Hyundai Motor Group Launches 'Pleos' Software Brand, Unveiling New SDV Technologies and Collaborations
Rhea-AI Summary
Hyundai Motor Group (HYMTF) has launched its new mobility software brand 'Pleos' at the Pleos 25 developer conference in Seoul. The brand represents a significant step in the company's transformation into a mobility tech company, focusing on software-defined vehicles (SDVs).
Key announcements include:
- Pleos Connect, a next-generation infotainment system, will launch in Q2 2026 and be implemented in over 20 million vehicles by 2030
- Introduction of a proprietary vehicle operating system to enhance SDV performance
- Launch of Pleos Playground, an open development platform for vehicle control and app development
- Establishment of Next Urban Mobility Alliance for transportation optimization
- Strategic partnerships with major tech companies including Google, Uber, Samsung, Naver, SOCAR, and Unity
The initiative aims to create a 'Cloud Mobility' ecosystem where all forms of mobility are connected through cloud-based software, enabling continuous evolution of transportation infrastructure.
Positive
- Strategic partnerships with major tech companies (Google, Uber, Samsung) strengthen competitive position
- Large-scale implementation planned: 20+ million vehicles to feature Pleos Connect by 2030
- Development of proprietary vehicle OS enhances technological independence
- Creation of open development platform (Pleos Playground) could drive ecosystem growth
Negative
- Long wait time for Pleos Connect launch (Q2 2026) may give competitors advantage
- Significant investment required for software development and infrastructure
News Market Reaction
On the day this news was published, HYMTF declined 3.02%, reflecting a moderate negative market reaction.
Data tracked by StockTitan Argus on the day of publication.
- The Group introduced its software brand Pleos and outlined plans for its software-centric 'Cloud Mobility' ecosystem at Pleos 25 developer conference
- Proprietary vehicle OS unveiled to boost SDV performance and scalability based on E&E architecture
- Pleos Connect next-generation infotainment system to launch in Q2 2026; will be applied to more than 20 million vehicles by 2030
- Pleos Playground, an open development platform, established to facilitate vehicle control and app development process and diversify the in-vehicle app ecosystem
- The Group's Next Urban Mobility Alliance introduced as a public-private partnership to connect and optimize the transportation environment
- Plans to expand SDV ecosystem unveiled, strengthening collaborations with Google, Uber, Samsung, Naver, SOCAR and Unity
The inaugural event marked a significant step toward the Group's evolution into a mobility tech company by sharing the development status of software-defined vehicles (SDVs) and revealing plans for creating an in-vehicle app market and ecosystem based on its next-generation infotainment system.
"In the rapidly changing automotive industry, the Group has been dedicated to SDV development since 2023. Today, starting with Pleos 25, we are transforming into a company providing software-centered mobility experiences," said Chang Song, President and Head of Hyundai Motor and Kia's Advanced Vehicle Platform (AVP) Division.
"Our ultimate goal is to achieve Cloud Mobility, where all forms of mobility are connected through software on the cloud, and continuously evolve over time. Pleos serves to create a connected mobility experience expanding from a vehicle to fleets, hardware to software, and ultimately to the entire mobility infrastructure and cities."
Pleos is a mobility software platform that supports all devices in motion to move autonomously and be managed smartly. It connects transportation and infrastructure, including vehicles, to help users, businesses and cities establish a freer, more efficient mobility environment.
Pleos is a compound word combining the Greek word 'Pleo', meaning 'more', and 'OS' for 'Operating System'. It embodies the Group's commitment to evolving technology, adding user-centric value to the movement of people and objects to achieve increased freedom to move.
To achieve a software-centered mobility environment, the Group is advancing towards SDVs through innovations in electrical and electronic (E&E) architecture, alongside the development of the Group's own vehicle OS and Pleos Connect. These advancements enable vehicles to serve as efficient and flexible software platforms, strengthening connectivity between vehicles and infrastructure.
Through its software-defined everything (SDx) strategy, the Group plans to continuously connect all mobility solutions, services and devices, allowing everyone to universally enjoy the freedom to move.
FAQ
When will Hyundai's Pleos Connect infotainment system launch and how many vehicles will it reach by 2030?
Which major tech companies are partnering with Hyundai (HYMTF) for the Pleos ecosystem?
What is the purpose of Hyundai's Pleos Playground platform?
How long has Hyundai Motor Group (HYMTF) been developing SDV technology?
