ICE (+36%), Tucson HEV (+113%), and Palisade (+65%) retail sales

Hyundai also received multiple accolades, including Car and Driver's EV of the Year for IONIQ 5 N and being named the top mass-market brand in J.D. Power's U.S. Tech Experience Index for the fifth consecutive year.

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Positive

  • Record total August sales of 79,278 units, a 22% increase year-over-year
  • Eco-friendly retail sales up 49%, representing 25% of retail
  • Hybrid-only retail sales increased by 81%
  • Retail EV sales climbed 27% with IONIQ 5 increasing 74%
  • IONIQ 5 N won Car and Driver's EV of the Year for the third straight year
  • Named top mass-market brand in J.D. Power's U.S. Tech Experience Index for the fifth consecutive year
  • S&P Global upgraded Hyundai's credit rating from 'BBB+' to 'A-' with a 'Stable' outlook

Negative

  • Fleet sales accounted for 7% of total sales
  • Year-to-date sales for some models decreased: Elantra (-8%), Santa Cruz (-11%), Santa Fe (-9%), Tucson (-4%), Venue (-14%)
  • IONIQ 6 sales decreased by 51% in August compared to the previous year

News Market Reaction

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+0.93% News Effect

On the day this news was published, HYMTF gained 0.93%, reflecting a mild positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

  • Best-ever total and retail August sales; total sales increase 22%; retail climbs 28%
  • Gains driven by IONIQ 5, Santa Fe HEV, Tucson HEV, and Palisade
  • Hybrid total sales increase 69% in August

FOUNTAIN VALLEY, Calif., Sept. 4, 2024 /PRNewswire/ -- Hyundai Motor America reported record total August sales of 79,278 units, a 22% increase compared with August 2023. Hyundai set total sales records in August for IONIQ 5 (+33%), Santa Fe HEV (+120%), Tucson (+14%), Tucson PHEV (+6%) Tucson HEV (+97%) and Palisade (+84%).

Hyundai's eco-friendly retail sales were up 49% in August, representing 25% of retail. Hybrid-only retail sales jumped 81% and retail EV sales climbed 27% with the IONIQ 5 increasing 74%. Retail sales for Tucson ICE (+36%), Tucson HEV (+113%) and Palisade (+65%) also performed exceptionally well. Fleet sales for the month were 7% of total sales.

"This was a record-setting August for Hyundai in total and retail sales," said Randy Parker, CEO, Hyundai Motor America. "Our entire line-up performed very well but our retail hybrid product mix led the pack with a year-over-year increase of 81%. Kudos to our retail partners who were moving inventory at record pace this month."

August Total Sales Summary


Aug-24

Aug-23

% Chg

2024 YTD

2023 YTD

% Chg

Hyundai

79,278

65,046

+22 %

548,003

526,186

+4 %

August Product and Corporate Activities

  • IONIQ 5 N Wins Car and Driver's Prestigious EV of the Year Accolade for Third Straight Year: It's a three-peat! Hyundai's IONIQ 5 N high-performance electric SUV has been awarded Car and Driver's prestigious 2024 EV of the Year honors. This is the third straight year Hyundai has captured the award, with the IONIQ 5 N's victory following on the heels of wins by the IONIQ 6 (2023) and standard IONIQ 5 (2022).
  • Hyundai Wins Multiple Product Recognitions in the 2024 Newsweek Autos Awards: Hyundai received six product wins in the 2024 Newsweek Autos Awards. The 2024 Hyundai Elantra was awarded the Best Vehicle for First-time New Car Buyers and Top-Pick for Urbanites.
  • Hyundai Launches Integrated All-New 2025 Tucson Marketing: Hyundai recently launched a new integrated marketing campaign for the All-New 2025 Tucson, titled " Drive-In." This campaign highlights the 2025 Tucson's key safety and technology features.
  • J.D. Power Names Hyundai Top Mass-Market Brand in 2024 U.S. Tech Experience Index for Fifth Consecutive Year: For the fifth year in a row, Hyundai is being recognized as the top mass-market brand in the J.D. Power 2024 U.S. Tech Experience Index (TXI) StudySM. The study focuses on evaluating users' experience with advanced vehicle technologies over a model's first 90 days of ownership.
  • Hyundai Motor Outlines Mid- to Long-Term Goals at 2024 CEO Investor Day: Hyundai Motor Company hosted 2024 CEO Investor Day, unveiling its new mid- to long-term strategy, the 'Hyundai Way'. The company disclosed its commitment to enhancing its electric vehicle (EV) and hybrid competitiveness, advancing its battery and autonomous vehicle technologies, and expanding its vision as an energy mobilizer, responding to the market environment flexibly with its dynamic capabilities.
  • Hyundai Motor Receives a Credit Rating Upgrade as 'A-' from S&P Global: Hyundai Motor Company announced that the global credit rating agency S&P Global had upgraded the credit rating from 'BBB+' to 'A-'. S&P Global presented a 'Stable' credit rating outlook for the company.

Model Total Sales

Vehicles

Aug-24

Aug-23

% Chg

2024 YTD

2023 YTD

% Chg

Elantra

14,379

11,262

+28 %

90,432

97,898

-8 %

Ioniq 5

4,838

3,572

+35 %

26,982

21,348

+26 %

Ioniq 6

808

1,663

-51 %

8,498

6,653

+28 %

Kona

6,112

5,777

+6 %

59,364

49,825

+19 %

Nexo

8

18

-56 %

87

157

-45 %

Palisade

11,208

6,107

+84 %

73,590

51,306

+43 %

Santa Cruz

2,486

3,079

-19 %

23,046

26,032

-11 %

Santa Fe

10,152

11,732

-13 %

75,763

83,486

-9 %

Sonata

5,953

3,397

+75 %

42,855

33,940

+26 %

Tucson

20,864

16,242

+28 %

129,145

134,367

-4 %

Venue

2,470

2,197

+12 %

18,241

21,137

-14 %

Hyundai Motor America
Hyundai Motor America offers U.S. consumers a technology-rich lineup of cars, SUVs, and electrified vehicles, while supporting Hyundai Motor Company's Progress for Humanity vision. Hyundai has significant operations in the U.S., including its North American headquarters in California, the Hyundai Motor Manufacturing Alabama assembly plant, the all-new Hyundai Motor Group Metaplant America (in development in Georgia), and several cutting-edge R&D facilities. These operations, combined with those of Hyundai's 835 independent dealers, contribute $20.1 billion annually and 190,000 jobs to the U.S. economy, according to a recent economic impact report. For more information, visit http://www.hyundainews.com.

Hyundai Motor America on Twitter | YouTube | Facebook | Instagram | LinkedIn | TikTok

 

FAQ

What was Hyundai's total sales figure for August 2024?

Hyundai Motor America reported record total August 2024 sales of 79,278 units, a 22% increase compared to August 2023.

How did Hyundai's eco-friendly vehicle sales perform in August 2024?

Hyundai's eco-friendly retail sales were up 49% in August, representing 25% of retail sales. Hybrid-only retail sales jumped 81%, and retail EV sales climbed 27%.

Which Hyundai models set sales records in August 2024?

Hyundai set total sales records in August for IONIQ 5 (+33%), Santa Fe HEV (+120%), Tucson (+14%), Tucson PHEV (+6%), Tucson HEV (+97%), and Palisade (+84%).

What recognition did Hyundai receive for its IONIQ 5 N model in 2024?

Hyundai's IONIQ 5 N high-performance electric SUV was awarded Car and Driver's prestigious 2024 EV of the Year honors for the third straight year.

How did Hyundai perform in the J.D. Power 2024 U.S. Tech Experience Index?

Hyundai was recognized as the top mass-market brand in the J.D. Power 2024 U.S. Tech Experience Index (TXI) Study for the fifth consecutive year.
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